HNCC MBA Dept PAH Solapur University, Solapur.

CHAPTER-1

INTRODUCTION OF THE STUDY

1.1 INTRODUCTION

Online shopping is the easy solution for busy life in today’s world. In the
past decade, there had been a massive change in the way of customer’s shopping.
Despite consumers’ continuation to buy from a physical store, the users or buyers feel
very convenient to online shopping. Online shopping saves crucial time for modern
people because they get so busy that they cannot or unwilling to spend much time
shopping.

The internet has played a significant role in our daily life in that people can
talk through the internet to one who is actually on the other side of the Earth, can send
email around the clock, can search information, can play game with others, and even
can buy things online. Meanwhile, Internet shopping has been widely accepted as a
way of purchasing products and services. It has become a more popular means in the
Internet world. On the other hand, some consumers still feel uncomfortable to buy
online. Lack of trust, for instance, seems to be the major reason that impedes
consumers to buy online. Also, consumers may have a need to exam and feel the
products and to meet friends and get some more comments about the products before
purchasing. Such factors may have negative influence on consumer decision to shop
online
Individuals now prefer easy ways to reach brands and stores and it can be
said that that 'The Internet has fundamentally changed customer's notions of
convenience, speed, price, product information and service. As a result, it has given
marketers a whole new way to create value for customers and build relationships with
them’. E-commerce provides consumers more choices, more information and more
ways to buy. Moreover, e-commerce will remain as a medium to sell products,
services and content over the internet. As a result individuals can buy or sell anything,
'at anytime, from anywhere through online shopping’.

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Buyer behaviour of consumers plays one of the key roles for fulfillment of
the main goals of a company. It is influenced by many external and internal factors
but the company can also influence the final process of buyer decision-making
process significantly by its activities.

1.2OBJECTIVES OF THE STUDY:

1. To study the consumer behaviour with special reference to online shopping.

2. To identify factor influencing consumer behaviour towards online shopping.

3. To examine the problems of consumer while dealing with online shopping.

4. To analyse the level of satisfaction of consumer towards online shopping.

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1.3 SCOPE AND LIMITATIONS

1.3.1 SCOPE:-

1. The sample size was 80 respondents.

2. The information is collected online using google form.
3. The study largely is based on the perception of the respondents.
4. The study gives the graphical representation of customer response.

1.3.2 LIMITATIONS:-

1. This year due to pandemic it was not possible to collect information by

meeting respondent and it was done only through google form.
2. Due to this situation it was not possible to collect data from many respondents.
3. The data was collected through structured questionnaire and analyzed based
on the
information given by the respondents.

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1.4 RESEARCH METHODOLOGY

Research methodology is a basic plan, which guides the data collection and analysis
phases of the projects. It is a methods and procedures for acquiring the information
needed for solving a problem. It not only refers to the research method but also
considers the logic behind method used in the context of research study and explains
why particular method or technique is used instead of the other method so as to justify
that the research results are capable of being evaluated by researchers.

i. RESEARCH DESIGN

The research design used is descriptive research design.

Descriptive Research includes surveys & facts find enquiries of different kinds. This
used when the researcher wants to describe specific behaviour as it occurs in the
environment.

This project is based on descriptive research as there is a need to describe consumer

buying behavior towards online shopping. Therefore the method used is survey
technique to collect the responses through questionnaire.

ii. DATA COLLECTION AND TYPES OF DATA:

Collection of data is important to collect the information regarding subject matter.

The method of structured interview was adopted in the date collection. Here the
questionnaire is prepared and questions were presented in the same order and same
wording to all the interviewees of the customers. The aim was to extract honest
opinion and getting information from these interviews as possible.

The objective is to achieve ‘quantitative’ as well as ‘qualitative’ data. The structured

interview included a set of questions, which utmost sincerity and sensitivity to make it
sure that veritably measured up to the degree of the efficiency and validity

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characterizing the essence of the present study data collection is divided into two
types i.e. primary data and secondary data

a) PRIMARY DATA:

It means the original data that has been collected specially for purpose in mind. It
means someone has collected data from sources of first hand by means of surveys,
observations.
It has not yet published. It cannot been changed by human beings validity is greater
than secondary data.

In this project the systematic structured questionnaire was drafted with multiple
choice questions. There are close ended as well as multiple choice questions are
prepared to give optimal solution. Primary data is collected online using questionnaire
made with google forms.

b) SECONDARY DATA

The secondary data are the second hand information which is already collected by
someone else for some purpose. For this study, all necessary theoretical information
relating to the subject was initially obtained through various textbook and magazines.
The other sources of secondary data were also used that are the internet and company
websites.

iii.SAMPLING TECHNIQUE:

A sample method is a procedure for selecting samples from a population. Since the
sample selected should reflect the true characteristics of population the researcher
must decide which sampling method should be used in this study,

iv.SAMPLING METHOD

Simple Random Sampling

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v.SAMPLING SIZE:

Sample size is the number of respondents to be included is research study. In this

survey, the sample size is 80 respondents.

vi. RESEARCH INSTRUMENT

 Questionnaire :

A written set of questions that are given to people in order to collect some facts or
opinion is known as questionnaire. There are 2 types of questions used in this
questionnaire.

i. Close ended questions

ii. Multiple choice questions

In this survey, close ended questions and multiple choice questions were chosen in the
questionnaire. The questions asked to the respondents were related to the field of
study. The segment selected for the interview process viz. Customer level was
reached out to receive more accurate and balanced data.

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1.5 SIGNIFICANCE OF THE STUDY

1) The study of consumer behaviour towards online shopping helps to know which
factors influences consumers while buying online.
2) This study also helps to know consumers are satisfied or not by doing online
shopping.
3) The study examine the problems of consumer while dealing with online shopping
and also gives suggestions for enhancing consumer’s satisfaction through online
shopping

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CHAPTER – 2

COMPANY PROFIE
The study is on online shopping and not on specific company. Therefore any one
specific company’s profile cannot be given. Top 10 companies practicing online
shopping are considered and brief information about those is included.
1.Amazon :
Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994. The
company started as an online marketplace for books but expanded to sell electronics,
software, video games, apparel, furniture, food, toys, and jewellery. World leader e-
commerce company Amazon has emerged as the topmost e-commerce in India as
well, in last few years. With a wide range of products Amazon has also started
focusing on their delivery service by providing delivery within one day to their
customers. To counter its competitors, more than 8500 crores have been invested by
Amazon global in Amazon India
2.Flipkart :
Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart is one of the best e-
commerce companies in India. It has set a perfect example for all start up aspirants by
growing a thousand times over a decade. Flipkart provides all kind of products, from
products of basic-needs to stylish and luxurious products that are feasible. The market
value of Flipkart is US $15 billion presently. Flipkart company’s headquarter
in Bangalore, Karnataka, India, and registered in Singapore. The company initially
focused on online book sales before expanding into other product categories such
as consumer electronics, fashion, home essentials, groceries, and lifestyle products.
3.Walmart :

walmart, one of the biggest retail corporations in the world, has bought a major share
of Flipkart, the Indian e-commerce giant. The deal is an official one and Walmart is
paying about $16 billion for the 77% share that it is buying. The remaining share is
retained by some of the old stakeholders including Binny Bansal, co-founder of
Flipkart.

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4. Snapdeal :

Started in 2010 by two graduates Kunal Bahl and Rohit Bansal, Snapdeal ranks third
in the top ten lists of e-commerce companies. Headquartered in New Delhi, Snapdeal
provides a wide variety in its products along with attractive daily local deals such as
on restaurants, spas, travelling apps etc. Snapdeal has grown to become one of the
largest online marketplace in India. In march 2015, Snapdeal brought actor Aamir
Khan for the promotion of its website in India

5.Myntra :

Myntra is an Indian fashion e-commerce company headquartered

in Bengaluru, Karnataka, India. The company was founded in 2007. Established
by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena; Myntra sold on-
demand personalized gift items. It mainly operated on the B2B (business-to-business)
model during its initial years. Between 2007 and 2010, the site allowed customers to
personalize products such as T-shirts, mugs, mouse pads, and others.Myntra is a one
stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce
store for fashion and lifestyle products, Myntra aims at providing a hassle free and
enjoyable shopping experience to shoppers across the country with the widest range
of brands and products on its portal. The brand is making a conscious effort to bring
the power of fashion to shoppers with an array of the latest and trendiest products
available in the country.

6.Jabong

Jabong is a favorite shopping site among the younger generation as it sells high-
quality fashion wear at very reasonable rates. Along with fashion wear, Jabong also
offers sports goods, accessories such as belts, wrist watches, bags and wallets,
fragrances and sunglasses at very reasonable rates.

At present Jabong carries over 1,000 brands and over 90,000 products. The company
was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu
Jain. In the year 2016, Flipkart acquired Jabong through its unit Myntra, for about $70
million.

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7.Paytm Mall

Paytm Mall is one among the top 10 online shopping sites in India. Paytm mall sells
everything from groceries to high-end electronics and mobile phones. It is also one of
the cheapest online shopping sites in India. You can buy anything you want from the
Paytm Mall and simply pay through the Paytm wallet.

The company is backed by investors like Alibaba and SoftBank and it has sold over 2
million items led by categories like mobile phones, consumer electronics, fashion and
groceries on its platform during the festive sale which took place in October 2018.

8. Shopclues

ShopClues is an Indian online marketplace owned by Clues Network Pvt. Ltd.It was
established in July 2011 in Silicon Valley by Sanjay Sethi, Sandeep Aggarwal
and Radhika Aggarwal. Based in Gurgaon, India, the company claims to have over
600,000 merchants and 28 million products on its platform, serving over 32,000
pincodes across the country.ShopClues sells a wide variety of products like clothes,
footwear, jewelry, cosmetics, toys, books, bags, mobiles, cameras and computer
accessories at discounted rates. It is loved by many citizens because of its jaw-
dropping deals. The company mainly focuses on unstructured categories of home and
kitchen, fashion, electronics, and items of daily utility. More than 75% of ShopClues
orders came in from tier III and IV towns, especially from states like Karnataka,
Kerala, Tamil Nadu, Assam, Gujarat, and Punjab.

9.BigBasket

BigBasket is India's largest online grocery and food products provider, founded in
2011. Products sold by Bigbasket include fresh fruits and vegetables, rice and cereals,

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spices and seasonings, packaged products, beverages, meat, fish and poultry products,
dairy items and other essentials.

BigBasket is also planning to launch subscription-based milk delivery services. For

the same, BigBasket has acquired three entities like RainCan, MorningStart, and
Kwik24.

Founders: Vipul Parekh, Abhinay Choudhari, Hari Menon, VS Sudhakar, VS Ramesh

10.eBay: eBay is also one of the prominent e-commerce companies in the

world. It has diversity of products and one of the add-on features is that it lets you to
sell or buy your used or second-hand product on biddable rates. It is an American
multinational e-commerce corporation based in San Jose’ California, that facilitates
consumer-to-consumer and business-to-consumer sales through it website. eBay was
founded by pierre Omidyar in 1995, and became a notable success story of the dot-
com bubble. eBay is a multibillion-dollar business with operations in about 32
countries, as of 2019. The company manages the eBay website, an online auction and
shopping website in which people and businesses buy and sell a wide variety of goods
and services worldwide. The website is free to use for buyers, but sellers are charged
fees for listing items after a limited number of free listings, and again when those
items are sold

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CHAPTER-3

THEORETICAL BACKGROUND

3.1 BRIEF REVIEW OF LITERATURE

In this Research study the attempt has been made by the researcher to identify
the
previous literature pertaining to the topic to draw a deeper insight into the concept.
The
study of previous related literature pertaining to consumer‘s attitude towards online
shopping behaviour would immense help the researcher in understanding the
contributions made by others and in creating a link to the chosen topic by the
researcher.
This has helped the researcher to identify the contributions and the research gap
which
facilitated in designing the framework of the study and in the formulation of the
questionnaire for data collection and conducting the research.

Dr.V Vijayalakshmi & Dr.R.Lakshmi (2018)1 Mostly youngsters and youth

generation
(19-30 age group) are very much interested in online buying because they know about
technology and e- shopping.

As per an ASSOCHAM-Resurgent joint study,(2018)2 online shopping is expected

to
clock annualised growth of 115 percent this year, aided by fast-increasing data
consumption and improvement in logistics, along with a number of offers presented
by ecommerce platforms.

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Jarvenpaa journal of Electronic Commerce Research, VOL.6, NO.2, (2015)3 it is

an
earlystage in internet development in terms of building an appropriate dedicated
model of
consumer buying behavior.

(Ahmed, 2012)4 Concerns of price, quality, durability and other product-related

aspects
are the main drivers of buying decision in developed countries but the considerations
could be vary from the developing countries.

(Sylke et al., 2004)5 The growth rate of electronic commerce in India, however, has
yet
been much below anticipation; its proportion of total retail business is still small due
to
its certain limitations .
.

(Garbarino & Strahilevitz, 2004; Korgaonkar & Wolin, 1999; Van Slyke et al.,
2002)6 previous researches suggested that men are more likely to purchase products
and/or services from the Internet than women.

Na Li & Ping Zhang (2002)7 found that men are more adopting in online shopping,
Female shoppers are found to prefer using catalogs to shop at home. It is found once
female showed preference in online shopping, they will shop more frequently online
than
their male counterparts.

Zhang, Dran, Small, and Barcellous (1998)8, indicated that website design features
of
the website are important and influencing factors that leads consumer‘s satisfaction
and

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dissatisfaction with a specific website.

3.2 CONCEPTUAL FRAMEWORK

Online shopping
Online shopping is a form of electronic commerce which allows consumers to directly
buy goods or services from a seller over the internet using a web browser. Consumers
find a product of interest by visiting the website of the retailer directly or by searching
among best alternative vendors, which displays the same products availability and
pricing
at different e-retailers Customers can shop online using a range of different
consumer and industrial products.

Internet marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts

that

use the Web and email to drive direct sales via electronic commerce, in addition to
sales
leads from websites or emails. Digital marketing is a form of direct marketing which
links consumers with sellers electronically using interactive technologies like emails,
websites, online forums and newsgroups, interactive television, mobile
communications
etcetera (Kotler and Armstrong, 2009). It facilitates many-to-many communications
due
to its high level of connectivity and is usually executed to promote products or
services in
a timely, relevant, personal and cost-effective manner (Bains et al., 2011).
Internet is used as a communication channel as a part of direct marketing. It has had a
large impact on marketing since it was invented and realized to be an effective
marketing
tool.

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Consumer behaviour
In marketing, understanding consumer behaviour has become very important for
businesses. Consumer behaviour refers to the study which analyse how consumers
make decisions about their wants, needs, buying or act with respect to a product,
service or organization. It is very critical to understand the behaviour of consumers to
analyse the behaviour of potential consumers towards a new product or service. It is
also very useful for companies to identify opportunities which have not yet been
meeting of consumer behaviour

Definition of consumer behaviour

Consumer behaviour can be defined as the study of psychological, physical and social
actions when individuals buy, use and dispose of products, services, ideas, and
practices. In other words, consumer behaviour is the study of how consumers will
make their buying decision and what those factors which support or influence these
decisions.

Factors affecting consumer behaviour

Understanding how consumer behaviour impacts marketing renders it vital to

understand those factors which affect consumer behaviour and which include:

1.Psychological factors

Human psychology is a major determinant of consumer behaviour. These factors are

difficult to measure but are powerful enough to influence a buying decision.

Some of the important psychological factors are:

a) Motivation

b) Perception

c) Learning

d) Attitudes and beliefs

2.Social factors

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Social factors greatly influence the purchasing behaviour of consumers. Social

influencers are diverse and include family, school or work communities, social
interaction or any group with which an individual interacts. It also includes an
individual’s social class which comprises of education level, living conditions, and
income. Some of the social factors are:

a) Family

b) Reference groups

c) Roles and statu

3.cultural factors

A group of people are associated with a set of values and ideologies that belong to a
particular community. When a person comes from a particular community, his/her
behavior is highly influenced by the culture relating to that particular community.
Some of the cultural factors are:
a) Culture

b) Subculture

c) Social class

4.Personal Factors

Factors that are personal to the consumers influence their buying behavior. These
personal factors differ from person to person, thereby producing different perceptions
and consumer behavior.
Some of the personal factors are:
a) Motivation

b) Perception

c) Learning

d) Attitudes and beliefs

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5.Economic Factors

The consumer buying habits and decisions greatly depend on the economic situation
of a country or a market. When a nation is prosperous, the economy is strong, which
leads to the greater money supply in the market and higher purchasing power for
consumers. When consumers experience a positive economic environment, they are
more confident to spend on buying products.
Some of the economic factors :

a) Personal Income

b) Family Income

c) Consumer Credit

d) Liquid assets

e) Savings

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CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

Table No. 1:-Table showing gender of the respondents.

Sr. No. Gender No. of respondents Percentage

1. Male 40 50
2. Female 40 50
Total 80 100

Graph
No. 1

INTERPRETATION:-

There are total 80 respondents in total which consists of 40 male contributing 50%
and 40 female contributing 50% of total respondents.

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Table No. 2:- Table showing age of the respondents.

Sr. No. Age in years No. of respondents Percentage

1. Below 20 5 6
2. 20-30 64 80
3. 30-40 7 9
4. 40-50 2 3
5. Above 50 2 2
Total 80 100

Graph No 2.

INTERPRETATION:-

The above pie-chart represents that there are 6% of respondents age are below 20,
there are 8% of respondents age are between 20 to 30,there are 9% of respondents age
are between 30 to 40, there are 3% of respondents age are between 40 to 50 and 2% of
respondents age are above 50

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Table No. 3:-Table showing occupation of the respondents.

Sr. No. Occupation No. of respondents Percentage

1. Student 52 65
2. Self-employee 6 7
3. Professional 5 6
4. Private employee 12 15
5. Government employee 1 1
6. Housewife 2 3
7. Others 2 3
Total 80 100

Graph No. 3

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INTERPRETATION:-

There are 65% of respondents are students and 7% of respondents are self-
employee,6% of respondents are professional, 15% of respondents are private
employee, 1% of respondents are government employee, 3% of respondents are
housewife and 3% of respondents are other occupation.

Table No. 4:- Table showing monthly income of the respondents.

Sr. No. Monthly income in Rs. No. of respondents Percentage

1. 10000-20000 40 50
2. 20000-30000 15 18.8
3. 30000-40000 11 13.7
4. 40000-50000 8 10
5. 50000 above 6 7.5
Total 80 100

Graph No. 4

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INTERPRETATION:-

There are 50% of respondents are having 10000 to 20000 monthly income, there are
18.8% of respondents are having 20000 to 30000 monthly income, 13.7% of
respondents having 30000 to 40000 monthly income, 10% of respondents are having
40000 to 50000 and 7.5% of respondents are having above 50000 monthly income.

Table No. 5:- Table showing frequency of online shopping of respondents.

Sr. No. Particulars No. of respondents Percentage

1. Once a month 54 67
2. Once a week 7 9
3. Twice a month 13 16
4. Twice a week 6 8
Total 80 100

Graph No.5

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INTERPRETATION:-

The above pie-chart represents that 67% of respondents do online shopping once a
month and 8%, 16%, 9% respondents do online shopping once a week, twice a month,
and twice a week respectively

Table No. 6:- Table showing what motivates the people to buy online.

Sr. No. Particulars No. of respondents Percentage

1. Discounts 20 25
2. Easy Payment 8 10
3. No hidden cost 3 4
4. No travel to shop 22 27
5. Wide range of products 27 34
Total 80 100

Graph No. 6

INTERPRETATION:-

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The above pie-chart represents that factors motivates to buy online there are
maximum 34% of respondents buy online because of wide range of products and
25%,10%,4% and 27% of respondents buy online because of discounts, easy
payment, no hidden cost, no travel to shop respectively.

Table No. 7:-Table showing products buy online

Sr. No. Particulars No. of respondents Percentage

1. Books 6 7
2. Music CDs 5 6
3. Clothing 30 38
4. Mobile and accessories 15 19
5. Personal and health care 4 5
6 Other 20 25
Total 80 100

Graph No. 7

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INTERPRETATION:-

The above pie-chart represents that 7% of respondents buy books online and 6%,
38%, 19%,5%,25% respondents buy music CDs, clothing, mobile and accessories,
personal and health care, other online respectively.

Table No. 8:-Table showing stores visited online

Sr No. Particulars No. of respondents Percentage

1. ebay 6 7
2. Amazon 49 61
3. Flipkart 10 13
4. Myntra 12 15
5. Other 3 4
Total 80 100

Graph No. 8

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INTERPRETATION:-

The above pie-chart represents that maximum 61% of the respondents visit Amazon
store for online shopping and 7%, 13%, 15%, 4% of respondents visit ebay, Flipkart,
Myntra, other for online shopping respectively.

Table No. 9:-Table showing what affects people to buy products online

Sr. No. Particulars No. of respondents Percentage

1. Online advertising 22 26
2. Search engine 6 8
3. Personal recommendation 14 18
4. Special offers on sites 33 42
5. T. V. advertising 5 6
Total 80 100

Graph No. 9

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INTERPRETATION:-

There is maximum respondents that is 42% of total respondents decides to buy online
because of special offers on sites and Tv advertising have minimum response of 6%.
26% respondents of online advertising and 8% respondents of search engine and 18%
respondents of personal recommendation.

Table No. 10:- Table showing mode of payment of while online shopping

Sr. No. Particulars No. of respondents Percentage

1. Cash on delivery 44 55
2. Credit/Debit card 23 29
3. Internet banking 6 7
4. wallets 7 9
Total 80 100

Graph No.10

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INTERPRETATION:-

The above pie-chart represents that 55% of respondents make payment using cash on
delivery while online shopping and 29%, 7% and 9% respondents make payments
through credit/debit card, internet banking and wallets respectively.

Table No.11:-Table showing respondents spending their time on online shopping

Sr. No. Particulars No. of respondents Percentage

1. Below 20 35 43.8
2. Above 60% 1 1.2
3. 40%-60% 11 13.8
4. 20%-40% 33 41.3
Total 80 100

Graph No. 11

Interpretation:-

The above graph shows below 20% there are 35 respondents spend time on online
shoppin and only 1 respondent spend above 60% remaining 11 respondents spend
40%-60% and 33 respondents spend 20%-40%.
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Table No. 12:- Table showing how often do privacy concern prevent respondents
from buying products online.

Sr. No. Particulars No. of respondents Percentage

1. Once in a while 20 25
2. Never 8 10
3. Most of the time 16 20
4. Always 20 25
5. About half the time 16 20
Total 80 100

Graph No.12

INTERPRETATION:-

The above pie charts represents that 25%,10%,20%,25% and 20% of respondents
having privacy concern from buying online are once in a while, never, most of the
time, always and about half the time respectively.

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Table No. 13:- Table showing how respondents are confident about their personal
information kept confidential when buying online

Sr. No. Particulars No. of respondents Percentage

1. Slightly confident 15 19
2. Quiet confident 25 31
3. Not at all confident 4 5
4. Moderately confident 22 27
5. Extremely confident 14 18
Total 80 100

Graph No. 13

INTERPRETATION:-

The above pie-chart shows that 19% of the respondents are slightly confident about
their personal information kept confidential when buying online and remaining 31%,
5%, 27% and 18% respondents are quite confident, not at all confident, moderately
confident and extremely confident respectively.

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Table No. 14:- Table showing responses of statement that online shopping brings less
efforts.

Sr. No. Particulars No. of respondents Percentage

1. Strongly agree 14 18
2. Neutral 13 16
3. Disagree 5 6
4. Agree 48 60
Total 80 100

Graph
No.14

INTERPRETATION:-

The above pie-chart represents that there are maximum 60% respondents are agree to
the statement that online shopping brings less efforts and minimum 6% are disagree
and remaining 16% and 18% respondents are neutral and strongly agree respectively.

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Table No.15:- Table showing saving money while purchasing online.

Sr. No. Particulars No. of respondents Percentage

1. Yes 61 76
2. No 19 24
Total 80 100

Graph No. 15

INTERPRETATION:-

The above pie-chart represents that 76% of respondents feel that they are saving
money while purchasing online and 24% respondents do not feel same.

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CHAPTER – 5

FINDINGS

1) It is found that 50% of male and 50% of female respondents.

2) It is found that maximum that is 80% respondents belong to age group of 20
to 30 years.
3) It is found that maximum 65% of respondents are students.
4) It is found that maximum 50% of respondents’ monthly income is between
Rs. 10,000- 20,000.
5) If is found that 67% respondents once a month do online shopping.
6) It is found that 34% of respondents get motivated to buy online because of
wide range of product.
7) It is found that maximum 38% of respondents buy cloths online.
8) It is found that maximum 61% of respondents prefer Amazon for online
shopping.
9) It is found that because of special offers on sites maximum 42% of
respondents decide to buy online.
10) It is found that 55% of respondents make payment using cash on delivery
while online shopping.
11) It is found that below 20% there are 35 respondents who spend time on
online shopping.
12) It is found that only 10% of respondents never have privacy concern
which prevent from buying products online.
13) It is found that only 5% of respondents are not at all confident about their
personal information kept confidential when buying online.
14) It is found that 60% of respondents agree that online shopping brings less
efforts.
15) It is found that 70% of respondents feel of saving money while buying
online.

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HNCC MBA Dept PAH Solapur University, Solapur.

CHAPTER-6

CONCLUSION

In the study of ‘Consumer Buying Behaviour towards Online Shopping’ it has been
experienced that consumer behaviour plays a vital role in online shopping.

When a consumer purchases online, he or she is affected by various factors. The main
influencing factors have been identified is Price, Trust, and Convenience. The Price
factor exists because prices are often lower on Internet stores compared to physical
stores due to lower costs. Purchasing online can greatly benefit the consumer in terms
of convenience and saving money. It is also convenient to shop on various sites with
different assortments, from the home. Trust is evidently needed since the consumer
must share detailed personal and financial information when purchasing online. These
types of data include the full name, delivery address and credit card number for
example, which makes Trust an important factor.

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