4 Discuss Digitalization strategies in Indian organizations.
A proper digitization strategy is both a top-down and comprehensive model for how your business will
be adapting to the foreseeable digital changes in your industry.
Effective digitization strategies start with a detailed outlook for relevant digital sectoral and market
changes over the next 5, 10 and 20 year periods. Your digitization strategy should have a clear vision for
your company’s role in this changing market.
Effective digitization strategies include a plan for the digitization of a company’s core business model,
operations and steps of value chain, such as marketing and customer support.
The time is right for Indian companies to pursue digitalization-whereby digitized resources, such as
cloud-based software and machines equipped with digital sensors, are transformed into new sources of
profitable revenue. In just the next few years, various components of the digital ecosystem in India-
including the digitized consumer, generation of digital data volumes, e-commerce and tech-savvy talent
pools – are expected to mature
STRATEGIES
A. Digital India
The Digital India programme is a flagship programme of the Government of India with a vision to
transform India into a digitally empowered society and knowledge economy.
Vision Areas of Digital India. The Digital India programme is centered on three key vision areas. They are
listed below as
Digital Infrastructue as a Utility To Every Citizen-
A well connected nation is a prerequisite to a well served nation. Once the remotest of the Indian
villagers are digitally connected through broadband and high speed internet, then delivery of electronic
government services to every citizen, targeted social benefits, and financial inclusion can be achieved in
reality.
Digital empowerment of citizens-
Digital connectivity is a great leveller. Cutting across demographic and socio-economic segments,
Indians are incredibly connecting and communicating with each other through mobile phones and
computer riding on digital networks.
B. Digital Culture
Digital Culture Program supports activities that examine the role of technology in social science
research, in the circulation and distribution of information, and in the shaping of cultural and political
systems, serving the organization's core aims to deepen and democratize knowledge.
C Digital Economy
The digital economy is the new productivity platform that some experts regard as the third industrial
revolution. Digital revolution, also known as ‘The Internet Economy’ or Internet of Everything (IoE), is
expected to generate new market growth opportunities, jobs and become the biggest business
opportunity of mankind in the next 30 to 40 years. The digital economy is the worldwide network of
economic activities enabled by information and communications technologies (ICT). It can also be
defined more simply as an economy based on digital technologies. Multiple definitions for the term
exist, with variations in what should be included in this new economic paradigm
However, the digital economy is not simply about moving business transactions from face to face to
online. The digital economy is about transforming the many facets of business interactions and
transactions and also enabling economic innovations. For example, the digital economy both is enabled
by and has given rise to the advent of new digital currencies and payment processes (i.e., Bitcoin and
the digital wallet).
