PROGRAMME:

EXECUTIVE MASTER IN OPERATION

& PROJECT MANAGEMENT

MODULE:
ADVANCE BUSINESS STRATEGIC
MANAGEMENT
 ASSIGNMENT COVER
HHAHA

HAMBRA EDU SERVICES

STUDENT’S NAME : SARAVANA RAO

I/C NO / MATRIX NO. : 901121-10-5019
PROGRAMME : EXECUTIVE MASTER IN OPERATION & PROJECT
MANAGEMENT
CLASS DATE : 20 NOVEMBER 2021
INTAKE DATE : 17 APRIL 2021
MODULE : ADVANCED BUSINESS MANAGEMENT
TRAINER’S NAME : DATO MOHD FARIZ BIN HASAN
CENTRE : AETC SHAH ALAM
OVERALL MARK
(Fill up by Trainer)

INDICATOR MARK

EFFORT ( 10% )

PRESENTATION (10% )

CONTENT ( 40% )

TOTAL ( 60% )

TABLE OF CONTENTS
Contents Page Number
[0.0] ABSTRACT……………………………………………………………….4
[1.0] IINTRODUCTION………………………………………………………5
[2.0 ]THE BUSINESS…………………………………………………………..9
[3.0] MARKET DEMAND………………………………………………….12
[4.0] COMPETITION…………………………………………………………15
[5.0] STRATEGY…………………………………………………………………17
[6.0] RESOURCES………………………………………………………………20
[7.0] FINANCIAL………………………………………………………………..22
[8.0] THREAT & WEAKNESSES……………………………………………24
[9.0] CONCLUSIONS……………………………………………………………25
[10.0] REFERENCES………………………………………………………………26

ABSTRACT.
The business outlook prepared for this assignment can be treated as a case study which
enables the outlook explained here is to study the eligibility of a business outgrow from its
model to sustain in the market/sector where it can be analyzed to achieve its peak or
growth in disputed timeframe.
By refining and drop deep into this assignments, it gives the pattern and normality of the
chosen sector of business to outgrow from its shell and speaks better in the volume of
ROI (return of investments). As in this case, the strategy of such chosen business sector
will open up its vision, mission, strategy, objectives, evaluation through company
allocated resources and competitors position.
Lastly, the business outlook emphasis on SWOT analysis that has been rendered,
competency level, weakness, market opportunities, external threat, marketing strategy,
integration of the business and market segments. Such key point revealed here will be
studied and answered thoroughly in this assignment.

1.0 INTRODUCTION.
“PIKADILLY” is announced to be opened at the heart of the nation (KUALA LUMPUR)
which were merely planned to attract customers by serving good quality of food and
beverages at a affordable price. Such name was chosen as an alter-ego which emphasizes
on UK modern eatery place which suitable specifically for all class residing in KL and
Selangor.
“PIKADILLY” uniqueness or the nature of the business is what they provide on top
quality food and beverages and good/ethical services for the customers. Most important
points is the price entitled on this restaurant is reasonable and affordable for anyone and
everyone, which includes “happy hour” from 5-7pm on weekdays for target class of
corporates and adults.
The very first branch ever to be planned open is in Bangsar, Kuala Lumpur. This is a
general partnership business which includes of 5 partners. “PIKADILLY” serving as we
speaking are Western, Mediterrenean , Malaysian food that are commonly served around
our nationwide. There are few signature dish which outstands from other restaurants as
well such as, Thai Curries, Northern Indian Chicken, Oriental Soups, Bangkok Street
Favourites, Fried Nasi Lemak and much more.
Classification of the menu includes beverages like alcohol and non-alcohol, steak,
noodles, rice and mediterrean dishes. “PIKA KIDS” is also designate for kids below ages
of 10. Furthermore, not only offering food and beverages, it also offers the standard
specialty coffee drinks like cappuccinos, lattes, macchiatos and cortados, with shots of
flavors and selection of milk alternatives.
Moreover, the target market is the residents in KL and Selangor area. Specifically
enriching the target market for “PIKADILLY” will be the working professionals,
downtown, corporates around “PIKADILLY” radius, college and universities students. In
addition, “PIKADILLY” has identified 3 key points where it will provide the drive and
instrumental value to its success.
- First, is to needs to develop finest dining available.
- Second, is to develop “top-notch” customer service organization that exceeds
customer expectations.
- Thirdly, the last element is to employ strict financial controls.
Furthermore, the implementation of finances poured here and its development of its
accounting control will ensure its fiscal success of “PIKADILLY”. All net profit from
“PIKADILLY” merchandise has been determined to be donated to the charity and it
sustains as its main goal. The goal of “PIKADILLY” is to bring the new changes to the
area while people or other social class spurred to get help for others. As today, the world
moves alone with the standalone system that just doesn’t cut anywhere anymore.
Such issue can be tackled with connected solution provides better efficiency from front of
a house until the back of a house. Here it bring the meaning of data analytics collected to
HQ and leads to higher elevation in customer retention.
“PIKADILLY” has build and having the mission to build their platform and modules from
ground up. As in marketing section, “PIKADILLY” will hire a social media manager or a
team of 3 to promote the business outlet through reachable social media platform like
Twitter, Instagram ,Facebook, Snapchat and much more which in order to reach a large
segment of the targeted market section. Promotions in social media will focus on the
quality products, offered in “PIKADILLY”. An understanding can be reached with the
merchandise of “PIKADILLY” business origin will enhance the attractiveness of the
business and allow it to appeal to a wider audience.
Lastly, the setting of the seating structure and arrangements, and a modern industrial-style
inferior in its 1300 square feet, “PIKADILLY” offers alcoholic and non-alcoholic
beverages, coffee lovers, food lovers who will enjoy the social aspect of grabbing on the
type of food they like and dining in the most unique and attractive atmosphere designed
by “PIKADILLY”.

1.1 BUSINESS INFORMATION.

This F&B business is planned solely to attract consumers by serving top-notch quality of
food in every aspect detailed in menu designed for “PIKADILLY” and service in
affordable price. As in recent days, many examples prices in high end cafes such as Pappa
Rich, Starbucks, Tony Roma are being pricey and not every social class becomes a
consumer can dine in all the time.
As putting in thought that every social class people can able to dine in has been the main
goal for “PIKADILLY” whenever they want based on their needs without coming up with
though of “the place is expensive”.
Malaysians are similarly having an issue where hike in prices in utmost everything, thus
“PIKADILLY” is the plan to establish in Bangsar which enabling to serve food and
beverages with positivity, helpful, affordable and useful for residents of KL and Selangor.
Good food with good price and a combo with good environment and surrounding is what
being executed for customers of “PIKADILLY”.
 1.2 VISION.
To serve consumers happily with positive vibe thoroughly by delicious, quality meals,
chill surroundings with an overall extraordinary restaurant experience with affordable
price. Whilst, working toward the greater goods and services for our employees,
environment and community.

1.3 MISSION.
- Serving an outstanding services comes with affordable price for consumers.
- Nourishing our customers with healthy, quality and delicious food and excellent service
at a reasonable price.
- To understand customer changing needs and constantly improving customer experience.
- Generating a sustainable profit growth for the company shareholders.
- Enhancing employee excellence, continuous development and happiness.
-Contributing to the society through multiple initiatives which aligning with the corporate
social responsibility program.

1.4 TARGET MARKET (AUDIENCE).

-Public.
-Families.
-Adult.
-Children.
-Couples.
-Workers.
-Students.
-Especially residents in Kuala Lumpur & Selangor.
 1.5 FINANCIAL PROJECTION.
The first investment for this F&B startup will cost around RM300,000 with partnering 5
members. Such amount has been capital value to ensure this startup rise from ground up
with details as below:-
a) Rental.
b) Utensils.
c) Advertising.
d) Employees.
e) Renovation and Interior designs.
f) Maintenance.
Products & Services:-
- Alcohol and Non- alcohol beverages.
- Coffee.
- Desserts.
- Mediterrenean food.
- Typical Malaysian food.
- Pika Kids Meal.
- Rice.
- Westerns.
- North Indian.
- Thai Foods.
Services:
- Dine-in.
- DAH MAKAN.
- GrabFood.
- FoodPanda.
 2.0 THE BUSINESS (ORIGIN).
A general partnership is established within 5 person as 2 main person becomes the owner
and the rest 3 person becomes the stakeholder or non-active partners.

2.1 COMPETITIVE ADVANTAGE.

Key of uniqueness of this F&B business is that we able to provide top notch foods and
good customer services for consumers. Most importantly, the point here the food served
here are best of quality, reasonable and tagged at affordable prices for very people.

2.2 RESOURCES.
1. LOCATION
- BANGSAR, KUALA LUMPUR.

FIGURE 1: LOCATION OF “PIKADILLY”

“PIKADILLY’ location has been decided to be set-up in a rented retail space in the heart
of the downtown Kuala Lumpur which comes under Bangsar Restaurant and Retail
District. The 1300- square feet shop featuring a historic store fronting with natural
lightings, brick walls and high ceilings. Furthermore, with the industrial interior designing
and seating for both conversation and seclusions, “PIKADILLY” is a suitable place for
anyone to work, relax and enjoy a well prepared and tasteful food and beverages.
2. FLOOR PLAN

FIGURE 2: FLOOR PLAN.

Above attached is the floor plan of the restaurant (interior). The restaurant will contrast
the old fashioned business interiors to a bring a much needed, modern and industrial style
interior to the area. The “PIKADILLY” location is much likely within the walking
distance to the Bangsar LRT station, large office buildings like CIMB, NEXUS and more.
These major business place itself employ 7,000 people in total, where it provides an
excellent potential repeats customer base.
The average salary of RM 5,000 for workers in energy sector are higher significantly in
any other city. Saito College, MAHSA college and DSPARK automotive college has
enrolled more than 17,500 students in this downtown area.
Additionally, the local MAHSA college is located just three miles from downtown
Bangsar and enrolls approximately 2,500 students annually. The Location of the restaurant
here will be convenient for college students looking for a place to study, work in groups or
just to hang-out.
3. PRODUCT & SERVICES.
- As speaking the services and food product offered in “PIKADILLY” there will be menu
attached for the prices are signed at affordable and reasonable bargain exclusive of
weekend and monthly promotions.

FIGURE 3: TYPES OF FOOD OFFERED IN MENU CARD IN PIKADILLY .

As we can see in Figure 3, attaches is picture of menu that been designated by the team
and appointed cooking team to enrich the originality of the restaurant that comes up with
variety of signature dishes that outstands from other restaurants.
Also, the price placed for each dishes according to its type, it been reaching consumers in
affordable and reasonable way. Such method are goals of restaurant owner and
stakeholders to reach many consumers as possible.
 3.0 MARKET DEMAND.
3.1 MARKET SIZE

2021 POP: 8.2M FIGUR

E 4:

POPULATION OF KUALA LUMPUR IN 2021.

Figure 4 shows the data from UN (macrotrends) where it highlights the population of
Kuala Lumpur has been increased this year 2021 at 2.68% where it counts the head at 8.2
million this year. It shows the migration of people into the heart of the nation for job
opportunities and much more.
Kuala Lumpur is a growing from low to high end class area with the count of 8.2 million
population residents. There is located about 550 business close to PIKADILLY location,
which is middle of Kuala Lumpur. Such here residents are consists of families of three or
four.
The average income of the residents here stands about RM2750.00 and above. With the
continuation growth that could reach only 1 million in the coming next year forecast,
opportunities to serve the residents in Kuala Lumpur residents will increase.
The main market segments are:-
a) Individuals.
b) Family.
c) Workers.
For the start, “PIKADILLY” will start with on branch which estimated to accumulate
annual revenue at RM 390,000 which comes Rm 32,500 per month.
 3.1 GROWTH OF THE MARKET (FORECASTING THE DEMAND).
3.1.2 ASSESING THE GROWTH PATH.
The market sector of food & beverages segments entitled or which can be distinguished
that gross output value has been generated which amounted to RM 85.9 billion in 2020 as
compared to 2019 where it generated RM 72.88 billion with the annual growth value of
12.6 per cent.
Inclining with the growth value of intermediate input hereby also increased by RM 10.2
billion to record RM 47.7 billion with the annual growth of 11.3 per cent, thus revolted in
a value figure of added RM35.2 billion in the year 2017.
The number of people engaged in this sub-sector also reported to an increase of 3.7 per
cent of 959,804 people comparing to 891,612 people in 2019. Meanwhile, the salaries and
wages paid in 2017 amounted to RM13.2 billion compared to RM 10.7 billion in 2019.

3.2.2 ASSESING THE PAST DRIVERS OF MARKET GROWTH.

CUSTOMER.
Looking from the outset, leading companies had a focal point which aiming to their
customers. The leading companies comes to an understanding that by placing customers
needs and desires at first place, the companies could achieve a competitive advantage.
The leading firms as spoken, has conducted deliberated studies and research on customer
mentality and psychological pattern which goes hand-in-hand terms with enhancing long
sustainable growth.
Even after, leading the segmented market, these leading companies constantly thinking on
how to keep on engaging and delighting the customer needs in all aspects of the markets.
CULTURE, BEHAVIOURAL PATTERN & PEOPLE.
Organization in any level or type of sector in the market are only good as the
personnel/people working for it. As to win the talent of war, leading business origins build
an environment which values harmonic, diversity and attraction that retains the
righteousness people to grow the business with just not great people, but people who share
firm vision and mission and adaptive to the culture.
Promising business leaders provides strong criteria like excellent leadership thus creating
an inclusive environment where differences of creativity and ideas are much valued and
innovation of such product and services takes place to drive the business forward.
As speaking, they invest in the employees in many incentive levels, nurture their talents
and helping to develop different part of skills to match the demands of the market during
different growth of phase.
OPERATIONS.
It can be derived as a model link that connects the strategic intent and the ability of an
organization to deliver on that intent as well in the manner of producing product or
services. A clear approach is apprehended to be aligned the operational method with the
strategy which increases the ability of achieving the success.
Market leaders consider all aspects of operational level to be conducted in macro and
micro level. Focusing on the details here, the organization understands that every aspect of
the businesses to be started must hold tight to scrutiny and constantly improvise to stay
ahead in the market.
Leading firms doesn’t leave any chance as well, instead they’ve taking control by
analyzing their operational to next level of growth and ensure the remaining parts are
always certainly effective, as adapting changes when needed.
Leverages of global companies in supply chain are effective to optimize the costs and
enable the growth. Their leaders are focused on enhancing greater agility and response
faster to deliver extraordinary results.
3.1.3 ASSESED DRIVERS THAT CHANGES.
SOCIETY.
- Transparency in food & beverages industry has been a biggest trend changes that
driving into multiple phase and growth in such industry. Consumers has evolved
into knowing what ingredients and the methodology behind the foods produced in
larger scale to maintain the longevity of their health.
- This is why many food products faces many transparent innovation with shorter
ingredient list that can be pronounced.
- Simplicity is a nuance that consumer seeking to have a better quality of foods.
TECHNOLOGY.
- Quick service restaurant (QSR) is no longer stranger in Malaysia food & beverages
industry. As we speak QSR self-service didn’t startup at fast phase in early stages.
As a matter of fact, some large chain of QSR like MCD, Subway, KFC & etc have
implemented various type of self service kiosk.
- Such implementation comes in various uniqueness to digest congestion in waiting
for order in QSR, increasing the capacity for volume of food ordering and
customers experiencing the personal space of ordering food, and the service is an
explode over nationwide as its easy and time saving.
RISK.
- The risk here faced by food & beverages industry are rising cost of its raw material
product since 2019 when pandemic of C-19 about to hit. the tariff and global trade
which is another add-on which coupled for this rising cost.
 - For an example, creating excess supplies and drive down other prices (e.g.,
soybean, corn,). Such as other uncertainty are include in rising labor costs, the
tighten of labor market, rise transportation fee and truck driver shortage.
- Consumers and grocery stores will absorb only much where food companies will
have to dwell into innovative method to control the cost and still grow in the
industry.
3.1.4 FUTURE GROWTH FORECAST.
As forecasting on the future growth of “PIKADILLY”, there is an expectation of
conservative of 6% in sales revenue annually in next 3 years. As we speak this expectation
of forecast is adjusted together with inflation. With the addition of delivery service by
outsourced vendor, sales will increase in year 2 and 3.
Annual sales forecast Year 1 Year 2 Year 3
Sales.
Food & beverages RM370,000 RM700,000 RM 1,090,000
revenues.
Additional revenues. RM 0 RM72,000 RM72,000
Total sales. RM370,000 RM792,000 RM1,152,000
FIGURE 5: FORECAST OF ANNUAL SALES .
4.0 COMPETITION.
4.1 PORTER 5 FORCES.
RIVALRY COMPETITON AMONG COMPETITORS.
- This industry is choc-a-bloc where competitors it stands on big names such as
Pappa Rich, Oldtown, Subway, KFC, smaller and medium brand sellers including
local mamak restaurant, also food-truck base that sells variety of food and quick-
eateries.
- The determinant of this competition is very high as same as high number of eateries
selling quality products. This situation is an advantage to newcomers in the
industry.
SUBSTITUTE PRODUCTS THREATS.
- The threat to be discussed here are restaurants and other eateries are quite capable to
sell the type of food products by PNP such as variety of breads and western foods.
Furthermore, the substitution of the threat here is quite high for a restaurant. The
determinant of the high threat in the substitution is the differentiation among the
products available.
THE NEW ENTRANTS, BARRIERS TO ENTRY AS THREATS.
- As being an entrepreneur requires a mentality of complex set of permissions to start
a restaurant from ground up. In addition, good and competent infrastructure needs
to be built up.
- On top of that, there is a task of creation of unique food products to set-up apart the
restaurant and look different from the rest of competitors, which may procure to
multinational chains.
- Any business minded people will come to thinking of to baulk the prospect of
entering the business. The determinant on this sub-topic elevates the lowest threat
level of new entrants which is the requirement of number of permissions (tough
barriers to enter) and the established product in the market. Such low-level threats
are added advantage for food and beverage industry.
4.2 GRID ANALYSIS.
OLDTOWN PAPPA MAMAK THE BIG MCD F&N
RICH RESTAURANT/STALL GROUP
BRANDING ✔ ✔ ✔ ✔ ✔ ✔
PRICE ✔ ✔
TECHNOLOGY ✔ ✔ ✔ ✔ ✔ ✔
QUALITY ✔ ✔ ✔ ✔
LOCATION ✔ ✔ ✔ ✔ ✔ ✔
FIGURE 6: GRID ANALYSIS COMPETTION .
 5.0 STRATEGY.
STRENGTH WEAKNESS
- New business to be start up. - Not enough exposure because new
- Special offer/menu of festive and to industry.
public holidays. - High expense on marketing side.
- Cheaper and affordable than any - No brand equity.
competitor. - New staff to be given training to
- Highly motivated workforce and understand work scope.
team. - Reliability of data plan and
- Brand build within a reputation projections.
for fine products and services. - More funds to be expand.
- Organization has implemented - Customer based.
strong ethical values. - Need to formally set-up business.
OPPURTUNITY THREATS
- Ability to attract customers from - Many direct/indirect competitors.
mall, office, school & universities. - Unstable cost depending on
- Ability to hire staff from suppliers.
university. - Competition from restaurant that
- Building brand equity. offers home delivery.
- New trend. - Economic vitality and conditions.
- Advertising.
- Target market.
FIGURE 7: SWOT ANALYSIS .
OPPORTUNITY & STRENGTH.
Figure 7 above speaks the volume of strength, weakness, opportunity, and threats faced in
this F&B which will ground up start for strive in the market. Such analysis conducted by
rigorous meetings, research conduct on the area located and much more.
“PIKADILLY” is planned to be located at Bangsar which being surrounded by all these
mentioned places. Moreover, its known very clearly that people will definitely pay at least
their first visit after the grand opening and its adequately will be a process of consumers
pays visit if they liked and grasp the delinquent experience of dining in at “PIKADILLY”.
This would help the business start growth slowly. Moreover, job opportunities created
here are being help to the hand to students who studies in universities and earned in part
time basis. Also, “PIKADILLY” offers home delivery options, thus it increase the
ordering volume and benefits the both management and employees.
Furthermore, foods are priced cheaper than other competitors are the main vital point of
our main strengths. This is because people nowadays are pertinent with their expenses and
aware of food costs and mark-up techniques as our food will meet the customer
expectations.
KEY FACTORS.
MARKETING.
Marketing research here conducted in a way that could sustain us in the business is our
advantage. Continuous monitoring of people need satisfaction, value, and necessity are
tandem to serve people and stay progressive in the market. “PIKADILLY” unique brand
positioning is built on a sustainable yet pertinent advantage that gives the business strive
in the start.
Attracting customers with targeted communications in multiple social media platform by
planned strategic selling and database tracking system. Thus, here we manage to need
customer expectations and perceptions to ensure their satisfaction. We keep customers
informative in simplest way to ensure customer communicate in a way they can.
We ensure proprietary interaction process which enables two-way communication
between the management and customers, as not forgetting keeping on par with
competitors moves and changing market trends which needs proactively prepared.

STRATEGIC PLANNING.
The firm has decisive and progressive planning which is customer-driven based on current
surveys of customer value. It can be defined in a term where, it doesn’t cost of a matter if
you are the leader, employee or manager or even owner at all, what matters most are
focusing on what customer values at the moment.
This can be procured by conducting an objective survey that carry out best result any far
with the administration of an experienced market research firm. The core values
implemented in “PIKADILLY” are consist of shared value and taken very seriously at all
cost. Core values are very powerful tool that emphasis powerful quotes and statements of
what us as employer and the staff wants as mentioned in vision and mission of the
business outlook prepared and believing what is most important for the business.
It’s a share of being authentic words of leadership generalize as well as staff in the
organization. For an example, such core value that has created and to be implemented
soon “Our process will be operating such way that meeting current practices of food
nutrition and safety practices in food industry”.
In addition, in war and athletics majoring is to concentrate the resources on the greatest
opportunities, such core value has twit us stakeholders and partners to do the best and be a
sustainable competitive advantage. This will be a mark where seeking great opportunities
to build strength brick by brick where competitors having hard time to keep up and focus
on the market to dominate as well.
PEOPLE.
Hiring process in “PIKADILLY” are carried out carefully and hired based on talents,
personal strength, and thrive to learn in food restaurant job scope of work. It’s a organized
structure which is clear and yet adaptable to change. Also giving the chance to develop
their valuable skill, message, and knowledge. Furthermore, people do come to an
understanding that overall company strategy and what is expected to be poured as a
workforce.
Here as speaking of wages structure they’ll be rewarded with desired performances
allowances, individually or as a team. Such, people are regularly surveyed and conduct
research as in terms of satisfaction and ideas.
Staff are given autonomy to make and suggest decisions aligning with firm goal and
strategy. As a result, there is a positive outcome where people are motivated focusing on
their strength and give better feedback, thus it makes us kept being informed very well of
carrying out new developments with frequent communications, cooperating with each
other to meet consumers need, satisfaction and necessity and automatically profits flows
in and considering to open up a change when new challenges or strategies requires it.
 6.0 RESOURCES.
6.1 MANAGEMENT & TEAM.
Organization or team in this start up are the biggest part asset that a company could ever
have. The ideas and plan poured into this business will be reason to achieve success by all
cost. Therefore, a huge amount of capital has been invested to start this restaurant.
The amount of capital invested here will be used to develop the skill and train the mid-
level skilled hiring to ensure the process flow of the restaurant services are mend and good
to run. Also using the invested capital to create a development program for the employees.
Such development is for future joining that could attain “moon shot” opportunities from
the company.

FIGURE 8: ORGANIZATIONAL CHART

6.2 MARKETING RESOURCES.
End product are easy to be approached and sell in the market. As we speaking, the real
challenges will occur when the wants are to be pushed as products to consumers. Which
means there will be a substitution product produced by the competitors into joining in the
market.
Such good efficient amount of resources used or capital invested is needed in the
marketing sector. Such an advertisement, online promoting in social media platform
marketing must be done in order to be competitive in the market and feeding the
information of the product advertised in market.
6.3 SUPPLIERS.
Since the nature of business is food and beverages industry, purchasing raw material and
fresh food items are crucial play in this business. There aren’t such things called fixed
price or amount for the material in a day. The price fluctuates according to supplies and
demands globally.
As the price being not determinant, it can be said that it may affect number of customers
visiting the restaurant could be high and low. Hence, purchasing the raw food items and
material everyday where the goods are sufficient.
6.4 DISTRIBUTION CHANNEL.
For a restaurant start-up, distribution channel can be piece of cake where it involves only
two parties. Thus, there is not any terms or conditions agreed as in fixed amount for the
day.
Therefore, purchasing goods every day where the goods are always sufficient. This can
only be done when the firm has good flow of resource allocated. Those raw material are
being used to produce product and being sell to consumers. Hence, the resources run like
cycle and generate nice and tangible profit from it.
6.4 SYSTEM.
In food business, a good and sufficient system is very vital to sustain in the market and
serve the customer in a long run. Most restaurant receive less customer and shut down due
to bad system management.
Bad system management will incur into loss and deliberately kills the business. Moreover,
the resource allocated and capital invested should be in a need and creating the well
design system to run the restaurant.
Such efficient system will be implemented when this restaurant runs. This is due to ensure
the system here leads to good management where it seeks customer as king where their
needs and necessities are met.
6.5 QUANTITY SURVEYOR.
This quantity surveying is a also vital part in running a business where the land, building,
contracts, facility amenities, rental, and much more. On the other hand, restaurant deals
with furniture and building.
As a part saying quantity surveying is needed to be financed on this project and to be
monitored every part to ensure no incurring losses or wastage on the usage of resource
allocated and capital invested.
7.0 FINANCIAL.
TECHNOLOGICAL VALUE.
Technological value here represents the website birth, information systems, and usage of
software such as accounting, payroll, check-in and ordering system for the business run in
smooth and efficient manner.
Some businesses choose to outsource such technological aspect to other firm to save on
payroll and other benefits a well and in “PIKADILLY” we plan to using KIOSK ordering
system which also depends on the consumer frequency. If the restaurant are about to
experiencing the exposure and generate good revenue, then this method will be
implemented.
SUPPLY CHAIN.
Some requirements in this business are form of equipment and basic raw supplies. Such
adding the equipment expenses listing of start-up costs, a decision has to be taken whether
to buy or to lease.
As this to claim it depends on the consumer frequency to “PIKADILLY”. Based on this
theory researched, we could increase the number of orders from the supplier if there is a
positive turning point from the customers and we would negotiate better with the suppliers
for better price and discount for the equipment and basic raw supplies.
ADVERTISTMENT.
It’s a unlike success if the business not being promoted in any ways, moreover in food
industry. However, the entailing promotion of a business much more than ads in local
newspaper which the move is quite old school.
Advertisement in social media proves the reach to users have higher heights and in can be
explosion to receive more customers for the restaurant and the price is quite a number
where reaching about RM2000.00 for a good response and reach.
It also includes marketing everything to attract clients into business as in retail or
partnerships, sponsor and much more. Marketing in advertisement way is a science that
being an advantage is very beneficial which externally dedicating market firms are being
hired.
EMPLOYEE EXPENSE.
This is known as costs of labor where hired employees are paid in wages, salaries and
benefits which lured from the earlier business planning. Failure in compensating in
adequate manner can end in mutiny, bad morale, and bad publicity where it affects the
business and create bad image for the restaurant.
Such coverage in this business planning creates more challenges and chances to growth in
every phase of the business grows mutually.

CONSIDERATION ON ADDITIONAL START UP COST.

Some extra capital balance which used for the business start up may being set aside for
any unexpected or overlooked expenses which about to occur during the business running.
Its important to take note where the start up costs from sole proprietor differs from start up
cost from partnership and corporation, where some additional cost in partnership can
incurring which includes the legal fee of drafting a partnership agreement and state
registration fee.
Other costs which can be applied are more to corporation side such as fill up articles for
filing articles for incorporations, by law and terms and conditions of stock original
certificates.
 8.0 THREAT CALL & WEAKNESS.
WEAKNESS.
The weakness which will be faced by this restaurant start up will be not enough exposure
because to compete with other QSR firms in heart of the nation city, Bangsar. Coming up,
high expense on the marketing to promote the brand of the restaurant. Since the brand is
very new, “PIKADILLY” may need to promote the business that people would get to
know about the business of what it provides to the customers.
Furthermore, training new staff will be one of the weaknesses where developing the
etiquette of food industry and services. This consumes time and energy from the top
management to implement better training and services to bring business run in a long run.
On the other hand, reliability of data plan and projection. “PIKADILLY” is a new in town
and the business partners are new too. Hence, we tend to depend more on data plan and
projection which has been made earlier for better performance.
Other weaknesses can be using outdated inventory system where there is always a ways to
keep track the inventories and getting constant materials from suppliers as well.

THREAT.
There will be a new threat to be faced, for an instance, sudden rising price in raw materials
and which will influence the prices on menu. This somehow will force us to move away
from the initial plans for customers reaching for affordable price.
Competing with other established and franchised QSR will become another major threat
and creates stiff and robust competitions, especially having similar types of foods or have
similar dine-in setup.
Other minor threats can be, rising price of certain foods. For an example, cooking a
seafood dish and something negative part gives an impact on the shrimp market, such
threat can be exists if the need comes to raise the price or find new suppliers because
somehow it can gain loss for the business.
 9.0 CONCLUSIONS.
Ending this assignment in style and accumulated data, “PIKADILLY” is planned to attract
customers by serving better quality food and service in affordable and reasonable price.
The main uniqueness of our business is to provide top notch quality food and beverages,
and good services to the customers.
This food outlet business just not only serve the common food served in all over
nationwide but creation of signature dishes that could attract more customer for its quality,
top notch and its brand.
Such beverages served in “PIKADILLY” here created in form of alcoholic and non-
alcoholic beverages and served separately in order to create harmonic environment and so
on. Looking on the order drinking beverages like coffee which inoculate to its types and
varieties on which customer wants.
Such number of positive feedbacks has been received which relates to the factor of
company position are not reflected in the analysis in the marketing section. The most
important regard here remain how attractive will the business soars on the location
compared to other food business and restaurants.
The interest that pulls into “PIKADILLY” are generating interest from investors wishing
to start up this business. The food and beverages will be the major marketing thrust
features of this company which stand among tall than other companies and controls its
destiny of its nature of business.
 10.0 REFERENCES.
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