Conceptual Framework
Input Process Output
Senior High School Data Collection/ Effectiveness of
Students: Questionnaires colour to affect the
Influence of color to ________________ mood, memory, and
their mood, Analysis learning process
memory, and ________________
Learning process Data Interpretation/
Conclusion/
Recommendation
Fig.1 Conceptual Framework
The system approach (Input- Process- Output system) was used in describing the
conceptual framework of the study. As shown on figure 1.
This research will show if colours can influence Memory, Mood, and Learning
process of the Senior High Students in Our Lady of Fatima University.
For understanding the research was done through the following process: data
collection through the use of questionnaires, data analysis, conclusions,
and recommendations.
The output of this research to scale the effectiveness of colour to mood, memory,
and learning process of the students.
Theoretical Basis
According to Adams FM J Cross Cult Psychol. (1973) Colour is believed to be
the most important visual experience to human beings. It functions as a powerful
information channel to the human cognitive system and has been found to play a
significant role in enhancing memory performance. Colour can be very effective in
learning and educational setting. The cognitive abilities of the students refer to the way
the students perceive, pay attention, remember, think, and understand the lessons. There
need to be strategies to facilitate the learning process and colours can play a role in
motivating students to learn and profit from their educational experiences.
It is important for the stimuli available in the environment to have the potential to
activate the attention and to be involved in control processes or deeper level of processing
in order for the stimuli to be better remembered. Colours can influence the level of
attention and also give rise to emotional arousal which contributes to control processes
that will later enhance memory performance
An important aspect in successful and efficient cognitive functioning is the
abilities to utilize the system to the fullest. Research on memory has provided a vast
strategy that can be used to ensure successful retrieval. There appears to be a basis for
associating colour and its significant effect on memory abilities. In other words, colour
has the potential to increase chances of environmental stimuli to be encoded, stored, and
retrieved successfully. The choice of colours and the manipulative aspects can, however,
influence the extent to which colours can influence human memory performance