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SWOT Analysis Template

This document provides an overview of SWOT analysis, which is an analytical framework used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It defines each element of a SWOT analysis: strengths and weaknesses are internal factors within your control, while opportunities and threats are external factors beyond your control. The document also includes templates to guide asking questions about an organization's strengths, weaknesses, opportunities, and threats. It concludes with tips for effectively conducting a SWOT analysis, such as being clear on goals, asking tough questions, prioritizing important factors, and using the results to derive strategies.

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182 views3 pages

SWOT Analysis Template

This document provides an overview of SWOT analysis, which is an analytical framework used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It defines each element of a SWOT analysis: strengths and weaknesses are internal factors within your control, while opportunities and threats are external factors beyond your control. The document also includes templates to guide asking questions about an organization's strengths, weaknesses, opportunities, and threats. It concludes with tips for effectively conducting a SWOT analysis, such as being clear on goals, asking tough questions, prioritizing important factors, and using the results to derive strategies.

Uploaded by

rwl s.r.l
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SWOT Analysis – The Basics

SWOT – Strengths, Weaknesses, Opportunities, and Threats


Purpose: Analytical framework to help organizations and teams develop a full
awareness of the forces influencing a strategy, action, or initiative.

Strengths – The strength of a program, goal, or function comes from internal factors.
These are things which you have full control over.

Weaknesses – These are internal - things under your control - that hinder progress.
They are areas you can look to improve on.

Opportunities – Opportunities are external factors. While you can’t control them, you
can take advantage of them.

Threats – Threats are external factors beyond your control that prevent you from
success. If you can’t avoid threats, you can look to minimize their effects.
SWOT Analysis – Template + Questions
Strengths [internal factors] Weaknesses [internal factors]

• What are your strengths? • What are your weaknesses?


• What do you do better than others? • What do others do better than you?
• What unique capabilities and resources do you • What areas do you need improvement on?
possess? • What do others perceive as your weaknesses?
• Which of your assets is the strongest? • What are the things you need to avoid?
• What do others perceive as your strengths? • Where are you lacking in knowledge? Skill?
• Do you have experience in this task/mission before? • Do you have enough resources to achieve your
• What makes you better able to delivery your mission?
task/mission than any other entity?
Opportunities [external factors] Threats [external factors]

• What opportunities are available to you? • What trends or conditions may negatively impact you?
• What trends or conditions may positively impact you? • What impact do your weaknesses have on the threats
• What external changes will bring your opportunities? to you?
• What are the current ongoing trends? • What are the negative aspects in the current
• Can you take advantage of what others are doing? environment?
• Can you provide the missing link for your ultimate • What are the obstacles you are facing in the current
customers? mission?
• What regulations or other barriers might be obstacles?
• Will political instability hurt you?
SWOT Analysis – Tips
Tips:
 Make sure you are clear on your goal/mission/initiative when asking SWOT
questions.
 Doing this analysis isn’t an end unto itself, the value is in the questions you ask and
discussion that results.
 The tougher and more honest the questions you ask, the more informative your
analysis will be.
 Identify the opportunities associated with each strength and weakness.
 Utilize real data as much as possible.
 Focus and prioritize the most important items.
 Derive strategies by focusing on using strengths and opportunities to overcome
threats and weaknesses.

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