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Oracle Application Integration Architecture
SAFE HARBOR STATEMENT
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.
Todays Discussion
Business / Technology Trends Business Impact Oracle Application Integration Architecture Planned Roadmap and Availability Benefits and Customer Value Next Steps
Business Climate is Changing
Focus is on Business Transformation
PACE OF BUSINESS INNOVATION
Increasing expectations from customers and partners to provide answers sooner
Companies are under pressure to bring products and services to market faster
REDUCE COSTS
GLOBALIZATION
Customers, supply chain, and competition have all become global
Relentless pressures to drive additional efficienciesdo more with less
"In a time of accelerating turbulence, the valuation of a company will be strongly affected by how it executes change."
Improving Business Process across Applications is Job #1
The 30 Most Important IT Trends for 2007, November 2006
Integrating and enhancing existing system and processes is the most frequently cited technology priority.
State of the CIO Survey 2007, CIO Magazine
Current IT Environments Compromise Business Transformation
Need to Bundle Products DSL, Cell Phone, Land Line, Satellite
Suzie: Ralph, can we bundle some products. We need to bundle DSL, Cell Phone, Land Line and Satellite..we want them to be able to order it in one spot and get one bill. Ralph: Let me investigate, I will get back to you in a week
One Partner
A partner to integrate for Satellite
Suzie
Brand Manager
Fulfillment
3 Fulfillment Systems for product and services
CRM
Ralph: Suzie, I have some great news. We can do it! But it will take 18-24 months, oh, and we have to wait until next year to our current projects to clear. Suzie: Oh, that just wont do. We need to be able to transform quicker.
2 CRM systems
Ralph surveys his IT Landscape
Ralph
Director of IT
Billing
3 Billing Systems
IT Imperative: Enabling Strategic Business Transformation through Pre-built, Extensible Business Process Integrations Business Goals
Enabling Faster Time to Market for New Products/Services Improving Business Agility and Improving business Performance Streamlining Operations
IT Strategy
Business process flexibility End to end business process management Sustainable best of breed integrations Foundation for innovation
agility and performance
The Oracle Solution: Oracle Application Integration Architecture
AIA is an open standards based platform that unites the worlds best applications through composite business processes.
Oracle Application Integration Architecture
Turns rigid IT systems into flexible, integrated environments that can adapt and scale to business needs
Front Office Applications
CRM eStore Custom Portals Hosted Other
Key Benefits Leverages your existing applications to deliver greater business impact Improve ITs ability to adapt to and respond to changing business requirements Protect your investments from upgrades and changes
Self Service
ERP Legacy
Supply Chain Analytics
Partners & Suppliers Service Providers
Custom
Back Office Applications
Oracle Application Integration Architecture
Key Components
Best Practice Industry Processes: Optimize business performance by using documented industry best practices processes Pre-built, Sustainable Integrations: Quickly integrate Oracle Applications to create the business processes you need, without the risk Open Standards Architecture for Innovation: Accelerate time to value through a pre-built SOA using Oracle Fusion Middleware
We love it when a plan comes together... Oracle has created one of the most compelling strategies we have seen in quite a while.
AMR Research, Alert Article, April 2007
IT Imperative: Enabling Strategic Business Transformation through Pre-built, Extensible Business Process Integrations Business Goals
Enabling Faster Time to Market for New Products/Services Improving Business Agility and Improving business Performance Streamlining Operations
IT Strategy
Business process flexibility End to end business process management Sustainable best of breed integrations Foundation for innovation
agility and performance
Application Independent Design Puts Business Needs First
Start with the business problem, not the technology Optimize business processes with documented best practice industry processes Capabilities can be reused, even if Oracle applications not involved
How Application Integration Architecture Works
Enterprise Applications
Siebel CRM E-Business Suite Order Management SAP
Update SBL Get Account Balance Record
Update Record
Update Record
AIA Abstraction Layer
Transforms request to common AIA web service Requestor does not need to know who the Provider is
Update ORC Account Get Balance Record
Universal Customer Master
Master Data Systems
How Application Integration Architecture Works
Sends Update Updates Record Account Account Record Request in Siebel format
Enterprise Applications
Siebel CRM
Update SBL Get Account Balance Record
AIA Update Record Request
E-Business Suite Order Management
Update Record
AIA Update Record Request
SAP
Updates Account Record in Order Management and SAP too
Update Record
AIA Update Record Request
AIA Mediation Layer AIA AbstractionLayer
AIA Update Record Request
Update ORC Account Get Balance Record
Receives Update Account Record Request and Responds
Universal Customer Master
Master Data Systems
Business Process Flexibility, Designed for Continuous Improvement
Front Office Applications
CRM Custom Custom
Create Opportunity
Check Price Check Price & Availability & Availability with VMI
Capture Order
Key Capabilities Adapt business processes to your needs Virtualize applications capabilities into a portfolio of services Easily plug and play applications
Step N
Billing
Application Independent Web Services Get Account Balance Update Account Balance
Benefits Benefits
Rapid redesign of business processes Rapid redesign of business processes Application changes are less Application changes are less disruptive to your environment disruptive to your environment Leverage applications of your choice Leverage applications of your choice
ERP
New Billing Billing Billing
Shipping
Back Office Applications
IT Imperative: Enabling Strategic Business Transformation through Pre-built, Extensible Business Process Integrations Business Goals
Enabling Faster Time to Market for New Products/Services Improving Business Agility and Improving business Performance Streamlining Operations
IT Strategy
Business process flexibility End to end business process management Sustainable best of breed integrations Foundation for innovation
agility and performance
Industry Specific Versions
Telecom
Integrated Customer and Account Management Integrated Revenue Management Order to Activation
High Tech
Order to Cash
Retail
Associate Optimization Integrated Loyalty Management Multi-Channel Order Management
CPG
Trade Promotion Execution
Fin Svcs
Account Origination with Core Banking Multi-Channel Customer Service Financial Services Accounting Consolidation
On Demand Lead to On Premise Quote
Trade Promotion Optimization
Price Protection
Demand Management
Auto
Aero & Defense
Chemicals
Education & Research
Energy
Engineering & Constrction
Industrial Mfg
Insurance & Health
Life Sciences
Logistics Service Providers
Natural Resources
Oil & Gas
Professional Services
Public Sector
Travel & Trans
Utilities
IT Imperative: Enabling Strategic Business Transformation through Pre-built, Extensible Business Process Integrations Business Goals
Enabling Faster Time to Market for New Products/Services Improving Business Agility and Improving business Performance Streamlining Operations
IT Strategy
Business process flexibility End to end business process management Sustainable best of breed integrations Foundation for innovation
agility and performance
Sustainable Best of Breed Integrations
Pre-built Integrations to Get You Where You Want to Be Faster
Pre-built integrations enable Pre-built integrations enable rapid time to value rapid time to value Orchestrated flows deliver end Orchestrated flows deliver end to end visibility across your to end visibility across your Oracle Applications Oracle Applications Common object model and Common object model and extension framework enable extension framework enable upgrades upgrades Productized integrations Productized integrations reduce maintenance costs reduce maintenance costs Virtual suite with much richer Virtual suite with much richer functionality functionality
E-Business Suite Siebel CRM On Demand
Front Office Applications
Siebel CRM Siebel CRM Siebel CRM Call Center Other
Pre-built Sustainable Integrations
Opportunity to Quote
Order to Cash
Account Origination with Core Banking
Adverse Event Reporting
Others
E-Business Suite
i-flex
E-Business Suite
Other
Back Office Applications
Pre-built Integrations Protect Your Investment
Pre-built integrations are sustainable Upgradeable and reusable foundation preserves changes Drive down development and maintenance costs
Core Version
Extensions Upgrade Preserved
Available Pre-built Integrations
Siebel CRM On Demand Integration Pack for Oracle E-Business Suite
Opportunity to Quote Process
Auto-conversion of opportunities to quotes Auto-conversion of quotes to orders
Siebel CRM Integration Pack for Oracle E-Business Suite Order Management
Order to Cash Process
Complex product configuration Inventory availability Automated order processing Price synchronization Real time order status
Versions: Siebel v7.8 Oracle E-Business Suite 11i.10
Planned Releases
Account Origination with i-flex FLEXCUBE Account Origination with Core Banking Life Sciences Adverse Event Reporting Trade Promotion Management
Siebel CRM Integration Pack for i-flex FLEXCUBE Account Originations* Siebel CRM Integration Pack for Banking Account Originations*
Siebel Call Center Integration Pack for Oracle Adverse Event Reporting System* Siebel CRM Integration Pack for Trade Promotion Management*
Opportunity to Order Transportation Management Financial Services Accounting Consolidation Communications Order to Billing and Revenue Management
Siebel CRM On Demand Integration Pack for JD Edwards EnterpriseOne* Oracle Transportation Management Integration Pack for JD Edwards EnterpriseOne*
PeopleSoft Financials Integration Pack for Oracle Financial Services Accounting Hub*
Communications Integration Packs for Siebel CRM, Oracle Billing and Revenue Management and Oracle Financials*
*Planned availability in FY2008
Sustainable Best of Breed Integrations
What Oracle Customers Are Saying
At Ingersoll Rand we made a decision upfront to standardize our business on industry leading applications from Siebel and Oracle. Integrating front and back office solutions from different vendors with varying architectures can be a daunting task for any IT organization. It is for this reason were excited to see pre-packaged, standards-based integrations from Oracle.
- Michael Macrie, Global Director, Back Office Technology
Oracles Application Integration Architecture will help us solve our problems of integrating our front and back office systems. By leveraging an open, standards-based architecture, we will have the flexibility to make discrete changes without disrupting the entire business process.
- Brian Simmermon, CIO of Subaru of America, Inc.
After considerable architectural and functional consideration, ScriptPro determined that Oracles Application Integration Architecture vision provided the opportunity to leverage our Siebel CRM investment, as well as a flexible mechanism for adapting to changing business drivers.
- Chris Duffy, VP, Information Systems & CIO
IT Imperative: Enabling Strategic Business Transformation through Pre-Built, Business Process Integrations Business Goals
Enabling Faster Time to Market for New Products/Services Improving Business Agility and Improving business Performance Streamlining Operations
IT Strategy
Business process flexibility End to end business process management Sustainable best of breed integrations Foundation for innovation
agility and performance
Pre-built SOA provides Foundation for Innovation and Change
Extension framework preserves changes Fusion ready: processes and models form the baseline for Fusion Applications Plug and play or take incremental steps towards next generation Fusion applications Pre-built SOA provides governance and control over deployments and change
Effective Date Cutover to Phased Migration to FUSION Order Management Front Office Applications Siebel CRM
Check Price Create Opportunity & Availability
Capture Order
Billing
Step N
Application Independent Web Services Get Account Balance B2B Dec 31 Update Account Balance B2C
FUSION Oracle E-Business Suite Order Order Management Management
Back Office Applications
Open Standards Based Foundation Utilizes Industry Leading Fusion Middleware
LEADER in Gartner Integration Backbone MQ 1H05 WINNER - Enterprise Service Bus Wave Q4 2006
WINNER - Integration Suite Wave December 2006
LEADER Business Process Management Suites 2006
Oracle Application Integration Architecture Enables Business Transformation
Need to Bundle Products DSL, Cell Phone, Land Line, Satellite
Suzie: Ralph, can we bundle some products. We need to bundle DSL, Cell Phone, Land Line and Satellite..we want them to be able to order it in one spot and get one bill. Ralph: Let me investigate, I will get back to you in a week
One Partner
A partner to integrate for Satellite
Suzie
Brand Manager
Fulfillment
3 Fulfillment Systems for product and services
CRM Ralph: Yes Suzie, we can do it and we can do it within your time frame!
Ralph surveys his IT Landscape
2 CRM systems
Billing Ralph
Director of IT
3 Billing Systems
Oracle Application Integration Architecture
Oracle Application Integration Architecture
Transform your business through SOA-based composite processes
Leverage your best applications to create complete end to end business processes
Start with industry business processes to support business requirements Make all your applications work together
Build adaptable processes that can be quickly changed with business needs
Industry leading application foundation Designed for rapid change with minimal disruption
Deliver integrations with minimal cost and risk to your infrastructure
Stop rebuilding integrations with every new application and release Focus on core competencies, not integration
For More Information
Contact your Sales Rep Visit oracle.com: http://www.oracle.com/applications/aia.html
