PTC Dec 17
PTC Dec 17
PTQ VOLUME 4
ISSUE 4
DEC | 2017
PERSONAL TRAINING QUARTERLY
PTQ
ABOUT THIS PUBLICATION
Personal Training Quarterly (PTQ)
publishes basic educational
information for Associate and
Professional Members of the NSCA
specifically focusing on personal
trainers and training enthusiasts. As VOLUME 4
a quarterly publication, this journal’s
mission is to publish peer-reviewed
ISSUE 4
articles that provide basic, practical DEC | 2017
information that is research-based
and applicable to personal trainers.
ISSN 2376-0850
4
FROM SUCCESSFUL TRAINER TO
GYM OWNER—9 STEPS TO OPEN
YOUR FIRST FACILITY: PART 1
DAVID CRUMP, NSCA-CPT
10 EFFECTS OF EXERCISE ON
OSTEOPOROSIS: PART 4
CARMINE GRIECO, PHD, CSCS,
AND MIKE REEDER, DO
22
WHOLE FOOD, PLANT-BASED DIETS
JOHN MCNAMARA, PHD, CSCS,*D,
NSCA-CPT,*D, USAW
26
COMMON PRACTICE FOR PERSONAL
TRAINERS THAT SHOULD NOT BE SO
COMMON—PART 1: EXAMINATION
OF COMMON PRACTICES
ROBERT LINKUL, MS, CSCS,*D,
NSCA-CPT,*D, RCPT*D, FNSCA
30
SIMPLIFYING THE RULES
TO PROGRAMMING FOR
SPECIAL POPULATIONS
TOM CORMIER, CSCS, CSPS,
NSCA-CPT,*D, USAW
34
PRACTICAL APPLICATIONS FOR
ROTATIONAL POWER TRAINING
DAVID OTEY, CSCS, NSCA-CPT
42
EXAMINING THE EFFICACY OF
COMMON FITNESS AND MOVEMENT
TESTS—PERSONAL PERSPECTIVE
LEE BOYCE
44
THE UNDERVALUED LUNGE
JONI BOYD, PHD, CSCS, AND KATY MILTON, MS
50
ARE THE SEATED LEG EXTENSION,
LEG CURL, AND ADDUCTION MACHINE
EXERCISES NON-FUNCTIONAL OR RISKY?
NICK TUMMINELLO, NSCA-CPT, AND
ANDREW VIGOTSKY, NSCA-CPT
A
t some point in their career, almost every single fitness how it treats its customers.
professional will consider opening their own facility
to grow their business and make their mark on the The first and most important step for a trainer looking to open
industry. What most of these coaches and trainers will quickly their first fitness facility is to perform a brand audit on their
realize, however, is that while they have spent countless hours business. Taking the time to make sure that there is a clear
honing their craft, they have not accumulated the knowledge to vision of what their business stands for, what makes it different
confidently open their own facility. The transition from trainer from competitors, and specifically who are the target customers
to facility owner can be very intimidating and full of surprises. allows that professional to communicate clearly with the
This article series aims to prepare and guide fitness professionals intended market.
through the nine essential steps to opening their first fitness
facility. Each installment of this 3-part series will feature three The most successful fitness businesses understand their ideal
steps with actionable information that has helped multiple real customer and are able to properly articulate the solution they
trainers successfully open their first gym. provide. This is made possible by exploring their core values,
mission, and training philosophy. By breaking down each of these
Featured in this first installment is phase 1 of the process, “taking characteristics one at a time and analyzing what that means,
inventory.” Prior to searching for a location, purchasing equipment, a business owner can create a unified message known as a
or committing to a multi-year lease, a fitness professional should unique value promise that truly speaks to the community they
perform an evaluation of the current state of their business. Just as desire to serve.
any decent coach wouldn’t have a client perform a heavy deadlift
without first conducting a fitness or movement assessment, a MISSION STATEMENT
potential facility owner shouldn’t move forward without assessing A mission statement is a short, succinct statement of what a
the state of their current business. business stands for, its purpose, and why those things matter.
While the goal of many business ventures is to make money
STEP 1: CONDUCT A BRAND AUDIT and create freedom for the business owner, there has to be a
deeper purpose. Now, more than ever, customers want to feel
The “brand” of a business is ultimately the perception that connected to the establishments they frequent through a mutual
potential customers have of said business. It can be comprised of cause or belief.
multiple factors such as what the business does, how it delivers its
TRAINING PHILOSOPHY
In “The Power of Why,” C. Richard Weylman explains that the main
A training philosophy is the foundation of everything a coach
difference between a unique value proposition (UVP) and a unique
or trainer does and is of critical importance. It is a group of
selling proposition (USP) is that the former is customer-centric
principles and concepts that govern what a fitness professional
while the latter is business-centric. Business-centric companies
believes about fitness and how they approach helping their
focus on getting customers by talking about their accolades,
athletes or clients reach their goals. From an exercise selection
reputation, and what they have to offer. Customer-centric
perspective, the hierarchy of a training philosophy should look
businesses instead focus on communicating their understanding
something like this:
of their ideal customer’s needs and how they can give them what
they want (3).
Principles > Methods > Techniques > Tools > Exercises
To best illustrate his point, Weylman uses the comparison of the
Principles are universal and established. Examples include the
Goodyear and Michelin tire companies in the 90s. Throughout the
SAID (specific adaptations to imposed demands) principle as well
previous two decades, Goodyear had outsold Michelin easily by
as the principle of overload. These form the basis of research-
relying on its brand recognition and its slogan “we are number 1
supported exercise theory and are the “rules” from which all
in tires!” However, as soon as Michelin polled its customers and
professionals work.
discovered that the real reason they purchased their tires was
because they were on the cutting edge, they reworked their
Methods, on the other hand, are not quite as concrete and are the
message. Instead of using their current message “we sell steel-
first choice that allows a coach to differentiate their style. These
belted radials,” they switched to “a better way forward” and
can be best described as the way a trainer utilizes their knowledge
built their business around what their target customer wanted to
of the principles. For example, they may choose to employ full
support their new branding. They redefined how they operated
body training programs or implement a body part split. Either
and even started offering “promise plans” instead of warranties.
choice could produce overload for the athlete or client, but the
As a result, they finally overtook Goodyear as the leader
coach will likely make their choice based on their experience.
in market share.
Techniques are strategies like super-setting, circuit training, or
pre-exhaust training. There is research to support these strategies, STEP 2: ASSESS YOUR CURRENT NUMBERS
but they are not completely necessary and lend themselves more
to preference or situational needs which further allows a trainer to Any business, fitness oriented or otherwise, lives and dies by
customize their process. the numbers. If you are considering opening your own facility,
then you should be very familiar with the metrics of a fitness-
Finally, tools are simply the item that trainers use to create based business.
resistance for each exercise. Examples include resistance bands,
barbells, kettlebells, medicine balls, dumbbells, etc. The following key performance indicators will help you identify the
health of your business and make it easier to determine if opening
By defining their training philosophy, a coach or trainer can make your own facility is a good idea. With this data you will be able to
sure that they not only understand the reasoning behind the way determine an ideal rent for your facility, set equipment purchase
that they implement their exercise coaching, but also be able and start-up budgets, and make sure it is a good idea to move
to explain that philosophy to potential customers and have it forward in securing a brick and mortar location for your business.
resonate with them. Additionally, this training philosophy should
also include the soft side of coaching. Characteristics such as how If, however, these metrics are foreign to you or you struggle to
a trainer instills motivation in clients or reinforces behavior are just understand them and their calculations then you should reconsider
as important in appealing to the right demographic. whether it is time for you to move forward with opening
your own facility.
REVENUE STATS the number of active customers the current month and dividing
Gross Revenue (Top Line Revenue): This is how much total it by the amount of those customers that are retained into
revenue a business generates before taxes, labor, utilities, or any the next month.
other expense for that matter. Usually this number is measured
monthly or yearly. A very simple example would be if you had 100 members at
your gym and 3 cancelled, then you would only have 97 of those
Net Income (Revenue): The “net” revenue is the amount of money members moving into the next month and a retention rate of 97%.
that is left after a business has paid all its expenses. This is how Obviously if you retain all the same customers then your retention
much the business actually made. This number is calculated by rate is 100%. Congrats!
taking the gross revenue and subtracting all of the various costs
(expenses) and taxes. This metric is one of the most important While this number is usually tracked monthly, it is also useful to
because if a business isn’t actually making money than its chances track over longer periods of time in order to calculate the lifetime
to success long-term are limited. value of a customer (see below).
In a service-based business such as fitness, net revenue should Average Customer Payment: The average customer payment is
be at least 25 – 30% of total gross revenue. More gross revenue the average amount of money that a fitness facility collects from
doesn’t always mean more net revenue. This is how potential one customer each month. This can be figured out by taking the
problems can be identified. For example, if the gross revenue of total monthly revenue of the business (for the specific service) and
a business is going up but the net stays the same or is reduced dividing it by the amount of customers that are currently using
for an extended period of time, then it is likely that there are too that service offering.
many expenses on the books. While substantial gross revenue is
necessary to get money flowing through a business, net revenue For example, if a group training facility wanted to figure out their
will ultimately keep it alive. average customer payment for their 60 members, they would
divide their monthly revenue of $7,500 by 60 and realize an
COSTS average monthly payment of $125.
Costs are easily defined as the expenses of a business. Also known
as “CODB” (cost of doing business) or “COGS” (cost of goods This metric is very helpful when a business is trying to
sold), these are the items that must be purchased or utilized predict future revenues, hit goals, or set its pricing structure
in order to conduct business. Costs can be broken down into 2 for profitability.
main categories:
Lifetime Value of a Customer (LVC): The LVC is how much money
Fixed Costs: These expenses are known as “fixed” because they the average customer will spend with a gym over the entire time
are predictable and usually occur monthly or on a regular basis. that they continue as a member. In order to calculate this, an
Some common fixed costs are utilities, rent, labor, and any other owner will need to know how long the average customer will do
expenditures that you allot a monthly budget for like marketing business with them (by looking at retention rates) and multiply
or advertising. that by their average monthly payment per customer.
Having a good handle on fixed costs will allow an owner to At a personal training studio, if most clients train for an average of
determine how much money they are actually making, generate 8 months and the average client payment is $400 per month, then
accurate projections for growth, and identify areas where they the LVC is $3,200.
may be overspending.
This metric is very important because it can help a coach or trainer
One Time Costs: These are expenses that are “one-off” that don’t decide the best client acquisition strategy for their business.
occur regularly. There will be times that you have to invest in your Knowing that each customer will spend $3,200 means that trainer
business in response to something unexpected. can spend a considerable amount of money to get a new client
and still come out ahead.
Maybe the air conditioning unit dies in the middle of summer, a
critical piece of equipment breaks, or a natural disaster damages STEP 3: FUND YOUR DREAM
the gym. The one thing that can be expected is that things can One of the biggest challenges that fitness professionals will
and will go wrong, leading to unexpected expenses. For this face when trying to open their own facility is starting out with
reason, business owners should always have reserve funds set adequate funding. No one gets into personal training to get rich
aside as a best practice. because there are certainly many other paths that would yield
a greater financial reward. Most coaches and trainers select this
CUSTOMER STATS career out of sheer passion and simply do their best to find a
Retention: This number is usually expressed in a percentage way to pay their bills as necessary. However, taking a “wing it”
and references the amount of customers/clients that a fitness approach will not work considering that undercapitalization is the
business keeps over a period of time. This is calculated by taking reason that many small businesses fail.
Fitness professionals that aim to open their first gym must more appealing to a trainer that prefers being part of a team and
determine how much capital they have available to get their would like someone to shoulder the responsibilities. Regardless of
project rolling. This process should begin with a self-assessment the arrangement chosen, it is imperative that the responsibilities
to determine their options. Below are some of the questions that of all involved are outlined in writing to facilitate a sound working
should be included in that assessment: relationship and create proper accountability.
• How much money can I contribute to this project in cash TRADITIONAL FINANCING
from my own accounts or reserve funds? The route of traditional financing has been a staple in acquiring
• What is my credit score and ability to get financing? business start-up capital for decades. There are many banks that
• What is my level of risk aversion? are still willing to loan money to open small businesses and the
• Do I want to be the sole owner of this facility or Small Business Association (SBA) can even help facilitate such
would I prefer to take on a partner who could transactions with approved lenders. This process, however, can be
contribute financially? very stringent and require a lot of supporting documentation. In
• Based on how the above questions were answered, the addition to a solid business plan and the standard loan application,
would-be entrepreneur will end up with 3 likely scenarios: the following items are usually needed to acquire traditional
self-funding, partner acquisition, or traditional financing. financing for a new business (2):
WE’RE HERE TO
POWER YOUR POTENTIAL
Dynamic Training Tools to
Take Your Training to the Next Level
T
his article is the last in a 4-part series, which will explore the in African Americans, those with osteoporosis have the same
impact of exercise on a variety of diseases and conditions. elevated fracture risk (5).
Despite the efficacy of exercise as both a prevention and
treatment for so many diseases and conditions, standard medical BONE HEALTH AND IMPACT OF PHYSICAL ACTIVITY
interventions (notably medications) remain the “go to” option While there are many factors that contribute to optimizing bone
for most individuals. Recent estimates by the National Center for density, physical activity and/or exercise plays an important role
Health Statistics suggest that nearly 50% of the United States in the development and maintenance of bone health. The skeletal
(U.S.) population have used a prescription drug within the last system is active tissue and responds to the amount and types
30 days (16). Comparatively, only 1 in 5 U.S. adults meet the of movement experienced during daily life. Lack of activity and
recommended physical activity guidelines (15). Therefore, the weight bearing, in addition to other factors such as genetics,
aim of this article series is to provide context for understanding smoking, malnutrition or corticosteroid therapy, contribute to low
the efficacy of exercise as adjunct therapy and compare this to bone mass or osteoporosis (17). Of the modifiable lifestyle factors,
commonly prescribed treatments. amount and type of physical activity have a significant impact on
the variance in BMD (11).
OSTEOPOROSIS OVERVIEW/EPIDEMIOLOGY
Diseases related to lifestyle (i.e., sedentary behavior, poor Bone, as a dynamic tissue, is undergoing a constant remodeling
nutrition, stress management, etc.), such as hypertension and process. Both intrinsic (i.e., genetics, hormone levels, etc.) as
type 2 diabetes, are becoming the norm in the United States., well as extrinsic factors (i.e., gravity, ground reaction forces)
where half of all adults have at least one chronic health condition will influence osteogenic activity. Forces that positively affect
(24). Another important example is osteoporosis, which is osteogenic remodeling are categorized as either joint reaction
defined by the National Osteoporosis Foundation as a chronic forces (i.e., muscular contractile forces) or ground reaction
disease with bone fragility, low bone mass, microarchitecture forces. According to Wolff’s Law, bone will increase (or decrease)
deterioration of bone and a subsequent increased risk of fracture strength in relation to mechanical loading (8). This remodeling of
(18). Osteoporosis is defined as a bone mineral density (BMD) bone mineral content and architecture (i.e., bone matrix) occurs
score (T-score) that is ≥-2.5 standard deviations below the mean in response to directional and load-specific stimuli. To optimize
value for healthy young adults, at the lumbar spine, femoral neck the osteogenic effect of mechanical forces, exercise should create
or hip (22). In addition, low trauma fractures of the hip and spine a strain upon the skeletal system that is “unique, variable and
are consistent with osteoporosis, even without BMD testing. dynamic in nature,” (11).
Osteopenia or low bone mass, a precursor to the diagnosis of
osteoporosis, is defined as a T-score that is >-1 and <-2.5 (22). The American College of Sports Medicine (ACSM), in their
Position Stand on Physical Activity and Bone Health, recognize
Osteoporosis contributes to almost 9 million fractures annually, the importance of exercise for optimal bone development, and
resulting in an osteoporotic fracture every 3 seconds (10). There promote two basic strategies (11):
are over 40 million people in the United States with osteoporosis
or low bone mass (osteopenia), which represents 55% of those 1. Achieving an optimal peak bone mass early in life (<30 years)
over the age of 50 (18). Women are more likely to be diagnosed 2. Minimizing bone loss later in life (>40 years)
with osteoporosis and approximately half of all Caucasian females
will have an osteoporotic fracture at some point in their lives. This blueprint highlights a concept that is of great importance
Men are less likely to be diagnosed, but 20% will sustain an for achieving optimal bone development. It recognizes that the
TABLE 2. ACSM PHYSICAL ACTIVITY any osteoporotic fracture by 38% and a 45% decreased risk of
RECOMMENDATIONS FOR ADULTS (11) vertebral fracture in those on bisphosphonate therapy versus the
Weight-bearing aerobic activities, control group (4).
Mode jumping activities (i.e., volleyball,
basketball), and resistance training Bisphosphonates are generally regarded as an effective and safe
treatment option; however, adverse side effects are a concern,
Intensity Moderate to high (for bone loading forces)
with minor gastrointestinal issues being the most common. The
Weight-bearing aerobic activities 3 – 5x/ risk of rare, but serious side effects, such as atypical femoral
Frequency
week; resistance exercise 2 – 3x/week fractures with prolonged usage, remains a concern (7).
30 – 60 min/day of a combination of
Duration weight-bearing aerobic and jumping Differences in methodological design, statistical analysis, target
activities and resistance training variables and reporting among studies make direct comparisons
between the effect of drug therapy and exercise intervention
DRUG THERAPY difficult. However, as a point of comparison, a recent meta-analysis
There are a variety of pharmacological and nutritional options concluded that combined resistance training protocols, which
available for the treatment of osteoporosis, including hormone included study durations ranging from 6 to 36 months, increased
therapy (i.e., estrogen, parathyroid hormone), nutritional hip and spine BMD approximately 1.8% and 2.4%, respectively in
supplementation (i.e., calcium, vitamin D) and bisphosphonates. healthy post-menopausal women (28). In comparison, a large
Bisphosphonates are the first-line pharmaceutical treatment of randomized controlled trial investigating the drug Alendronate,
osteoporosis and work by inhibiting bone resorption (i.e., bone one of the most commonly prescribed bisphosphonates,
catabolism) (4). found increases of BMD at the hip and spine of 3.4% and 8.3%,
respectively, in healthy, post-menopausal females after four years
Bisphosphonates are an effective therapy for risk reduction of therapy (6).
of osteoporotic fracture, particularly in post-menopausal
females (12). A 2017 meta-analysis found a reduced risk of
19. Nichols, JF and Rauh, MJ. Longitudinal changes in bone ABOUT THE AUTHORS
mineral density in male master cyclists and nonathletes. Journal of Carmine Grieco received his Doctoral degree from Old Dominion
Strength and Conditioning Research 25(3): 727-734, 2011. University and is an Assistant Professor at Colorado Mesa University
20. Ryan, AS, Ivey, FM, Hurlbut, DE, Martel, GF, Lemmer, JT, in Grand Junction, CO. A personal trainer with over 15 years training
Sorkin, JD, Metter, EJ, Fleg, JL, and Hurley, BF. Regional bone experience, he successfully made the transition from personal
mineral density after resistive training in young and older men and trainer to professor in 2012. Grieco is a past West Virginia State
women. Scandinavian Journal of Medicine and Science in Sports Director for the National Strength and Conditioning Association
14(1): 16-23, 2004. (NSCA) and also holds certifications as a yoga teacher, exercise
physiologist, health coach, and Certified Strength and Conditioning
21. Schofield, KL and Hecht, S. Bone health in endurance athletes:
Specialist® (CSCS®) through the National Strength and Conditioning
Runners, cyclists, and swimmers. Current Sports Medicine Reports
Association (NSCA).
11(6): 328-334, 2012.
22. Siris, ES, Adler, R, Bilezikian, J, Bolognese, M, Dawson- Mike Reeder is a primary care sports medicine physician who
Hughes, B, Favus, MJ, Harris, ST, Jan de Beur, SM, Khosla, S, Lane, has been involved in the care of athletes from the Little League
NE, Lindsay, R, Nana, AD, Orwoll, ES, Saag, K, Silverman, S, and to Olympic level. He presently is the Director of the Monfort
Watts, NB. The clinical diagnosis of osteoporosis: A position Family Human Performance Lab at Colorado Mesa University in
statement from the National Bone Health Alliance Working Group. Grand Junction, CO.
Osteoporosis International 25(5): 1439-1443, 2014.
25. Welton, DC, Kemper, HC, Post, GB, Van Mechelen, W, Twisk,
J, Lips, P, and Teule, GJ. Weight-bearing activity during youth is a
more important factor for bone mass than calcium intake. Journal
of Bone Mineral Research 9(7): 1089-1096, 1994.
26. Wright, NC, Looker, AC, Saag, KG, Curtis, JR, Delzell, ES,
Randall, S and Dawson-Hughes, B. The Recent Prevalence of
Osteoporosis and Low Bone Mass in the United States Based
on Bone Mineral Density at the Femoral Neck or Lumbar Spine.
Journal of Bone Mineral Research 29(11): 2520-2526, 2014.
Activation
Symmetry
Mobility
E
ver get thrown into a sales role during your time as a The key to selling without selling out is focusing on the value you
personal trainer? Usually before you are ready. If so, there bring to the prospect and taking a few, pre-determined steps to
is a good chance you have either shown promise as a top find out what is in their best interest. You are getting ready to
trainer in your club or you have taken the wonderful leap into discover the necessary steps to sell without selling out.
business ownership as a studio owner or independent contractor
relying on sales to generate your income. QUALIFY A GOOD FIT FOR YOU AND THE CLIENT
The first step in your sales process should be structured to ensure
Sales is a dirty word for most personal trainers. You would much the prospect is a good fit for you and that you are a good fit
rather study up on the latest nutrition, training or motivational for them. Many sales training methods for personal trainers use
coaching methods than shore up your skills as a sales person. qualifying to position the personal trainer as a high-end solution
No one is blaming you for that. Your passion lies in helping your or use it as some sort of ego boost. To sell without selling out you
clients get better results through your training programs. Once need to take a slightly different approach to qualifying and use it
you have developed a strong skill set for delivering those results, as a chance to connect with your prospect.
if you want to have control of your earning potential as a personal
trainer, it is important to master the art of the sale. Successful qualifying depends on an abundance mindset. You
need to be prepared to refer out or pass on a potential new client
SELLING WITHOUT SELLING OUT if they are not a good fit. A scarcity mindset, where you think
The biggest objection to learning sales is the fear that you will be there are not enough clients to go around, will keep you from truly
selling out or somehow negating your skills as a personal trainer qualifying clients. There is a fine line between persuading someone
or coach if you learn to sell. Nothing is further from the truth. that you are the best fit and pressing them to buy training because
Sales is not about tricking someone into doing something that you need a new client. Make sure you are confident in your abilities
is not good for them or swindling someone out of a few bucks. and are willing to refer out or recommend a different solution if
Sales is a skill that can be used for good or it can be misused, and someone is not a great fit for you.
abused, to trick prospects into deciding what is not in their best
interest. You are obviously a skilled personal trainer who values Usually, qualifying can take place on a 10 – 15-minute phone call
your education and has ethics. If not, you would not be reading with your potential new client. The sooner you can connect with
this publication, right? them after they have indicated interest the better off you will be
as you navigate the sales process. Aim to call the potential new
client within 24 hours of learning of their interest.
During the Engagement Phase of your Succession Session you There are 6 parts to the Surefire Closing System:
want to establish a connection with your prospect. Building
rapport will help your prospect feel more comfortable in the FIGURE 3. SUREFIRE CLOSING SYSTEM
later stages of the Success Session and ensure that you get the
information needed to suggest the appropriate plan of action. The
prospect is often nervous about starting this new journey and this
short (3 – 5 minute) phase of your Success Session can calm them.
Ask questions that help you understand how the prospect sees
themselves and feel in their current state. Once you have a clear
picture in your head, and the prospect has described themselves
in detail, you can move on to a more positive approach of asking
them how they want to look, feel, live, etc.
Once you have laid out the path to success and answered the Here is your example script:
prospect’s questions it is time to move to the final phase of the
“Great! Based off our conversation I feel that we have two
Success Session.
programs that will help you lose 20 lb and start feeling great
again. Our personal training program is a great fit for you and
THE SUREFIRE CLOSING SYSTEM
will get you the best results. I suggest that you choose either
Spending an hour or more with a prospect and not closing a
our 2 days per week program or our 3 days per week program.
deal or having to discount your prices to sign up a new client is
frustrating. The Surefire Closing System was created to help you
The two days per week program is best for someone that may
stick to your values and sign up more new clients without having
want to do a little extra work outside the gym on their own or
to discount your prices.
has a tight schedule due to kids or travel.
This is the only time during the sales process that a script is
The three days per week program is best for someone that
recommended. The script allows you to comfortably transition to
needs all the guidance and accountability they can get and has
the close and eliminates the nerves you will inevitably face if you
the time to consistently get to the gym for workouts.”
try to do this without it. All in all, it should only take 2 – 3 minutes
to complete this phase of the Success Session.
It is not quite time to ask for the close yet. Now is the time to Here is your script:
over-deliver on value and make this offer irresistible. Typically,
this is where many personal trainers would discount their prices “I also want you to know that we offer a no questions asked
to get a prospect to sign up, but we are going to take a different money back guarantee on your program. If you are not happy
approach. You are going to add more value and justify the with your results or our program in any way during the first 30
prices you charge. days, we will give you a full refund and tear up your agreement.
The best way to make this offer irresistible is adding bonuses Sound like a deal?”
for action takers. You should aim to stack a few bonuses in the
form of accessories, equipment, or programs that will accelerate It is finally time! You get to ask for the close and this is the easiest,
the results for the new client. Examples include foam rollers, but often most intense step for personal trainers. If you have
bands, nutrition books, online nutrition programs, accountability followed the process up to this point it is all very painless for both
programs, or additional services that have high margins. you and your prospect.
“Mrs. Jones, on top of the training program I have a few “Mrs. Jones, which program would you like to start with today?”
additional bonuses that I would like to add in for you today.
First, we have our Jump-Start Package that comes with all There is beauty in the simplicity. It is a simple question, but most
the tools and resources you will need to have success in our importantly it is not a “yes” or “no” question. You are asking to
program. We will give our proven nutrition manual, a cookbook decide on the two options you presented in the Core Offer step
for ideas, and a few additional workout and recovery resources of the close. It gives them a chance to talk through any remaining
that our clients have told us come in real handy. objections they have about joining and provides you with a chance
to overcome those objections.
Normally, we sell this for $199, but today it is included free
with your program. Once you have asked for the close sit tight and be quiet. It is
easy to talk yourself right out of a sale by jumping in too soon.
Also, I would like to offer you the chance to join our online Let the prospect speak first and then you can offer further
nutrition coaching program that will guide you step by step suggestions as needed.
through creating the nutrition habits that will help you get
results fast and keep them. This program normally costs $299, CONFIDENTLY CLOSE MORE SALES
but it is also included in your program today.” With the help of this sales process and closing system you will be
able to confidently close more sales and help more clients. Sales
Deadlines are great motivators, especially when making the is a skill that you can develop. It will require practice, role playing
decision to invest in personal training. Creating some urgency to and repetition to perfect it, but each time you go through you will
act immediately will get your prospect off the fence and ready to get a little better.
decide. To create urgency to buy you should set an expiration on
your bonuses. They are only free and included with the program if The ability to sell gives you a lot of power with your career and
they sign up immediately. your own personal income. If you take the right approach and
avoid having to sell out to sell your services it can be enjoyable as
Here is your script: well. Each time you sit with a new prospect you are helping them
discover a path to reach their goals and change their lives.
“Mrs. Jones, I know you are ready to get started, and I am
excited to help you lose your 20 lb and get your life back! If
you sign up today I can get you the Jump-Start Package and
Nutrition Course, a $498.00 value, free.
Prospect still a little hesitant? They have likely tried this before
and failed at getting the result they wanted so in their mind there
is a lot of risk in joining your program. While taking that risk
on yourself can be a little scary it is a great way to persuade a
prospect to buy on the spot. The easiest way to do this is with an
unconditional guarantee.
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EAT LIKE A CHAMPION vegetarian (no meat), lacto-vegetarian (no meat or eggs), or
O
ptimal athletic performance and health are dependent vegan (no meat, eggs or dairy) (7). A whole food, plant-based diet
on many key factors such as rest, exercise and nutrition stipulates that added fat and refined sugar be minimized.
(17,18,19). Sports champions such as LeBron James, and
Olympic Gold medalists like Michael Phelps, Simone Biles, and PLANT-BASED DIET – BENEFITS
Usain Bolt, must all balance healthy lifestyle habits in order As with any type of diet however, it is important to weigh the
to achieve peak performance. The same underlying principles pros and cons in an effort to determine if a whole food, plant-
used by professional athletes can be leveraged by anyone based diet is a nutritious and effective option for athletes. This is
(17). Any age or gender can reap the benefits of a strategically a difficult task considering that expert nutrition research scientists
aligned fitness plan. do not always agree on the basic components of a healthy diet
(30). Furthermore, dietary research is hampered by environmental
Although a person’s spiritual, mental, emotional, social, and control. Some studies do not have full monitoring
physical health are all tied closely together, healthy eating surveillance over participants (21).
habits are essential. One nutrition strategy gaining the attention
of athletes, coaches, and the medical community is a whole Limited research exists on a whole food, plant-based diet
food, plant-based diet. This diet claims it has the potential to and athletic performance, but considerable evidence exists
improve both athletic performance and overall health (4,10,20). A on vegetarian diets. Vegetarian diets are considered safe and
careful evaluation of this diet is warranted based on its growing effective for athletes by the Academy of Nutrition and Dietetics
popularity. In a research book entitled, “The China Study,” Colin and in some situations, may improve athletic performance (7,9).
Campbell and Thomas Campbell II suggest eating “a whole foods, The American College of Sports Medicine (ACSM) also supports
plant-based diet, which minimizes the consumption of refined a vegetarian diet for athletes (27). Other researchers have
foods, added salt, and added fat,” (3). They encourage foods such hypothesized that a vegan diet enhances the immune system
as fruits, vegetables, legumes, mushrooms, nuts, and whole grains; from eating adequate micronutrients. Through their experience
suggest minimizing refined carbohydrates, added vegetable oils working with amateur and professional athletes, they noted
and fish; and recommend avoiding meat, poultry, dairy, that the vegan diet was often chosen by athletes in an attempt
and eggs (Table 1). to improve immunocompetence (9).
The whole food, plant-based diet is slightly different from the Further evidence has indicated that a vegetarian diet may
three main variations of a vegetarian-eating plan: lacto-ovo- specifically enhance long-duration aerobic endurance
The research that does exist on a whole food, plant-based diet has
been done almost exclusively in clinical settings. Several studies
show evidence that eating this way can minimize the chance
of stroke, obesity, hypertension, type 2 diabetes, cancer, heart
disease, arthritis, cataracts, Alzheimer’s disease, impotence, and
mortality when compared to the typical American diet, which
includes meat products, high fat intake, and high sugar intake
(8,21,28,31,34). It has also been reported to actually reverse heart
disease, cancer, and diabetes (8,16,23). Another piece of evidence
supporting a plant-based diet is found in a review article by
Caldwell Esselstyn (Figure 1) (8). Here, he shows a picture of a
coronary artery before (A), which is thin and constricted, and after
32 months of a whole food, plant-based diet (B), which is thick
Studies have reported the health benefits from a whole foods athletic performance, and positively impact
plant based diet. Chinese people who followed a whole food, the environment (7,26).
plant-based diet had very low incidences of coronary artery
disease (3,4). Comparably, those following the typical American ACKNOWLEDGEMENTS
diet (high in animal protein) showed a 16.7 greater chance of The author would like to thank Hety McNamara for her tireless
death from coronary artery disease (4). A few studies have efforts at editing and review.
indicated that there may be a link between animal protein and
cancer (15,29,35,37). It has been reported that higher levels of REFERENCES
animal protein (20%) were harmful and promoted liver cancer in 1. Balke, B, and Snow, C. Anthropological and physiological
rats, while lower levels (5%) were beneficial (25,35,36). However, observations on Tarahumara endurance runners. American Journal
these studies have not been replicated in humans. of Physiology and Anthropology 23: 293-301, 1965.
16. Massera, D, Zaman, T, Farren, GE, and Ostfeld, RJ. A whole- http://www.cnpp.usda.gov/sites/default/files/archived_projects/
food plant-based diet reversed angina without medications or GreatNutritionDebateSymposium.pdf.
procedures. Case Reports in Cardiology, 2015 31. The United States Department of Agriculture and U.S.
17. McNamara, JM, Chung, J, Miyazawa, Y, and Barnhart, M. Department of Health and Human Services. Dietary Guidelines
Fundamentals of speed improvement for all sports. Journal of for Americans 7th Edition. Washington, DC: U.S. Government
Strength and Conditioning Research 12(3): 12-15, 2013. Printing Office; 2010.
18. McNamara, JM, and Stearne, DJ. Effect of concurrent training, 32. Tuso, PJ, Ismail, HH, Ha, BP, and Bartolotto, C. Nutrition
flexible nonlinear periodization, and maximal-effort cycling update for physicians: Plant-based diets. Permanente Journal
on strength and power. Journal of Strength and Conditioning 17: 61-66, 2013.
Research 12: 1463-1470, 2013.
33. Venderley, AM, and Campbell, WW. Vegetarian diets:
19. McNamara, JM, Stearne, DJ, and Cummiskey, M. Losing 33 Nutritional considerations for athletes. Sports Medicine
billion pounds: New twists on old ideas. Pennsylvania Journal of 36: 293-305, 2006.
Health, Physical Education, Recreation and Dance, 2012.
34. Weikert, C, Walter, D, Hoffmann, K, Kroke, A, Bergmann, MM,
20. Medeiros, DM, and Wildman, REC. Advanced Human and Boeing, H. The relation between dietary protein, calcium and
Nutrition. Sudburt, MA: Jones and Bartlett Learning, 2012. bone health in women: Results from the EPIC-Potsdam cohort.
Annals of Nutrition and Metabolism 49: 312-318, 2005.
21. Mishra, S, Xu, J, Agarwal, U, Gonzales, J, Levin, S, and Barnard,
ND. A multicenter randomized controlled trial of a plant-based 35. Youngman, LD. The growth and development of aflatoxin
nutrition program to reduce body weight and cardiovascular risk B1-induced preneoplastic lesions, tumors, metastasis, and
in the corporate setting: The GEICO study. European Journal of spontaneous tumors as they are influenced by dietary protein
Clinical Nutrition 67: 718-724, 2013. level, type, and intervention. Cornell University, 1990.
22. Nieman, DC. Vegetarian dietary practices and endurance 36. Youngman, LD, and Campbell, TC. High protein intake
performance. American Journal of Clinical Nutrition promotes the growth of preneoplastic foci in Fischer#344 rats:
48: 754-761, 1998. Evidence that early remodeled foci retain the potential for future
growth. Journal of Nutrition 121: 1454-1461, 1991.
23. Ornish, DI, Scherwitz, LW, Billings, JH, Brown, SE, Gould,
KL, Merritt TA, Sparler S, Armstrong, WT, Ports, TA, Kirkeeide, 37. Youngman, LD, and Campbell, TC. Inhibition of aflatoxin B1-
RL, Hogeboom, C, and Brand, RJ. Intensive lifestyle changes induced gamma-glutamyl transpeptidase positive (GGT+) hepatic
for reversal of coronary heart disease. Journal of the American preneoplastic foci and tumors by low protein diets: Evidence that
Medical Association 280: 2001-2007, 1998. altered GGT+ foci indicate neoplastic potential. Carcinogenesis 13:
1607-1613, 1992.
24. Pimentel, D, and Pimentel, M. Sustainability of meat-based
and plant-based diets and the environment. American Society for
Clinical Nutrition 78: 6605-6635, 2003. ABOUT THE AUTHOR
25. Prince, LO, and Campbell, TC. Effects of sex difference and John McNamara is a Tenured Professor at St. Francis College in
dietary protein level on the binding of aflatoxin B1 to rat liver Brooklyn, NY. He received his Bachelor’s and Master’s degrees
chromatin proteins in vivo. Cancer Research 42: 5053-5059, 1982. at the University of Alberta in Canada, and his Doctorate degree
in Kinesiology from Temple University in Philadelphia, PA. He
26. Rodriguez, NR, Di Marco, NM, and Langley, S. American is currently a Certified Strength and Conditioning Specialist®
Dietetic Association, Dietitians of Canada, American College of with Distinction (CSCS,*D®) National Strength and Conditioning
Sports Medicine, American College of Sports Medicine position Association (NSCA) Certified Personal Trainer® with Distinction
stand. Nutrition and athletic performance. Medicine and Science (NSCA-CPT,*D®) through the NSCA. He is also a Certified Sport
in Sports and Exercise 41: 709-731, 2009.
Performance Coach with United States of Weightlifting (USAW),
27. Rogerson, D. Vegan diets: Practical advice for athletes and and a Certified Physical Best Health Fitness Specialist with the
exercisers. Journal of the International Society of Sports Nutrition Society of Health and Physical Educators. His research focus is
14: 14-36, 2017. training theory, flexible nonlinear periodization, nutrition, and
exercise program design.
28. Satija, A, Bhupathiraju, SN, Rimm, EB Spiegelman, D, Chiuve,
SE, Borgi, L, et al. Plant-based dietary patterns and incidence
of type 2 diabetes in US men and women: Results from three
prospective cohort studies. PLOS Medicine 14136: 1-18, 2016.
29. Schulsinger, DA, Root, MM, and Campbell, TC. Effect of dietary
protein quality on development of aflatoxin B1-induced hepatic
preneoplastic lesions. Journal of the National Cancer Institute 81:
1241-1245, 1989.
30. The United States Department of Agriculture. March 10,
2000. Great Nutrition Debate Symposium. Retrieved 2017 from
O
ver the last three decades the personal training profession schedule is a common practice that many personal trainers
has progressed from a part-time or secondary income to implement with the mindset of locking up longer term
a full-time and financially sound career choice. However, investments and guaranteed income from a potential client.
during that time certain industry strategies have been put in place Although a longer commitment is achieved, the personal
as “common practice.” These common practices can include price trainer has devalued their services to a point that can be
discounts for larger session packages, huge startup discounts to challenging to raise in future purchases (2).
first-time clients, cookie-cutter program designs for any and all • For example, rates for a one-on-one training session could
clients, fluctuated discount pricing based on referrals, and low run $65 for a single session but if the client purchases 10
barrier marketing techniques to the masses, just to name a few. sessions the price drops to $55 each, with 25 sessions the
price drops to $45 each, and with 50 sessions the price
As new personal trainers enter the workforce they learn about drops again to $35 each. The question now becomes, what
these common practices by watching or working with other is the trainer’s “true value” for one session? Is it $65 or $35?
trainers in the industry. Observing, shadowing, interning, or Such a large discrepancy leaves the consumer wondering
mentoring programs are great ways to learn about the business why the price difference varies so much, ultimately
of personal training. Where the problem can occur is in “who” leaving them questioning the quality of the services they
they are observing and learning from and what type of “common are seeking (5).
practices” they are being taught. The following are a few common
practices new personal trainers might observe. • True professionals know their value and place a single
solid price on it as that is the exchange rate for their time.
High Foot Traffic with High Turnover Rates This process of learning one’s true value and establishing
• Some personal training businesses are run inside facilities a set price may take some time. However, competitive and
or in locations with extremely high numbers of potential reliable rates show a sturdy and sound business model
clients (foot traffic) searching for a personal trainer. With leaving the consumer feeling secure in their purchase and
a high number of interested leads, these personal trainers proud to be a paying customer.
will focus on signing clients up for large session packages
(30 to 50+ sessions) baiting the client with a large discount. The Sales Hook and Lateral Pass
The client bites and invests thousands of dollars with the • Some business models utilize a “tag-team” approach in
potential to be disappointed with the quality of their trainer. which the more sales-based team member meets with the
potential client and walks them through the initial interview
• In most cases, these non-refundable sessions are lost as and consultation (3). They take their measurements, sell
the client is frustrated with their lack of results, or the them a multi-vitamin, and walk them through the ladder of
professionalism of the trainer, and decides to discontinue session packages ultimately leading the client to purchasing
their training program. The trainer then books another the lowest single session rate (which also happens to be the
client on top of the original client’s scheduled time biggest initial investment).
collecting double on their commission. This type of
business model does not help build the reputation of a • With the paperwork signed and the non-refundable
career-based personal trainer and often ends in numerous sessions locked up, the salesman then introduces the new
complaints to management. client to their “new” personal trainer. The client is shocked
as the smooth-talking professional they thought they were
The More You Buy, the Cheaper the Price going to be working with informs them that they are just
• Discounting the overall investment for the client based on the first step of the client’s healthcare team and that their
how many sessions or how long they commit to a training trusted colleague will take good care of them.
PROGRAM DESIGN
ESSENTIALS
Get more out of your NSCA membership with our new member-exclusive offering for personal trainers:
NSCA’s Program Design Essentials. This collection of resources provides members with exclusive tools to
sharpen your knowledge base, apply it to your daily work, and set yourself up for success. NSCA’s Program
Design Essentials includes: the 30-page Foundations of Fitness Programming guide, downloadable and
modifiable Training Templates, and a collection of Quick Tip Videos.
MELVIN GORDON
PRO RUNNING BACK
T
he National Strength and Conditioning Association (NSCA) clients should physically bring the clearance paperwork to their
defines special populations as clients with temporary physician. Doing so requires the physician to complete the
or chronic health issues such as metabolic disease, paperwork as well as discuss any training concerns. Otherwise,
immunological disorders, cancer, cardiopulmonary disease, with faxing or emailing, the paperwork tends to sit in the doctor’s
musculoskeletal disorders, neuromuscular disorders, psychological inbox and may not be a priority.
disorders, older adults, children, and prenatal, postpartum, and
menopausal females (7). NSCA-Certified Personal Trainers® GENERAL PROGRAM DESIGN GUIDELINES
(NSCA-CPT®), especially those working in a clinical setting, must FOR SPECIAL POPULATIONS
know how to program for these health issues. This article simplifies The structure of the program for special populations mirrors
the process of programming for special populations clients. that of the general population, following the FITT principle
(frequency, intensity, time, and type). Programs will typically
PAR-Q+ AND PHYSICIAN RELEASE include a structure of 2 – 3 days per week focusing on 8 – 12
Literature regarding special populations states that it is different exercises emphasizing a total body workout, with most
recommended that clients consult their physician prior to populations completing 10 – 15 repetitions (5). In the program,
engaging in an exercise routine (9,11,12,13). Typically, the Physical only a few exercises will target a client’s condition (1). For
Activity Readiness Questionnaire (PAR-Q) determines if the example, a client with an anterior cruciate ligament (ACL) repair
client needs to consult with a physician. For special populations, does not need the entire training session focused on strengthening
however, the traditional PAR-Q found in most textbooks and the knee; instead, they should only perform two or three exercises
training articles is not enough. The PAR-Q+, an advanced version that focus on that area. The rest of the exercises will focus on total
of the PAR-Q, is a more detailed questionnaire that asks about body strength and general cardiovascular conditioning modified to
conditions like cancer, metabolic conditions, mental health reduce strain on the ACL.
problems, respiratory disease, and spinal cord injuries, in addition
to the heart disease risk factors found in the original PAR-Q (8). The ideal program design for special populations will also follow
Similar to the original PAR-Q, clients who answer “yes” to any these general rules:
of the questions on the PAR-Q+ should see a physician prior • Start the client at a novice level and progress to
to engaging in an exercise routine. For the physician’s release, intermediate; do not start off with intermediate exercises.
typically the Physician Physical Activity Readiness Clearance is
the simplest form of paperwork and personal trainers may want • Most special populations will require longer warm-up
to adapt it for their own brand or organization (3). Additionally, periods and longer rest periods between sets.
Also knowing the etiology of the client’s condition will help CONCLUSION
the personal trainer to better understand the necessary Special populations clients may fall into one or more health
programming. For example, knowing that multiple sclerosis is an categories, and therefore, the NSCA-CPT should be aware of these
erosion of the myelin surrounding the nerves causing impaired health issues and how to write an exercise prescription for each
one. By reviewing this simplified process of obtaining a client’s
health history and physician release, designing an exercise routine 15. Willardson, J. The effectiveness of resistance exercises
with modified exercises, and providing exercises for paid clients performed on unstable equipment. Strength and Conditioning
versus general members, NSCA-CPTs can be confident prescribing Journal 26(5): 70-74, 2004
a routine for those who suffer from chronic or temporary health
issues. Furthermore, by knowing and following these rules, NSCA-
CPTs can expedite personalized plans, allowing clients to start ABOUT THE AUTHOR
training sooner while remaining safe. Lastly, if NSCA-CPTs train a Tom Cormier is a Certified Strength and Conditioning Specialist®
number of clients considered to be a special population and would (CSCS®), Certified Special Populations Specialist® (CSPS®), and
like to supplement their current certifications, the NSCA’s CSPS National Strength and Conditioning Association (NSCA) Certified
is recommended. Personal Trainer® with Distinction (NSCA-CPT,*D®) through the
NSCA. He is currently the supervisor for the CREATION Health
REFERENCES Wellness Center, a hospital-based fitness facility, where he
1. Bennet, S. What do you do when you have to program for designs programs for and trains special populations. He earned his
an athlete with an injury? Strength and Conditioning Journal Bachelor’s degree in Health Science from Stetson University and
31(1): 65-67, 2009. is currently working towards his Master’s degree through Setanta
College. In addition to the NSCA certifications, he is credentialed
2. Boyle, M. New Functional Training for as an Exercise Is Medicine through the American College of Sport
Sports. (2nd ed). Champaign, IL: Human Kinetics; 27, 2016.
Medicine (ACSM), Kettlebell Instructor through the International
3. Canadian Society for Exercise Physiology. Physician’s Kettlebell Lifting Federation (IKLF), and Olympic Weightlifting
clearance form CSEP-CPTs. CSEP.ca. Retrieved April 2017 Coach through United States of America Weightlifting (USAW).
from http://www.csep.ca/view.asp?ccid=517.
4. Cressey, E. Do your strength and conditioning progressions
create context? EricCressey.com. 2016. Retrieved April 2016
from https://ericcressey.com/strength-and-conditioning-
progressions-create-context.
5. Ehlke, K, and Greenwood, M. Resistance Exercise for
post-myocardial infarction patients: current guidelines
and future considerations. Strength and Conditioning
Journal 28(6): 56-62, 2006.
25+ Instructors
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PTQ 4.4 | NSCA.COM 33
FEATURE ARTICLE
R
otational training is an often overlooked piece in individual created by Santana et al., is one approach to identifying eight
strength programming. While most think of rotational patterns we commonly work through involving the anterior and
strength training as applying only to specific training for posterior core (5). These patterns were identified as a means of
sports and athletic activities, the practical applications of this developing a simple training system for the “power highways” that
type of training translate well for general population individuals, we commonly use. The development of this system can improve
excluding those with pre-existing contraindications. Core training movement efficacy, leading to less pain in vulnerable places such
has been a topic of conversation for many years, with topics as the lumbar spine.
ranging from spinal stabilization to aesthetic goals. This article will
address the specific approaches rotational training can have in an While the core has been traditionally trained in isolation for its
individual’s strength program to address core integrity, synergistic aesthetics, the core is the bridge that connects two major ball
muscular systems, and overall athletic capabilities as we age. and socket joints: the glenohumeral (shoulder) joint and the
acetabulofemoral (hip) joint. The core serves as either an anchor
WHY ROTATIONAL POWER TRAINING for limb movement, or a transition point for force generation
Rotational power is the generation of force around a singular between the upper and lower body (6). Most of the energy
axis through the integration of the muscular and joint systems. for rotation is developed in the hips, from overhead throwing
Clients today have goals that are focused on the idea of long- athletes to shoveling snow from a walkway, and is transitioned
term health and movement quality. Throughout everyday life, from the foot upward (3). When training to improve tasks in
individuals will encounter multiple activities that require the need everyday life and minimize injury risk, it is important to train in
for rotational movement, anti-rotational movement, or general accordance with the Specific Adaptations to Imposed Demands
power application in a rotational direction. In order to best (SAID) principle (4).
prepare ourselves, and the individuals we train, it is important
to address not only the needs of specific activities, but also THE APS AND THE ROTATIONAL CORE
everyday activities. In 1970, Logan and McKinney introduced the Serape effect (2).
A serape is a piece of cloth common in South American culture
Low back pain is a common occurrence for most people at some that wraps around the neck and crosses down in front of the body
point in their life (1). Transverse movements incorporating the diagonally. This similar pattern was found in four sets of muscles:
core are an inevitable part of our activities of daily living (ADLs). rhomboids, serratus anterior, external obliques, and internal
Through everyday activity, the body is asked to do full body obliques. In 2015, Santana et al. expanded on this by introducing
LEVER ARM
As the load translates further from the body, there is an increased
force demand due to increased torque. This must be considered
when deciding modalities for individuals (e.g., medicine ball,
cables, ViPR, sports equipment, etc.).
SKILL DEMAND
Movement complexity should only mirror the individual you are
working with. Creating more difficult demands in training may be
ideal, unless it is at the risk of the client’s muscular or orthopedic
health. Your clients’ training should be based on pre-existing
conditions, training goals, age, and training history.
APPLICATION
The implementation of a program which incorporates rotation
training should be added according to the client’s place in the
Power Pyramid. With any new movement, it is important to allow
time for the system to acquire new skills and to accomplish them
with ease rather than racing to more advanced power applications.
At lower levels in the pyramid, moves can be added as dynamic
warm-ups, or even during active rest periods. As you progress
through rotation training and beyond, exercises should be
added into your program with the intention of learning and skill
proficiency. With this in mind, it would be best to implement the
movements in a similar manner to energy system development.
They should be added slowly into the program as 2 – 3 exercises
with the overall goal of solidifying movement quality.
CONCLUSION
As rotation, power, and rotational power are all common pieces
FIGURE 3. ANTERIOR INFLUENCE
of our everyday life, it is important to train for efficiency in the
movements. Identifying movements through the APS model
and Training Octagon will allow individuals to understand the
synergistic connections in the body that help us accomplish
rotation. Implementing this work systematically with the Power
Pyramid will allow you to devise programs for clients with the
intention of maximizing movement quality while minimizing
risk. Understanding concepts such as base of support, lever
arm, and skill demand in relation to training is essential for
maintaining a healthy progression between steps in the pyramid.
These considerations can move individuals towards more
synergistic collaboration between muscle groups, allowing more
athleticism as we age.
FIGURE 7. DEADBUG
FIGURE 8. DEADBUG
FIGURE 10. SHUFFLE MEDICINE BALL TOSS FIGURE 13. SHUFFLE UNDERHAND
MEDICINE BALL TOSS
FIGURE 11. SHUFFLE MEDICINE BALL TOSS FIGURE 14. SHUFFLE UNDERHAND
MEDICINE BALL TOSS
8. Willems, JM, Jull, GA, and Ng, JK-F. An in vivo study of the
primary and coupled rotations of the thoracic spine. Clinical
Biomechanics 11: 311-316, 1996.
T
here is a common trend in many companies today: the them and their coaching staff. When designing an assessment for
bigger you grow, the less attention is paid to quality of new members, the goal should be to help the client get a better
service/product, and the more attention is paid to volume, understanding of areas needing improvement. Whether the client
numbers, and mass consumption. To grow within an industry, is a novice, or has advanced training goals, the assistance of a
shrewd business measures often need to be taken that can involve personal trainer would be beneficial. For these reasons, fitness
short-changing the consumer for the sake of making the sale and assessments that are fit for the individual would prove much more
earning more revenue. beneficial than a standard rubric used as a selling tool.
In an industry as unregulated as fitness training is, there seems to In my experience in this field, I have found that a common tactic
be even more focus on sales when compared to other industries, is that of using exercise “tests” that are high in difficulty, but low
which makes sense. A huge facility is full of potential liability with in specificity—in other words, exercises that are hard to perform
thousands of square feet and the huge overhead that comes with the first time they are attempted. A client who is newer to exercise
it. That means the business mindset must change. Relying on and in need of help now suffers from two bouts of disservice: the
membership sales might have been enough in a smaller facility, embarrassment of doing a movement that he/she fails to perform
but large facilities need to hit an all-time high month after month. properly, and then being told they have several issues to work on.
Sadly, we see this as the existing case in many commercial chain When I worked for a large box gym, a perfect example of what
gym franchises. The quantity-over-quality mentality can easily I am talking about here would be the first exercise we were
distract a business’s original intention of providing quality service instructed to use as a test for new members: a rear leg elevated
for the masses, and instead turn things into a packaged and split squat, with the front foot on an unstable surface. This
generic, one-size-fits all product. In the push for personal training simultaneously exploits a lifter’s mobility, balance, flexibility,
sales, many gyms will use assessment protocols as a way to prove and proprioception, and is a tall order for anyone to achieve
to clients that they can indeed benefit from personal training. This on their first (or subsequent) attempt without falling off. The
article will examine the merits behind this concept. overused explanation of “weak stabilizing muscles” was then
delivered to the client to convey something of a scientific backing
EXPOSING WEAKNESSES VERSUS for such tests. Another movement that was used was the wall
COACHING STRENGTHS? sit. Most clients will feel it in their quadriceps, since in order to
This is a critical shift in perspective many gym owners would remain pinned to the wall, the legs have to remain isometrically
benefit from making, or at least analyzing whether this applies to contracted, making the quads work hardest. This is a technique
R
egular participation in strength training provides a increasing its effectiveness.
multitude of benefits, including increased muscular
strength and power, decreased risk of injury, and improved IMPROVES CORE STABILITY AND BALANCE
activities of daily living (8,10). The lunge is an option for a lower The lunge exercise involves several muscles in the abdomen and
body exercise that can help to achieve these benefits. The lunge is back that function as stabilizers. The lunge movement requires
a staple unilateral exercise for the lower body that aims to improve the torso to maintain stability in a split stance, where feet are
strength and range of motion (ROM), which can potentially apart with one leg in front of the other. This exercise helps the
carryover to improving the ability to perform activities of daily body stabilize for multiple positions in a staggered stance, such as
living. Additionally, the lunge can be beneficial since it includes walking or stair climbing (2). Additionally, a stronger core eases
the integral “triple extension” of the hips, knees, and ankles. The daily activities, helps to prevent lower back pain, and improves
utility of the lunge is often lost in its perceived difficulty and balance and posture (7).
poorly performed technique. Several common errors occur in
PROVIDES FUNCTIONALITY
the performance of a lunge that can go unrecognized, even for
The forward lunge most closely mimics the pattern used for
experienced personal trainers, which will be discussed in this
walking and stair climbing. The correct performance of a lunge
article. Additionally, there is also room for modification of the
mimics the gait pattern of walking, and challenges the body to
lunge and progressions, which the personal trainer may find useful
maintain balance during dynamic postures, such as walking (2).
for their clients.
COMMON ERRORS
Error: Quite often, the lunge is plagued from the start due to a stride length that is too
short. If the feet are too close together, the downward movement results in an increased
amount of stress on the knee joint (specifically the patellar tendon) (4).
Error: Even a slight turn of the lead foot or lead knee inward during a forward lunge can increase
Over-Pronation
the torque stress of the knee joint of the front leg. This increase in stress could be problematic
of the Foot/
for previous knee injuries, and could potentially lead to increased knee pain (4).
Knee Caves Inward
Solution: Make sure the front foot and knee are pointed straight forward while performing a lunge. In
all cases of the lunge, the toes and knees (of the same leg) should point in the same direction.
Error: Because lunges challenge balance ability, the back foot is often externally rotated for stability
compensation. Rotating the back knee or foot outward during a forward lunge also increases torque
stress in the knee joint (4). Lunges performed without optimal technique can create unnecessary joint
External Rotation of
stress that can limit performance, exacerbate pre-existing injuries, and potentially cause pain (4).
the Back Foot/Knee
Solution: Make sure the back foot and knee are pointed straight forward while performing a lunge. In
all cases of the lunge, the toes and knees (of the same leg), should point in the same direction.
Error: Often, beginners tend to lean too far forward during the eccentric (downward) phase of the exercise.
This technique error can increase the shear force at the knee joint, increasing the risk of injury or pain (3,4).
Forward Knee
Movement
Solution: Once in the appropriate starting position, the hips should move down
in Downward Phase
and up in a straight line. The back and torso should be erected and the abdominals
should be contracted through the duration of the movement.
Error: To compensate for balance and strength challenges, the torso can lean forward during
the downward phase, even if the lower body is performing the correct technique (5).
Forward Torso Lean
Solution: Ensure that the torso maintains and upright in an erect posture with the
abdominals engaged, chest lifted, and shoulders and back are down.
The lunge does not have to be a full movement to be effective. Even a small ROM will
Reduce ROM
activate the muscles used, challenge balance, and incorporate functionality (2,3).
Once the initial position is achieved, the lunge can be performed effectively
Completely Stationary
without movement of the feet until the repetitions are completed.
Use a Box/Step (Figure 5) Elevate the front leg just a few inches to decrease stress on the front leg, thus reducing the difficulty.
Chair lunges can be a great way to combine support and reduced ROM for a lunge. Turn sideways to the
Use a Chair (Figure 6) chair, with the starting stance over the seat of the chair and under the front hip. When the lower phase
is performed, the glute of the front leg can sit on the chair, and then return to the starting position.
FIGURE 3. BOTTOM POSITION OF LUNGE (FRONT VIEW) FIGURE 6. LUNGE ONTO A CHAIR
REFERENCES
1. Alkjaer, T, Simonsen, EB, Magnusson, SP, Aagaard, H,
and Dyhre-Poulsen, P. Differences in the movement pattern
of a forward lunge in two types of anterior cruciate ligament
deficient patients: Copers and non-copers. Clinical Biomechanics
17(8): 586-593, 2002.
2. Cook, G, Burton, L, and Hoogenboom, B. Pre-participation
screening: The use of fundamental movements as an assessment
of function – Part 1. North American Journal of Sports Physical
Therapy 1(2): 62-72, 2006.
10. Stiegler P, and Cunliffe A. The role of diet and exercise for the
maintenance of fat-free mass and resting metabolic rate during
weight loss. Sports Medicine 36(3): 239-262, 2006.
M
any single-joint, machine exercises, like the seated hip and injury risk reduction has nothing to do with what the exercise
adduction, lying hamstring curl, and leg extension, are looks like, nor does it have to do with the type of equipment
commonly believed to be “non-functional” and even one is using; instead, functional training is all about positive
“risky.”. Many personal trainers base this conclusion on the criteria transfer to one’s training goals, which is the purpose of training.
that such exercises are 1) performed in the seated or lying position In other words, the goal of exercise programming for enhanced
and 2) are isolation exercises that are designed to create a performance and the reduction of injury risk is to maximize
resistance challenge mostly on a single-joint action. training transfer.
This article highlights the scientific evidence on exercises like With the above in mind, since exercises such as the seated hip
the seated leg extension, leg curl, and adduction machines to adduction and leg curl machine do not generally mimic specific
highlight their potential benefits on enhanced performance and movement patterns of many common actions in athletics, their
potentially reducing injury risk. This article will also demonstrate benefits for improved performance and injury risk reduction are
that simply because a given exercise is performed in the seated less obvious (24). This fact can lead fitness professionals into
position and targets a single-joint action (i.e., an isolation exercise) mistakenly labeling them as “non-functional” and, therefore, not
does not necessarily mean that a given exercise provides little-to- valuable. The research provided in this section suggests that
no positive training transfer or, alternatively, is universally risky. seated exercises that target a single-joint action (i.e., an isolation
Therefore, such conclusions or claims made from using such highly exercises), such as seated hip adductions and leg curls, may
questionable criteria are less likely to be sound. indeed offer a positive training transfer. Thus, it is misguided and
inaccurate to believe such exercises to be non-beneficial when it
FUNCTIONAL BENEFITS OF THE LYING LEG CURL comes to improving performance and reducing injury risk.
AND SEATED HIP ADDUCTION EXERCISE
For clarity of communication, it is important to first define exactly Askling et al. studied the effects of prescribing elite soccer players
what “functional training” is—and what it is not—when discussing additional specific eccentric hamstring training using the lying
the functional benefits of given exercises, such as the lying leg leg curl machine (1). In their study, 30 players from two of the
curl and seated hip adduction machine. According to the Oxford best premier-league division teams in Sweden were divided into
English Dictionary, the word functional is defined as, “of or having two groups: one group received additional specific hamstring
a special activity, purpose, or task,” or, alternatively, “designed training using the lying leg curl machine, whereas the other group
to be practical and useful, rather than attractive,” (12). With this did the same strength and conditioning programs without the
definition in mind, functional training for improved performance additional specific hamstring training using the lying leg curl
the complex, biopsychosocial nature of pain, one shouldl address disability in anterior knee pain patients. Knee Surgery, Sports
the biomechanical inconsistencies with the argument (6,7,18). Traumatology, Arthroscopy 21: 1562-1568, 2013.
First, when it comes to the PFJ, speaking about forces is not
8. Dostal, WF, Soderberg, GL, and Andrews, JG. Actions of hip
enough; instead, one must consider the stresses, as the force is
muscles. Physical Therapy 66: 351-361, 1986.
distributed over a given area of tissue. Indeed, such comparisons
have been made, and they suggest that bodyweight squats to 90° 9. Dwyer, MK, Boudreau, SN, Mattacola, CG, Uhl, TL, and
knee flexion elicit greater peak PFJ stress than EMG amplitude- Lattermann, C. Comparison of lower extremity kinematics and
matched knee extensions, especially with greater knee flexion (21). hip muscle activation during rehabilitation tasks between sexes.
Nevertheless, if working with symptomatic individuals, exercise Journal of Athletic Training 45: 181-190, 2010.
selection and range of motion should be tailored to the individual 10. Escamilla, RF, Fleisig, GS, Zheng, N, Barrentine, SW, Wilk, KE,
as per the recommendation of a physical therapist or medical and Andrews, JR. Biomechanics of the knee during closed kinetic
professional; otherwise, the knee extension, like the squat, should chain and open kinetic chain exercises. Medicine and Science in
not be considered universally contraindicated. Sports Exercise 30: 556-569, 1998.
11. Escamilla, RF, Macleod, TD, Wilk, KE, Paulos, L, and Andrews,
CONCLUSION
JR. Anterior cruciate ligament strain and tensile forces for weight-
The research discussed in this article, along with the principle of
bearing and non-weight-bearing exercises: A guide to exercise
specificity, highlights the importance of incorporating exercises
selection. Journal of Orthopaedic and Sports Physical Therapy
focused on a single-joint action (i.e., isolation exercises), such as
42: 208-220, 2012.
movements targeting the hamstring and adductor musculature,
in addition to the other types of exercises when training for 12. Functional. Oxford Learner’s Dictionaries. Retrieved 2017 from
improved performance in order to make one’s programming http://www.oxfordlearnersdictionaries.com/definition/english/
more comprehensive and effective. Resistance exercise, from functional?q=functional.
isolation exercises to integrated, multi-joint exercises, should not 13. Graves, JE, Pollock, ML, Jones, AE, Colvin, AB, and Leggett,
be looked at as mutually exclusive. Rather, they should be viewed SH. Specificity of limited range of motion variable resistance
as complementary training components, because each type of training. Medicine and Science in Sports and Exercise
resistance exercise offers unique benefits the other types may lack 21: 84-89, 1989.
(23). Furthermore, fear-mongering surrounding exercise variations
is also unfounded and little more than conjecture; rather, nearly 14. Harner, CD, Xerogeanes, JW, Livesay, GA, Carlin, GJ, Smith,
all exercises are safe, but should be prescribed in a context- BA, Kusayama, T, et al. The human posterior cruciate ligament
dependent manner. complex: an interdisciplinary study. Ligament morphology and
biomechanical evaluation. American Journal of Sports Medicine
23: 736-745, 1995.
REFERENCES
1. Askling, C, Karlsson, J, and Thorstensson, A. Hamstring injury 15. Kennedy, JC, Hawkins, RJ, Willis, RB, and Danylchuck, KD.
occurrence in elite soccer players after preseason strength training Tension studies of human knee ligaments. Yield point, ultimate
with eccentric overload. Scandinavian Journal of Medicine and failure, and disruption of the cruciate and tibial collateral
Science in Sports 13: 244-250, 2003. ligaments. Journal of Bone and Joint Surgery 58: 350-355, 1976.
2. Baechle, TR, and Earle, RW. Essentials of Strength Training 16. LaBella, C. Patellofemoral pain syndrome: Evaluation and
and Conditioning. Champaign, IL: Human Kinetics, 2008. treatment. Primary Care 31: 977-1003, 2004.
3. Clark, DR, Lambert, MI, and Hunter, AM. Muscle activation in 17. Lauersen, JB, Bertelsen, DM, and Andersen, LB. The
the loaded free barbell squat: A brief review. Journal of Strength effectiveness of exercise interventions to prevent sports injuries:
and Conditioning Research 26: 1169-1178, 2012. a systematic review and meta-analysis of randomised controlled
trials. British Journal of Sports Medicine 48: 871-877, 2014.
4. Cressey, E. The truth about leg extensions. T Nation, LLC.
2006. Retrieved 2017 from https://www.t-nation.com/training/ 18. McMahon, GE, Morse, CI, Burden, A, Winwood, K, and
truth-about-leg-extensions. Onambele, GL. Impact of range of motion during ecologically
5. Delmore, RJ, Laudner, KG, and Torry, MR. Adductor longus valid resistance training protocols on muscle size, subcutaneous
activation during common hip exercises. Journal of Sport fat, and strength. Journal of Strength and Conditioning Research
28: 245-255, 2014.
Rehabilitation 23: 79-87, 2014.
19. Noehren, B, Shuping, L, Jones, A, Akers, DA, Bush, HM, and
6. Domenech, J, Sanchis-Alfonso, V, and Espejo, B. Changes
Sluka, KA. Somatosensory and biomechanical abnormalities
in catastrophizing and kinesiophobia are predictive of changes
in females with patellofemoral pain. Clinical Journal of Pain
in disability and pain after treatment in patients with anterior
knee pain. Knee Surgery, Sports Traumatology, Arthroscopy 22: 32: 915-919, 2016.
2295-2300, 2014. 20. Pereira, GR, Leporace, G, Chagas, D, Furtado, LF, Praxedes, J,
and Batista LA. Influence of hip external rotation on hip adductor
7. Domenech, J, Sanchis-Alfonso, V, Lopez, L, and Espejo,
and rectus femoris myoelectric activity during a dynamic parallel
B. Influence of kinesiophobia and catastrophizing on pain and
squat. Journal of Strength and Conditioning Research 24: ABOUT THE AUTHORS
2749-2754, 2010. Nick Tumminello is the owner of Performance University, which
21. Powers, CM, Ho, KY, Chen, YJ, Souza, RB, and Farrokhi, S. provides practical fitness education for fitness professionals
Patellofemoral joint stress during weight-bearing and non-weight- worldwide, and is the author of the book, “Strength Training
bearing quadriceps exercises. Journal of Orthopaedic and Sports for Fat Loss.” Tumminello has worked with a variety of clients
Physical Therapy 44: 320-327, 2014. from National Football League (NFL) athletes to professional
bodybuilders and figure models to exercise enthusiasts. He also
22. Shelburne, KB, Pandy, MG, Anderson, FC, and Torry, MR.
served as the conditioning coach for the Ground Control Mixed
Pattern of anterior cruciate ligament force in normal walking.
Martial Arts (MMA) Fight Team and is a fitness expert for Reebok.
Journal of Biomechanics 37: 797-805, 2004.
Tumminello has produced 15 DVDs, is a regular contributor to
23. Tumminello, N. Resistance exercise programming: A mixed- several major fitness magazines and websites, and writes a very
training approach. Personal Training Quarterly 2: 8-11, 2015. popular blog at PerformanceU.net.
24. Tumminello, N. Resistance training – General vs. specific
exercises. Personal Training Quarterly 2: 4-6, 2015. Andrew Vigotsky is a biomedical engineering PhD student at
Northwestern University, where he studies musculoskeletal
25. Tyler, TF, Nicholas, SJ, Campbell, RJ, and McHugh, MP. The biomechanics. In addition to biomechanics, Vigotsky has a
association of hip strength and flexibility with the incidence secondary interest in sport and rehabilitation sciences, of which he
of adductor muscle strains in professional ice hockey players. has published extensively.
American Journal of Sports Medicine 29: 124-128, 2001.
26. Whittaker, JL, Small, C, Maffey, L, and Emery, CA. Risk factors
for groin injury in sport: An updated systematic review. British
Journal of Sports Medicine 49: 803-809, 2015.
27. Woo, SL, Hollis, JM, Adams, DJ, Lyon, RM, and Takai, S. Tensile
properties of the human femur-anterior cruciate ligament-tibia
complex. The effects of specimen age and orientation. American
Journal of Sports Medicine 19: 217-225, 1991.
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