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AUTHOR NAME: Sant Singh YEAR:
2022
TOPIC: A study on factors leading ot adoption of OTT
services among millennial consumers in India
WILLINGNESS CONTENT: This paper states 5G technology and
TO CONTINUE advancement in IT sector and it also help companies to
look at the bigger picture of adopting OTT services in
AND SUBSCRIBE the business models. It says about the reasons for
ocnsumer preference for this services and ways to
induce repeated purchaseand final adoption of OTT
platforms.
AUTHOR NAME: Surendra YEAR: 2020
TOPIC: An Consumer preference towards OTT
platform during a pandemic.
CUSTOMER
PREFERNCE CONTENT: This research tries to study the rise of
OTT platforms during the pandemic. It have observed
an upward curve in their popularity and usage in these
years.
AUTHOR NAME: Sumathy Mohan YEAR:
2021
CUSTOMER
TOPIC: User perception towards OTT video streaming
platforms
CUSTOMER
SATISFACTION
CONTENT: With rapid advancement of technology,
OTT services are advancing at a rate. In this pandemic
situations, OTT video platforms are a pratical choice for
customers. The main goal of the study is to find out the
perception and satisfaction of consumers.
AUTHOR NAME: Garima Gupta YEAR:
2021
TOPIC: Consumption of OTT Media streaming in
COVID-19 Lockdown: Insights from PLS Analysis
CUSTOMER
ENGAGEMENT CONTENT: This paper states that the move from the
customary media to OTT media within this lockdown
period due to the COVID-19, has about in a war
between gushing benefit suppliers to draw in and hold
clients.
AUTHOR NAME: Basuki R YEAR:
2022
TOPIC: : The effects of perceived ease of use,
usefulness, enjoyment, and intention to use online
platforms on behavioural intention.
PURCHASE
INTENTION CONTENT: This paper states that the effects of
perceived use and intention to use online platforms on
behavioural intention in online movie watching during
the pandemic era.
AUTHOR NAME: Navsangeet Saini
YEAR: 2020
QUALITY OF
TOPIC: Usage of OTT platforms during COVID-19
Lockdown: Trends, Rationale and Implications
QUALITY OF
SERVICE CONTENT: The study finds that use of OTT and to
EXPERIENCE examine the implications and aims to understand the
trends in Over-the-top content consumption as pertains
to lockdown amidst C-19 outbreak in India.
AUTHOR NAME: FIERCE Online Video YEAR:
2017
TOPIC: Buikding the perfect OTT Pricing Model
PRICING
STRATEGY CONTENT: This articles gives the detail about the
Netflix pioneers the original Content Model, Hulus
Hybrid model and youtube user-generated content
strategy and explain about the blended video business
model to keep audience engage and happy
AUTHOR NAME: Google
YEAR: 2017
TOPIC: : How OTT platforms can 'on-demand ready'
DEMAND
CONTENT: The consumers are increasingly accessing
media outside the confines of the couches. The OTT
consumers will demand for seamless access to services,
commpelling stories and value for the money.
A
SYNTHESIS MATRIX
SOURCES
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AUTHOR NAME: Samala Nagaraj AUTHOR NAME: Garima Sharma Nijhawan
YEAR: 2021 YEAR: 2020
TOPIC: Factors affecting consumers TOPIC: Role of COVID as a catalyst in increasing
willingness to subscribe to over-the-top(OTT) adoption of OTTs in India
video streaming services.
CONTENT: The study aims to identify the CONTENT: This study says about the evloution of
reasons for subscribing and not subscribing to consumer consumption patterns and future business
OTT services. The main objective is to test the scope and they have used various approaches to
factors affecting consumers' OTT subscription extraplote the data.
decisions.
AUTHOR NAME: Kazi Turin Rahman AUTHOR NAME: Prakriti Rashi
YEAR: 2021 YEAR: 2021
TOPIC: Impacts of Binge- Watching on Netflix TOPIC: Influence of post covid change in consumer
during the COVID-19 Pandemic behaviour of millennials on advertising techniques
and practices
CONTENT: The purpose of the study is to dive CONTENT:This paper states that the pandemic
into various binge-watching habits of Netflix caused by Covid 19 has kicked off survival strategies
users amidst the COVID-19 pandemic.It from vulnerable groups of people to small businesses,
investigates motivational factors, amount of which has challenged the core operating practices and
media consumption and negative attributes modified consumption patterns.
during the outbreaks.
AUTHOR NAME: Bhavnav Galhotra AUTHOR NAME: Shilpa Parihar
YEAR: 2022 YEAR: 2021
TOPIC: Impact of COVID-19 on digital TOPIC: Impact of marketing mix on consumers
platforms and change in E-Commerce shopping satisfaction- A study of consumers of OTT platforms
trends in India
CONTENT: The widespread has highlighted CONTENT: The study reveals the satsifaction level
the essential has to bridge the advanced of customers and analysed the various platforms
usefulness inside and over the nations, advanced among youth vs adults.
stages have given the arrangement to many
problems. The innovation has strongly impacts
on the lives of the citizens and guarantee the get
to to the E-learning instruments, online
computerized stages for gatherings.
AUTHOR NAME: Divya Madnania YEAR: AUTHOR NAME: Dr. Tanima Tarafdar
2021 YEAR: 2021
TOPIC: Analysing the impact of COVID-19 on TOPIC: A study on consumers perception towards
over-the-top media platforms in India over the top(OTT) platforms
CONTENT: This study says about the usage of CONTENT: This study attempts to identify the
OTT platform increased in COVID and they factors influencing consumers choice towards OTT
analayze the customer needs that impact their platfors and also their level of satisfaction towards the
satisfaction level. services of OTT.
AUTHOR NAME: Ria Patnik, Reema Shah AUTHOR NAME: Rohit Jacob Jose
YEAR: 2019 YEAR: 2020
TOPIC: Rise of OTT platforms: Effect of the TOPIC: Factors influencing the shift from traditional
C-19 Pandemic TV to OTT platforms in India
CONTENT: This study deals with the CONTENT: With rapid improvements in technology
emergence and consumer behaviour in the era of and increasing levels of internet penetration across
pandemic towards a particular sector i.e., OTT. India, the way that people consumer media is
It also gives the details about increase changing.
consumers during C-19.
AUTHOR NAME: Sungwook Park AUTHOR NAME: Wan, Xing
YEAR: 2019 YEAR: 2017
TOPIC: Research on the Relationship between TOPIC: Exploring performance Determinants of
the Growth of OTT Service Market and the china's cable operators and OTT services providers in
change in the Structure of the Pay-TV Market the era of Digital convergence-From the perspective
of an industry patform
CONTENT: This paper looks upon the CONTENT: This paper investigaes key
emergence of OTTas the most recent "disruptive determinants of business performance in china video
innovation" following the digital era in the industry in the era of digital convergence.
broadcasting industry.
AUTHOR NAME: Zuora Content team
YEAR: 2021
TOPIC: OTT Content pricing strategy
CONTENT: The moving of OTT 2.0 is to adopt
creative pricing strategy and to ensure you to
have the flexibility to execute and iterate on the
future world.
AUTHOR NAME: Hemant Joshi AUTHOR NAME: Kim Junhwan
YEAR: 2020 YEAR: 2015
TOPIC: Digital media: Rise of on demand TOPIC: Competitive dynamics in the korean video
content platform market: Traditional Pay TV platforms vs
OTT platforms
CONTENT: This study deals with ott service CONTENT: The study reveals the satsifaction
providersmedia consumption would bring level of customers and analysed the various
tremendous change over on digital platforms platforms among youth vs adults.
which would create lot of opportunities and
demand for more platforms.
4
AUTHOR NAME: Sundravel E, Elangovan N
YEAR: 2020
TOPIC: Emergence and future of Over-the-top(OTT) video
services in India: an analytical research
CONTENT: This paper explores the emergence, advantage
and future streaming services in India through an analytical
research. It also present the various OTT services, their
growth factors, technology background, audience
characteristics, content, censorship and future developments
in the industry.
AUTHOR NAME: Pranav Gupta
YEAR: 2021
TOPIC: An Analytic study on streaming landscape
transformation preferences of consumers towards shift to
OTT platforms during pandemic covid-19
CONTENT: The study understands the key criteria which
encourages users to use any particular OTT platform. The
study is based on the analysis upon their viewing habits
including the time spent by customers on such platforms, the
release period of the content the type of content preferred by
them
AUTHOR NAME: Tanya Upganlwar, Sarthak Pawar
YEAR: 2021
TOPIC: Study on Customer Satisfaction towards the
Netflix
CONTENT: To study the notoriety of OTT media stages
for netflix and to check how the customer loyal to the
netflix.
AUTHOR NAME : Mayank Sadana
YEAR: 2021
TOPIC: How OTT platforms engage young consumers
over traditional pay Television service? An analysis of
changing consumer preferences and gamfication
CONTENT:This paper aims to analyse how the top over-
the-top(OTT) platform is becoming a preferred sources of
entertainment amongst young consumers over traditional
Pay TV service in India
AUTHOR NAME: Veer P Gangwar
YEAR: 2020
TOPIC: Profiles and preferences of OTT users in Indian
Perspective
CONTENT: This paper is a novel approach to understand
the user profiles and preferenes from an India preferences.
AUTHOR NAME: Shubhangi Heda
YEAR: 2011
TOPIC: How to regulate OTT Streaming Services im India
CONTENT: This paper explores possible patterns of
contenr regulations in India at a time of major technological
changes with the goal to identify good practices to take in
stock with new updates of invention.
5
AUTHOR NAME: Sudtasan, Tatcha YEAR: 2016
TOPIC: Effects of OTT services on consumer's willingness to
pay for optional fiber broadband connection in Thailand
CONTENT: The main research question of this paper is how
OTT services affect consumer’s demand optical fiber
broadband connection. It uses willingness to pay as an indicator
of consumer’s utility of
satisfaction to their preference on FTTH connection
AUTHOR NAME: Hashim Hamza Puthiyakath
YEAR: 2020
TOPIC: Is Over the Top video platform the Game Changer
over Tradiitional Tv channels in India
CONTENT: The study adopted the niche theory to empirically
measure the degree of gratification fulfilled by OTT and TV,
the similarity between OTT and TV and the competitive
superiority of OTT and TV across seven micro-dimensions of
gratification.
AUTHOR NAME: Dr. Smitha Poulose
YEAR: 2020
TOPIC: A Study on customer satisfaction towards cable TV
network and online video streaming services
CONTENT: This study fills the research gap by investigating
the different effects of perceived consumption values related to
online video applications. The article closes with some future
research directions and conclusions
AUTHOR NAME : Dr.S.Gomathi, Dr.N. Vijaitha
YEAR: 2021
TOPIC: Viewer's Perception towards 'OTT' Platform during
pandemic
CONTENT: This thesis explores tries to analyse the impact of
increasing OTT video straeming services viewership in
lockdown to assess the future of collective watching experience
in India.
AUTHOR NAME:
YEAR: 1997
TOPIC:
CONTENT:
AUTHOR NAME: Jakrapan Anurit
YEAR: 2002
TOPIC:
CONTENT:
AUTHOR NAME: Shilpa Parihar
YEAR: 2021
TOPIC: Impact of Marketing Mix on Consumers
Satisfaction - A study of consumers of OTT platforms in
India
CONTENT: This paper mainly focused on the
satisfaction level of consumers and the impact of
marketing mix on consumers of OTT platforms.
