PG PROGRAM IN
PRODUCT
MANAGEMENT
AND ANALYTICS
6 MONTHS | ONLINE LEARNING WITH MENTORSHIP
INTRODUCTION
India can create USD 1 Trillion The need for rapid adoption of
of economic value using digital digital products has accelerated
technology by 2025. the digitization of experiences
The Economic Times by at least 3 to 4 years.
McKinsey Report
Digital infrastructure has become
indispensable to the functioning Companies now seek to innovate
of society. The shock of the and develop products and
COVID-19 global pandemic has services that help gain back their
caused companies to rethink the competitive advantage. Investing
way customers experience their in the development of digital
products and services. To meet products is expected to increase
evolving consumer preferences, the efficiency of industrial
companies are integrating the voice companies by 19% on average.
of the customer in the product
development process.
95% of new products fail The pressure on companies to innovate quickly
to innovate and meet and effectively has encouraged them to digitise
customer needs. products and services, creating an increasing
Harvard Business Review demand for product managers.
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PROGRAM OVERVIEW
The Post Graduate Program in
Product Management and Analytics
enables learners to innovate and
design products from concept to The capstone project enables
launch and beyond, by connecting participants to:
technical, design, and business
worlds. Learners will build a Collaborate and gain
foundation in Product Management real-world experience
and Data Analytics with rigorous in product innovation.
analytical approaches to develop,
Discover a problem,
launch and manage products.
research customer needs
and market, brainstorm
for the solution and create
prototypes.
Test the prototype, gather
feedback, and analyse data.
Design a business model,
go-to-market strategy and
product roadmap.
Prepare an ‘investor pitch’
and present to an industry
expert panel.
At the end of the course, you will
become a 360-degree product
manager, who can visualise and
solve complex analytical problems,
innovate and create delightful
digital products and experiences
through design strategies to
manage products successfully.
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PROGRAM HIGHLIGHTS
65+ hours of self-paced
video lectures by Great
Lakes faculty and
industry experts
15+ weekly online
mentorship sessions
10+ hands-on project
assignments and
24 quizzes
4 Innovation -
Sprint Masterclasses
1 product
innovation project
Case study based
pedagogy followed by
top business schools
PG Certificate from
Great Lakes
Shareable e-portfolio
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WHO IS THIS PROGRAM FOR?
• Engineering, Sales and Marketing • Project Managers, Project Leads
Professionals who want to who want to become Product
transition to Product Management. Managers / Product Owners.
• UI/UX professionals who want • Software Developers who want
to expand their skillset and gain to lead product development and
proficiency to become Product contribute to the business.
Managers / Product Owners.
• Professionals with at least 2 years
of experience in customer-centric
roles like Customer Support /
Customer Success and who
want to transition to a Product
Management career.
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LEARNING EXPERIENCE
You will be taught using a combination of learning methods that include
live virtual classes by mentors and industry experts, and self-learning
through videos & reading material.
MENTORSHIP
Get expert advice and guidance while
working on the innovation project
and develop wireframe mockups,
investor pitches, product roadmaps
and a product marketing plan.
INNOVATION
INDUSTRY MASTERCLASS
COLLABORATION
Participate in 4 masterclasses with
Learn through industry case studies industry experts and experience
and real-world applications from product and design sprints.
accomplished Product Management
leaders and practitioners.
PEER TO PEER
LEARNING
PRODUCT MANAGEMENT
TOOLKIT Learn along with highly accomplished
peers. Participate in discussions,
Learn industry-approved tools like engage in problem-solving
Google Analytics, Balsamiq, JIRA, and build your network.
Excel, Tableau and SQL.
CAREER
PROJECT-BASED ENHANCEMENT
LEARNING
Get guidance through mentorship
Work on a real-time product innovation sessions from leaders in the product
project, in one of the many domains/ management space to help shape and
real-world scenarios provided. plan your career.
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PROGRAM OUTCOMES
Learners will imbibe the framework
to develop a digital-first, product
thinking mindset as detailed below.
ANALYSE
• Product and market opportunities
to identify unmet consumer needs
to be solved.
• Competitive advantages and
unique selling proposition while
developing the business model,
product marketing strategy and
product roadmap.
• User interactions with the product
to develop a feedback loop for
continuous improvement.
DEVELOP
EMPLOY • An analytical mindset that drives
decision making with tools like
• The Product Design and Google Analytics and Excel
Development Process to develop Data Analysis.
an idea from concept to market • A tried-and-true methodology
launch through prototyping. to build innovative products and
• Techniques and frameworks to services, and showcase them in
target customers by solving their your portfolio.
unmet needs. • A product thinking mindset for
• Wireframing tools to create strategic and tactical decision-
mockups to test the concept making while juggling the market
on your users. and internal stakeholders.
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CURRICULUM
PRE WORK: Self Paced Module: Excel Basics
PHASE 1: DISCOVER NEEDS AND DEVELOP PRODUCTS
MODULE 1
FUNDAMENTALS IN PRODUCT
MANAGEMENT AND DATA
ANALYTICS
• Overview of Product Management
• Product Lifecycle Management
• Statistics for Complex
Problem Solving
• Product Innovation
Project Milestone 1
MODULE 2
PRODUCT STRATEGY
• Product and Business Strategy for
Digital Products
• Customer Targeting Strategy
• Market Opportunity Analysis and
Product Discovery
• Product Differentiation
and Value Proposition
• Product Innovation Project
Milestone 2
MODULE 3
PRODUCT DESIGN
• Design Thinking
• Product Design Principles
• User Design Principles
• Developing Prototypes-
Using Wireframing Tool
• Product Innovation Project
Milestone 3
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MODULE 4
DRIVING PRODUCT
EXECUTION
• Product Testing and Agile
Development- Agile with Jira
• Minimum Viable Product
• Product Execution Plan
• Data Modelling: Linear Regression
• Product Innovation Project
Milestone 4
PHASE 2: LAUNCH THE PRODUCT
MODULE 5
DRIVING PRODUCT
EXECUTION
• Product Pricing Strategy
• Business Model Design
• Product Marketing Strategy
• Product Launch Strategy
• Product Analytics- using Google
Analytics
• Product Innovation Project
Milestone 5
CAPSTONE: PRODUCT
INNOVATION PROJECT
MODULE 6
PRODUCT LEADERSHIP The capstone project enables
• Product Growth Strategy and learners to turn rough ideas into
Roadmap compelling cases for new product
• Stakeholder Communication development. This prepares
• Data Visualisation Using Tableau learners to conceive compelling
• Leading Product Organisations ideas for the project and work with
• Careers in Product Management a team to build out a solution that
• Product Innovation Project can be marketed creatively.
Milestone 6 - Final Presentation
Learners will also understand
how to build a compelling case for
their product with the investor
pitch presentation.
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SAMPLE PROJECTS
DSLR EVOLUTION SMART HOME
DSLR sales will drop sharply APPLIANCES
as camera phones get After seeing the advances
better. Explore the market in IoT and analytics
of professional customers technologies, your firm
who want additional wants to understand the
features to shoot, edit and smart home market better
showcase their work. to take an informed bet on
prospects.
MEDIA
With cheap internet, users HEALTHCARE
consume content on Identify how you can use
their phones in their local technology to make the
language. You are part of a healthcare process more
media major who is looking efficient in a country
to understand opportunities without enough healthcare
in the digital space. infrastructure.
RETAIL ANALYTICS TRAVEL &
Retailers are now EXPLORATION
seeing increasing digital There is a huge demand for
transactions, but they exciting experiences from
still spend time on young travellers. Develop a
reconciliation. Ideate on plan to build a business with
products that can solve a loyal audience.
this problem.
LEARNING &
EDUCATION
The rise of smartphones
and cheap internet has
changed people’s learning
patterns. Understand the
critical needs of users, how
they learn and what they’re
willing to pay for.
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GREAT LAKES CERTIFICATE & ePORTFOLIO
Successful candidates will earn a Post Graduate Certificate from
Great Lakes Executive Learning and will create a portfolio of projects that can
be showcased to potential employers. Your certificate and ePortfolio can also
be shared on social media channels to establish your credibility as a product
management professional.
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GET THE
GREAT LEARNING
ADVANTAGE
2 MILLION+ LEARNERS 3200+ INDUSTRY EXPERT MENTORS
170+ COUNTRIES 500+ HIRING PARTNERS
BEST ED-TECH COMPANY OF THE YEAR*
*EdTech Review Awards 2020
Great Learning is India’s leading professional learning company. When you
choose this program, you also get access to Great Learning’s extensive pool of
industry experts and dedicated career assistance.
E-PORTFOLIO GREAT LEARNING
JOB BOARD
An e-portfolio is a snapshot of
all the projects done and skills The program provides
acquired during the program candidates access to the Great
that is shareable across social Learning Job Board. 500+
media channels. This will help organisations approach us
you establish your expertise to with job opportunities which
potential recruiters. are shared through the Job
Board with our candidates.
We’ve seen over 8000+ alumni
transitions to the careers of
RESUME BUILDING their choice, with an average
AND INTERVIEW salary hike of 48%.
PREPARATION
We help you build your
resume to highlight your skills
CAREER GUIDANCE
and your previous professional
experience. You’ll also learn Get access to career
to crack interviews with our mentoring from industry
interview preparation sessions. experts who’ve transitioned
to product roles. Benefit from
their guidance on how to
build a rewarding career in
product management.
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FACULTY
MILIND KOPIKARE
President, Great Learning, North America
Ex-Qualtrics, McKinsey, Google
MS, EE, Stanford University
MBA, Kellogg School of Management
B.Tech., IIT Bombay
DR. ABHINANDA SARKAR
Academic Director, Great Learning
Ex-MIT, IBM, General Electric
Ph.D. in Statistics, Stanford University
M.Stat., Indian Statistical Institute
INDUSTRY LEADERS
SHRINATH V. SOHAN MONDAL
Expert Product Strategy Founding Partner
Consultant - The Better at Triveous
Product Studio
VIVEK SINGH PARITOSH DESAI
Co-founder & CEO-Anveya Chief Product Officer
SVP Marketing - FirstCry at IDfy
Business Head - HT
IIM-L 2007, IIT-BHU 2005
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MENTORS
SUSHANT SHARMA SUNDEEP MOHAPATRA
Senior Manager Program Manager
JCPenney Progneur Technologies
15yrs 21 Yrs
LinkedIn Profile LinkedIn Profile
SANDEEP ANAND NILESH DALVI
Edupreneur APAC Program Senior Manager of Product
Governance Lead Management
Amazon / 15yrs Adobe / 14 Yrs
LinkedIn Profile LinkedIn Profile
SONUPAM KAUR ROHIT GUPTA
Senior Product Manager Chief Product Officer
American Express Bank of Baroda
9 Yrs 14Yrs
LinkedIn Profile LinkedIn Profile
KRISHNA KAMATH SURYA PANDEY
Head IT / Shapoorji Pallonji Project Manager
and Co Ltd. Gatner
18 Yrs 7Yrs
LinkedIn Profile LinkedIn Profile
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ADMISSIONS
Step 1 FILL APPLICATION FORM
Apply by filling a simple
online application form.
Step 2 APPLICATION REVIEW
The faculty panel will
review all the applications
and shortlist candidates
based on their profiles.
Step 3 TELEPHONIC INTERVIEW
Shortlisted candidates will
go through a telephonic
interview round which will
then be reviewed by
a faculty panel.
Step 4 ADMISSION OFFER
An admission offer will
be made to selected
candidates which can be
accepted by paying the
admission fees.
PROGRAM FEES
` 1,35,000 + GST
For financial assistance options,
please contact the admissions office.
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Power ahead in your career with
CONTACT US
+91 80 4680 1655
[email protected]www.greatlearning.in/pg-program-product-management-analytics
