Name: Sagar Sunka ID No: VU4F1920117 TEIT – B
Assignment No. 2 (PWA)
Case Study for Successive Real Life implementation of PWA
What is PWA?
Progressive web apps (PWA) combine the best features of mobile websites and
native apps. They are economical, efficient, and occupy little space on users'
mobile devices.
Regardless of these advantages though, if your business is thinking of
implementing a progressive web app, it will pay to scrutinize some of the best
live examples first, as then you can see what might be achieved.
You will find some successful progressive web app examples profiled in this
article, but in case the concept is new to you, we’ll first take a closer look at
what it means, and at the key characteristics separating PWAs from other
solutions offered by mobile and web app developers.
Usability and Accessibility: The Best of Both in a PWA
Before exploring the characteristics that define progressive web apps, you
might be interested to know that in terms of user engagement, they have the
potential to minimize constraints typical of both mobile web property and
native apps. The graph below highlights the fact that mobile users tend to
access mobile web property more often than apps, but spend more time
engaging with the apps they install, compared to the web pages they visit.
Mobile websites and native apps have their pros and cons. The characteristics
of native apps make them easier to engage with, while mobile web property
enjoys greater reach because it is more accessible in the first place (as there is
no need to locate and download a software program from an app store).
PWAs meanwhile, blend the best characteristics of mobile websites and native
apps. This is why, as you will learn from the progressive web app examples
featured shortly, some of the world’s best-known companies and organizations
are adopting them.
How to Define a Progressive Web App
Essentially, you can think of a progressive web app as being either a mobile
app delivered via a web browser, or a website with the functionality of a
mobile app, although the latter option is rather more accurate.
PWA technology utilizes APIs to create a native-style app experience within a
browser. Progressive web apps do not need to be downloaded, yet they can
reside permanently on a user’s home screen or desktop.
The most notable characteristics of progressive web apps include:
Compatibility with just about any web browser
Responsiveness, making them suitable for use on all device types
The ability to work offline or on poor-quality networks (with the help of
“service worker” scripts)
Interaction and navigation that’s very similar to a native experience
Support for push notifications, making it easy for users to re-engage
Installation like a regular mobile or desktop app, but with no need of a
download
Ease of sharing by links
In addition to these characteristics, progressive web apps also have the
advantage of being very light and enabling users to enjoy the benefits of
websites and apps without consuming vast quantities of data.
TWITTER
As you’ve already known, Twitter is a social media platform, where people post
short messages called tweets. It was created in March 2006. Now it has more
than 335 million active users (July 2018).
Problem
Twitter noticed that users had to overcome many obstacles while using their
mobile website.
Some of them were on slow mobile networks and had little space on mobile
devices storage. As a result, visitors were reluctant to spend time on Twitter’s
website or engage in posting and commenting more. Twitter wanted to find an
attractive alternative for people who don’t use their native app or don’t have
enough space for downloading this.
Solution
Twitter Progressive Web App
Twitter decided to build a Progressive Web App because it seemed to be the
best combination of a modern website and native features. Instant loading,
lower data consumption, and large accessibility were features that Twitter was
looking for.
Results
The outcomes turned out to be very impressive – the numbers speak for
themselves:
20% drop in bounce rate,
65% rise in pages per session,
75% rise in Tweets sent.
As in previous success stories, the “add to home screen” prompt and
push notifications increased the user’s engagement significantly. As it is
reported in this Case Study, Twitter noticed that 250 000 unique daily
users run Twitter Lite from the home screen 4 times a day on average. What’s
more, they’re sending more than 10M push notifications per day.
According to Twitter intentions, the PWA takes much less space (only 600 KB)
than the native Android app (23,5 MB), so there’s a bigger possibility that
people will have enough space in their internal storage to save it.
What’s more, Twitter added a data saver mode, that helps users to control the
amount of mobile data used. Thanks to this option, you can choose which
images or videos you want to fully load, and which may remain just as a
preview.
Conclusion
PWA is the future of mobile applications. There’s a possibility that they will
replace native applications with time, becoming a perfect combination of
native app and website. In a world where the speed to adopt new technology
is a competitive edge, businesses that manage to embrace the PWA
moment earlier, can significantly drive revenue, increase user engagement
while staying ahead of the competition.
In the past, Apple had some limitations for Progressive Web Applications,
however, they are now being more and more supportive to PWAs. For online
merchants looking for an all-around perfect PWA for Magento eCommerce
websites, here at SimiCart we offer a complete package for you and your store.
