Getting Started

with Live Events

How to Schedule a Live Event and
Stream to It on LinkedIn
 Introduction How it works How to set it up

What are Live Events?

This solution brings together the best features of Scheduled Live and LinkedIn Events.

Before During After

Schedule a live event At the time of go-live, Anyone on LinkedIn

as far in advance as all registrants are can watch the replay,
you’d like. Collect notified, as well as and the live event
opted-in attendance a subset of Page post is eligible for
leading up to the followers. The event viral distribution
event, promote with is 100% public, and and discovery.
an Event Ad, and anyone on LinkedIn
promote anywhere can join during the
else on and off stream (whether
LinkedIn with a they’ve pre-registered
unique URL. or not).
 Introduction How it works How to set it up

Why Live Events?

Maximize reach & engagement
No more limits on how you can promote
your upcoming live event or how it’s
distributed on the platform.

When should you use live events?

Below are some ideas to get you started.

Good for: Not good for:

• Creators, small businesses, • Event organizers who plan
and marketers who want multi-day or multi-session events
to maximize the reach and
engagement of their live stream • Organizers who need to host
private events or easily control
• Simple one-to-many broadcasts who attends
that last from 20 minutes to
four hours • Big conferences

• Keynotes, Fireside Chats, • Private events

AMAs, Q&As, Discussions,
and panels
 Introduction How it works How to set it up

How do Live Events work?

Schedule a live event from your 3rd party broadcast tool. Adjust details on LinkedIn.com.
Promote with Event Ad. Go live and continue to maximize reach.

Step-by-step overview
1 Schedule the live event in your 3rd party broadcast tool (Restream, Streamyard, Switcher,
Socialive ONLY) at least 2 weeks in advance for maximum reach. Use existing directions
to schedule a live stream for that tool.

2 Go to the admin view of your Page or Activity section of your Profile on LinkedIn. Find
the new scheduled live event post there. Edit and add details such as speakers and
description to attract the right attendees.

3 Invite attendees as soon as your event is set up to kickstart discovery on LinkedIn.

4 If you are hosting from a Page, consider copy/pasting the event URL into an Event
Ad campaign in Campaign Manager. Promote the URL anywhere on and off
LinkedIn to drive registration.

5 Go live from the same 3rd party tool you scheduled from (we’ll notify all attendees
and a subset of your followers).

6 After the event, share the replay link anywhere on and off LinkedIn to maximize reach.
The post also gathers views over time on your feed.

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Jana Molloy
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Jana Molloy
Marketing manager at Apple
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Event by Kathy Teeble 9

1.5k 500 Comments Jana Molloy
Sat, Aug 15, 9:00 AM – 4:30 PM >ST Add to calendar Marketing manager at Apple
Direct trade farm-to-table health goth brunch
scenester megging next level.
Kathy Teeble, John Kristen Doe and 47 other attendees
Reply
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Jana Molloy
Marketing manager at Apple
Manage attendees
Direct trade farm-to-table health goth brunch
Set up your event for success scenester megging next level.
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 Introduction How it works How to set it up

How to set up Live Events

Here’s a checklist of everything that you will need to get started.

Are you hosting from a Page or a Profile?

Only super or content poster Page admins can create and manage Live Events on
behalf of the Page. Only you can create and manage Live Events for your profile.

Do you have access to LinkedIn Live?

If not, you can apply for access to stream from your Page or Profile.

Do you have an account with one of our preferred streaming partners?

You can use Streamyard, Restream, Socialive, or Switcher to schedule your Live
Events in advance.

Do you have the event details confirmed?

Setup will be much more seamless if you have all details on hand prior to
creating. You’ll need a date, time, title, description, and speakers.

Do you have a cover image for the live event?

Each live event is required to have one hero image which is also used a
thumbnail. Recommended aspect ratio is 16:9.
 Introduction How it works How to set it up

Creating a Live Event

in your 3rd party broadcast tool
Using Streamyard Using Restream
Follow the standard “Scheduled Live” Follow the standard “Scheduled Live”
setup process. setup process.

Streamyard setup process Restream setup process

 Introduction How it works How to set it up

Using Socialive
Follow the standard “Scheduled
Live” setup process.

Socialive setup process

Using Switcher
Follow the standard “Scheduled
Live” setup process.

Switcher setup process

 Introduction How it works How to set it up

How it looks to the event organizer

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Add banner image

How your Live Event page will appear No comments yet

to you as an organizer. Harnessing Data Webinar

Event by Flexis Consulting
Sat, Aug 15, 9:00 AM – 4:30 PM IST Add to calendar
1.5k 500 Comments

Kathy Teeble is ineterested

Invite Edit Manage

Set up your event for success

Be the first to comment on this
About Get ready to go live Speakers
Add a comment…
Add a description to attract the Make the most of LinkedIn Live for Add speakers to generate more
right audience. your upcoming event. interest in your event.

Add description Learn more Add speakers

Details Analytics

Suggested invitees

Roberto Carlos
Invite
Sr. Data Analyst

Arnold Kingsley .............

Invite
Senior Data Scientist and Life coach

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View all connections

Posted by
Flexis Follo
219 followers
2d

Kathy Teeble and 31 others interested Add banner image

We are excited to sponsor this year’s Harnessing Data Webinar. Our chief data scientist George Beck,
will be the one of the speakers.

You can edit event details such as start 1.5k 500 Comments

No comments yet

date and time, description, and speakers. Harnessing Data Webinar

Event by Flexis Consulting
1.5k 500 Comments
Sat, Aug 15, 9:00 AM – 4:30 PM IST Add to calendar

Kathy Teeble is ineterested

Invite Edit Manage

Set up your event for success

Be the first to comment on this
About Get ready to go live Speakers
Add a comment…
Add a description to attract the Make the most of LinkedIn Live for Add speakers to generate more
right audience. your upcoming event. interest in your event.

Add description Learn more Add speakers

Details Analytics

Suggested invitees

Roberto Carlos
Invite
Sr. Data Analyst

Arnold Kingsley .............

Invite
Senior Data Scientist and Life coach

Latecia Travisesco Invite

Product Manager

View all connections

Posted by
Flexis Follo
219 followers
2d

Kathy Teeble and 31 others interested

Depending on whether you hosted from

We are excited to sponsor this year’s Harnessing Data Webinar. Our chief data scientist George Beck,
will be the one of the speakers.

1.5k 500 Comments

Page or Profile, we show a series of different

Analytics to inform you about event reach,
attendee demographics, and so on.
 Introduction How it works How to set it up

How it looks to the event attendee

Before the event, once a member

clicks “Attend,” they receive reminder
notifications 7 days before, 3 days
before, 15 minutes before the event,
and at the time of go live.

During the event, for those who did

not hit “Attend” in advance, the live
event content will still be available
to view and engage.
 Introduction How it works How to set it up

After the event, the live event and stream

can be accessed and replayed by any
member on LinkedIn (whether or not they
marked themselves as “Attending”), giving
your content long term reach and discovery.

Helpful tips to keep in mind

Increase opt-in attendance with Event Ad, inviting connections, and
promoting the link on and off LinkedIn.

Add speakers on the event page after creating it in the 3rd party tool
to take advantage of their networks.

Make sure to craft a very compelling post copy, as that will kick off
distribution of your event on the feed. Use hashtags!

Try to schedule your live event two weeks to one month in advance to
maximize opted-in attendance.

Don’t stop promoting the event and inviting people to it in the weeks
leading up to show time!