RILEY McGEE
ACCOUNT MANAGEMENT & MARKETING SPECIALIST
C O NTA CT PROFILE
[email protected] Passionate marketing professional focused on client satisfaction through creating successful and
strategic marketing campaigns. Enjoys utilizing SEO and analytics to cultivate a successful brand identity
630.464.3131
and marketing strategy. Demonstrated experience in client services, project management, B2B & B2C
linkedin.com/in/riley-mcgee/ digital marketing strategy. University of Elmhurst Alum in Marketing.
E D U C AT I O N EXPERIENCE
ELMHURST UNIVERSITY: LEDGER BENNETT: Account Executive | Jan – May 2022
BSc Marketing – 2021
• Develop strategic recommendations for B2B accounts such as American Express Global Business
Travel. Own $2.1 million worth of digital projects across content development, paid media activity,
KINGSTON UNIVERSITY: web analytics, SEO, and MAP.
Study Abroad in the UK, focus • Manage multiple campaigns valued over $250k.
on International Business and • Advise clients on planning, budgeting, and manage approach and delivery of projects.
Write detailed creative and media briefs, and ensure deliverables exceed client expectations.
Marketing – 2018 • Ensure that the agency’s service to the client is being delivered efficiently and to the client’s
objectives and satisfaction.
• Manage and support the internal delivery teams and their tasks.
SKILLS • Create timelines, cost estimates, and SOWs ensuring competitive pricing and appropriate
profit margins for the agency.
• Manage new and existing opportunities from initial scope and client onboarding,
Project Management discover new project opportunities through existing work.
Marketing/Advertising • Maintain and update project tasks as briefed. Communicate to and direct circulate to all involved
teams. Ensure deadlines are met and timelines are kept up to date.
Creative Strategy
• Manage internal processes consistent with Ledger Bennett’s ways of working e.g. Egnyte, Asana,
Client Management Synergist. Ensure work is on time and on brief.
Search Engine Optimization • Campaign ownership, day-to-day management. Monitor weekly sales income, forecasting,
Merchandising timesheets, estimating and invoicing within Synergist in a timely manner.
• Manage other ad-hoc tasks, such as cost estimates, Asana updates, presentations.
Sales
Strategy Planning
Research TELEDYNE STORM MICROWAVE: Production Planner, Social Media Manager
Art Direction /Recruitment, Maintenance, Sales Support | Sept 2019 – Jan 2022
Quality Control
• Create social platforms, and web/social media advertisements for job openings.
• Recruit 1200+ applicants from Social Media. Assist in scheduling Interviews.
• Create and choose locations for billboards/yard signs.
A CT I V IT I E S • Support Planners in advising sales of lead times through accurate and timely review of material/
schedule planning/using MRP system/maintaining master production schedule and reviewing daily.
• Create, implement, and maintain a more efficient process in planning, so as to get further ahead in
• TLC Camp Counsellor 8+ years
the project schedule than previously able, thus minimizing material issues by giving the MRP system
(Camp for children with cancer) more information. (Projects previously created 2-3 months ahead, maintained improved projects to
a 6 month lead.)
• Leadership Council
• Increase communication efficiency by 50% by proposing and developing a new process of
• Young Business Leaders of communicating issues with the future production schedule. (Lack of materials, work instructions, etc.)
America (Nominated Position) • Develop a process to double check and correct orders in a quick and accurate manner. (Corrected
over $500,000 in order mistakes.)
• Social Media Street Team • Evaluate the Sales Support department and devise solutions for how to improve the process.
(Running University social media) Implement solutions to reduce turnaround time by 60%.
