ABSTRACTT
EFFECTIVENESS OF ONLINE SHOPS’ ADVERTISEMENTS
This study was conducted to determine the level of effectiveness in the
areas of television, social media and online website of online shops’
advertisements. The variables used in the study include age, classified as
younger and older, sex, classified as male and female and monthly allowance,
classified as higher and lower. The researchers gathered data using a survey
questionnaire.
From the findings of the study, the researchers formulated
recommendation to be presented to the online shops and business owners.
The study used Descriptive Research Design. Further, the respondents of
the study were the two hundred seventy (270) Grade 12 Senior High School
students of STI West Negros University. It was validated by three experts and a
reliability test was conducted to 30 respondents of La Consolacion College
Bacolod City. The analytical schemes that were used were the descriptive and
comparative scheme. The statistical tools that were applied in the study where
the frequency and percentage count, the mean and Mann Whitney U Test.
Finding shows that majority of the students of respondents are older,
most of them are female and half of them belong to the group with higher
monthly allowance.
Online shops have a “High Level” of effectiveness on issues about using
celebrities as endorsers, accessing the social media and surfing the web.
Whereas, online shops have a “Moderate Level” of effectiveness to issue
about the purchasing of products from the online shop advertised in television,
social media and online websites.
Respondents that are younger and male with low monthly allowance have a
moderate level of effectiveness in the areas of television, social media and
online websites.
Finally, level of effectiveness of online shops’ advertisements in the area of
television when the respondents are grouped and compared according to the
aforementioned variables, a significant difference was found in monthly
allowance. In the area of social media, a significant difference was found in sex.
Finally, in the area of online websites, no significant difference was found in
age, sex and monthly allowance.
Online shops are advised to focus and make it more convincing on
television since most of the people have television.
Since the target market of online shops is everyone. The researchers
recommend highlighting the products and promoting it equally to both sexes.
The study shows that using celebrities as endorser had a high level of
effectiveness. Online shops are proposed to use celebrities as endorsers to
promote their products and services.
ACKNOWLEDGEMENT
The researchers would like to express their heartfelt gratitude to the
following significant people who in one way or another have been part of their
achievement.
Foremost, God Almighty, for the wisdom and provision in the endeavor.
Dr. Noli A. Espinosa
DEDICATION
This research work is dedicated to our beloved fa
