Marine Electricals: Solutions With Power
Marine Electricals: Solutions With Power
This document is for information purposes only and not intended to be taken alone for the basis for an investment
decision. Our presentation/proposal may include predictions, estimates, management opinions or other information
that might be considered forward-looking. These forward-looking statements represent our current judgment on the
future and they are subject to risks and uncertainties that could cause actual results to differ materially. Such forward
looking statements are subject to risks and uncertainties like regulatory changes, local political or economic
developments, and many other factors that could cause actual results to differ materially from those contemplated by
the relevant forward-looking statements.
Marine Electricals or its advisors will not be in any way responsible for any action taken based on such statements and
undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or
circumstances.
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Issue Highlights Marine Electricals
Details Particulars
Listing On
Lead Manager
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Agenda Marine Electricals
01 Corporate Overview
03 Market Opportunities
04 Financial Highlights
05 Annexure
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Marine Electricals
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Corporate Overview
Marine Electricals … Marine Electricals
ü Leading Integrated Electrical & Automation Solution Provider with almost 40 years of
experience
ü Offers Comprehensive Electrical Solutions in Low Voltage, Medium Voltage & Industrial
Automation backed by In-house Product Design & Development, Manufacturing,
Installations and After Sales services
ü Caters across Industries with significant presence in the Marine Segment (Naval &
Commercial Ships) and Buildings & Industrials segment (Data Centers, Building
Management Systems, Industrial, Solar etc.)
ü Largest partner of Schneider in India and partnerships / tie-up with other Global Electrical
Players like Siemens, Orolia, Sperry Marine etc.
ü High Quality of Products and Solutions enable to Serve Marquee Clientele such as Indian
Navy, Shipyards, Deutsche Bank Data Centre, etc.
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... In 40 years, evolved as comprehensive solution provider Marine Electricals
Leadership position in
Entry in to Buildings & offering solutions to Data Providing Electrical
Industrial segments Centers in India Automation services
–Partnering with across various sectors
Schneider Electric for such as Data Centres,
Expanded Buildings &
offering solutions in Buildings, Industrial Units,
Industrials Business
western region Metro and Solar among
Segments like Data Centers,
Gained expertise in others
Buildings, Industries, Solar
handling and providing Geographical expansion
etc.
complex & innovative in Middle East and Far
Solutions for Indian Navy East focusing on providing
Approved Tier I Vendor
Solutions to Marine One of the largest
with major Indian Navy
Industry Comprehensive Electrical
and other Public & Private
& Automation Solution
Shipyards
Started as a Proprietary Commenced work for Provider for Marine
firm manufacturing Switch Private Shipyards; Applications in India &
Gears for the Indian Navy became sole supplier to Commenced Supply to Middle East
them Europe & USA
Strong footprint in India & Middle East and a wide spread Service Network
ü 1000+ people
ü 250+ Engineers
Employees ü 60 Shared Services & Back-office
Staff
Channel
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Offers Integrated Power Solutions for Marine ..... Marine Electricals
Integrated
Bridge Control
Systems (Naval)
Internal Communication
Specialized Rectifiers & systems
Navigation
Convertors (Naval) Communication
systems
Integrated Maritime LAN
systems Dynamic
Positioning
Systems
Integrated
Shock Graded Platform
Motors (Naval) Management
Systems (Naval)
Shock Graded
Light Fittings (Naval)
Wide product and solution offering in the LV & MV segments for Buildings & Industrial
― Automation Solutions
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_Marquee Clients Across Varied Sectors Marine Electricals
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Marine Electricals
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Key Business Strengths
Well positioned to capitalise on the growth opportunities Marine Electricals
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1. Engineering Capabilities in Marine built over years Marine Electricals
To expand in:
• Shock grade • Navigation & Capable to • IPMS for Navy
• Power motors Communication execute
• Started as a generation and Radar complete • Complete
• Specialized
provider of distribution Electrical Installation
power electronic • Electrical
switchgear and solutions Packages for package for
equipment propulsion
other smaller • Integrated critical ships of Naval
• Naval light solutions
products Monitoring and Navy and
fittings • Service Contract
Control Systems • IT infrastructure Commercial
for Weapon
solutions ships
System
Product Expansion
Solutioning Capabilities
Commercial Vessels
Inland Vessels
§ Worked on various ships delivered by
§ Worked on various orders in the past
ABG, BSL, CSL shipyards and many
with prior experience in Electrical
other shipyards worldwide
Propulsion Vessels
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1. Engineering Capabilities – Buildings & Industrials Marine Electricals
Entered into an agreement with Schneider Electric for Developed in-house MV Enhanced engineering
licensee manufacturing of Blokset - patented Modular Panels in consultation capabilities to provide Provides
LV Switchboards with Schneider under the automation solutions: turnkey
brand MEpoweR3 Automation &
Developed own LV offering under the brand MEcubE3 § Bus Duct Solutions Electrical
with products for: § Indoor/outdoor circuit § Automation solutions to
§ Control Centre breaker § EMS Solution varied sectors
§ Correction Panel § Earthing truck § BMS Solutions having varied
§ Synchronization Panel § Breaker Trolley requirements
Product Expansion
Solution Provider
Licensee Manufacturer of Blokset Energy and Drives systems Commercial and Naval Integrated
range of electrical panels Navigation systems
Largest Partner of Schneider in India
Resilient Positioning, Navigation and Commercial automation, Navigation & Recreational and commercial
Timing solutions Communication and Dynamic Positioning navigation & marine instruments
systems
Motion sensors and Navigation systems Electronic chart display & Information Integrated Platform Management
system and Voyage data recorders systems
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3. Access to clients with strong network Marine Electricals
Client Ownership
• Experienced sales team strengthen the Client Ownership factor
& enabled a tighter control over order origination
• ~50% of the Blokset modules sold in India by Marine team
Repeat Orders
• Testimony of strong track record of Quality Performance, Timely
Delivery and better Client Relationship
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4. Promoters with sound technical background... Marine Electricals
• Joined the firm in the year 1995 • Joined the firm in the year 2002
• Actively involved in developing business from • Actively involved in Procurement, Production and
Defence and Shipping segments & Finance Technical areas of the Company
• Under his leadership, there are over 900 persons • B.E. in Electronics & Telecommunications and
providing timely delivery and high quality of PGDFBM from S.P. Jain Institute
projects
• Developed the Building & Industries segment
• B.E. in Instrumentation and an PGDBA (Finance)
from Narsee Monjee Institute of Management • Successfully achieved registration with Nagpur
Metro for electrical and automation installation and
• Successfully led the Company to new heights by now focusing on Mumbai Metro
expanding the business across varied segments
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…Supported by well experienced management team Marine Electricals
2007-08 Automatic Electronic Controls Product expansion Rectifier for helicopters of the Indian Navy
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5. Well Strategized & Focused Growth Plan in Place Marine Electricals
Geographical Expansion
• Entering South India with Acquisition of Eltech
engineers & exploring opportunities to enter North
02 & Eastern India
03 •
Division
Adding experienced people at senior / leadership
position
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Marine Electricals
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Market Opportunities
MEL – the Support System for the Customers Marine Electricals
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1. Defense: Very large opportunity; on the cusp of revival Marine Electricals
Increasing Government's focus on Defence... … Recent ordering / pick up in naval ship building
• To transform India from ‘Buyer’s Navy to Builder’s Navy • 16 ASW Corvette order to CSL and GRSE
MEL - Nominated Supplier with 40 Yrs of Navy experience - Well Placed to capture Opportunity
Exploring additional opportunity of supplying Integrated Platform Management System (IPMS) with a tie-up with a PSU ;
Further looking to expand scope to complete installation
Note: CSL – Cochin Shipyard; GRSE – Garden Reach Shipyard; MDSL – Mazagon Dock Shipbuilder Limited 25
2. Commercial Ship Building: Set to increase in India Marine Electricals
Significant Growth Potential for Marine Electric; Building on relevant experience & Strong References
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3. Building & Industrial: Strengthening it’s position Marine Electricals
• Indian Data Centre Market expected to grow from US$ 2.2 bn to US$
7 bn by 2020
• Repeat orders from many large marquee clients like NTT, STT,
Deutsche Bank and other global companies entering India
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3. Building & Industrial: Strengthening it’s position (Cont.) Marine Electricals
§ MEL’s reference list: Lodha World One, Lodha World Crest, Omkar Alta
Monte
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4. Emerging Opportunities Marine Electricals
Indian Railways
Vehicle traffic
management system
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Marine Electricals
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Financial Highlights
Key Highlights Marine Electricals
₹ 380 Cr ₹ 31 Cr ₹ 15.3 Cr
Revenue EBITDA Net Profit
CAGR – 17 % CAGR – 16 % CAGR – 25 %
₹ 94 Cr ₹ 12 Cr 20.2 %
Net Debt
Net Worth
Long Term - ₹ 6.5 Cr
RoCE
Note: Consolidated Financials for FY 2018; Pre Tax RoCE = EBIT / Average Capital Employed; 3 Year CAGR; Net Profit is after tax and minority share 31
Consolidated Financial Highlights Marine Electricals
Consolidated (Rs Cr) FY15 FY16 FY17 FY18 Consolidated (Rs Cr) FY15 FY16 FY17 FY18
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Marine Electricals
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Annexures
Case Studies: Buildings & Industrials Marine Electricals
Challenge: The stipulated timeline of this Challenge: To accommodate few panels Challenge: A key part of the assignment
project was 49 days for supply, 7 days for within exis t i n g p a n e l s p a ce w it h o ut involved commissioning of the panels at
testing and commissioning. Total time compromising on standard and site. Order included Design, Supply,
allowed for Supply , Testing and retrofitting, such that existing cables can Testing & commissioning of Panels and
Commissioning was 60 days from the be used Bus Ducts.
order confirmation.
Solution Provided: All ACBs and MCCBs Solution Provided: ASCO ATS were used
Solution Provided: Order value was INR 13 have microprocessor based release with for smooth transformation of Power from
Cr. and order was delivered within 49 current measuring and individual fault GEB to DG supply and vis-e-versa. Total
days. It involved supply manufacturing indication facilities. Further, the entire order value was INR 2.50 Cr. Order
panels consisting of 380 breakers, 7 ATS, project was completed based on the executed within 2 months from P.O.
and 180 meters of busducts. specifications given by the client and received. The Main PCC had
within the timelines. communication facilities with Plant DCS
Key Features: Being the main back office and communication established with
data center, Deutsche Bank’s Service Assurance: 2 year non – compre- redundancy facilities.
specification called for high-end ASCO hensive maintenance over and above
made ATS with overlapping neutral & the warranty period of 1 year Key Highlights: Commissioning of Main
bypass to be integrated into our panels PCC , APFC panels, DBs, MCCs etc. was
completed within stipulated timeframe.
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Board of Directors Marine Electricals
Vinay Uchil Venkatesh Uchil Tanuja Pudhinerkar Nikunj Mishra Madan Pendse
Whole Time Director Managing Director Non-executive Director Independent Director Independent Director
B.E. in Instrumentation and B.E. in Electronics & She is a qualified M.D. in Rear Admiral, Nikunj He is a qualified Bcom
PGDBA (Finance) from Telecommunications and Obstetrics & Gynecology Mishra is a BSc from JNU, and MBA in Finance
NMIMS PGDFBM from S.P. Jain – 2002 B Tech - Naval College of
Institute Of his vast Finance &
Joined the firm in 1995 Engg., PGDBM from
and Successfully led the Joined the firm in 2002 Worked as a consultant IGNOU and M Tech - IIT Accounting experience
Company to new heights and been instrumental in at well-known hospital Bombay of 35 years, Mr Pendse
developing the Building & Chains and currently runs was associated with
Actively involved in
Industries segment and is a consultant at He served the Indian Navy Mazagon Dock for 28
developing business
across verticals, mainly Actively involved in Oma Hospital, Chembur till 2011 and has won years
Marine Procurement, Production many accolades like the
and other Technical areas Nao Sena Medal
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Organizational Structure Marine Electricals
75%
STI Company SRL, Italy
Subsidiary
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Manufacturing Facilities : Quick Facts Marine Electricals
India
Outside India
Quick Facts
― Marin e E l e ct r ica ls S t re n g t h h a s b e e n
prompt and effective service
― E n g in e e r s a r e r e g u l a r l y s e n t f o r O E M
trainings in addition to trainings in our
Inhouse training facility
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Marine Electricals
B-1, Udyog Sadan - 3, MIDC, Andheri (East), Mumbai B-707, Kanakia Wall Street, Andheri (East), Mumbai
Tel : +91 22 2834 6076 Tel : +91 22 6239 8019
www.marineelectricals.com www.stellar-ir.com