aay Caio Pernt) ey Countable and Peers Making dec Which restaurant? What kind of food do/dor't you like? Make adjectives from these countries. ‘China Japan Thailand India Turkey Greece italy France Germany Russia Sweden theUK Spain Mexico Tlike Chinese food. love Italian food. Match the typical dishes to the adjectives. Then make sentences. Curny isan Indian dish. cary snails sushi spaghetti | American alan Indian fgoulash burger paclia French Mexican Chinese Sweetand-sour chicken faitas Japanese Spanish Hungarian ‘What other typical dishes do you know? In your country, do businesspeople usually: have business breakfasts? ‘entertain businesspeople at home? entertain businesspeople at the weekend?soup steak pate salad icecream sriled fish fruit chocolate mousse spring ols tramisu cheesecake pork roast duck mutton prawn cocktail beef stew apple pie stuffed mushrooms ‘See the DVD-ROM Sethe Glossane Eating out UNITS. +» FOOD AND ENTERTAINING ‘Choose the odd one out in each group of food words below. Use the words from the box to explain your answers. Fish fruit meat vegetable seafood 4 salmon tuna cod onion onion: Ita kind of vegetable. 2 beet apple lamb chicken 3 carrots peas trout broccot 4 veal grapes cherfies peaches 5 cabbage prawns cauliflower aubergine Look at these words for parts of a menu. Write the dishes from the box on the left under the correct headings. Starter Main course Dessert Think of some unusual food from your country or a country you have visited. How can you describe it? It's kind of ... You have it as a starter / main course / dessert. You eatitith (potatees/rice). Choose the correct word to complete each of these sentences. 1 You ask forthe receipt /menu a the stat of a meal. 2 Youask forthe check /bll atthe end ofa meal in London. 3 Youask for the check /bil atthe end ofa meal in New York. 4 You ask forthe tip /receipt afte you pay. 48c01.50 A man and a woman are ordering a meal in a restaurant. Listen and write M for man and W for woman. 1 Starter salad snaits [soup 2 Maincourse spaghetti C] pela Oo sun O 3 Dessert — icecream [] fit J) applepie Put these sentences into the order you would hear them during a meal. 2) You should try the roast duck t's delicous. 1) No, thanks. Pm full, 9) Would you tke a starter? ) Right. get the bil, ©) tke the soup, please. 1) Would you like a dessert? =) What do you recommend forthe main course? oOooo0o08o00 1) Thanks very much, That was a lovely meal. | really enjoyed it '4#.cb1.6 Listen and check your answers. You are in a restaurant. ‘Student A: Turn to page 130. Student 8: Turn to page 140, 45UNITS. +» FOOD AND ENTERTAINING Discuss these questions in pairs. 1 How often do you eatin fast-food chains? 2 How popular are they in your country? Who isa typical customer? 3 How do they change their menus for the local market? Give some examples, Do international fast-food companies need to change their menus to be successful in India? Read this article to find out. India likes fast-food chains bby Amy Kazmin ‘Busy lives, higher salaries and an increasing numberof women at work all mean there isa lot of demand in India for Fas food. 5 To India, McDonald's has alot of fans because of its low prices and ‘vegetarian dishes. At Tunchtime, the ‘MeDonald’s at Mumbai's Phoenix Mills = abig shopping cene~is full ww of college students, mothers and office workers, ‘Akshaya Butta, 30, has a quick Inch at MeDonald's at least once a week, rather than carry a lunch 1s box from home, as a lot of Indians still do, Sahal Amani, 30, «store manager, spends RsS0 ($1.10) on aa aftemoon shack at McDonald's wee ‘a week and takes his family for a 29 McDonald's meal, spending about 300 ($6.60) every weekend. International fast-food companies like McDonalds know how important it is to adapt their food for Indian 2s tastes. They make the menus more spicy and they offer more vegetarian dishes, all ta low price. Tm ils restaurants, MeDonald’s does not offer any bect dishes so because the mainly Hinds population docs not eat best. Instead, it offers ‘mutton and chicken Maharaja Ma Kentucky Fried Chieken (KRC) adapts its chicken dishes for local tastes with the use of Indian and cooking techniques, The Pizza Hut menu bas a mix of Indian and international dishes. Anup Jain, Director of Marketing for Pizea Hut India, says, “We adapt 20% of our ‘ment for Indian tastes, About 60% ‘of people are vegetarian, so we have a lot more vegetarian toppings oa [Match the words (1-5) to their meanings (ae). 41 salaries 2) with strong and hot favour 2 demand ) the kind of things that someone likes 3. adapt «the money people earn for theirjobs 4 tastes 1 the need people have fora service 5. spicy ©) change something Read the article again and answer these questions. 41 What type of customer goes to the Phoenix Mills McDonald’ at lunchtime? 2. How many times a week does Akshaya Batta go to McDonald's? 3. How much does Sahal Amlani typically spend in McDonald's at weekends? 4 How do these fast-food companies adapt thelr menus for Indian customers? Complete these sentences: 8) McDonald's offers... b) Initschicken dishes, KFC uses. 5. Why sit necessary to make these changes? ©) Pizza Hut has. Work in pairs. Choose a fast-food chain in your country and decide on two ‘ways to improve it. Think about the design of the restaurant or its menu. Share your ideas with another pai One idea is to... Another idea isto.UNITS +» FOOD AND ENTERTAINING ‘+ Weuse some in positive statements. some/any ‘There are some very good restaurants in the city centre. ‘© We also use some when we offer things and ask for things, Would you like some more coffee? Can | have some tea, please? ‘= We use any in most questions. Do you have any bee? ‘© We also use any in negative statements. We haven’t got any beef today. page 149 Tick (/) the correct sentences. Correct the mistakes in the other sentences. 1 1 Uke any water. 4 There isn’t some wine lef Ta like some water 5 like some cheese, please. 2. Could have any more coffee, please? 6 Doyou have any soft drinks? 3 Are there any restaurants near here? LD _ choose the correct words to complete this dialogue, Mina: ‘There are some / any’ good restaurants in the centre. Ivan: Yes, but there isn't some / any” parking, We could goto the Texas Steakhouse near the airport. Mina: Do they serve some / ony’ vegetarian dishes? Ivan: don't think so. How about the Marina? They do some / any great fish dishes, ‘and they have some /any” vegetarian starters, too. Mina: Good idea. Il see if they've gota table for nine o'lock. LY 40cors6)eremy Keeley is a specialist in change leadership. Listen to the first part of an interview with him. He is talking about how he entertains business contacts and his favourite entertainment. Complete these notes, Entertaining’ clients * my contacts. * Ike to get to * | glve them a chanceto.......? me about themselves. {take them places that we can : ‘= We walked across a ‘together. = While we walked, we: é ‘+ We spent the time talking about what was realy Jeremy Keeley Ei 4ico167 Listen to the second part of the interview and decide whether these statements are true (T) or false (F). Correct the false ones. 1 Inrestaurants, you should consider noise levels. 2. Sometimes you need to take out clients you don't like. 3 Do not take vegetarians to steak restaurants. 4 You should spend a lat of money entertaining clients. Work in pairs. How would you plan a meal for a mixed group of nationalities? exch he ee [)_ 4icoxse Listen to the third part ofthe interview. Compare your answer = in Exercise C to what Jeremy says. a7UNITS =» FOOD AND ENTERTAINING Countable and uncountable nouns ‘Most nouns in English are countable. ‘table, two tables; an apple, two apples ‘= Some nouns are usualy uncountable, water, te, sugar, milk, bread ‘many, much anda lot of. ‘+ Wie use many with countable nouns in questions and negatives, How many hours de you work a week? 1 don’t go to many meetings ‘+ We use much with uncountable nouns in questions and negatives. ‘How much money does she earn? | don’t get much time for holidays. ‘+ We use @ ot ofin all types of sentence. The company has @ lot of employees. He doesn’t ear alot of money. Does the company have a ot of products? Doase 49 Tick (V) the countable nouns. 1 reservation ¥ 7 equipment 13. menu 19° transport 2 food 8 hotel 14 money 20 soup 3 airconditioning 9 information 15. overtime 21 work 4 bathroom 10 seat 16 receipt 22. shopping 5 bill 11 luggage 7 dish 23 suitcase 6 employee 12 flight 18 tip 24 leisure Correct the mistakes in these sentences. Use a lot of, many or much. 41 They dont have mach vegetarian dishes here. a lot of / many 2 How many does t cost? 3. Therestaurant hasnt got much tables left. 4 dont have many time atthe moment 5 drink much coffee, {6 There aren't much hotelsin the city centre. 7 tteosts much money. 8 { don't want many spaghett. There's ice cream for dessert Work in pairs. Complete these questions with many or much. Then ask and answer the questions with a partner. 41. A: How much cash do you have in your walet? 8: About 20 euros. 2 How. phone cals do you make a day? 3 How. people are there in your company? 4 Hon time do you have for lunch? 5 How holiday do you gota year? 6 Hom. languages do you speak? 7 How. fast-food restaurants are there where you lve? 8 How. water do you drink a day?Making decisions ‘SUGGESTING ‘why don't we vsitan art eller”? ‘ow about (ying) the ‘Mexican restaurant? ‘by suggestion sto go fra cocitall. ets go tothe new French sestaurant. LL what can businesspeople do to entertain a group of visitors? W! UNITS. »» FOOD AND ENTERTAINING ofthese do you think are a good idea? ‘eatinglocal food + watching sports match eating international food + going on atour of the area « seeing a show (e.g. atthe theatre) + visiting local sight e.g. a museum or at gallery) 4001.69 Two managers are discussing how to entertain a group of important foreign visitors. Listen and decide whether these statements are true (T) or false (F). Correct the false ones. 41 They both lke the idea of visitng the castle. 2. They talk about three ciffeent restaurants, 3. They decide to go to an italian restaurant. 4 The tables for 10 people on Tuesday. [_ 40cos.o Listen again and complete these extracts. 1 Adon. about that. think we Something more interesting for them to do. 2 Yes,t Lalo. it's too faraway Why ‘we invite them for dinner? 3 Good Which restaurant do you recommend? 4 We try the new restaurant at the Grand Hote. It’s very popular. 5. Yes, thats right, It's very expensive! 6 How. a restaurant by the river? 7 Yes thats 8. idea, Find examples in Exercise C of these functions. 2) giving opinions ©) disagreeing ) agreeing ) making suggestions Role play. Work in groups of three. You are managers in a company. You meet to discuss how to entertain a group of six foreign visitors. Student A: Tum to page 134. Student B: Turn to page 136. Student C: Turn to page 143, ‘Meet together and discuss your ideas. Decide on the best way to entertain the visitors. GIVING OPINIONS AGREEING DISAGREEING ‘think Luci'sis the best _Yes, exactly, becauseii's _‘| see what you mean, but restaurant. The food is. easy to getalargetable. I don't think we have time. delicous. Yes, lagree. I's very easy I don't know about that. We need to gato the Chinese to find. think it's t00 far away. restaurant. Its close tothe Thar'strue. There's anice That's right, but i's not fie view ofthe lake. cheap. tnmy opinion, an indian Yes, that's a great dea. That's a good point, but you curry isthe best idea. sone ight-the foodie need to book/reserve, Forme,atypicalSpanish great, evenings great idea. * 49Which restaurant? Choosing the right place for guests tant overseas customers are h customer prefers different You work for a food company, Organic 3000, in Sydney, Aus visting your head office. You wantto take them to a good restaurant type of food, You have thee restaurants to choose fom. Paco sANp RosiTs Le ee ‘A popular place. High-quality food, good value for money. No reservations, so you often wait along time for a table. Location: In the cty-cnere restaurant area, close to office and hotels Access: By bus or earlificult to find parking spaces Atmosphere: Lively, noisy loud music ‘Average cost: $40 per person Hot epiey Mexican dishes * Delicious meals a low pices + Griled steak pork and chicken. *Very friendly but slow service + Not many vegetarian dishes No dessare Many Indian customers. 1e centre and is ex, Delicious fo Ieisn't near Location: Smiles from the iy contre Access: By carlos of parking spaces ‘Atmosphere: Very quietzno music ‘Average cost: $70 per personyes h3) p-class food.Varied fish and seafood dishes. The restaurant is mentioned in all the guide books. Location: 2 miles from ely centre; on the shore; wonderful view ofthe bay and city at night Access: About half an hour by boat, GRELCESTN 20 minutes by car paring available Atmosphere: * Prawns crab and oysters. Ie is * Good food, but famous for is gine rab with Uni «lene alc oration Quiet classical muse playing all spring onions and the bill he time Average cost: $120 per person *Negecrian dishes + A fow beef and pore thos * Delicious desseres Nery quiet atmosphere Workin groups of four, Choose a role card. Each of you has Information about one of the customers. Student A: Tur to page 132. Student C: Turn to page 141 Student B: Turn to page 138 Student D: Turn to page 142. Read your role cards, Then exchange information about the customers. Take notes on thelr preferences and the things they dislike, Choose one ofthe restaurants to take the four customers for a meal. Compare your choice with the other groups. | would like to invite you for a meal on DearBuying and selling SP a ang OLE aad OMe ee ee eae ea 77g Rca! enor atite Peon ‘Asuccess story carro Pear: Past time cued ea Preanrey peared oa Ronee LY what was the last thing you bought? Where did you buy it? What do you buy online? BX 40c01.70-.72 Listen to three people talking about the products they buy. Where and when do they buy them? Complete this chart. Speaker Product Place How often 1 on the Internet 2 once a year 3 Where do you buy the products in Exercise 8? How often do you buy them? Use the words from the box. Thuy clothes in high-street stores. I usually buy something every month [Huually cree a week atthe wedlend someines everyday] Work in pairs. Choose two other products you buy. Talk about where and how often you buy them. FEZ there product you prefer not to buy online? Why?UNITS >» BUYING AND SELLING LEY Read the Elise sales advert below and find expressions which mean the following. TEE] Choosing a product There are some good ofes. great deals “he buyer pays only asmall amount of money atthe begining. 1 2 3 The buyer pays some money every four weeks fora yea 4 There is no cost for transporting the goods to the buyer. 5 It doesnt cost extra to pay over 12 months. CORO MU RC emo} UND + great deals on all home cinema, audio and TVs SION + 3.year guarantee | + low deposit ‘The sights and * pay £100 now followed by 2. monthly payments ‘sounds of tomorrow’ * interest-free credit + free delivery ise SOUND ANDVISION LTD London Ergand ED Read these sentences. Does a buyer (B) or a seller (S) say them? 1. We offer great deals [5 Arethe goods in stock? Oo 2 ‘aliketoplace anorder. [] 6 Canyoupaya deposit? Qo 3 Doyougivea guarantee? [] 7 We always deliver ontime. oO ‘4 Wélike to compare prices. [] 8 Can! make monthly payments? [] 4ic01.73 Listen to a conversation between a buyer and a seller. Underline the correct answers to these questions. 1. Which model does Karl want? PS7 / TXT 2. How long isthe guarantee? three years / two years 3. How much deposit is needed forlarge orders? 15% / 10% 4. Wihat does the seller say is a large order? ‘over 50 units / over 25 units 5 Does the seller always have goods in stock? yes / no What is important for you when you buy a product like a computer, TV or car? Put these items in order of importance. + athree-year guarentee free delivery See the DVD-ROM @ | + Interesttree creat # abig discount eee rceeeer + alow deposit + great aftersales service 53UNIT6 +> BUYING AND SELLING LY Before you read the article below, discuss these questions. Asuccess story 1 What global fashion companies do you know? 2. Which are the most successful in your country? 3. What do you know about Uniqlo, the global fashion retailer? EX Match these words (1-6) to their meanings (a-f). 1 expansion employ someone to do a job 2 strategy b)_ when something gets bigger in size 3 relaunch clothes produced by a designer for the season 4 flagship store ) introduce something new again 5 hire ©) adetailed plan for achieving something 6 collection ) a company’s main store, often big and in an important shopping area Tl Read the articte quickly and underline these numbers and dates. Then say what they refer to. 1 1984 22003 3 2005 4 November 2006 5 April2009 6 ¥49.8bn 7 64 Uniqlo: a global success story ‘Tadashoi Yani, the founder of Uniglo, York. Over the next two years, the fs Japan's richest man, That's not bad number of international stores went for someone who started with 2 up from 34 to 92, including flagship single store in Hiroshima in 1984 and stores in London and Paris. now has a global retail business. The ni also hired the German designer ‘company sells high-quality casual Jil Sander in April 2009. Her role was ‘lots at low prices, to design acollection for Uniglo and 19 Uniglo grew quickly in Japan be the creative consultant for the during the 1990s, In 1998, it had over = company. The collection went on sale 300 stores. Following the good results in selected stores in March 2010. In in Japan, Yani decided on global 2010, Uniglo made profits of ¥49 8bn, expansion, It started with stores in Yani sees Asia as a key market for the UK in 2001. It didn’t work, Most Uniglo. In 2007, the company had Of the stores were too small and in 6 26 stores across Asia. The numb the suburbs of cities. In 2003, Uniglo increased to 64 at the end of 2010, closed most of them. In 2005, Yani incloding a flagship store in Shanghai ‘changed strategy. The new strategy Yani’s plan is for another 500 stores ‘was to open large stores in majorcities over the next five years, mainly in around the world, The relaunch of 4 China. Yani also aims 10 introduce Uniqlo began in November 2006 with Uniglo stores in the fast-growing the opening of a flagship store in New Indian and Brazilian mazkets. Decide whether these statements are true (T) or false (F). Correct the false ones. 1. Inthe 1990s, Japan was Uniqlo's main market. Uniglo had a lot of success when it entered the UK market in 2001. Yani’ new global strategy was to open big stores In important cities. At the end of 2008, Uniqlo had 92 international stores. Yani hired jil Sander to design al Unialo's clothes. Uniglo opened 64 stores in Asia between 2007 and 2010.on Past simple UNIT »» BUYING AND SELLING [Ed Look through the article and find the missing verbs. 1 Uniglo ‘quickly in Japan during the 1990s. 2 Over the next two years, the number of international stores. from 54 1092. 3. The number (of stores) 10.66 at the end of 2010, What do the verbs have in common? [_ What makes a business successful? Put these points in order for you. ‘Add other points to the list. ‘ability to learn from mistakes + money hard work personal contacts © luck ‘+ having clear strategy and pian + Weuse the past simple to talk about completed actions inthe past. ‘Last year, we increased our sales by 15 percent. ‘+ We usually form the past simple by adding dor ed to the verb. sove-saved — launch-launched export exported ‘+ About 150 iegular verbs form the past simple dltferently. cost~cost be-was-were —_grow-grew spend~spent give-gove _go-ment Fora list of the most common irregular verbs, see page 157. page 150 LY 4101.74 Listen to how the -ed endings of these verbs are pronounced. 1 saved: delivered /d 2 launched; warked/t/ «3. decided; visited // EX 4100175 Listen and put these verbs into the correct group from Exercise A (1,2 0r3). 401,75 Listen again and practise saying the verbs. Complete this sales report. Use the past simple of the verbs in brackets. Report on sales trip —- South Korea Last December, | visited * (visit) our major customers from big department stores in South Korea. 1 2 (arrive) in Seoul on Monday Sth December. The next day, 2 (meet) Mrs Kyoung Ai Lee in Seoul. On 7th December, * (make) a presentation to Mrs Lee's sales staff on our ee products and . (advise) them how to display them, | The following day, |... (go) to Busan, and our agent , (introduce) me to Mrs Ha, the chief buyer of a new department store in ‘the city. She sansnsnsn® (ask) me to send her 500 brochures. | a (give) her some samples of our products. 2 (fly) back to head office in Paris on Sth December. 1 Work in pairs, Take turns to describe a trip you made for business or pleasure. 55UNIT +> BUYING AND SELLING Use words from the box to complete the Dart leaflet below. Choosing a [discount free period price save | service eS Degen asic E_ Decide whether these sentences about the Dart leaflet are true (T) or false (F). 1. There isan extra cost for insurance. F ‘The customer can get some deals for half price. ‘The price is cheaper ifthe customers quick. 2 3 4 The offeris forthe whole year. 5. Gold Club members have a choice of reward. 6 Gold Club members get their receipt by express post. ‘See the DVD-ROM Jorthe Glossary. Rewrite the false statements in Exercise B to make them true. 1 There is no extra cost forinsurance. oy EA inpairs, discuss these questions. How to sell 1 What advice would you give to new sales staff? 2 What mistakes do salespeople often make? EX 40co1,76 Listen to Ros Pomeroy, a management consultant, answering the questions in Exercise A and complete each gap with a word. © Take time to build ‘+ Make sure you fully... the product or service you are selling, 2G a ‘+ Donot ry to sell something to a customer that they do not actually “ Ros Pomeroy i * Takes. to understand what the customer. S Customers lke 10 be. tO, 4001.77 Listen to Ros talking about what being a successful buyer involves. Number her points in the order in which she mentions them. 4) Asking fora written quotation ) Being prepared to walk away fom the purchase Ifyou are not happy ©) Working out the maximum price you are prepared to pay 4) Looking at ways of getting additional extras or discounts ©) Contacting several diferent suppliers 1) Doing lot of preparation Booo0o00UNIT6 >» BUYING AND SELLING wareh the | +44 01.78 Listen tothe third part ofthe interview in pairs and take notes iterview on about the best thing Ros bought. Retell her story to each oth the DVD-ROM. {mn pairs, tell each other about the best thing you have bought. ‘Some time references refer only tothe past. Past time The special deals ended two months ogo. efarances Last week, we sold 500 units ~a record! ‘The prepositions in, on, from, to, forand during often refer to periods of time in the past. E months went on a business trp in August years ‘He moved to Germany in 1999. on ates The go0ds left the warehouse on 9th Apel days The offer finished on Monday. from... beginning and endof They worked on the sales campaign to aperiod from February to March. for period ofime ‘He lived in France for ive years during atsomepoint ina period Pung October, we reached our sales target (Christin Sanchez graduated from Tufts University at/0n /in' 2001, vith a degree in chemistry. As part cfs course, he «6 an internship at Merk for / during / in eight months. ‘Alter his degree, Merck offered him a permanent job a8 a cherical analyst at the company’s research centre in New Jersey. He worked there in/ rom / for £2001 to 2008. During / For/ On * his time at Merck, Christan realsed he forthe year page 150 Underline the correct words to complete this article. wanted to change career, so he decided todo en MBA, In/ On/ For * May 2004, he started a two-year MBA at Stanford University Foloning his MBA, he joined the sales team at Johnson and Johnson in on/for® 15th September 2006. Two yas since /ago/ last”, he became the Regional Sales Manager for the ‘Americas. Last / Frst/ Next * month, he ‘accepted an exciting new job as Country Manager in Argentina. '40c01.79 Mikael Ohlsson is the CEO of furniture retailer IKEA. Listen to an interview about his career and complete the missing information in these notes. Profil 1964-19884 maregamentobsin Frole fag andere? 1962 Gotajebin Bebium as Bom: HtaDrcember. 1057 nae Eeeation: Stused nn. Pat mune? Worked as County Maneaet Lnkoping Unies Canada, ‘career n IKEA Became Managing Doctor 2 Worked as carpet sles benais Linkping store, Sweden 2000-2009 Was Regional Manager for ey + Became Store Manage, ‘Ri Named CEO Sundoval, Sweden 7UNIT6 ++ BUYING AND SELLING [B)_Make notes about your career or studles. Use the notes in Exercise B to help you. i Work in pairs. Take turns to describe your career/studies. While your partner is speaking, make brief notes about important dates and events. [i _ Use your notes from Exercise D to write a short profile about your partner's career studies. Include these prepositions. in on from..to for during Helena did o course in butiness administration from 2006 to 2009. During her holidays, she worked part-time ina sports shop. In September 2010, she got a job with Tesco as a management trainee. EN 401.20 Listen to an advertisement for a new women’s bag and complete Describing a the details. product Model: Kachet Target market sma oo women Material it's made of soft ? anda special Features: Its got lots of. “to keep things safely Colours: Price: z Delivery: within Ei «cox Look atthe Useful language box below Listen tothe advertisement again and tick the expressions you hear. ote the ‘Work in pairs. Role-play this situation. You are at a trade fai advertisement on Student A:Turn to page 131 the DVD-ROM. bess Student B: Turn ta page 136. DESCRIBING A PRODUCT Its stylish and fashionable. tts. very popular model Ie our bestselling product. Its made of leather/wood/ plastic} steo/aluminium. TARGET MARKET It's aimed at stylish women. ‘The target market is young women Who want to look good. ‘covours Iteomes in three colours. We offerit in four colours. went It eeghs about half ko. Is ightweight It’s quite heavy (MEASUREMENTS Its just 35 centimetres long. 1s 25 centimetres high, 1s 15 centimetres wide FEATURES thas a unique design You can close iteasly, PRICE The trade price is 50 euros. It costs 65 euro. les just 75 euros DELIVERY ‘We ean deliver within three days. ‘Well deliver within a week. The price includes postage and packaging.De a Ua aed Lae +49 co181 Listen toa conversation between a general cay t manager and jim, a buyer at NPI's main store. stores i Discuss these questions. Ifnecessary listen again. oo pats 41. Why was the electronic tennis game so successful? sie 2 What products does jim mention? ee 3 What are lim's reasons for suggesting each product? Work in groups of three, Read the description of your product and nate down key points ‘on the table below. ‘Student A: Tur to Student B: Turn to page 138, Student C: Tum to page 14 Tell each other about your products and complete the chart below forthe other two products. In groups discuss the products, Decide which one the company should buy for its stores, with your reasons. 4 Present your group's decision tothe rest ofthe class, Give reasons for your choice. RCI spaceship | Mememe Seling points Discounts You work in the buying department of NPL. Wiite an e-mail to the manufacturer of one ofthe products, Ask them to send you a catalogue, price list and sample ofthe product you are interested in. Find out also about their Aelivery date if you place an order. wii le S pe 3 =] . a )) @ a2 Communication styles © Business cultures: China, Germany, the US Pace eee aa} 1. Match each country (China, Germany, 2. Ingroups, discuss which business the US) to the description ofits culture is closest to the one in your business culture (1-3). Then check ‘own country, or ina country you know your answers on page 136. well. Give reasons for your answer. || Business culture 1 Business culture 2 Business culture 3 ‘We have a drt formal sive ‘We beliove that "timo is We batove in consensus, 89 ‘ofcommunication, which may ‘money’, so we lke to get reyone shoud agree about an ‘8m rude fo peopl tram other ‘down to business quickly” ‘nbn or idea tures. We are aret ane apan in ‘I our country, staf obey their ‘We generally use surnames cour business ralationshios, ad ‘managers and respect their when talking to each other ‘re oper about our personal instructions.’ at work? fies, too. ts very important to know the Vie do nothave ancparcoor | ‘We generally use frst names of people ve otc. Wooten work wi our ornicknomes wien talking to | communcate with tach other at work?” © Business culture in the US 1. Decide whether these statements are 2 8 coxa Listen to an expert on true (1) or false (F). international communication. He Is talking to a group of executives about business culture in the US. Check your answers to the statements in Exercise 1. 1 Aight handshake is best when you mest American businesspeople. 2. When you talk to Americans, do not look directly at ther, 3 Americans do not stand very close to people when talking to them. 3. What is your impression of the business culture in the US? Are there any features ofits culture that you 4 Americans have a formal style of speaking. Detaeune 5 Agendas are not usually changed during ‘meetings inthe US. You should hold your business card in both hhands when presenting it.workin across¢tntaey (© business cuture in Germany 41 Read these extracts 2 In pales, discuss ‘about German the similarities and business culture differences to your from an online own country's business guide. culture. ” When German people greet each other, thay shake hands bey ut tly, keeping ciret eye contact. Personal epace E Personal space is important for Germans, They ike to keep someone at ‘ami length wien talking to them, unis they know the other person wl ‘Communication style Germans have an apan and rect way of communicating. People rom ther cultures can sometimes be surprised or upset By is Punctuality f Punctualiy is imoortant in German business. Thay expect you tobe en time F meetings and appointments, Names and titles Tits are important when you frst mae! Gorman businesspeople. When you tak to thee, use Herr (or Frau (ISM), Olav by the tite and sumame, For examle, if te person has an academic degre, Such aS Doktor, you shuld adres them as Her or Frau) Doktor Mile Mectings Agondas ae flowed strict and thee are usualy defnite begining and f ening tines. © Business culture in China 4001.83 Gayle Bradley, an American business executive, has just returned tothe US after working fora year in the company’s subsidiary in Shanghai, China. She talks to a colleague, Don Sanders, about the Chinese business culture. Listen and answer these questions. 1 When do you usualy shake hands ina Chinese company? 2. Why do the Chinese try not to say noto you? 3. What s the difference between the Chinese and American way of communicating? ‘4 What isa good way of finding out what a Chinese person really means? 5. Whats the best way of addressing a Chinese business contact? a) bysumame only b)bytitle and surname 0 by title only How should you present your business card? Why is itt good to interrupt a Chinese person ina meeting? Work in groups. You work for a multinational company. You have the ‘opportunity of a one-year posting to a subsidiary in either China, the US or Germany. You will work with a departmental manager and local staff. Discuss these questions. 11 Which subsidiary do you want to goto? Give reasons for your answer. 2 How will you prepare for your posting? 3 What do you hope to learn from your one-year visit? aVitis ar ed Complete the text below using the words from the box. [Book buy checkin do gothrough queue take watch] | often travel ram England to South Afia for business i's always the same. Fist, | g0.0n the Internet and * aplane ticket. ais ? ahotel room for my stay When | get to the airport, never. 2 atthe checkin desk. luse electronic check: in and carey my luggage onto the plane with me. OF course, | always. S security ‘Sometimes they look inside my suitcase. On the plane, lusualy have lunch and ! aninsight movie. When tartve, F atax to my hotel ! atthe hotel havea shower and eat. Theni'stime for bed. When I return home, * some shopping atthe airport. always buy souvenirs Complete this conversation with the correct form (positive, negative or question) of there is or there are. A Bxcuse me, bank near here? Bs mafia no! a banknear here, but.....? two eash machines, Oh, that's ine. Where are the cash machines? ‘ acash mac the supermarket, Do you know where thats? No, Léon’. OK, do you know where the Tourist information Offices? Yes, do. a cash machine there? Yes, very near there OK, can find that, One more question, yest ‘ any bookshops near the hotel? Som, "any. But * alot of bookshops inthe town centre, OK. Thank you per eerereree ‘Who asks the question? Write R (receptionist) or C (customer). Hello, ity Hote. How can |help you? ‘So, that’s single room fortwo nights the ath and Sth? Isthere acar park? How much iit per night? Can have your credit-card details, please? Can | pay with Visa? What time do you expect to arrive? iS elope Wim eS. Isthere a pick-up service?EZ Caren} Tom UNITS +> REVISION B Match each reply (a-h) with a question from Exercise A (1-8). 4) ItsaVisa card. The numbers 4408. ) Yes, that's right ©) Tdlike to book a room from Monday sth to Thursday 12th, @) Yes, Vea is no problem, ©) Atabout sixo'clock. 9) tts 80 euros. @) Yes, there is. Our driver can meet you at the alrpor. 1) No, 'm afraid there ist. But there's a public car park near the hotel eer ene iH Put these food items in the correct column of the table below. ‘apple apple pie aubergine beef cheesecake chocolate mousse cod grapes lamb onion peach peas trout tuna veal meat fish frat dessert vegetable Choose the best words to complete this conversation. lan: How many /much" time do you have for lunch? Ben: have an hour. Are there any /much? restaurants neat here? lan: Yes, there are any /some” restaurants about five minutes From here. What kind of food would you tke? Ben: How about some /a ot of ‘hot, spicy food? Jan: There are lot of /much restaurants with spicy food: Thal, Indian, Mexican. Ben: There aren't many /some* Mexican restaurants in my town, so let's try Mexican, ‘A Match the sentence halves. 1 Lets go a) to gofora coffee. 2 Mysuggestionis ) visit the museum? 3 How about 6) but dont think we have time, 4 Why don't we 4) tothe new italian restaurant. 5 Inmyopinion, ©) trying the indian restaurant? 6 see what you mean, _anindian cury isthe best idea B Complete the sentences below using the words from the box, agree exactly Know point right tue 1 Yes, + because it’s easy to reserve a private room 2 Idon't about that. think it's too far ana. 3 Youre The foodis great. 4 That's agood. but you need to book. 5 Thats Theresa ice view ofthe mountains. 6 Yes! The prices are reasonable. 6UNIT + REVISION GEMner ures Read this advertisement. Choose the best word to complete each sentence below. The Bristol Chair and Sofa Company This weekend, we're offering great deals on sofas: | * 20% discount on everything in our shop | ‘* 66% discount on selected sofas ‘two for the price of one on selected chairs ‘free delivery in the Bristol area * interest-free credit for one year * low deposit Some /All ofthe shop's products have special lower prices this weekend. Some sofas are half third ofthe usual price. The price for two chars /one chars ha ofthe usual pice. 1 z 3 4. There's a small price /no charge for bringing a sofa to your house in Bristol 5. Itcosts /doesa't cost extra to pay forthe sofa over one year 6 ‘Theres a small amount of /no money to pay atthe beginning, Complete the text below using the past tense of the verbs from the box. [Become decide do graduate join offer start work Emily yes. “from London University in 2005 with a degree in accountancy, ‘As partother course, she 2 an intemship in the accounts department of an advertising agency. After her degree, the firm ° her a permanent job as an ‘accountant She 1 there from 2005 to 2007. During tis time, she. todo ‘2 Master's degree in accountancy. In 2007, she $ a.one-year course atthe London School of Economics, Following her Master's course, she ! an import-export firm Jn London. Two years ago, she. * the head of the accounting department. Write a paragraph (75-100 words) about Lars Karlsson. 2003-2006 studies at Stackholm University; does internship with marketing fir as part of his course: graduates with a degree in marketing 2006 sraduates with a degree in marketing; after graduation, |KKL Market Research offers him a job asa researcher 2006 to 2009 works for |KKL; decides to stat his own small market-research company 2009 leaves JKKL; opens a small research company, called Lars Karlsson Marketing two years ago hires three researchers ow business very successfulUNITS +» REVISION UPR ene ‘A Choose the correct words to complete these tips for Germans doing business in China. When you meet /notice Chinese colleagues at work, you shake hands. You also shake hands at the end ofthe day, too. I's common to listen /nod as ‘well This sort of greeting is very familiar to Germans and will come naturally. Directness Words such as ‘maybe’, ‘well see’ and ‘perhaps’ often mean /understand ” ‘no’. This is because simply saying ‘no' feels too direct and impolite in Chinese culture, Notice /Listen * carefully to everything people say in 2 business ‘meeting. You may not hear the word ‘no’, but the meaning of what you do hear could be ‘no! This also means that the usual direct German way of communicating may be surprising or upsetting. You may need to learn to understand /use* Indirectness, and to be more indirect in your own communication. sestings ‘One way to understand the meaning of indirect words isto notice /present® the speaker's body language, facial expressions and gestures. This is part of Understanding the whole message. Chinese businesspeople generally understand /use” a title such as Mr, Mrs and Miss followed by their surname. For example, you might say, ‘Good ‘morning, Chief Engineer Tung’. As with greetings, this aspect of Chinese culture will seem very familar to Germans. Business cards ‘You should meet /present * your business card with both hands, One side must bein Chinese, and that's the side you use / show” to your Chinese contact. B Match each of these statements about doing business in the US with one of the four headings in Exercise A. 1. ‘We prefer frst names. 2 “There are no special rules about tis. Sometimes we fold them up or write on them.’ 3 ‘We really lke to get tothe point” 4 “Look usin the eye and shake hands firmly”OVERVIEW Describing peopie Pern ete Pre omen are Dealing with en Work in pairs. Take it in turns to ask each other these questions, then write \ the answers in the chart on the left. 1 you lke to mark a rent alone? inateam? with a partner? For appointments, do you like tobe atl?) ontime? © five minutes late? Do you peter to work athome? 8) inanoffce? ©) outsider Do you like to travel tonewplaces? 0) toplacesyouknow well? «) only when you need to? Inmeetings, do you prefer otto speak much? 8) tospeakalot? © tobethe chaiperson? When do you work best? Inthe morning) Intheafernoon _c) Inthe evening or at night Do you think a lot about the future?) past?) present? Do you Ike your frends or colleegues to be inteligent? ») gooddooking? —c) funny? ‘Work in new pairs. Tell each other about your own and your first partner's answers. like to work in a team. Selim likes to Workin a team to. Selim likes to be on time for appointments, but like fo be early.UNIT? +» PEOPLE EY Match the statements (1-10) to the adjectives (a+). Describing They They are. people 1 keto spend time with other people. 2) ambitious. 2 wantto reach the top in their carer. ©) creative 3 have lot ofnew ideas 6) hard.working 4 dowhatthey promise todo. motivating 5. areusually calm ©) helpful 6 spend alt oftime doing a good jb, punctual 7 keto be ontime. © laced, 8 encourage other people to warkwel. 1) sociable 9. ate good at making things work 1) practice, 10 ike todo tings for other people D reliable E_ Use adjectives from Exercise A to complete this human-resources report. Maria Karlsson vy and usualy sys tas steisveny nn A Her boss says this very. ws “Maris s good ina team and she ges on well toothers, He colleagues have alot of respect for | with her colleagues, She isexiemely fecible!, her work and atiude, ‘She is nove late For meetings she always 2 Sheis very Zsshealways She is also Very oo .cu person with lot of mest deadlines, Sb is inte office at 00 am. good ideas forthe futuro the eompany, [Gy Look again at the adjectives in Exercise A. Which do you think are the three ‘most important for a) a boss; b) a colleague in a team? Discuss your answers with a partner. ‘See the DVD-ROM I think a hard-working boss is important: Torte Glossary ike to work with ambitious people. They give me energy. EN _ 4¥c02.1 Ros Pomeroy, a management consultant, talks about the people she likes to work with. Listen to the first part of the interview. Which adjectives from Vocabulary Exercise A does she mention? ‘Managing people EX 4icozz Listento the second part of the interview and answer these questions. 11 Why dd team members hide information from one bad manager? 2 Why were the team members nat prepared to take any risks? '4)co23 Listen and complete the final part of the interview. ‘Welt luckily, | have met and worked with several good managers, and these are people fos Pomeroy \who are wilng to delegate: that, they vl give a..." toa team member to get Om AN nn THEY af IS.” HOW task Is done, but they ae clear about setting the non" and being clear about What...’ they expec. Anda good manager wil also give... 10am member when they oa good ob Motch the Answer these quest interview on 41 What kind of people do you tke working with? the DVD-ROM. 2. What kind of people do you not like working with? oaUNIT >» PEOPLE Past simple: negatives and questions ‘+ Fornegatives and questions in the past simple, we use the auxiliary did (didn’d) andthe infinitive form of the verb. You didn’t like your colleague. Did he leave the company? Why did he leave the company? ‘+ Note the form with the verb to be. He wasn’t good at his job. They weren't hoppy at work. Wes Dan efficient? When were they in France? SD) page 151 Put these words in the right order to make sentences about problems at work. 1 the deattines the projects / weren't or / realistic ‘The deadlines for the projects weren't realistic. 2 most people / the office / didn't leave until p.m. 3. af manager / good / wasn't f she 4 ontime / start / meetings / didn't 5. didnt / she / to motivate / know / the staff / how 4802.4 Listen to a conversation to check your answers. Correct one mistake in each line of this message. Maris, 'm sorry. having a bad day. didn’tsentthe report 1 send. fut, and | not check the figures. | didn't get tothe bank 2 ‘on time, and I didn’t phoned the suppliers. tried tocallyou 3 4 this morning, but you not answer. | think! need to go home. Complete these questions with did, was or were. 1 Was. .he an efficient manger? 2 When you bom? 3. When Ania start to work for 18M? 4 Why. Marcus change jobs? 5 Wheto YOUF Mext fob? Read the extract below. Then write questions using each of the words from the box. Where did Danielle grow up? Why Howiong What When Where Danielle grew up in Geneva, She studied engineering at university in Paris Then she worked for Renault for four years, fom 2004 until 2008, She left Renault because she wanted to do an MBA. She did an MBA at the Harvard Business School in 2009. Her next job was with GE. Work in pairs. Ask your partner questions about his/her past studies and/or jobs.UNIT *» PEOPLE Ess LY Before you read the article below, discuss these questions. Andrea Jung 1 What famous businesswomen do you know? 2 What qualities do you need to be a successful business executive? EAs you read the article, make quick notes to complete the profile of Andrea ‘Andrea Jung on the left. Jung me Decide whether these statements are true (1) or false (F). Correct the false ones, 1 Avon sels cosmetics through shops. + ren up ins 2 Andrea ung speaks English and Chinese. 3. Around 50 per cent af managers at Avon are women. + Education: 4 Avon has an all-female board, 5 Jung thinks allwomen management teams make the best declsions. + Appearance: ad 6 She ison the boards of two other companies. + Company D_ Find words or phrases in the article with these meanings. + Professional people who sella company’s products (paragraph 1) when you decide to do something and do not et anything stop you (paragraph 3) 1 2 3. leave ajob without finishing it (paragraph 3) 4 allthe money that a company receives regularly (paragraph 4) 5 very strong liking for something (paragraph 6) [_ Work in pairs. imagine you are going to interview Andrea Jung. Write five {questions that you would like to ask her. 1 Tn 2011, Andeea Jung celebrated 12 interesting. She told her parents she years as Chief Executive of Avon didn't ike the job and wanted to quit. Products. Iisa big job. Avon sells “Quit?” they said. “The Chinese cosmetics door to door in more don’t quit, You leara more from bad than 120 countries. Ithas 62m sales than good experiences — that's how representatives and a billion yougrow." customers. I slls fou lipsticks and «Jung joined Avon in 1994. Four 190 mascaras every second ‘years Tater, she became Avon's first JTungyas bom in Toronto toChinese _femaleCEO. Attha ime, the company immigrant parents. Her parents had revenues of $4bn. Today, its ‘moved to the US when she was wo, revenues are more than $10bn to get a better education for theirs Avon is known as “the company ‘hilcen-She grew upin Miasichisers for Women”. Most of Avon's and graduated from Princeton. She representatives are women. About Speaks fluent Mandarin half the managers and four out ofthe decision-making are beter.” “My parents were important in nine members of Avon's board are Famous for her long black bai, forming my views about leadership,” women, Jung says there are good pearl necklaces and her passion for she says. Determination isa strong business reasons for management Avon, Jung is one of the world's top ‘quality in Chinese culture. In her teams withe mix of menand women. business leaders. She is also on the carly career, shohada jb thai wasn't “Inmixedtcams, communication ani board of GE and AppleUNIT? *» PEOPLE Question forms 70 ‘= We form questions which can be answered with yes or no In two ways. With be or amodal verb Form of be / modal. Subject (eg.can) verb He is ambitious. Is he ambitious? ‘She can see us row. con she seeusnow? With all other verbs Formofdo(or Subject other auxiliary) ‘Ana likes Madi Does ‘Ana lke Maid? Joe left the company. bid Joe leave the company? ‘+ We begin other types of question with a question word such as why, where, when, how, Questionword Form of do, be, Subject ‘modal or auxiliary ‘She works hard, Why does she work hard? He went away. When ia he goaway? They were stressed. Why were they stressed? page 151 Discuss these questions in pairs. 1 What was Steve Jobs's greatest success? 2 What made him successful? Read this article (ignoring the missing information), then write the ‘questions to complete the quiz on page 71. Use the article to help you, Barack Obama described Steve Jobs ‘The early nineties were difficult as ‘one of the greatest American years for Apple, and the company soon innovators’. This is his story He was wanted Jobs buck. In December 1996, bom on February 24,1955, Apple bought Jobs's company NeXT. In 1976, after dropping ou of college, Apple paid for it. Jobs Jobs started Apple with. ‘The returned to Apple and in 1997 became company quickly beeame successful. In the CEO, Under his leadership, Jobs Apple intoducedthe famous tuened the company around, with Macintosh computer: The following innovative products such asthe iMac, year, in 1985, Jobs left Apple because iPod, iPhone and iPad, In ‘i of 4 aller along period of ilines, Steve Jobs nec baving Apple, So ugls? -esgaed as apne CO. na ete sow computer company called NeXT. months Inter at the age of He also bought a company called Pixar. 2s Apple's new CEO. Inspeciaised in 5 In his time at Apple, Steve Jobs Jobs mated his wie, ‘at created the most valuable technology ‘Zen Buddhist ceremony in 1991."The company inthe world, Today, itemploys couple had three children ‘more than people workvide‘UIT? ++ PEOPLE Where was Steve debs bern? 2) InCalifornia 2) Melinda 1) InPortland, Oregon by Patricia ©) Inchicago 2 Laurene 1) Amanager at Hewlett Pacard 2) $400m —b) $200m <) $600 ) Histather ©) Hisfilend Steve Wozniak 2) March2011 ) August 2011 a) In 1980 ©) October 2011 ») int9e2 ° i 2 int984 250 b)S8 O65 10. a) Tim Cook Because of... 2) bad health. ) Jonathan ive b) a great job offer, ©) Phil Schiller ©) dlsagreements with the CEO, John Scully. 11 watt 2 More than... 3) Music ~ a) 20000. 1). Computer animation 6) 57,000, 2 Computer software 2) 46,500. 40co25 Listen and check the questions you wrote. ‘Answer the questions in the quiz above and use your answers to complete the article on page 70. +40c026 Now listen and check your answers. Work in pairs. Take it in turns to choose five questions from the quiz and ‘test’ your partner. Help with answers if necessary. Complete these sentences. Give true information about yourself. 1 Lastyeat, !bought @.neW camera. 2 Yesterday, Iwas 3 Lastsummer 4 When was acid, .. Work in pairs. Tell each other your true sentences. Ask as many follow-up questions as you can. A: Lastyear,Ibought a new camera. B: Really! What make was i? / Where did you buy it? / How much did it cost?wit? +» PEOPLE Work in pairs. Discuss which of these suggestions you agree with. Dealing with ‘When two people try to solve a problem, itis a good idea for them to: problems 41 describe the problem in detail 2. show strong feelings. 3 give reasonsif they have to say no. 4 speak quietly 5. finda solution immediately E_ 4icozz Julian works for a coffee importing company. He is talking to the Office Manager, Hanna Butler, Listen and answer these questions. \ 1 What does julian want the company to do? | 2. What does Hanna suggest to solve the problem? 3. Does Hanna oe to give Julian any money? [_40co2z tisten again and complete these extracts. Hanna: Look, I'm really. “Julian, The, is, we don't have enough money to pay for language courses. Hanna: tim sory ulanIe'ust not.....2 Why dont you buy one of those ‘self-study courses in Spanish? They're and you ean improve your ‘Spanish a lot if you study f Julian: OK, Ill do that. Will the company. “fora self-study course if! buy one? Hanna: I can't... ’ anything, Julian, But bring the 2 to me and I'l see what can do for you. D_ which of the suggestions in Exercise A do Hanna and Julian follow? ech the discussion on Work in pairs. An office worker in a car-hire firm wants to start work later ‘the DVD-ROM. in the morning, but the manager does not agree. Role-play the situ Student A: Turn to page 131 Student 8: Turn to page 139, EMPLOYEE MANAGER Describing the problem» | need some training to do my job properly. | dort have enough money to pay for classes. Emphasicing the problem ————____—» 1's eally important for me. It would be really helpful tome. MANAGER Making suggestions, <> ‘why don't you buy a self-study course? How about studying at home? Giving advice | think you should vist the shopping centre Responding 'm sory. t's just not possible. Explaining the reasons The problem i, we don't have the money fr ths. You see, we have to cut costs, EMPLOYEE ‘Accepting suggestions or advice OK, Il take a look atone, 0K, Pl think about itTell us about it Office workers share their problems and offer solutions ‘A magazine, Business Today, has a message board on its website called Office Lie People who have problems at work can leave messages there, ether online or by phone. Readers comment onthe problems and give advice about haw to solve them. Read the problems and discuss the questions below. Office Life Message Board vee | work ina small office with four other peoal. (One of my coleagues was nice to me when | ‘pined the company but now she's changed Completely. Shes never palta to me and she {doesnt help me in my job. She often forges to give me phone messages, so customers get angry with me. She sys bad things about ime tomy colleagues and boss al the time She shows no interest when | suggest ways to improve cur website. don’t know what todo, Please help, | work fra property company. One of my ADVERTISING * We compare two things with the comparative form ofthe adjective. Sales of luxury cars were higher this year than last year The Mercedes LXis more expensive than a Volkswagen. ‘+ We compare three or more things with the superiative form. China is our largest market in Asia What isthe mast expensive make of car? page 152 4ico2.11 Write the comparative forms of these adjectives. Then listen to check how they are pronounced. 1 small 4 high 7 competitive 2 fast 5 bad 8 efficient 3. slow. 6 good. 9 interesting Look at this chart. Decide whether the sentences below are true (T) or false (F). Correct the false ones. ‘Vw Passat Mazda MX-5 ‘Mini Hatchback Engine size 2o tre asiive 1.6litve Maximum speed 195 kph 195 kph 203 kph Petrol consumption 4.6 ite /100km —7.3ltre /100km —_5.4litre/ 100km luggage compartment 566 litres 150 litres 160 litres Length 4,769 mm 4,020 mm 3,699 mm. Price £19,665 €19,174 13,410 ‘The Mazda isa faster car than the Min The Mazda has a smaller luggage compartment than the Min The Mini has better petrol consumption than the Passat. The Mazda is more expensive than the Passat. The Passat is more practical fo a family than the Mini Complete these sentences about the cars in Exercise B. Use the comparative form of the adjectives in brackets. 1 Ithinkthe tard isa more stylish, ar than the Min. tysh) 2 The Passat has a engine than the Mazda. (powerful) 3 Compared to the Passa, the Minis to parkin small spaces. (easy) 4 The Passatis 10M nnn Mazda, (cheap) 5 The Passat isa car the Mini. (spacious) ‘Complete these conversations. Use the superlative form of the adjectives. 1A: Advertising on primetime TV is expensive Yes, its the most expensive time of the day ta show an advert, Nike's “Write the future" commercial was very good. Yes, think it was. commercial n 2010. Yes, itwas; year can remember. 8: & 8: 3 A: 2009was.a bad year forthe advertising industry 8: ‘A: China has avery high numberof internet users. 8: Yes, thas: ‘number of users in the word nUNIT@ => ADVERTISING Good and bad advertising Uz credé Watch the interviewon the DVD-ROM. 8 [EL Which is the best car for each of these people? Choose a car from Exercise B. Stefan Sophie Petra Thave a wife and three haveacompany ear, I need a cart take children, We drive a butIwantafuncerto my si-year-old son to fot o vist relatives at drivearthe weekends. school ad for local weekends. livein Pris soparking shopping. I don't want Isntteasy. {car that s expensive tonun. [Workin pars. Expain your choice to your partner. Tithink the ...is the best car for... #5 cheaper te run than the others. Irs also the smallest ear, 50 it's easy to parkin town. In pairs, discuss these questions. 41 What's you favourte advert on TVatthe moment? Why do you tke i? 2. Canyou give an example ofa bad advert? 3. Doyou think ther too much advertising? Eh 4icoz.12 Listen to the first part of an interview with Liz Credé, an organisation development consultant. Which of the questions in Exercise A does she answer? Moco 41 what isthe product inthe advert she does not lke? isten again and answer these questions. 2. Whatis the advert about? 3 Why does she not ike the advert? (Give two reasons) 4002.13 in the second part of the interview, Liz talks about what makes an advert really effective. Listen and complete this extract. | think what makes it is fort to be very that you remember a key %or the main “init, One that | particulary lke at the moment isthe Honda cars. ® which uses pictures of flowers in the countryside to give avery ‘ message about the engine and the cars, EB inpatts, think of four ways to complete this sentence, Advers shout not ‘40co2.14 Listen to the final part of the interview and complete the sentence in Exercise E for Liz. What example does she give?much /a lot, alittle / a bit UNITS =» ADVERTISING ‘© We use much ora lot with comparative adjectives to talk about large differences. ‘Much is more formal than a fo Cars with low petrol consumption are much cheaper to run. New Zealand isa good market, but Australia is alot bigger. © We use alltle ora bit to talk about small differences. little is more formal than a bit. The PDX100 i alittle more expensive than the PDX200. page 152 Look at this chart. What does it show? Toptek advertising spend 2010-2011 2 Ba 50 Mon E40 3 0 | ba #0 o TV print outdoor Internet radio Complete these sentences about the chart. 1. In2010, Toptek spent most ofits advertising budget on 2. Theamountit spent on TV advertising was lowerin 2011 3. 1n2010, the spend on outdoor advertising was a higher than in 2011. 4. Toptek spent most ofthe budget on... advertising in 2011. Compare Toptek’s advertising spend in 2010 and 2011. Talk about these points. 1 1n2010, Toptek spent about 15 per cent of its budget on internet advertising. The amount it spent in 2011 was much higher. 1. internet advertising 2 print advertising 3. radio advertising Compare these two pool tables using much, a lot, a little and a bit, The Classic pool table is a bit wider than the Trainer pool table. ‘Trainer pool table Classic pool table width Bem 95cm Length 76cm 180m Helght 78cm scm Weight, 254g, 50kg. Price £148 £280UNITS =» ADVERTISING Participating in discussions Woateh the discussion on the DVD-ROM. +41 co2.25 Chris, Nicky and Stephen own a chain of florists in London. They are talking about new ways of advertising their business, Listen to their conversation and choose the correct endings for these sentences. 1 Chvis doesn’t want a big advertising campaign because it 2) Istooexpensive. b) isthe wrong time. c) willnot be successful 2 Chris wants to target: a) businesspeople. b) wedding organisers. _¢) older people. 3. Nicky suggests that they should: 4) improve theirwebsite. _b) redesign theirwebsite. _c) ty newwebsites. 4 They plan to start by advertising ther flowers on: 4) Facebook. b) Twitter.) allthe social networking sites. 4.02.5 Listen to the conversation again and complete these extracts. 1. Sorry Stephen, 1 don't agree with you. 2 Ithink we need to rich people. 3 Yeah, youre Theyre the people to alm at. 4 How do you about that, Stephen? 5 really. the idea 6 Howabout with a Facebook page? Look at the extracts in Exercise B. For each one, decide whether the speaker 8) agreeing, ) alsagreeing. 1 6) asking or an opinion 4) siving an opinion ) making suggestion Work in groups of three. Role-play this situation. You are taking par a marketing meeting to discuss the launch of a new range of biscuits and. how to promote it. Student A: Turn to page 133. Student B: Turn to page 139. Student C: Tur to page 143. AGREEING Youre right. really tke the ide. lL agree with you. DISAGREEING (Gorn) | don't agree with you. (im afrald | dort agree, I'm not sure agree with you. ASKING FOR AN OPINION MAKING A SUGGESTION What do you tink? What about using social networking Whats your opinion? sites? How do you feel about hat? How abou staring wth Facebook GIVING AN OPINION think we need to target rich people. Inmy opinion, we can use afferent way of advertising Lets use Facebook and Twitter.Background Excelsior Chocolate Products (CP) san intematonal company based in Switzerand ts planing to auncha high-quality dark chocolate bar early next year. The marketing departments making some decisions now concerning the advertising and promotion of the produc. The new chocolate bar 4902.16 Listen toa conversation between Laurence and Tacy, two members ofthe marketing department of ECP. They are talking about an advertising campaign by one oftheir competitors, Palmer and Mason. Discuss these questions 1 What do they ike about their competitor’ advertising campaign? 2 What advantage does their competitor have when planning advertising campaigns? 3. How wil this advantage affect their competitor's campaign? Look atthe options below forthe new chocolate bar Women “Butler and jonesione of the | ilboarés |= Specialist, + Dreamland | +€3, People in the | biggest agenciesinthe industry |. agarines | chocolate -Fantastik |+€4ormore | middle-income |-The 3T group: won an awardlast | and stores goup year forthe best magatie advert | newspapers |Top Profesional _|+James Watson and Associates: | iternet | department eoplewith high | new verycreative agency with | adverts | stores Incomes young stat! + Supermarkets Work in small groups. Look atthe information and discuss how ECP needs to launch its new chocolate bar. Discuss which option in each category isthe Present your ideas to the other groups. best forthe company. ‘Answer their questions. Think of ideas forthe following: Workas one group. Decide on the best + 2 good slogan forthe chacolate bat idea in each category forthe launch. “The best for you Use Language from the Useful language box + famous person to advertise the product on page 0 if you agree, disagree «fms sporisplayer TV personaly ete, ot wantto make suggestions + atV advert or the UK, US, Austral to your colleagues. 2 waiter bringing the chocolate bar to customers in a restaurant + special events advertising ‘the US Word Series’ baseball comp. Baar] ee ore ey cee aren es ts eran eer cen rere ee