THE CHEESECAKE FACTORY INCORPORATED

Code of Ethics and Code of Business Conduct

(Revised March 2006)

I. INTRODUCTION

This Code of Ethics and Business Conduct (the “Code of Ethics”) is intended to
facilitate The Cheesecake Factory Incorporated’s compliance with legal requirements and our
standards of ethical business conduct for our staff members. It is your responsibility to read
and understand this Code of Ethics, as well as to adhere to the standards set forth in it.
Except when the context requires otherwise, the terms “we” and “our” and the “Company,”
refer to The Cheesecake Factory Incorporated and its subsidiaries and affiliates. In this Code
of Ethics, “employee” or “staff member” refers to a full or part-time employee of the Company
except for Executive Officers, Senior Financial Officers and Directors of the Company. These
individuals are governed by our Code of Ethics for Executive Officers, Senior Financial Officers
and Directors, in accordance with applicable laws.

Our Code of Ethics cannot possibly contemplate every possible situation. Accordingly,
these provisions are to be applied using common sense and good judgment. We rely on the
good judgment of our staff members to always act in the best interest of our Company.

As the principles described in this Code of Ethics are general in nature, our staff
members need to review all applicable Company Policies and Procedures for more specific
instructions. Additionally, because the Company conducts business in more than one state,
there could be variances in state law that may further dictate our conduct. Any inconsistency
between this Code and applicable laws should be resolved in favor of applicable law.

Nothing contained in this Code of Ethics is intended to create or imply an employment

contract or term of employment. This Code of Ethics is subject to periodic review and
modification.

Please sign the Acknowledgement Form at the end of this Code of Ethics and return it
to the Corporate Center Staff Relations Department for placement in your personnel file. Your
signature indicates you received, read, understand and agree to comply with the Code of
Ethics.

II. YOUR RESPONSIBILITIES

A. General Standards of Conduct

Our Company encourages a relationship of trust, loyalty, honesty, and responsibility

among staff members at all levels. We believe that all staff members deserve to be treated
with dignity and respect. We are committed to celebrating the diversity of our workforce and
our guests, and respecting each staff member as we work together to achieve excellence in
our business.
 In turn, as a Company staff member, whether you work in a restaurant, the Corporate
Center, our Bakery Production Facility in another Company restaurant concept, or at a remote
location, you have a responsibility to know and follow our Code of Ethics and all of our Policies
and Procedures and to uphold the Company’s interests at all times.

B. Compliance with Laws

We expect staff members to comply with all applicable federal, state and local laws,
regulations, rules and regulatory orders at all times. Neither a supervisor nor any other staff
member has the authority to direct another staff member to break any law or to conduct
him/herself in a manner that is counter to the Code of Ethics.

We take very seriously and will not tolerate any form of harassment, including sexual
harassment or other discriminatory behavior. We also have no tolerance for drug or alcohol
abuse among our staff members in the workplace. Compliance with these policies is essential
to our corporate philosophy. Accordingly, all staff members must understand and abide by our
policies relating to sexual harassment, drug and alcohol abuse, diversity and non-
discrimination.

C. Conflicts of Interest

All staff members have responsibilities with respect to our Company and its
stockholders. Accordingly, staff members must avoid situations that create a conflict of
interest or the appearance of a conflict of interest with the Company. A conflict of interest
often arises when an individual’s personal interests conflict with those of the Company.
Examples of such situations include:

(i) Related Parties: As a general rule, you should avoid engaging in Company business
with a relative (by blood or marriage), a “significant other” or with another
business in which a relative or “significant other” is involved. If such a transaction
is unavoidable, you must disclose both the relationship and the transaction to your
supervisor, in advance, and obtain approval. You cannot improperly use your
position with the Company for personal gain or for the benefit of relatives, friends,
or for the benefit of another business in which you have such a relationship.

(ii) Business Financial Interests: Similarly, a conflict of interest may arise when you or
a relative own an interest in or otherwise invest in a customer, supplier, contractor,
or competitor of our Company. Many factors are considered in determining whether
a conflict exists under this scenario. Accordingly, you must disclose all business
interests of this nature to your supervisor. As a general rule, no conflict should
exist if the business interest involved is less than 5% of the ownership of a publicly
held company.

(iii) Outside Employment: As an employee of our Company, you are expected to devote
your full business attention to the Company and act in the best interests of the
Company at all times. Accordingly, a conflict of interest may exist if you are
employed simultaneously by a customer, supplier, competitor or contractor of the
Company, or if your other outside employment interferes with your job
 performance or the responsibilities you owe to the Company. The same type of
conflict may exist if a relative works for a supplier, contractor, customer, or
competitor. In such a situation, special care should be taken to respect the loyalty
and confidentiality that you have to the Company. The Company may rescind the
approval for outside employment if, for any reason, it is deemed not to be in the
Company’s best interests. Finally, remember that you may not solicit outside work
while on the Company’s premises.

(iv) Outside Directorship: As a general rule, it is a conflict of interest to serve as an

outside director of a current or likely supplier, contractor or direct competitor of the
Company. Accordingly, you may not accept such a directorship while
simultaneously serving as a staff member of the Company unless approved in
advance by the Company’s Chief Executive Officer (CEO). You may accept outside
directorships for charitable or civic service organizations, provided that such
directorships do not interfere with your job performance or the responsibilities you
owe to the Company.

(v) Corporate Opportunities: You may not take, for your own personal gain or the gain
of a relative or friend, any business opportunity belonging to the Company,
including those discovered through the use of Company property, information or
position.

(vi) Dealing with Suppliers or Contractors:

(a) Selection: Our suppliers and contractors must be chosen in a fair and
ethical manner. The Company selects its suppliers and contractors based on
quality, price, performance, consistency, and suitability. We demand high
performance from all of our vendors and suppliers and recognize that our
stringent requirements sometime may limit the number of available
sources. While a competitive bidding process is desirable in order to obtain
the best pricing possible under the circumstances, equally important is the
ability to timely and consistently obtain goods and services that meet and
exceed our specifications. In order to insure that sole sourcing
arrangements are utilized appropriately, such arrangements require the
advance approval of a Vice President with responsibility over the purchasing
area in question. In addition, our Policy and Procedures regarding
Commitment Approval Levels and Delegation of Authority must be followed
when authorizing and approving any expenditure on behalf of the Company.

(b) Gifts, Gratuities and Payments: As a general rule, gifts and favors may not
be accepted from competitors, customers, suppliers and contractors.
Occasional participation in business-related activities (such as luncheons
and reasonable, ordinary entertainment such as tickets to sporting events)
is acceptable. However, you should avoid activities which may create
feelings of obligation to competitors, customers, suppliers and contractors
or which create the appearance of impropriety. Inexpensive promotional
items (e.g., calendars, pens, note pads) or other non-cash gifts with a value
totaling less than $75 per year may be accepted. However, you must
disclose any single gift with an estimated value greater than $75 to your
 supervisor. If a gift seems questionable, politely reject it. It is your
responsibility to observe all government restrictions to gifts and
entertainment provided to others. In addition, you may not accept any
personal favorable treatment, discounts, etc. from any supplier or
contractor unless the same treatment is extended to all staff members of
the Company.

Additionally, except in rare and extraordinary circumstances, you may not

accept payment from any source other than the Company for performing
services for or on behalf of the Company. Any arrangement under which a
staff member would receive such extra pay must be approved in advance by
the SVP of Human Resources.

D. Non-Solicitation

Our Restaurants, Corporate Center, Bakery Production Facility and any other Company
facilities should provide a welcoming atmosphere for our guests, vendors, staff members and
applicants. We do not want anyone to feel pressured by our staff members to contribute,
purchase or participate in events, goods or services that are not Company related. Guests or
visitors should not be made to feel as if they are being solicited by any representative of our
Company for non-Company related goods or services. Managers and supervisors have a
special obligation not to solicit or endorse non-Company related goods, services or
organizations, as staff members may interpret it as a condition of employment to purchase,
accept or participate in such activity.

Solicitation of non-Company related goods, services, organizations or personal

philosophies and beliefs on our premises during working hours is prohibited unless specifically
approved in advance by the Company President or a President of a restaurant or bakery
division. This includes personal products (e.g., cosmetics, vitamins, etc.), household goods or
services (e.g., storage containers, cleaning products, maid services, baby-sitting, etc.), sports
or other “pools” involving games of chance that are legally permissible. Company assets
(cash, inventory, equipment, etc.) may not be contributed to any public candidate, political
action committee, party, or ballot measure without the advance written permission of the
Company’s General Counsel. You may, of course, participate in any political activities of your
choice on you own time and with your own money.

Any Company-sponsored event, such as a sporting event, picnic or party, must be

approved in advance by the Company President or a President of a restaurant or bakery
division. Restaurant staff members who have personal events they wish to promote or sell
(e.g., a baby shower for a fellow staff member, a used car for sale, etc.) must obtain
permission from the restaurant General Manager before posting it in the restaurant.
Corporate Center staff may use the Company designated “Trading Post Bulletin Board”
(located in the mail room), to promote or post personal events, services or goods. The SVP of
Human Resources has discretion to remove or edit any posted item if such item is reasonably
deemed to be inappropriate, in violation of Company policy, or otherwise in poor taste.

When Company sanctioned events and activities are offered (e.g., Company picnic, trip
to a baseball game, or annual holiday party), they should be made available to all staff
members in the applicable group, or restaurant location. Staff members may participate, but
are not required to do so, and should not be made to feel obligated to do so. Participation at
such events is always voluntary and staff members must not be pressured to attend and will
not be paid for attending.

E. Non-Raid and Non-Disparage Issues

Your responsibility in upholding our Code of Ethics does not end with your separation
of employment. Unless compelled to do so by applicable law, former staff members of the
Company may not disparage the Company or its officers during or after employment in an
attempt to discredit the Company, its assets, and/or future growth. Unless compelled to do so
by applicable law, former staff members may not disparage or defame the Company, its
practices, or existing staff members in an attempt to discourage guests or potential job
candidates from considering the Company. Additionally, the Company has instituted a policy
that prohibits former corporate staff and supervisors and above from recruiting current staff
members away from the Company for two (2) years from the date of their termination of
employment.

F. Protection of the Company’s Confidential Information

(i) Non-Disclosure: All information, whether or not marked as “confidential,” about

our business, is property of the Company, and must not be used or disclosed by
staff members except in the discharge of their normal job responsibilities or
when applicable law compels disclosure. Similarly, you must not disclose the
Company’s confidential technical, financial and business trade secrets. All such
information is a valuable asset of our Company that must be protected.
Accordingly, all articles, documents and records containing such information
must be returned to your supervisor at the end of your employment. Even after
you leave our employment, you have a continuing duty to maintain the
confidentiality of our Company’s confidential and propriety information. The
use of information about our business for personal benefit may be against the
law and may subject you to civil and criminal fines and penalties.

(ii) Request for Disclosure by Regulatory Agencies: It is the Company’s policy to

cooperate fully with all appropriate government inquiries and investigations. It
is also important in this context to recognize and protect the rights of the
Company with respect to its confidential and proprietary information.
Accordingly, all requests for information, documents or interviews from a
governmental or regulatory agency must be immediately referred to the
General Counsel for appropriate handling.

(iii) Company Spokesperson: We have authorized only certain executives to speak

on our behalf to investors, the news media and securities analysts. These
designations are intended to ensure that we comply with the regulations of the
Securities and Exchange Commission governing selective disclosures. If you
have not been specifically authorized, you must decline to comment and refer
all requests for information about the Company to the General Counsel, the
Vice President of Investor Relations, or the Senior Vice President of Marketing.
G. Prohibition Against “Insider Trading”

The common stock of our Company is currently publicly traded on the NASDAQ
National Market. Accordingly, our Company and its staff members are subject to federal,
state, and NASDAQ securities laws, rules and regulations. It is generally illegal for you, either
personally or on behalf of others, to buy or sell our stock when you are aware of material
nonpublic information about the Company irrespective of your position in the Company. It is
also illegal to disclose (“tip”) such information to others who may trade on the basis of the
information. These illegal activities are commonly referred to as “insider trading.”

“Material nonpublic information” is information that has not been effectively disclosed
to the public (e.g., through official Company press releases or through filings with
governmental agencies) that would affect decisions by investors to buy, sell or hold the stock
of our Company. Some examples of material information include information about actual or
expected sales or earnings for a quarter or year; possible mergers, acquisitions, divestitures
or joint ventures; changes in relationships with significant bakery customers; obtaining or
losing important contracts; major financing developments; stock splits; important recipe and
menu changes, including pricing decisions; current or pending litigation; operational and
expansion plans; changes in management or other key personnel; non-public salary and
compensation packages; significant disputes with suppliers, customers, contractors or staff
members; and substantial changes in accounting methods. The foregoing list is not
exhaustive. Information may be material regardless of whether it is favorable or unfavorable.
If you have any questions regarding whether information is material, please contact our
General Counsel.

When you are aware of material nonpublic information about our Company, you, your
spouse, members of your immediate family who live in your household and any trust, or other
entities in which you have a beneficial interest or over which you exercise control, are
prohibited from the following activities: (1) buying or selling our Company’s common stock or
other securities; (2) having others trade for you in the Company’s stock or other securities;
(3) disclosing the information to others who might then trade in the Company’s stock or other
securities; and (4) exercising stock options in the Company if you intend to immediately sell
the stock. There is no exception for financial hardship, emergencies or margin calls.
However, you may trade pursuant to a prearranged trading plan that meets all of the
requirements of the Securities and Exchange Commission Rule 10b5-1(c), has the prior
approval of our Board of Directors and has been cleared in advance by our General Counsel to
verify such compliance.

To avoid the risk of “tipping,” you should not make a recommendation of our stock
even when you believe you are not aware of material nonpublic information.

In addition, certain staff members may be subject to trading “blackout periods” or

“windows” established by the Company and must observe these restrictions. If you have any
questions about these restrictions on insider trading, please contact our General Counsel.
H. Posting Messages Regarding the Company on Internet Message Boards or
Chat Rooms

All postings to the Internet via the Company’s computer system must comply with the
Company’s “Use of Company Electronic Communication Systems” Policy. Staff members
should not use the Company’s electronic communication systems to express personal opinions
relating to the Company on the Internet as such communications may imply that the
Company endorses the message. Staff members, who on their own time and via their own
computer wish to express personal opinions regarding the Company, should be wary of the
danger that such opinions may imply inappropriate access to and dissemination of
confidential, sensitive or proprietary information. Opinions concerning the Company that are
expressed should clearly indicate that they do not reflect the opinion of the Company, its
officers or management. Staff members are prohibited from making representations about
the Company or on behalf of the Company in any Public Forum, unless the representation has
been previously approved in writing by the Company’s General Counsel. For purposes of this
Policy, the term “Public Forum” includes Internet home pages, electronic bulletin boards,
media advertisements, Internet chat rooms, email, voice mail, or other media that may be
accessed by individuals who are not staff members of the Company. Under no circumstances
may a staff member post to or otherwise make available on the Internet, directly or
indirectly, Company information of a confidential, sensitive or otherwise proprietary nature.

I. Prohibition Against Short Selling

No staff member may, directly or indirectly, sell any equity security, including
derivatives, of the Company if he or she does not own the security sold, or if he or she owns
the security, does not deliver it against such sale (a “short sale against box”) within twenty
days thereafter, or does not within five days after such sale deposit it in the mail or other
usual channels of transportation. No staff member may engage in short sales. A short sale,
as defined in this policy, means any transaction whereby one may benefit from a decline in
the Company’s stock price. While staff members who are not beneficial owners of more than
10% of the Company’s stock, officers or directors are not prohibited by law from engaging in
short sales of Company securities, the Company has adopted as policy that our staff members
are also prohibited from doing so.

J. Protection and Use of the Company’s Assets

(i) General: Protecting the Company’s assets is a key responsibility of all staff
members. Care must be taken to ensure that our assets are not misused or
misappropriated. Accordingly, each staff member is individually responsible
for the proper use of our assets and must safeguard them against loss,
damage, misuse and theft. The Company will take disciplinary action, up to
and including dismissal, for failure to do so, as well as prosecute, when
appropriate, in cases of theft and willful destruction. Accordingly, if you
witness or become aware of any theft, abuse or misuse of the Company’s
assets, including Company cash, inventory, equipment, furnishings,
supplies, property, information, records, trademark infringement or the
misappropriation of receipts of other Company material, whether internally
or outside the Company, you have an obligation to inform your supervisor
 or the Company’s Manager of Loss Prevention of the situation immediately.

(ii) Company Property, Funds and Records: Every staff member is personally
responsible for all Company cash, inventory, equipment, supplies, credit
cards, property and funds over which he or she has control. No Company
property or funds may be used for anything other than serving the
Company’s business purposes. No Company property or funds may be sold,
loaned, used, donated or otherwise disposed of without authorization from
the Company’s President or the President of a restaurant or bakery division.

Similarly, each staff member is responsible for preparing, maintaining and

safeguarding all Company records in their control in an accurate and timely
manner.

(iii) Use of Company Electronic Communications Systems: The Company

provides email, voice mail, Internet and fax systems to improve the
timeliness and effectiveness of business communications. Those systems
must be used for business purposes, regardless of who owns the equipment
or whether the staff member is on or off duty. Use discretion when using
Company equipment (phones, email, etc.) for personal use. Your use should
be limited and may not be used in a manner that interferes with your job
performance or the responsibility you have to the Company. Offensive or
disruptive email, voice mail or fax communications (e.g., those that involve
profanity, pornography or any type of harassment or discrimination) are
prohibited. All email, voice mail and fax messages are Company property
and we therefore reserve the right to monitor, access, audit, scan, review or
intercept any message sent or received on the Company’s communication
systems. Staff members are not permitted to access messages intended for
others without the express consent of that person unless acting under the
express authorization of the General Counsel or CEO.

K. Your Obligation to Communicate and Cooperate

Every Company staff member has a responsibility to help enforce this Code of Ethics.
Additionally, staff members are expected to ensure that all of our suppliers and contractors
are aware of, understand and adhere to these standards, as well. If you have a question
concerning a potential or possibly existing conflict of interest involving you, another staff
member, or any supplier, contractor, or customer, or you otherwise have a question
regarding this Code, ask your supervisor or the SVP of Human Resources. If you observe a
staff member, supplier, or contractor who has taken, or is planning to take, an action which
could be a violation of our Code of Ethics and/or Company policy, or you believe that you may
have taken any action, intentionally or otherwise, in violation of this Code, you have the
obligation to promptly report the action to your supervisor or a Vice President responsible for
your restaurant or department. If you reasonably suspect that your report is not being
investigated, or otherwise are not comfortable reporting to your supervisor or Vice President,
you may also contact the SVP of Human Resources. You do not necessarily need to identify
yourself when making your report. The Staff Relations “CARELINE” at 1-800-241-5689 is
designed for instances such as these.

You must also fully cooperate with any external or internal investigation as to possible
violations of our Code of Ethics. Reprisals, threats, retribution or retaliation of any type
against any person who has in good faith reported a violation or suspected violation of law,
this Code of Ethics or other Company policies, or against any person as a result of assisting or
participating in an investigation of a possible violation, is strictly prohibited.

The Company is required to make full, fair, accurate, timely and understandable
disclosures in reports and documents that it files with, or submits to, the Securities and
Exchange Commission (SEC) and its other public communications. The Company’s CEO and
CFO are legally responsible for the fair presentation of the Company’s financial position and
results of operations, and are also responsible for the effective operation of the Company’s
overall system of accounting and administrative controls and procedures. The CEO and CFO
take these responsibilities very seriously and invite any Company staff member to directly
communicate with either one of them, or the Company’s General Counsel, if any question,
complaint or concern arises as to the accuracy, quality, timeliness or effectiveness of any
aspect of the Company’s financial reporting or internal control processes. If a material
mistake in any financial disclosures previously filed with, or submitted to, the SEC is
discovered, such mistake should be immediately brought to the attention of the CEO or CFO.

In addition, you may submit complaints or concerns regarding financial statement

disclosures, accounting, internal accounting controls, misuse or inappropriate use of corporate
assets or auditing matters to the Chairperson of the Audit Committee of our Board of
Directors. Such submissions should be forwarded in a sealed envelope addressed to the
Chairperson of the Audit Committee, c/o General Counsel, 26901 Malibu Hills Road, Calabasas
Hills, California, 91301. Please mark the envelope “To be opened by the Audit Committee
only.” Such correspondence will be promptly directed to the Chairperson of the Audit
Committee by our General Counsel. If you would like to discuss any matter with the Audit
Committee, you should indicate this on your submission and include a telephone number at
which you might be contacted if the Audit Committee deems it appropriate. Your identity will
be kept confidential unless you expressly waive confidentiality in your submission.

L. Supervisors

If you are in a supervisory role, you are required to conduct yourself in a professional
manner with staff, regardless of whether you are on duty or on Company premises. It is your
responsibility to protect and enhance the assets and reputation of The Cheesecake Factory
Incorporated. Managers and supervisors have a responsibility to know and follow all of our
policies and procedures, and to uphold the Company’s best interests at all times. A manager
or supervisor may not authorize any staff member to violate any of our Company policies,
including without limitation, authorizing unpaid work or services performed “off the clock,” or
any other business transaction which is not fully documented and reported in a timely
manner.

We believe that all staff members deserve to be treated with fairness, dignity, and
respect. We will not tolerate abusive, discriminatory, harassing or unprofessional behavior
from any manager, supervisor, vendor, guest or co-worker. It is not appropriate to raise your
voice to staff members, or to address staff members in an abusive manner. Managers and
supervisors may not threaten, coerce or intimidate staff in any way. If staff members are
unable or unwilling to perform necessary job-related tasks as prescribed by a manager or
supervisor, then the manager or supervisor must use the appropriate coaching and counseling
techniques as described in our disciplinary procedures based on the circumstances presented.

Managers and supervisors should preserve dignity by disciplining staff out of the view
of others. It is unacceptable to admonish staff in front of their peers. Counseling sessions
should take place in a private area and in a manner that is designed to promote a fair and
objective outcome.

Managers and supervisors must set the example by adhering to all Cheesecake Factory
standards, policies and procedures, including, but not limited to, being on time, following the
appropriate dress guidelines, following alcohol consumption guidelines, and responsibly
limiting conducting personal business on Company time or on Company premises. Managers
and supervisors may not use their position for personal gain, nor abuse their rank or position
to the outside public in exchange for social favors or personal gain. It is your responsibility to
know the “Personal Relations Between Managers and Staff” Policy.

Managers and supervisors are obligated to report any suspected violations of Company
policy to their direct supervisor or the SVP of Human Resources, unless another officer of the
Company is designated above to receive information concerning violations of this Code, in
which case, such reporting should be to the designated Company officer. This includes any
suspected occurrences of theft, substance abuse on the job, violation of labor laws, safety
violations, destruction of Company property, solicitations or “kickbacks,” incidents of sexual
harassment, discriminatory behavior, threats of violence, or other infractions of this Code or
other Company policies and/or applicable federal state and local laws, rules and regulations.
Managers and supervisors are also obligated to report to their respective supervisors and/or
General Manager (at the restaurants) or Vice President (at the corporate offices) any
information concerning any such violations or suspected violations reported to them by staff
members working under their supervision or otherwise.

III. ADMINISTRATION OF THE “CODE OF ETHICS”

The SVP of Human Resources at the Corporate Center is responsible for the day-to-day
administration of the “Code of Ethics” and will interpret the code in his/her best judgment. If
you are not satisfied with an interpretation of the code, you may request a review by a
President.

IV. QUESTIONS

Any questions regarding this policy may be directed to your immediate supervisor
and/or the SVP of Human Resources at the Corporate Center.
 V. QUICK REFERENCE GUIDE WHOM TO GO TO FOR QUESTIONS/CONCERNS

Area of Concern Code of Ethics Section Person

1. General Code of Ethics Questions I SVP of Human Resources
2. Gifts, Gratuities and Payments
3. Personal Events to Promote or Sell II, C (vi) (b)
(Corporate) II, D
4. Administration of the Code of
Ethics III
1. Solicitation of Non-Company II, D Company President or
Goods and Services President of a restaurant or
2. Company Sponsored Events II, D bakery division
3. Company Assets and Systems II, J
1. Gifts to Political Parties or II, D General Counsel
Candidates
2. Requests for Information by II, F (ii)
Regulatory Agencies
3. Company Spokesperson for II, F (iii)
Investors, News Media and
Securities Analysts
4. Insider Trading 5. Internet II, G II, H
Message Boards
6. Accessing ECS II, J (iii)
1. Financial Statement Disclosures II, K CEO, CFO
and Accounting
1. Other Sole Sourcing II, C (vi) (a) Departmental VP
2. Obligation to Communicate and II, K
Cooperate
1. Company Spokesperson for II, F (iii) Vice President of Investor
Investors, News Media and Relations, General Counsel,
Securities Analysts Senior Vice President of
Marketing

Unless it is not appropriate due to the circumstances, it is usually best to first speak
with your supervisor about any Code of Ethics concern you may have.
 THE CHEESECAKE FACTORY INCORPORATED

Code Of Ethics And Code Of Business Conduct

(Revised March 2006)

All Cheesecake Factory Incorporated managers, executives, corporate/bakery

management and new restaurant opening designated staff are to read and sign this
acknowledgement.

I have read The Cheesecake Factory Incorporated Code of Ethics and Code of Business
Conduct (the “Code of Ethics”). Some of the key areas covered include:

A. General Standards of Conduct

B. Compliance with Laws
C. Conflicts of Interest
D. Non-Solicitation
E. Non-Raid and Non-Disparage Issues
F. Protection of the Company’s Confidential Information
G. Prohibition Against “Insider Trading”
H. Posting Messages Regarding the Company on Internet Message Boards or Chat
Rooms
I. Prohibition Against Short Selling
J. Protection and Use of the Company’s Assets
K. Your Obligation to Communicate
L. Supervisors

I agree to abide by this Code of Ethics. I understand that if I violate any of the
provisions of the Code of Ethics, I will be subject to disciplinary action, up to and including
discharge. I also understand that if I have any questions about this Code of Ethics or how it
pertains to my job, I may contact my supervisor or the SVP of Human Resources. Additionally,
I understand that the provisions of this policy do not attempt to address or cover every
situation that might arise on these subjects, that the Code of Ethics is subject to modification
and that the Company relies on the personal integrity and good business judgment exercised
by all of its staff members to act in the best interests if our Company. Finally, I understand
that nothing contained in this Code of Ethics is intended to create a contract for employment,
express or implied. I acknowledge that my employment remains “at will” and that either the
Company or I can terminate it at any time and for any reason.

Signature Date

Print Name Location

We recommend that you keep a copy of this signed agreement for your
records.

Send this original, signed acknowledgement to the Corporate Center Staff Relations
Department for inclusion in your personnel file.