EXPORT DOCUMENTATION DEPARTMENT
All the documentation required is maintained in this department. The Exporô!
Manager and Banking Manageò!ótpervise this department. This department prepares
all the papers, which is necessary for banking negotiations. They prepare these
documents and send them to their bank for collection of payments.
Following are the important documents, which are prepared by this department,
• Bill of Exchange 2 Copies
• Commercial Invoice 6 Copies
• Packing List 3 Copies
• 3/3 Original Bill of Lading (As per L/C requirement)
• Certificate of Origin 2 Copy
• Beneficiary’s Certificate 2 Copies
• Generalized System of Preferences 2 Copies
• Inspection Certificate 1 Copies
• Weight Note
Following are the formats of these documents,
The Manager, Ref. STI-360/07
The Bank of Punjab Date: 30-08-2007
Railway Road Branch,
Faisalabad.
Dear Sir,
Documents for US$: 73,030.52 for negotiation against letter of credit
number IC019466U dated 14-06-07 from WACHOVIA BANK, NA
CHARLOTTE, NC US
We are pleased to enclose the following documents for Negotiation under
above mentioned letter of credit, please credit the amount to our CD Account
at the time of negotiation.
1. Bill of Exchange 2+0
2. L/C 1+1
3. Commercial Invoice 3+3
4. Packing List 0+2
5. Single Country Declaration 0+2
6. Container Load Manifest 0+2
7. Bill of Lading 2+3
8. Inspection Certificate 0+2
9. Protocol Test Certificate 0+2
10. Beneficiary’s Certificate 0+2
11. Beneficiary’s Certificate Along With Courier Receipt 0+2
12. Beneficiary’s Certificate Along With Email Copy 0+2
13. Form 'E' Duplicate & Triplicate 2+0
Invoice Value Freight FOB Value
Thanking you, $75,289.20 $3,500.00 $71,789.20
W.H.T 1.00%
Yours truly, E.D.S 0.25%
(120 DAYS FROM BILL OF LADING
FOR 97 PCT OF THE INVOICE
VALUE)
FOR PERFECT TEXTILES IND. LTD
EXPORT MANAGER
BILL OF EXCHANGE
INVOICE NO.STI-360/07
FOR US$: 73,030.52 DATED: 28-08-2007
AT 120 DAYS FROM BILL OF LADING FOR 97 PCT OF THE INVOICE
VALUE OF THIS FIRST OF EXCHANGE (SECOND) OF THE SAME TENOR
AND DATE BEING UNPAID PAY TO THE BANK OF PUNJAB, RAILWAY
ROAD BRANCH, FAISALABAD, PAKISTAN.
OR ORDER THE SUM OF U.S. DOLLARS SEVENTY THREE THOUSAND
THIRTY AND CENTS FIFTY TWO ONLY.
VALUE RECEIVED AND CHARGE THE SAME TO ACCOUNT OF 1175
CARTONS MADE UPS.
DRAWN UNDER: WACHOVIA BANK, NATIONAL ASSOCIATION
CHARLOTTE, NC
L/C NO. IC019466U DATED: 14-06-2007
TO,
1525 WEST W.T. HARRIS BLVD. – NC0742,
CHARLOTTE NC 28262-8522
ATTN: LC UNIT
BILL OF EXCHANGE
INVOICE NO.STI-360/07
FOR US$: 73,030.52 DATED: 28-08-2007
AT 120 DAYS FROM BILL OF LADING FOR 97 PCT OF THE INVOICE
VALUE OF THIS SECOND OF EXCHANGE (FIRST) OF THE SAME TENOR
AND DATE BEING UNPAID PAY TO THE BANK OF PUNJAB, RAILWAY
ROAD BRANCH, FAISALABAD, PAKISTAN.
OR ORDER THE SUM OF U.S. DOLLARS SEVENTY THREE THOUSAND
THIRTY AND CENTS FIFTY TWO ONLY.
VALUE RECEIVED AND CHARGE THE SAME TO ACCOUNT OF 1175
CARTONS MADE UPS.
DRAWN UNDER: WACHOVIA BANK, NATIONAL ASSOCIATION
CHARLOTTE, NC
L/C NO. IC019466U DATED: 14-06-2007
TO,
1525 WEST W.T. HARRIS BLVD. – NC0742,
CHARLOTTE NC 28262-8522
ATTN: LC UNIT
COMMERCIAL INVOICE
INVOICE NO : STI-360/07 DATE: 24-08-07
FORM E NO : ABL-0006544 DATE: 24-08-07
MANUFACTURER : PERFECT TEXTILES INDUSTRIES LTD
6-K.M. SARGODHA ROAD FAISALABAD PAKISTAN
APPLICANT : FRANCO MANUFACTURING CO
555 PROSPECT STREET METUCHEN, NJ 08840
SHIPPED PER S.S : MAERSK VIRGINIA VOY-0712
FROM KARACHI (PAKISTAN) TO : DILLON, SC USA
DRAWN UNDER L / C NO : IC019466U DATE: 14-06-07
PAYMENT TERM : 120 DAYS FROM BILL OF LADING FOR
97 PCT OF THE INVOICE VALUE
MARK & UNIT
DESCRIPTION QUANTITY AMOUNT
NO PRICE
PO 7592 1175 CARTONS. US$ US
PO 7634 CFR DOLLARS
CARTON PO NUM STYLE NUM QTY UOM DILLON,
NO. PROD DESC SC
1 – 698. 7592 M4391Q 4536 PC DSNY CMFSHL
TW DRDRY PR
1 – 477. INCLUSIVE
7592 M4392Q 3840 PC DSNY CMFSHL
FL DRDRY PR OF
7634 M8611Q 5724 PC CMFSHL TW TERMINAL
BRTZ HLLYWOOD HANDLING
MERCHANDISE DESCRIPTION: CHARGES
55 PERCENT POLYESTER AND 45 PERCENT
COTTON WOVEN COMFORTER SHELLS (HTS 3840 PCS 22,963.20
A6307.90.9889) AS PER PO 7592 AND 7634. 10260 PCS 52,326.00
5.98/PIECE
PRINTED COMFORTER SHELL FULL
PRINTED COMFORTER SHELL TWIN 5.10/PIECE
"THE ARTICLES ON THIS INVOICE DO NOT
CONTAIN ANY EMBROIDERY, LACE BRAID,
EDGING, TRIMMING, PIPING OR APPLIQUE
WORK."
FOB INVOICE VALUE US$: 72,052.20
SEA FREIGHT VALUE US$: 3,237.00
TOTAL
75,289.20
US$:-
LESS 3% DISCOUNT:
2,258.68
==========================
NET AMOUNT US$: 73,030.52
==========================
CERTIFIED THAT ABOVE GOODS ARE OF PAKISTAN
ORIGIN
For Perfect Textiles Industries Ltd.
Manager Exports
FORMAT B/L OF INVOICE STI-360/07
SHIPPER. : PERFECT TEXTILES INDUSTRIES LTD,
6-K.M. SARGODHA ROAD,
FAISALABAD, PAKISTAN.
CONSIGNEE : TO THE ORDER OF:
FRANCO MANUFACTURING CO., INC,
555 PROSPECT STREET, METUCHEN,
NJ 08840, ATTN: CAROLE ECKEL.
FORM 'E' NO. AIB-0045918 DATED: 30.09.06
NOTIFY PARTY : FRANCO MANUFACTURING CO
555 PROSPECT STREET,
METUCHEN, NJ 08840.
AND ALSO NOTIFY:
ROGERS AND BROWN,
2 CUMBERLAND STREET,
CHARLESTON, SC 29401.
ATTN: IMPORT DEPARTMENT.
VESSEL NAME : ___________________________? SHIPPED ON
BOARD.
PORT OF DISCHARGES: CHARLESTON SC. USA..
------------------------------------------------------------
MARKS&NOS. DESCRIPTION OF GOODS.
------------------------------------------------------------
PO 7592 1175 CARTONS.
PO 7634 -------------
CARTON NO. 55 PERCENT COTTON 45 PERCENT
POLYESTER
1 – 698 SHEET SETS AND 55 PERCENT POLYESTER
AND
1 – 477. 45 PERCENT COTTON WOVEN COMFORTER
SHELLS
AS PER PO 7592 AND 7634.
PO NUM QTY UOM STYLE PRODUCT
DESCRIPTION
2646 6972 SET M4281P TW SHTST
7586 6300 PC M4691Q TW CMFSHL
GR. WT.
14858.550 KGS
NET WT.
12450.900 KGS
L/C NO. IC019466U DATE: 14-06-07
CONTAINER NO. TPHU-508055-5 1X40 STD
FREIGHT & DDC PREPAID BREAKUP MUST BE SHOWN ON B/L.
WEIGHT NOTE
Ref: STI-360/07
Dated: 24/08/07
Reference letter of credit no. IC019466U DATE: 14-06-07
35,336 meters.
Quality: 76x56 / 35x35 PC 70/30%
Weight per square meter. 92grms.
1) 5,555 meters
Quality: 76x76 / 30x30 100% cotton
Weight per square meter: 120grms.
Total rolls: 228
Total meters: 40921
Total gross weight: 8540.400kgs.
Total net weight: 8132.400kgs.
For PERFECT TEXTILES INDUSTRIES LIMITED
Export Manager
INSPECTION CERTIFICATE
EXIMPO, INC.
Export House / Manufacturer / Distributor / Agent Date: 20/07/07
This is to certify that 228 cartons are being shipped against invoice no STI-360/07
dated 20/07/07 in accordance with purchase order no. 9003726 and 9003725.
The merchandise is 100% new and according to the specification required by M/S
Domestication USA.
For EXIMPO, INC.
Design Manager
SINGLE COUNTRY DECLARATION
STI-360/07
I Export Manager hereby declare that the articles listed below and covered by
the entry to which this declaration relates are wholly the growth, product or
manufacturer of a single foreign territory or country or insular possession of the
United States as identified below. I declare that the information set forth in this
declaration is correct and true to the best of my information, knowledge and belief.
A. PAKISTAN (COUNTRY NAME)
B. _____________________ (COUNTRY NAME)
C. _____________________ (COUNTRY NAME)
D. _____________________ (COUNTRY NAME)
Marks of Identification Description of Article Country of origin
Number and Quantity
As per Invoice No: 1175 cartons
STI-360/07 1850 pieces /unit /set
Date 19/07/07 of Comforter, Set bed PAKISTAN
Style #9003725 in a bag
Style #9003726 1000 twins
850 Comforter
L/C No: IC019466U
Date: 14/06/07
in the international markets through the trade promotion exhibitions
and programmes
10.1 MARKETING STRATEGY
Many International markets are now extremely competitive due to the
liberalization of the world trade and investment environment. In industry after industry,
capable competitors confront each other around the globe. To be profitable in such an
environment, a firm must make a clear and viable strategic choice with regard to its
position on the efficiency frontier, and action at the operational and strategic level that
support this position. That is why marketing strategy of the STIL is to satisfy customer
through its goods & services in line with the feed back from customer & timely shipment.
The export department is handling the international market in a very proper and
appropriate manner. The export department consists of competent and skilled team of
professionals. Taking into consideration that the 90 % of total production of Perfect
Textiles is exported through out the world, the export department tries its best to generate
valuable customers through out the world.
10.2 PRODUCT PLANNING, DEVELOPMENT & MANAGEMENT
At STIL strategies are adopted for managing the existing textile products adding
new ones and discarding out dated prints and patterns. In the executive meeting strategies
are made regarding, packing and other marketing incentives, compensation of loss and
replacement of damaged goods.
At the initial stage of planning the marketing, processing and production manager
meet together in a meeting presided over by the CEO the design , the quality and texture
of the product are discussed in detail . The processing and production manager have to
confirm that the product canbe easily prepared in the STIL . The CEO gives the final
approval.
Product development Process
The standard quality products of STIL are popular both at home and abroad the products
are prepared according to the customer requirements. Like other established
organizations STIL based the development of their products on the following steps:
i. Generating Product ideas
By studying the market demands information is gathered public trends feed
back is collected from the current customer and the prospective customers. Also the
products of other organizations are analysed including their position in the market .
ii. Screening the Ideas
Product ideas are evaluated to determine which ones warrant future prospects.
iii. Business Analysis
A dynamic idea is expended in two-way concrete business proposal. Here starts
the function of efficient .
The business analysis enables the management to achieve the following objectives
:-
a. Identify the product features as per requirements.
b. Assess market demands, competition and profitability.
c. To make the final plans to development of the product.
iv Trail Model
Considering that the business analysis is favorable, the management approves the
products for the development. Suggestions from the finance department regarding the
cost of production are given due importance. It is assessed whether cost wise he product
is feasible or not.
The production prepares a trail model of the product. This strategy is considered positive
for the product development.
V Commercialization
The organization determines on full scale if it is successful I the market example
of STIL product planning and development is is Mughle-e-Azam Latha and Sitara Spana
Laun . Theses two products attract the customer on large scale. The buyers’ response and
periodical market reports tell the administration what changes to bring about in quality
and designs
10.3 PRICING STRATEGY
When the DEM confirms that the required design can be easily prepared in STIL,
and then he replies to the buyer “we are in a position to make your order”. The EM takes
Grey fabric price from the Grey fabric procurement department. The EM calculates the
prices then the DEM checks and signs the costing.
Most of the customers send their own designs in the form of Artwork and fabric
samples in case of printing of the design of the customers. On instructions of DEM, the
EM asks the sampling department and also coordinates for the sampling requirement and
its dispatch, if the customer for quality purpose requires it. If the price quotation is
workable for the customer then he places order with terms and conditions mutually
agreed.
Sometimes if prices are not workable for the customer, he offers his target price.
Then the DEM and EM recalculate this price and if it is workable for STIL then DEM
proceeds to ask the customer for order placing otherwise does not proceed.
There are three pricing strategies being used in STIL,
10.2.1 Competitive base price Price prevailing in
competitive international market
10.2.2 Customer base price Mutually negotiated price
between customer & STIL
10.2.3 Product base price Product price as per
customer specification
10.3 DISTRIBUTION MIX OF STIL
There are two ways of distribution adopted in STIL,
1 Direct channel
2 Indirect channel
Direct channel
10.3.1.1 STIL
Mostly STIL deal and distribute their goods direct to customers. They
have three zones for different sectors, zone 1 deals with South
America, Middle East and South Africa. Similarly zone 2 deals USA,
Canada and Australia customers and zone 3 deals with Europe.
10.3.1.2 CUSTOMERS
Zone 1: Luckeller , SDE, Demick, SGI, Commercial
Valencia ,WRT, Home Choice
Zone 2: Franco, Eximpo, Ellery, Beco, Waltmark, Target,
Eadeco, and Andrew Distribution, Marimac Group, Depsche
Zone 3: Manor Park, K-Shaw, Coop, Doutex, and Halge
Flasher, Pamec, L3C SAS
Indirect channel
10.3.1.3 AGENTS / MIDDLE MAN
STIL also deal and distribute their goods through agents/buying Houses
to avoid heavy losses in foreign countries because of unknown market
situations in the beginnings of its business and investing huge amounts
in that particular country.
Zone 1: MRC
Zone 2: Rehmat, Spring, Giltex,
Zone 3: Intergroup, Fintex
10.4 PROMOTIONAL STRATEGIES
STIL use all available means to promote products and
communicate information they make effective use of strategies like
Advertising, Sales promotion, Trade promotion, PR etc. to thrive in the
international and local markets
The Role of Advertising
As a tool of marketing, advertising is the structured and
composed non – personal communication of information .It is
persuasive about products services or ideas. STIL’s advertising makes
the buyer aware of the products and communicates the information
about the products floated in the market. On a broader scale their
advertising engorges the development of new products and speeds
their acceptance.
It fosters employment, gives consumer and businesses and wide
variety of product choices.
The Role of Public Relations
In this world of growing economies and tough competition,
corporations realized that the direct personal contact and relationship
with consumer is the prime opportunity to build and maintain
relationships that result in future sales. Also it is way to create mutual
goodwill.
The Primary Role of Public relation is to manage the organization ‘s
reputation and help build public consent for its enterprises. In
today’s completive environment public consent can no longer be
assumed .At STIL this aspect is given due attention .The CEO is
always willing to meet visitors, pay visit and know the public
consent. There is team of efficient managers who explore every
avenue . They plan execute the public relations programmes. They
constantly monitor and analyse changes of attitudes in variety of
publics. They visit shopping centers conduct interview analyse
incoming mails and field reports .The organization uses PR to
manage relationships with vendors, the employees customers, stock
holders competitors and the public in general.
The Role of Sales Promotion
Sales promotion is a direct inducement that offer extra
incentives with the objective to enhance or accelerate the product’s
moment from the producer to the consumer. Perfect Textiles Industries
Ltd believes in direct inducement. So their prizes, extra products, gifts
or specialized information are offered to the consumers . The
consumers are invited to visit a store , ask for literature , personally
examine displayed product or takes some other action .These
incentives add tangible immediate and extra value to the brand .To
become a market leader a brand needs both advertising and sales
promotion . STIL’s sales promotion is creative and hard to imitate.
Their colouring combination, designs and prints are unique.
The Role of Trade Promotion
To move their products from the distribution outlets to
the point of consumption, marketers employ two types of strategies:
push strategy and pull strategy. Push strategies are offensive tactics
that are designed to attract customers and increase the demand for
the products. The push strategies are defensive tactics designed to
secure the cooperation of the retailers, gain some space and protect
against the competitors. Trade promotion is an aspect of push
strategy. Perfect Textiles Industries Ltd uses this channel to push the
product ahead and gain self-space. The CEO never any opportunity to
introduce Sitara’s textile products in the great global exhibitions from
China to Germany. Perfect Textiles Industries Ltd is on the top of the
list of the Ministry of Trade and Commerce to introduce themselves
in the international markets through the trade promotion exhibitions
and programmers
