Paytm Mall
Introduction :
Paytm, as its abbreviation states, Pay Through Mobile was launched
in 2010 by One97communications as a prepaid mobile and DTH
recharge company. Gradually, it made its way into the ecommerce
market in the year 2014 and further added bus ticketing to
itsapplication in2015. Paytm now offers multiple products ranging
from primary mobile recharges to buying products enabling
customers to get everything at one place. Thus, over a period of time,
it has become both a payment platform as well as the marketplace.
Paytm Mall is an e-commerce platform, Paytm mall electronics
category is popular as it helps the customers in finding them the latest
mobile lap’s and electronic gadgets at the low prices Paytm mall also
provides its customers with the best deals and also cashback starting
from home appliances to lap’s everything will be available here.
Founder :
The Paytm founder Vijay Shekhar Sharma is currently one of the
Indian billionaires and entrepreneurs, he was born on 8 July 1978. He
completed his education at Delhi College of engineering which is
also known as Delhi Technological University in 1997, he started a
website then and later sold that two years later for $1 million.
In the year 2017, he is ranked as India’s Youngest billionaire, he is
also the one who was present in the list of times Magazine's hundred
most influential people in the year 2017. Paytm mall the platform is
also known for creating Paytm first game and Paytm wallet.
How did it start?
In the starting Paytm dealt with the money bills, after a few
years the company has launched a consumer shopping website
for its customers is inspired by the China’s largest business to
consumer retail plan with the aim was to create a combination
of the mall and the Bazar concept to the Indian consumers
with the help of the new Paytm mall app consumers will be
now able to shop from the 1.4 lakh sellers. The Paytm mall
app is available for both Android and Apple.
Competitors of Paytm Mall :
The top competitors of the company are :
1. Snap deal
2. India mart
3. Artsy
4. Amazon
5. Flipkart
Investors of paytm:
eBay
Alibaba Group
Soft Bank
Funding :
In March 2015, Indian industrialist Ratan Tata made personal
investment in the firm. The same month, the company received a
$575 million investment from Alibaba Group of China, after Ant
Financial Services Group, an Alibaba Group affiliate, took 25% stake
in One97 as part of a strategic agreement. Paytm borrowed 300cr
from ICICI Bank in
March 2016 as working capital.Paytm has raised a total of ₹2.2B in
funding over 4 rounds. Their latest funding was raised on Feb 4, 2017
from a Undisclosed round Paytm Mall has received the final tranche
of its USD 445 million (about Rs 3,000 crore) funding from SoftBank
and Alibaba, a move that will give the online shopping venture of
Paytm has received $300 million (Rs 21.79 billion) in fresh funding
from Berkshire Hathaway Inc. The deal is the Warren Buffett-led
firm’s first investment in the country.
According to regulatory filings sourced from Paper.vc, One97
Communications issued 1.7 million shares to BH International
Holdings on September 27, 2018
Revenue :
The Paytm mall has doubled its revenue in the year 2019. But after
going through a loss in 2020 due to the pandemic it’s again
aiming towards increasing the revenue by three times in 2021.
Paytm mall spent Rs.2140 crores in 2020 revenues of Rs.893
crores.
The company earned Rs.75 crores through mutual funds in the
year 2019.
The company’s revenues also earned through advertisements and
promotions
Growth :
The company is emerging as everyone preferred online to offline
platforms across the country.
It has seen more growth in the year 2019.
Paytm mall is listed on the stock exchange and has very good
investments in the 2021 year.
How Paytm mall makes money?
The Paytm mall business model is based on the platform is
designed especially for Paytm merchant vendors and sellers the
company charges a commission between 5 to 20% of the
product sold the company has moved away from the warehouse
model and is leveraging its successful 020 models to save cost
up to 35%.
Safety :
Paytm Mall maintains the same level of security and privacy of the
information as it is parent brand Paytm.
Every transaction at Paytm is securely processed and you can rest assured
that your money is in safe hands.
Speaking of transactions, customers have wide options when it comes to
payment, which includes Credit/Debit Cards, Net banking, or even UPI
Offers :
Paytm mall always provides very good offers on electronics and
more during the festival seasons to their customers through the Paytm
mall website.
Services Provided by Paytm mall :
Paytm mall helps customers to find the latest mobiles and laptops
at very good discounts.
Paytm mall also provides the best deals, great discounts, and fast
cashback to their customers.
The application enables users to book air tickets and taxis, m
obile recharge, and payment of DTH,exchange currency, order food
online,health service, financial service,broadband and electricity bills
among others. Users can also pay for fuel at Indian Oil Petrol pumps.
BUSINESSMODELOF PAYTM
1. Listing Feeand Convenience Fee (Sellers are charged listing fee
for selling on Paytm and on boarding fee for doorstep service of
explaining everything related to selling online.
2. OTA Bookings: Paytm recently ventured into Online Travel
Agency Model (OTA) where it is providing air, bus etc ticketing
and hotel booking services (the model here is again commissions
similar to ecommerce model highlighted above)
3. Payments Integration: You can now use your Paytm wallet to
payallsorts of utility bills including cable, internet, mobile,
electricity etc.
4. Mobile Wallet: Integrating its wallet across major ecommerce and
e-payment enabled online sellers (replaces a traditional payment
gateway with the exact same business model but lower fee and
Transaction Discounting Rates (TDR).
Products in Paytm mall :
Electronics
Health and Grocery Essentials
Beauty and Grooming
Men and Women's fashion
Home and Kitchen
Sports and Fitness
Automobile accessories
Books and Stationery
Bags and luggage
Policies and Processes in Paytm mall:
Sign-up Requirements
Catalog Guidelines
Shipping and logistics
Payouts
Promotions
Penalties
Returns
Legal
