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Coca-Cola is facing challenges in Pakistan due to unfavorable government tax laws and economic fluctuations, which are impacting its market position and increasing costs. The company is committed to consumer welfare, providing educational support and environmental awareness programs. Additionally, Coca-Cola is adopting new technologies for production and packaging to enhance its offerings in the beverage industry.

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56 views2 pages

Pest

Coca-Cola is facing challenges in Pakistan due to unfavorable government tax laws and economic fluctuations, which are impacting its market position and increasing costs. The company is committed to consumer welfare, providing educational support and environmental awareness programs. Additionally, Coca-Cola is adopting new technologies for production and packaging to enhance its offerings in the beverage industry.

Uploaded by

NiDa JaVed
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Coca-Cola management is not happy with the Govt. tax laws. As company is offering different
products like Coke, sprite, Fanta and they have to import Different concentrate for each product
so this factor in the end causing Coca Cola to pay heavy taxes. Last government was giving
rebate to Coca Cola but the present government is not giving any kind of rebate



The fluctuations in Pakistan economy also effect Coke market position. Because of high inflation
and low purchasing power Coke is unable to capture many potential customers of the large
Pakistani population who have to struggle hard to make both ends meet rather than afford the
luxury of drinking Coke as often as they would like to. The current interest rate is very high and
this is really affecting Coca Cola because they are doing business on credit this factor in the end
increase there cost.



Coke a customer oriented company, always takes steps for the welfare of its consumers. It also
helps the needy and knowledge seeking people with fewer resources by providing them books,
scholarships & opportunities to work. It has launched a program in Gujranwala and Rahim Yar
Khan where it provides basic education to children. It has also launched programs to increase
awareness about the conservation of water & natural resources, climate changes, waste
environment education & recyclable products.

  

The new methods of filling the bottles, the refrigeration methods, the disposable bottles, the PET
bottles all made so many changes in the beverage industry. Coke is adopting all the new
technologies available. Coke is providing refrigerators, visichest coolers and many more for
keeping the bottles chilled, as they claim in the subcontinent "thanda matlab Coca Cola". Coca
Cola Company got the technology of dispensers so they give Coke to people that is as fresh from
the fountain. Coca Cola Company has opted the technology for the usage of PET bottles. Coca
Cola Company is producing new packaging sizes with differentiated packaging with the help of
new technology everyday.

^ ^ 
 
 is also available as an alternative
to Minute Maid Pulpy Orange. ^ ^ 
 
 is a
perfect combination of flavor and pleasant aroma of tropical
fruits: apple, mango, guava, pineapple and passion fruit.
Containing real orange pulp and rich in Vitamin C, ^ ^ 

 
 gives a unique experience of refreshment.
PET* PET*
350 ml 1 Liter

*) PET = Polyethylene Terephthalate

Serving Size : 350


Amount Per Serving : 1

Amount Per Serving :


Calories : 160 kkal
Total Fat : 0 g (% AKG*)
Total Carbohydrate : 39 g (13% AKG*)
Sugar : 39 g
Protein : 0 g (% AKG*)
Natrium : 0 mg (% AKG*)
Vitamin C 45 mg (55% AKG*)

* Percent Daily Values are based on a 2,000 calorie diet

http://www.slideshare.net/umairalimu/coca-cola-4136759

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