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Competitive Analysis: Direct Competitors

The document analyzes the competitive landscape for a new bread product. It identifies direct competitors like a similar burger product from Summer's Sweets and Pastries Tanauan. Indirect competitors include other food stalls and stores selling different products that could attract the same customers.

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Subiron Ma. Concepcion
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53 views2 pages

Competitive Analysis: Direct Competitors

The document analyzes the competitive landscape for a new bread product. It identifies direct competitors like a similar burger product from Summer's Sweets and Pastries Tanauan. Indirect competitors include other food stalls and stores selling different products that could attract the same customers.

Uploaded by

Subiron Ma. Concepcion
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Competitive Analysis

We have a competitive advantage in that we are market leaders and are


introducing something new to the market, an innovation in the bread sector, so there is a good
chance that consumers will become connected to our product.

DIRECT COMPETITORS

The direct competitor of the enterprise is the Summer’s Sweets and Pastries
Tanauan in which they also sell a burger which is same as the product of Cookies Hunt. The
difference between the two is dark chocolate is their main ingredients for their burger while the
Cookies Hunt uniqueness is the mix of chocolate and milk and they also have a affordable price
to their customer.

INDIRECT COMPETITORS

The indirect competitor of the company is those store that is also selling different
product in the same market. And also those stall in the space lounge that offers different kind of
food that may affect in terms of availability of the customer to avail the product.

Product of different cakes, Biscuits, cookies and Pastries


Table 1. Direct Competitors

Direct Competitors
Company Target
Product Price Distributor
Name Market
Pastry Budget
Project conscious
cookies PHP 29.00 Food Stalls
bakeshop& consumers
cafe Students
Students
PHP Budget
Star bucks Cookies Food Stalls
120.00 conscious
consumers
Summer’s Students
Sweets and Budget
Cookies PHP 15.00 Food stalls
Pastries conscious
Tanauan consumers
Table 2.
Indirect Competitors

Indirect Competitors
Company Target
Product Price Distributor
Name Market
Students
Fries and PHP Budget
Kerrimo Food Stalls
Drinks 40.00 conscious
consumers
Students
PHP Budget
7/11 Cookies Food Stalls
29.00 conscious
consumers

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