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Name: Date: Course&Section: Subject:: James E. Tabora September 19, 2021 BSBA-MM/ 3MKT02 Advertising

1. The student's favorite facial wash brand, Brilliant Skin Essentials, uses TikTok and other social media platforms like Facebook and Instagram to strengthen its brand. 2. The advantages of using social media for advertising include reaching target customers and showing before-and-after results to generate interest. The limitations include not everyone having a smartphone to see the ads. 3. Some industries invest more in advertising than others because they see certain products as luxuries rather than necessities, and believe those products need more promotion to persuade people to purchase them, such as facial wash brands spending heavily on TV, Facebook, and YouTube ads.

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Janela Escalante Tabora
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40 views2 pages

Name: Date: Course&Section: Subject:: James E. Tabora September 19, 2021 BSBA-MM/ 3MKT02 Advertising

1. The student's favorite facial wash brand, Brilliant Skin Essentials, uses TikTok and other social media platforms like Facebook and Instagram to strengthen its brand. 2. The advantages of using social media for advertising include reaching target customers and showing before-and-after results to generate interest. The limitations include not everyone having a smartphone to see the ads. 3. Some industries invest more in advertising than others because they see certain products as luxuries rather than necessities, and believe those products need more promotion to persuade people to purchase them, such as facial wash brands spending heavily on TV, Facebook, and YouTube ads.

Uploaded by

Janela Escalante Tabora
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Name: James E.

Tabora Date: September 19, 2021


Course&Section: BSBA-MM/ 3MKT02 Subject: Advertising

Assignment #1

1. Which of the marketing communication tools did one of your favorite facial wash uses to
strengthen its brand?

We business majors especially us marketing majors know that there are a lot of marketing
communication tools that different Industries are using to advertise and market their
products and services. It helps them make their products and services more popular and
earn profit. The brand of facial wash that I am currently using is Brilliant skin essential
and the marketing communication tools that contribute to the success of the company is
the app Tiktok and other social media platforms like facebook and Instagram.

2. What are the advantages and limitations of that marketing communication tool?

The advantage of using Tiktok and other social media platforms like facebook and
Instagram is that it helps the company advertise and market their products to people, by
showing before and after results that make people curios and interested about the product.
Since a lot of people have these social media platforms on their smart phone, it became
easier for the company to reach their target customers. Their company became successful
by using these social media platforms especially the app Tiktok. They are showing glow
up faces of men and women who suffer from acnes, dry skin, and etc. I believe that these
social media platforms are very useful to them because we all know that Tiktok is very
popular now and a lot of millennial have this app on their phone and also if you notice
people are crazy about having clear and white skin especially the millennial whether man
or woman.

I believe that the limitations of these marketing communication tools are, not everyone
has smart phone to download these social media platforms and be aware of existence of
these products unlike promoting products by the use of billboards or television
advertisement everyone can be informed by only watching it on television.
3. What are the reasons why some industries invest considerably larger proportions of their
sales in advertising than other industries?

We all know that advertising our services and product is very much important because it
allows us to reach our target customers and make them informed about the product and
services that we are offering to the market. It will be easy for us to show the benefits that
they can get in our products without physically presenting the product and services to
them. I believe that the reason why some industries invest the large portions of their sales
in advertising than other industries because they believe that these products should be
advertise to people than other products. Like for example the rice and facial wash. Do
you think we should spend large portion of our sales just to advertise rice? I don’t think
so, because rice is a necessity here in the Philippines whether you advertise it or not
people will still buy rice unlike facial wash, because it is a luxury not a necessity that is
why a lot of companies are investing larger amount of their sales to promote their facial
wash product like nivea, they are using tv ads, facebook ads and youtube ads to persuade
people to buy their products.

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