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First Edition

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CONTENTS

Introduction...................................................................................... 13
How To Use These Templates With The Outreach API..................... 21

B2B Lead Generation Outreach Connection Message Templates....... 24

Connector Message - Industry Leaders Share Learnings.............. 24
Connection Messages - E-Commerce to Retail Leads.................. 24
Connection Messages - LinkedIn Group Members Connect....... 24
Connection Messages - Targeted Prospects Propel Forward......... 25
Connection Messages - Top of Search Results............................. 25
Connection Messages - Local Leaders.......................................... 25
Connection Messages - Mutual Connection Industry Insights.... 25
Connection Messages - University Fellow Alumni....................... 25
Connection Messages - Local Industry Professional..................... 26
Connection Messages - AngelList to LinkedIn............................ 26
Connection Messages - Recent Founder Outreach...................... 26
Connection Messages - Simple Industry Leaders......................... 26

Investor Outreach Connection Message Templates............................ 27

Connector Message - Investors For My
Upcoming Forbes Article............................................................ 27
Connector Message - Both Investors In
Industry With Resources............................................................. 27
Connector Message - Both Investors In
Industry With Cool Projects....................................................... 27
Press Outreach Connection Message Templates................................. 28
Connector Message - Big Fan Of Your Work............................... 28
Connector Message - Industry Leading Storytellers..................... 28
Connection Messages - Industry Specific Storytellers.................. 28
Connection Messages - Humorous Industry
Specific Connectors..................................................................... 29

1. Relevant LinkedIn Group Members.............................................. 32

Stage 1: Connection Message...................................................... 32
EXAMPLE................................................................................. 32
2. People In Your Industry................................................................. 33
Stage 1: Connection Message...................................................... 33
Stage 2: Welcome Message.......................................................... 33
[EXAMPLE]............................................................................... 34
Stage 1: Connection Message...................................................... 34
Stage 2: Welcome Message.......................................................... 34
3. The White Paper Lead Magnet...................................................... 35
Stage 1: Connection Message...................................................... 35
Stage 2: Welcome Message.......................................................... 35
Stage 3: Send White Paper (If positive
response to Welcome Message).................................................... 35
[EXAMPLE]............................................................................... 36
Stage 1: Connection Message...................................................... 36
Stage 2: Welcome Message.......................................................... 36
Stage 3: Send White Paper (If positive
response to Welcome Message).................................................... 36
4. The Case Study Lead Magnet........................................................ 37
Stage 1: Connection Message...................................................... 37
Stage 2: Welcome Message.......................................................... 37
[EXAMPLE]............................................................................... 38
Stage 1: Connection Message...................................................... 38
Stage 2: Welcome Message.......................................................... 38
5. Tell Me Your Business In 5 Words................................................. 39
Stage 1: Connection Message...................................................... 39
Stage 2: Welcome Message.......................................................... 39
 [EXAMPLE]............................................................................... 40
Stage 1: Connection Message...................................................... 40
Stage 2: Welcome Message.......................................................... 40
6. Innovative Industry Leaders Quick Chat....................................... 41
Stage 1: Connection Message...................................................... 41
Stage 2: Welcome Message.......................................................... 41
[EXAMPLE]............................................................................... 42
Stage 1: Connection Message...................................................... 42
Stage 2: Welcome Message.......................................................... 42
7. Connect In Person At Upcoming Event......................................... 43
Stage 1: Connection Message...................................................... 43
[EXAMPLE]............................................................................... 43
Stage 1: Connection Message...................................................... 43
8. Learn From Each Other’s Playbook Lead Magnet.......................... 44
Stage 1: Connection Message...................................................... 44
Stage 2: Welcome Message.......................................................... 44
[EXAMPLE]............................................................................... 45
Stage 1: Connection Message...................................................... 45
Stage 2: Welcome Message.......................................................... 45
9. Connecting To Fancy Art Collectors & Gallery Owners................ 46
Stage 1: Connection Message...................................................... 46
Stage 2: Welcome Message.......................................................... 46
Stage 3 (If ‘Yes’): Follow up to ask them to
join private mailing list............................................................... 47
Stage 3 (If ‘No’ ): Follow up to get a reply................................... 47
Stage 4 (If ‘No’ ): Final follow up,
Offer high-end art book to get reply............................................ 47
[EXAMPLE]............................................................................... 48
Stage 1: Connection Message...................................................... 48
Stage 2: Welcome Message.......................................................... 48
Stage 3 (If ‘Yes’): Follow up to ask them
to join private mailing list........................................................... 48
Stage 3 (If ‘No’ ): Follow up to get a reply................................... 49
Stage 4 (If ‘No’ ): Final follow up,
Offer high-end art book to get reply............................................ 49
10. Humorous Industry Specific Case Study Lead Magnet................ 50
Stage 1: Connection Message...................................................... 50
Stage 2: Welcome Message.......................................................... 50
Stage 3: If No Reply After 3 Days, Follow Up #1........................ 51
Stage 4: If No Reply After Another 3 Days, Follow Up #2.......... 51
Stage 4 (If ‘Yes’): Manual Follow Up #1...................................... 51
Stage 5 (If ‘Yes’): If No Reply #1, after Follow Up #1.................. 51
[EXAMPLE]............................................................................... 52
Stage 1: Connection Message...................................................... 52
Stage 2: Welcome Message.......................................................... 52
Stage 3: If No Reply After 3 Days, Follow Up #1........................ 52
Stage 4: If No Reply After Another 3 Days, Follow Up #2.......... 52
Stage 4 (If ‘Yes’): Manual Follow Up #1...................................... 53
Stage 5 (If ‘Yes’): If No Reply #1, after Follow Up #1.................. 53
11. Connecting To Industry Influencers For PR
Campaign & Product Reviews.......................................................... 54
Stage 1: Connection Message...................................................... 54
Stage 2: Welcome Message.......................................................... 54
Stage 3 (If ‘Yes’) : Follow Up Message #1,
Link to Influencer Order Form................................................... 55
Stage 4 (If ‘Yes’) : Follow Up Message #2,
Influencer Terms (If They Filled It Out)...................................... 55
Stage 5 (If ‘Yes’) : Follow Up Message #3,
Influencer Terms (If They Agree)................................................. 57
Stage 3 (If ‘No’) : Follow Up Message #1,
Convince Them Your Not Crazy................................................. 57
[EXAMPLE]............................................................................... 58
Stage 1: Connection Message...................................................... 58
Stage 2: Welcome Message.......................................................... 58
Stage 3 (If ‘Yes’) : Follow Up Message #1,
Link to Influencer Order Form................................................... 59
Stage 4 (If ‘Yes’) : Follow Up Message #2,
Influencer Terms (If They Filled It Out)...................................... 59
Stage 5 (If ‘Yes’) : Follow Up Message #3,
Influencer Terms (If They Agree)................................................. 60
 Stage 3 (If ‘No’) : Follow Up Message #1,
Convince Them You’re Not Crazy............................................... 61
12. Inviting Early-Stage Founders To Apply
To Accelerator Program..................................................................... 62
Stage 1: Connection Message...................................................... 62
Stage 2: Welcome Message.......................................................... 62
Stage 3 (If ‘Yes’): Follow Up Message #1..................................... 63
Stage 3 (If No Reply, After 3 Days): Follow Up Message #1........ 63
Stage 4 (If No Reply, After Another 3 Days):
Follow Up Message #2................................................................ 63
[EXAMPLE]............................................................................... 64
Stage 1: Connection Message...................................................... 64
Stage 2: Welcome Message.......................................................... 64
Stage 3 (If ‘Yes’): Follow Up Message #1..................................... 64
Stage 3 (If No Reply, After 3 Days): Follow Up Message #1........ 65
Stage 4 (If No Reply, After Another 3 Days):
Follow Up Message #2................................................................ 65
13. Community Building By Inviting
Industry Leaders To Join Facebook Group......................................... 66
Stage 1: Connection Message...................................................... 66
Stage 2: Welcome Message.......................................................... 66
Stage 3: Follow Up Message, LinkedIn Pitch............................... 67
Stage 4: Follow Up Message #2,
LinkedIn Pitch + Book A Call Link............................................. 67
[EXAMPLE]............................................................................... 68
Stage 1: Connection Message...................................................... 68
Stage 2: Welcome Message.......................................................... 68
Stage 3: Follow Up Message, LinkedIn Pitch............................... 69
Stage 4: Follow Up Message #2,
LinkedIn Pitch + Book A Call Link............................................. 69
14. Industry Specific Decision Makers
With A Mutual Connection.............................................................. 71
Stage 1: Connection Message...................................................... 71
Stage 2: Welcome Message.......................................................... 71
[EXAMPLE]............................................................................... 72
 Stage 1: Connection Message...................................................... 72
Stage 2: Welcome Message.......................................................... 72
15. Insert Personal Assistant To Take Over Conversation................... 73
Stage 1: Current Connection Message......................................... 73
[EXAMPLES]............................................................................. 73
Stage 1: Current Connection Message......................................... 73
16. Saw Your Post & Wanted To Reach Out...................................... 75
Stage 1: 1st Degree Connection Message..................................... 75
Stage 2: Follow Up Message........................................................ 75
[EXAMPLES]............................................................................. 76
Stage 1: 1st Degree Connection Message..................................... 76
Stage 2: Follow Up Message........................................................ 77
17. Forbes 30 Under 30 Survey & Nomination Roundup................. 78
Stage 1: Connection Message...................................................... 78
Stage 2: Welcome Message.......................................................... 78
[EXAMPLES]............................................................................. 79
Stage 1: Connection Message...................................................... 79
Stage 2: Welcome Message.......................................................... 79
18. Invite Thought Leaders On Your Podcast (Humorous)................ 80
Stage 1: Connection Message...................................................... 80
[EXAMPLES]............................................................................. 80
Stage 1: Connection Message...................................................... 80
19. Industry Survey - Round-Up Post............................................... 81
Stage 1: Connection Message...................................................... 81
[EXAMPLES]............................................................................. 82
Stage 1: Connection Message...................................................... 82
20. Funding Interview Outreach....................................................... 83
Stage 1: Connection Message...................................................... 83
Stage 2: 1st Degree Connection Message..................................... 83
[EXAMPLES]............................................................................. 84
Stage 1: Connection Message...................................................... 84
Stage 2: 1st Degree Connection Message..................................... 84
21. Keep Up To Date With Growth Marketing Agencies................... 86
Stage 1: Welcome Message.......................................................... 86
[EXAMPLES]............................................................................. 86
 Stage 1: Welcome Message.......................................................... 86
22. Product/Website Pitch................................................................. 87
Stage 1: Connection Message...................................................... 87
[EXAMPLES]............................................................................. 87
Stage 1: Connection Message...................................................... 87
23. Website Follow-up...................................................................... 89
Stage 1: Follow Up Message........................................................ 89
[EXAMPLES]............................................................................. 89
Stage 1: Follow Up Message........................................................ 89
24. The Friend in Common.............................................................. 91
Stage 1: Welcome Message.......................................................... 91
[EXAMPLES]............................................................................. 92
Stage 1: Welcome Message.......................................................... 92
25. The Group Connection............................................................... 93
Stage 1: Welcome Message.......................................................... 93
[EXAMPLES]............................................................................. 94
Stage 1: Welcome Message.......................................................... 94
26. The Short and Sweet.................................................................... 95
[EXAMPLES]............................................................................. 95
27. The Pitch Forward....................................................................... 96
[EXAMPLES]............................................................................. 96
28. A Little Flattery........................................................................... 97
[EXAMPLES]............................................................................. 97
29. The Basic Template...................................................................... 99
[EXAMPLES]............................................................................. 99
30. The Phonecall Template............................................................ 101
[EXAMPLES]........................................................................... 101
31. The Meetup Template............................................................... 103
[EXAMPLES]........................................................................... 103
32. The Conversation Template....................................................... 104
[EXAMPLES]........................................................................... 104
33. The Fundraising Template......................................................... 105
[EXAMPLES]........................................................................... 105
34. The Building Relationships Template........................................ 107
[EXAMPLES]........................................................................... 107
35. The Free Trial Template............................................................. 108
[EXAMPLES]........................................................................... 108
36. The Event Template................................................................... 109
[EXAMPLES]........................................................................... 109
37. Straight off the bat.................................................................... 110
[EXAMPLES]........................................................................... 110
38. Are you currently happy with {Competitor}?............................. 112
[EXAMPLES]........................................................................... 113
39. Based on a contact/company posting an article.......................... 114
[EXAMPLES]........................................................................... 115
40. Based on a contact posting a comment on an article.................. 116
[EXAMPLES]........................................................................... 117
41. New Product That Fits Your Line.............................................. 118
[EXAMPLES]........................................................................... 119
42. Something Interesting About Your Prospect.............................. 120
[EXAMPLES]........................................................................... 120
43. Flattery Plus A Question Always Works Great........................... 121
[EXAMPLES]........................................................................... 121
44. Your Only Goal Is To Add Value............................................... 122
[EXAMPLES]........................................................................... 123
45. A Specific Reason They Would Benefit...................................... 124
[EXAMPLES]........................................................................... 124
46. Mutual Connection Conversation Starter.................................. 125
[EXAMPLES]........................................................................... 125
47. So Much In Common, Yet No Mutual Connections?................ 126
[EXAMPLES]........................................................................... 126
48. The Problem Solver................................................................... 128
[EXAMPLES]........................................................................... 129
49. The Improver............................................................................ 130
[EXAMPLES]........................................................................... 131
50. The Informer............................................................................. 132
[EXAMPLES]........................................................................... 132
51. The Networker.......................................................................... 133
[EXAMPLES]........................................................................... 133
52. The Keep Me In Minder............................................................ 134
[EXAMPLES]........................................................................... 134
53. The Event Inviter....................................................................... 136
[EXAMPLES]........................................................................... 136

Additional Sources Of Inspiration For

Final Section of Templates............................................................... 137
Ready For More?............................................................................. 138
About The Author........................................................................... 141
INTRODUCTION

Congratulations, you just took a HUGE step.

We’re talking “flying to the moon” kind of huge.

MASSIVE huge.

Because while you might not realize it just yet…

You might be thinking this is just another decision among many

others on an ordinary day…

But the truth?

This is not an ordinary book.

No, really.

This is a game-changing resource designed to take you from wherever

you are right now…

To a lofty view overlooking the Pacific ocean in Venice, California.

Well, that’s what I’m looking at right now.

It’s pretty nice, if I say so myself…

But whatever floats your boat, let’s get YOU there.

We put together The LinkedIn Outreach Bible as a one-stop source

for proven LinkedIn outreach templates.

13
T H E L I N K E D I N O U T R E AC H B I B L E

Irrespective of what your goals are — B2B Lead Generation,

PR Hacking, Fundraising, Thought Leadership, or Community
Building…

This book includes tested templates that you can use.

You’ll get our proprietary fill-in-the-blank outreach API…

But hey — it’s not really an “API” that developers can use, yet….
For now, it’s just a badass name for our BAMF Google Sheet with
all the personalization merge tags that fill all 150+ pages of outreach
templates in this resource.

Templates that’ll help rapidly grow your connections and crush your
follow ups…

Including full message sequences.

Built on thousands of OUTREACH campaigns...

And hundreds of thousands of outreach messages sent the past three

years.

These template sequences get results.

They mean business.

They’ll help you get more positive replies…

And booked meetings WITHOUT spamming or annoying people.

And help you grow faster — because this resource is all about your
growth.

Look, you’re here for a reason.

Maybe you don’t know how to make the first move…

Or follow up with people.

14
 I n t r o d u ct i o n

Maybe you’ve been doing outreach for years, so you are ready to try
something new.

Whatever your situation is, you’re making the right decisions…

Because you’re clearly taking the initiative to improve.

And that’s the mark of a true leader.

Plus, it’s not just you.

A lot of people struggle with how to message their prospects.

They either come on way too strong and alienate them…

Or they approach them so passively that prospects don’t take the offer
seriously.

And it’s not just small-time companies either.

We here at BAMF went through it for a time too.

Our problems stemmed from following what others were doing…

But it pained me…

I’ve never felt like the norm was good enough.

See, all these companies were making the same mistake:

They were using cold email and spamming people on LinkedIn.

And people HATE that.

It wastes so much time and effort — all of which could be better spent
contacting the right people and following up with prospects who are
genuinely interested.

After all, if you want your business to grow…

15
T H E L I N K E D I N O U T R E AC H B I B L E

You have to put in the work to talk to your customers and prospects
— especially early-on.

You can’t just hope that people will keep referring you to enough new
clients consistently to keep your business alive.

Like anything else, it’s bound to be something that picks up steam at

first…

Before cooling off.

So if you’ve been banking on word of mouth referrals alone…

You know how it’s going to end, right?

So here was my thought process:

I needed scalable lead generation that doesn’t cost an arm or leg every
month.

Something I could easily teach my team.

So, they could learn, set up, and then… just own it entirely.

Preferably something that wasn’t overly complicated, so that my team

could implement it, and help our clients out with it.

Ultimately, what we came up with…

Worked.

We built out our entire outreach strategy on two rules:

1) Be authentic

2) Nurture with content

Really, just two ways of saying the same thing.

And wouldn’t you know…

16
 I n t r o d u ct i o n

When you connect with people on a baseline level, you can build on
that.

Do it right… just offer value to them without selling, and post

consistent content a few times a week, and BOOM, you’re on their
radar.

Keep doing it enough times, and you’re pretty much their go-to when
they need whatever it is you’re offering.

You’ll be the first name that pops into their mind when they think
about the problem…

And if you follow up with them, they’ll be more receptive anyway.

And it’s all because they’ll have seen you everywhere.

They’ll have been exposed to you and your content, long before there
was an offer on the table.

That’s exactly what happened with us.

We’d write a couple of posts on LinkedIn every week, and they’d go

viral.

People would eat it up every single time.

But not just any people…

Piping hot ready-to-close leads.

Hyper-qualified leads that were ripe for the picking.

You know who they were, right?

The same people we’d been reaching out to…

Using the same templates included in this resource.

Once they got a taste of our content, or joined our community...

17
T H E L I N K E D I N O U T R E AC H B I B L E

It was over.

They basically jumped for joy the second they heard about our offer.

Okay, that’s a slight exaggeration, but you get the point.

More often than not, they’d happily hop on a call and listen to what
we had to say…

Sure, if you want to get those kinds of results, you’ll have to put in the
effort

You’ll have to work on creating the content and personalizing your

messages...

But it’s totally worth it.

And this is something YOU can replicate for yourself — without a

doubt.

Especially since we’ve already done most of the hard work for you,
and now you can just follow our proven templates that we’ve given
you.

This is something that works for basically anyone in any industry.

We help others do it for themselves all the time.

And for those who simply lack the time to do it, we do it for them.

Once you figure out what actually works for you and your prospects
on a fundamental level…

You pretty much crack the code.

The whole process becomes clear — it’s just a simple formula.

Something that you’ll learn to leverage at any point in time…

And all you need is a business that’s ready to grow.

18
 I n t r o d u ct i o n

That’s it.

Seems too good to be true, doesn’t it?

Honestly, I thought so too when I first stumbled upon this, but the
proof is in the pudding.

We built BAMF to what it is now, entirely on this strategy.

So I can’t stress this enough:

When you take the time to replicate our formula, you will get
incredible results…

Regardless of your niche, market, business size, offer, or whatever else

you think hinders you.

It works across the board, regardless of your audience.

So when I say you just took a massive step toward business success, I
mean it.

This book and the templates that follow are your ticket to never
wondering how to approach a lead ever again.

Say goodbye to the days of questioning your messaging...

Or second-guessing your strategy.

I promise that if you take these lessons to heart and apply them…

You’ll always hit that Send button with confidence.

And you’ll always know how to talk to people, no matter where they’re
at in your funnel.

And now, let me leave you to it.

There’s a lot to cover.

19
T H E L I N K E D I N O U T R E AC H B I B L E

Stay Golden,

Houston

PS - As always, feel free to reach out to me personally with any questions

via email at [email protected], or in our Facebook group.

20
HOW TO USE THESE
TEMPLATES WITH THE
OUTREACH API

All you need to do is...

STEP 1: First make a copy of the LinkedIn Bible: Outreach API

Sheet linked below.

• LinkedIn Bible: Outreach API

STEP 2: Fill it out the sheet using your own data and answers.

We’ve already added examples in there for every single personalization

field so that it’s a walk in the park ;)

Fill in the column labeled {your_answers} that’s highlighted in blue,

and DO NOT edit any of the {tag_field} names, as these correspond
exactly to the fill in the blank templates in this resource.

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T H E L I N K E D I N O U T R E AC H B I B L E

STEP 3: Next, head back over to this doc, search for the best template
for your use case.

You can search this document by the category that you’re looking
for, such as B2B Lead Generation, PR Hacking, Fundraising, Content
Creation, or Community Building.

Each of these sections have a number of templates that you can use-
simply fill in the blanks (or merge tags) using your own data that you
filled in the LinkedIn Bible: Outreach API Sheet.

In addition to searching by category, you can also search by use-case

and keyword triggers that may help you find the right template based
on the copy within each template or the additional short descriptions
we’ve added for reference as well.

And again- we’ve given examples with every single template :)

22
CONNECTION
MESSAGE
TEMPLATES

23
B2B LEAD GENERATION
OUTREACH CONNECTION
MESSAGE TEMPLATES

CONNECTOR MESSAGE - INDUSTRY

LEADERS SHARE LEARNINGS

Hey {first_name}, I noticed you are a {your_industry} leader and

wanted to reach out. Always looking to connect with pioneers in
the {your_industry} space. Looking forward to learning from one
another. -{my_first_name}

CONNECTION MESSAGES -
E-COMMERCE TO RETAIL LEADS

Hey {first_name}, I’m growing my network with strong leaders in

the {your_industry} retail space. Hope we can learn from each other.
-{my_first_name}

CONNECTION MESSAGES - LINKEDIN

GROUP MEMBERS CONNECT

Hey {first_name}! Found you in the {linkedin_group} group. As a

forerunner in {your_industry}, I’m dedicated to flipping this industry
on its head and exposing the lack of quality major products have.
Let’s connect. - {my_first_name}

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B 2 B L e a d G e n e r at i o n O u t r e ac h C o n n ect i o n M es sag e T e m p l at es

CONNECTION MESSAGES - TARGETED

PROSPECTS PROPEL FORWARD

Hey {first_name}, I like the work {company_name} is doing in tech

and innovation, and wanted to connect. I am always posting valuable
resources and insights to help my network propel their company
forward. Thought you’d be interested. - {my_first_name}

CONNECTION MESSAGES - TOP OF SEARCH RESULTS

Hey {first_name}, your profile was top of the search results for
professionals in the {your_industry} field - would love to connect and
learn more about what you do at {company_name}! - {my_first_name}

CONNECTION MESSAGES - LOCAL LEADERS

Hey {first_name}, growing my network with {your_industry} leaders.

At our home base here in {your_city}, we’ve found incredible creative
and profitable opportunities in {your_industry_niche}. I’d love to
connect and share our learnings! - {my_first_name}

CONNECTION MESSAGES - MUTUAL

CONNECTION INDUSTRY INSIGHTS

Hey {first_name}, just saw your profile because of a mutual

connection we have. I’m constantly posting valuable resources and
insights around {your_industry_niche}. Thought you’d be interested.
Let’s make it a big year. - {my_first_name}

CONNECTION MESSAGES -
UNIVERSITY FELLOW ALUMNI

Hey {first_name}, as a fellow {your_university} family member, I

noticed that you do some great work in {your_industry}. It’s always

25
T H E L I N K E D I N O U T R E AC H B I B L E

great to be connected with fellow alumni! :) {your_university_motto}

- {my_first_name}

CONNECTION MESSAGES - LOCAL

INDUSTRY PROFESSIONAL

Hey {first_name}, while reviewing your profile I noticed that you do

some work in the local {your_industry} space. I wanted to reach out
to connect with you! Best, {my_first_name}

CONNECTION MESSAGES - ANGELLIST TO LINKEDIN

Hey {first_name}! Saw your profile on AngelList and wanted to

connect. I’m always posting valuable resources and insights around
startups. Thought you’d be interested. -{my_first_name}

CONNECTION MESSAGES - RECENT

FOUNDER OUTREACH

Hey {first_name}! I saw that you’re a recent founder. Congrats!

As a founder myself, I’m always posting valuable resources and
insights around startups. Thought you’d be interested. Let’s connect!
-{my_first_name}

CONNECTION MESSAGES - SIMPLE

INDUSTRY LEADERS

Hey {first_name}, always looking for more leaders in {your_industry}

to add to my network. Would love to connect!

26
INVESTOR OUTREACH
CONNECTION MESSAGE
TEMPLATES

CONNECTOR MESSAGE - INVESTORS FOR

MY UPCOMING FORBES ARTICLE

Hey {first_name}, wanted to reach out for my upcoming Forbes article.

I saw you were an investor in some incredible companies. Would love
to hear about {your_article_topic}. Let’s chat. ~ {my_first_name}

CONNECTOR MESSAGE - BOTH INVESTORS

IN INDUSTRY WITH RESOURCES

Hi {first_name}, saw we were both investors interested in {your_

industry}, thought I’d connect. I’m always posting valuable resources
and insights around startups. - {my_first_name}

CONNECTOR MESSAGE - BOTH INVESTORS

IN INDUSTRY WITH COOL PROJECTS

Hey {first_name}, saw we were both investors interested in

{your_industry}, thought I’d connect and see if you have any cool
projects needing investment. Let’s make some big money moves.
- {my_first_name}

27
PRESS OUTREACH
CONNECTION MESSAGE
TEMPLATES

CONNECTOR MESSAGE - BIG FAN OF YOUR WORK

Hi {first_name}, big fan of the work you and your team do at

{company_name}. Always looking to connect with industry leading
storytellers! Cheers, {my_first_name}

CONNECTOR MESSAGE - INDUSTRY

LEADING STORYTELLERS

Hi {first_name}, Always looking to connect with industry leading

executives and storytellers! Cheers, {my_first_name}

CONNECTION MESSAGES - INDUSTRY

SPECIFIC STORYTELLERS

Hi {first_name}, looking to connect to {your_industry} storytellers. As

a {your_industry_niche} entrepreneur, I’m here to {your_humorous_
mission_statement}. Let’s connect! Best, {my_first_name}

28
 P r es s O u t r e ac h C o n n ect i o n M es sag e T e m p l at es

CONNECTION MESSAGES - HUMOROUS

INDUSTRY SPECIFIC CONNECTORS

Hey {first_name}, always looking to expand my network with

important connectors in the thriving {your_industry} world. We at
{your_company_name} are {your_humorous_mission_statement}.
Hope to speak soon! Absolute best, {my_first_name}

29
 LINKEDIN
OUTREACH
SEQUENCES

31
T H E L I N K E D I N O U T R E AC H B I B L E

1. RELEVANT LINKEDIN
GROUP MEMBERS

Category: Works for any industry

Description: Community, Lead Generation

STAGE 1: CONNECTION MESSAGE

Hi {first_name},

I’m also a member of the {linkedin_relevant_search_group}

Group. Just found you here! I hope we can learn from each other.
- {my_first_name}

EXAMPLE

Hi Tom,

I’m also a member of the Badass Marketers and Founders (BAMF)

Group. Just found you here! I hope we can learn from each other.
- Houston

32
 L i n k e d I n O u t r e ac h S eq u e n c es

2. PEOPLE IN YOUR INDUSTRY

Category: B2B, SaaS, Mobile App

Description: Acquire Early-Adopters

STAGE 1: CONNECTION MESSAGE

Hi {first_name}, I noticed you’re also in the {your_industry} space. I

would love to connect.

STAGE 2: WELCOME MESSAGE

Hi {first_name}, I’m glad we could connect!

I’m the co-founder of {my_company}. We’re an innovative

{what_you_do_in_one_line}.

{your_unique_value_prop}. It can {paint_point_you_solve}. Also,

during the final stage of {your_launch_stage}, we’re offering lifetime
discounts for early-adopters.

Let me know if you’re interested and I’ll share the private signup link.

Thanks,

{my_first_name}

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[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hi Tom, I noticed you’re also in the growth marketing space. I would

love to connect.

STAGE 2: WELCOME MESSAGE

Hi Tom, I’m glad we could connect!

I’m the co-founder of BAMF. We’re an innovative agency helping

companies achieve massive exposure on LinkedIn.

We help businesses build their personal brand on LinkedIn and

generate a crap-ton of leads in the process.. It can iron out any lead
acquisition problems. Also, during the final stage of our upcoming
LinkedIn Bible book launch, we’re offering lifetime discounts for
early-adopters.

Let me know if you’re interested and I’ll share the private signup link.

Thanks,

Houston

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3. THE WHITE PAPER

LEAD MAGNET

Category: B2B Lead Generation

Description: Lead Magnet (White Paper)

STAGE 1: CONNECTION MESSAGE

Hi {first_name}, just saw your profile so I checked out {company_

name}; I have to say, love what you’re doing over there. I’d love to add
you to my network. - {my_first_name}

STAGE 2: WELCOME MESSAGE

Hi {first_name}, thank you for connecting. Excited to have another

like-minded professional in my circle. Hope that we can learn from
each other from here on!

Also, there’s something we worked on recently, and it’s super relevant

for you and {company_name}. We’ve developed a brief white paper
about {your_white_paper_topic}, especially as it relates to {prospects_
pain_point}. Would you like a copy?

STAGE 3: SEND WHITE PAPER (IF POSITIVE

RESPONSE TO WELCOME MESSAGE)

Awesome! Here you go: http://bit.ly/linktotheresource

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Let me know your thoughts! I’d love some feedback- please feel free to
send your honest opinion.

- {my_first_name}

[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hi Tom, just saw your profile so I checked out TEDx; I have to say,
love what you’re doing over there. I’d love to add you to my network.
- Houston

STAGE 2: WELCOME MESSAGE

Hi Tom, thank you for connecting. Excited to have another like-

minded professional in my circle. Hope that we can learn from each
other from here on!

Also, there’s something we worked on recently, and it’s super relevant

for you and TEDx.

We’ve developed a brief white paper about how growth marketing

solves issues at various stages of the marketing funnel, especially as it
relates to ineffective marketing funnels. Would you like a copy?

STAGE 3: SEND WHITE PAPER (IF POSITIVE

RESPONSE TO WELCOME MESSAGE)

Awesome! Here you go: http://bit.ly/linktotheresource

Let me know your thoughts! I’d love some feedback- please feel free to
send your honest opinion.

- Houston

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4. THE CASE STUDY

LEAD MAGNET

Category: B2B Lead Generation

Description: Lead Magnet (Case Study)

STAGE 1: CONNECTION MESSAGE

Hey {first_name},

My name is {first_name}, I’m the {your_job_title} of {my_company}.

I found that {company_name} holds similar characteristics to our

current and past successful clients; I think our {your_two_word_
product_description} may fit well with {company_name}’s needs.

Would love to connect and possibly send you a recent case study.

Is this something you’d be interested in?

Thank you,

{my_first_name}

STAGE 2: WELCOME MESSAGE

Hi {first_name},

Thank you for connecting- grateful to have a like-mind in my network.

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Here’s a copy of our case study:

http://bit.ly/linktotheresource

I’d love some feedback- please feel free to send your honest opinion.

[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hey Tom,

My name is Houston, I’m the Founder and CEO of BAMF.

I found that TEDx holds similar characteristics to our current and

past successful clients; I think our growth strategies may fit well with
TEDx’s needs.

I’d love to connect and possibly send you a recent case study. Would
you be interested?

Thank you,

Houston

STAGE 2: WELCOME MESSAGE

Hi Tom,

Thank you for connecting- I’m grateful to have a like-minded person

in my network.

Here’s a copy of our case study:

http://bit.ly/linktotheresource

I’d love some feedback- please feel free to send your honest opinion.

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5. TELL ME YOUR
BUSINESS IN 5 WORDS

Category: Any Industry

Description: Conversation Starter Question

STAGE 1: CONNECTION MESSAGE

Hey {first_name},

My name is {my_first_name}, I’m the CEO of {my_company}.

I’ve been running a fun question by my connections recently:

Answer without thinking- Can you tell me exactly what your

{company_name}’s product is in fewer than 5 words?

The responses have been quite interesting. Hope to hear from you
soon, too —

{my_first_name}

STAGE 2: WELCOME MESSAGE

Random welcome GIF

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[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hey Tom,

My name is Houston, I’m the CEO of BAMF.

I’ve been running a fun question by my connections recently:

Without thinking about it more than 5-seconds- Can you tell me

exactly what your TEDx’s product is in fewer than 5 words?

The responses have been quite interesting, hope to hear —

Houston

STAGE 2: WELCOME MESSAGE

Random welcome GIF

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6. INNOVATIVE INDUSTRY
LEADERS QUICK CHAT

Category: B2B Lead Generation, Partnerships, Any Industry

Description: Industry Leaders, Quick Call

STAGE 1: CONNECTION MESSAGE

Hey {first_name},

I’m growing my network with innovative leaders in the {your_industry}

space. Hope we can learn from each other. - {my_first_name}

STAGE 2: WELCOME MESSAGE

Hi {first_name},

Thanks for connecting with me! Glad to have another innovative

leader in my network.

A bit about {my_company}: we’re {your_unique_value_prop}.

Our industry partners include {your_top_three_notable_clients_or_

customers}.

If you’re interested, I’d love to explore the opportunity of partnering

with you and {company_name}.

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Are you available for a quick chat?

[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hey Tom,

I’m growing my network with innovative leaders in the growth

marketing space. Hope we can learn from each other. - Houston

STAGE 2: WELCOME MESSAGE

Hi Tom,

Thanks for connecting with me! Glad to have another innovative

leader in my network.

A bit about BAMF: We help businesses build their personal brand on

LinkedIn and generate a shit-ton of leads in the process.

Our industry partners include Newchip, Pioneer & Mindvalley.

If you’re interested, I’d love to explore the opportunity of partnering

with you and TEDx.

Are you available for a quick chat?

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7. CONNECT IN PERSON
AT UPCOMING EVENT

Category: B2B Lead Generation, Partnerships, Any Industry

Description: Connect In-Person At Upcoming Event

STAGE 1: CONNECTION MESSAGE

Hi {first_name},

Are you going to be at the {upcoming_event} this year in {event_

location}? I’d love to connect there in-person. - {my_first_name}

[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hi Tom,

Are you going to be at MarTech West 2020 this year in San Jose? I’d
love to connect there in person. - Houston

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8. LEARN FROM EACH OTHER’S

PLAYBOOK LEAD MAGNET

Category: B2B Lead Generation

Description: Industry Leaders, Lead Magnet

STAGE 1: CONNECTION MESSAGE

Hey {first_name},

I’m growing my network with innovative leaders in the {your_industry}

space. Hope we can learn from each other. - {my_first_name}

STAGE 2: WELCOME MESSAGE

Hi {first_name},

Thanks for connecting with me! Glad to have another innovative

leader in my network.

What are your current challenges at {company_name}?

I’d love to share a playbook I developed on the Top B2B Challenges

and Solutions.

Would you like a copy?

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 L i n k e d I n O u t r e ac h S eq u e n c es

[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hey Tom,

I’m growing my network with innovative leaders in the growth

marketing space. Hope we can learn from each other. - Houston

STAGE 2: WELCOME MESSAGE

Hi Tom,

Thanks for connecting with me! Glad to have another innovative

leader in my network.

What are your current challenges at TEDx?

I’d love to share a playbook I developed on the Top B2B Challenges

and Solutions.

Would you like a copy?

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9. CONNECTING TO
FANCY ART COLLECTORS
& GALLERY OWNERS

Category: Art Collectors

Description: Fine Art

STAGE 1: CONNECTION MESSAGE

Hi {first_name},

I’m growing my network with innovative leaders in the art space.

Hope we can learn from each other. - {first_name}

STAGE 2: WELCOME MESSAGE

Thanks for connecting {first_name}.

I’m interested to know what kinds of art you tend to showcase. Look
forward to hearing from you soon.

In the meantime, feel free to see some of my past works: https://bit.

ly/linktoyourart

Thanks,

{my_first_name}

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STAGE 3 (IF ‘YES’): FOLLOW UP TO ASK

THEM TO JOIN PRIVATE MAILING LIST

Of course. Unfortunately (or fortunately, depending on which way

you look at it), all of his listed works have already been sold, as has the
inventory of his parallel clothing line.

However, if his work matches your artistic taste, I would love to let
you know of his upcoming pieces.

Would you want to join the list to be the first to know when his latest
works become available for sale/auction?

STAGE 3 (IF ‘NO’ ): FOLLOW UP TO GET A REPLY

Hi, {first_name}, p.s...he’s also launching a new fashion line with his
own wearable art. Here’s a link: link

It’s almost like I should be growing up to be like him haha.

Thanks again,

{my_first_name}

STAGE 4 (IF ‘NO’ ): FINAL FOLLOW UP, OFFER

HIGH-END ART BOOK TO GET REPLY

If interested, I would be more than happy to send over an art book as

well.

You can likely tell I’m very proud of his work thus far.

{my_first_name}

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[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hi Tom,

I’m growing my network with innovative leaders in the art space.

Hope we can learn from each other. - Houston

STAGE 2: WELCOME MESSAGE

Thanks for connecting, Tom.

I’m interested to know what kinds of art you tend to showcase. Look
forward to hearing from you soon.

In the meantime, feel free to see some of my past works: https://bit.

ly/linktoyourart

Thanks,

Houston

STAGE 3 (IF ‘YES’): FOLLOW UP TO ASK

THEM TO JOIN PRIVATE MAILING LIST

Of course. Unfortunately (or fortunately, depending on which way

you look at it), all of his listed works have already been sold, as has the
inventory of his parallel clothing line.

However, if his works match your artistic taste, I would love to let you
know of his upcoming pieces.

Would you want to join the list to be the first to know when his latest
works become available for sale/auction?

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 L i n k e d I n O u t r e ac h S eq u e n c es

STAGE 3 (IF ‘NO’ ): FOLLOW UP TO GET A REPLY

Hi, Tom, p.s...he’s also launching a new fashion line with his own
wearable art. Here’s a link: link

It’s almost like I should be growing up to be like him, haha.

Thanks again,

Houston

STAGE 4 (IF ‘NO’ ): FINAL FOLLOW UP, OFFER

HIGH-END ART BOOK TO GET REPLY

If interested, I would be more than happy to send over an art book as

well. You can likely tell I’m very proud of his work thus far.

Houston

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10. HUMOROUS INDUSTRY

SPECIFIC CASE STUDY
LEAD MAGNET

Category: B2B Lead Generation, Humorous

Description: Industry Specific, Case Study

STAGE 1: CONNECTION MESSAGE

Heya {first_name}, you popped up in my feed and I gotta say — I

really dig what you’re working on! I ❤ amazing businesses and
interesting projects, and I wanted to follow along so I’ve always got
the scoop. Let’s connect?! 🙌 - {my_first_name}

STAGE 2: WELCOME MESSAGE

{first_name}! Thanks for connecting & welcome to the party! 🎉

I’ll say, what you’re doing at {company_name} reminds me of our

{your_similar_work_for_top_client_1_&_client_2}.

We’re always {your_unique_solution_description}. I wrote a little

story about what we do that’s different that I think you’ll dig.

Would you like a copy?

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 L i n k e d I n O u t r e ac h S eq u e n c es

STAGE 3: IF NO REPLY AFTER 3 DAYS, FOLLOW UP #1

hey {first_name}, wanted to see if you were interested in the {your_

top_client_1} study I offered up last message.

Wanted to share how we went about {top_client_1_solution} and how

we gave {your_top_client_1} that edge over their competitors 👀

STAGE 4: IF NO REPLY AFTER ANOTHER

3 DAYS, FOLLOW UP #2

wanted to check in and see if you saw my last message.

I know how quickly messages can fill up an inbox– I’ll get a good 150
collab requests a day.

Willing to bet you probably see the same amount, if not more 😅

STAGE 4 (IF ‘YES’): MANUAL FOLLOW UP #1

Great! http://bit.ly/linktoasset here is the link, Let me know what you

think. I look forward to hearing from you!

STAGE 5 (IF ‘YES’): IF NO REPLY

#1, AFTER FOLLOW UP #1

Heya! Any thoughts on the deck I sent over!?

Please, I’d love some feedback and to see if it got any of those creative
juices going!

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[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Heya Tom, you popped up in my feed and I gotta say — I really

dig what you’re working on! I ❤ amazing businesses and interesting
projects, so I wanted to follow along so I’ve always got the scoop. Let’s
connect?! 🙌 - Houston

STAGE 2: WELCOME MESSAGE

Tom! Thanks for connecting & welcome to the party! 🎉

I’ll say, what you’re doing at TEDx reminds me of our growth

marketing work for Pioneer and Mindvalley.

We’re always trying to add value through our growth hacking content
and growth services. I wrote a little story about what we do that’s
different that I think you’ll dig.

Would you like a copy?

STAGE 3: IF NO REPLY AFTER 3 DAYS, FOLLOW UP #1

Hey Tom, wanted to see if you were interested in the Pioneer study I
offered up last message.

Wanted to share how we went about {top_client_1_solution} and how

we gave Pioneer that edge over their competitors 👀

STAGE 4: IF NO REPLY AFTER ANOTHER

3 DAYS, FOLLOW UP #2

Wanted to check in and see if you saw my last message. I know how
quickly messages can fill up an inbox– I’ll get a good 150 collab
requests a day.

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 L i n k e d I n O u t r e ac h S eq u e n c es

Willing to bet you probably see the same amount, if not more 😅

STAGE 4 (IF ‘YES’): MANUAL FOLLOW UP #1

Great! http://bit.ly/linktoasset here is the link, Let me know what you

think. I look forward to hearing from you!

STAGE 5 (IF ‘YES’): IF NO REPLY

#1, AFTER FOLLOW UP #1

Heya! Any thoughts on the deck I sent over!?

Please, I’d love some feedback and to see if it got any of those creative
juices going!

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11. CONNECTING TO
INDUSTRY INFLUENCERS
FOR PR CAMPAIGN &
PRODUCT REVIEWS

Category: PR Outreach, Influencers

Description: Product Reviews, Product Giveaway

STAGE 1: CONNECTION MESSAGE

Hey {first_name}, I saw you were in the {your_Industry} space and

local to {your_city} (me too!), so I wanted to reach out to share our
new {your_product}.

Would love to hear your thoughts! Hope to chat soon. Cheers

- {my_first_name}

STAGE 2: WELCOME MESSAGE

Hey {first_name}, thanks for connecting! You’re Awesome! 🤗

I’m {my_first_name}, the {your_job_title} of {my_company}, we are

changing the industry with {your_disruptive_mission} and making
major waves having {your_most_notable_milestone} the past year.

So, what is {my_company}? It is your {your_crazy_5_word_pitch}.

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We help {your_amazing_feature_1}, {your_amazing_feature_2},

{your_amazing_feature_3}, and provide peace of mind for {your_
target_customer} looking to {pain_point_you_solve}.

I may be able to ship you a product in exchange for an honest review,

social share, interview, or blog post — just let me know how you’d
like to collaborate.

Would you be interested?

Hit reply and let’s chat!

{my_first_name}

PS - Check out some of our happy customers who’ve already posted

videos after getting their free {your_product} on Instagram :)

https://bit.ly/linktoIGhashtagforUGC

STAGE 3 (IF ‘YES’) : FOLLOW UP MESSAGE

#1, LINK TO INFLUENCER ORDER FORM

Hi {first_name}, thanks for your interest!

Please fill out our Influencer Order Request form to get your free
{your_product}: https://bit.ly/linktoTypeformToOrderFreeProduct

Let us know when you’ve submitted your details, and we’ll follow up
with next steps before we ship your free product.

Looking forward to speaking soon!

- {my_first_name} 👍

STAGE 4 (IF ‘YES’) : FOLLOW UP MESSAGE #2,

INFLUENCER TERMS (IF THEY FILLED IT OUT)

Perfect!

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T H E L I N K E D I N O U T R E AC H B I B L E

And just a reminder about the product partnering before I confirm

shipping, we’d love if you could do 1 quick video post for each week
within a span of 3 weeks to show how it helps {{who_the-product_is_
for}} your pet/pets adjust over time and how they improve mentally
and physically.

Week 1 (Video 1 + Photo 1 + Story 1): Unboxing and what is your

opinion on our product and how you think this can {your_solution_to_
customer_pain_point}. Maybe show how {your_product_in_action}

Week 3 (Video 2 + Photo 2 + Story 2): Your final opinion on our

product, who can benefit from this product, and any other benefits
you see based on your experience with it over the last 3 weeks.

We’d like to ask if you could give us full rights to these posts so we can
edit and/or post and promote on our own channels — we’ll tag you
too, so it’s a win-win!

The caption for photos should include:

- Mention Hashtags (feel free to check out the links on

Instagram too!)
- Direct link to the product page on our site
- And anything awesome you might like to add!

If you have any other platforms (Facebook, Instagram, Youtube,

Twitter, and Blog), please let us know! We’d love to have you post on
there and spread the word, too.

Please confirm you agree to the above terms, and we’ll send your free
product right away!

Cheers,

{my_first_name}

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STAGE 5 (IF ‘YES’) : FOLLOW UP MESSAGE

#3, INFLUENCER TERMS (IF THEY AGREE)

Amazing! We’re excited to partner up on this! You can expect your

free {your_product} to arrive at your doorstep in two weeks or less!

We look forward to seeing your unboxing videos and other content.

Please don’t hesitate to reach out if you have any questions in the
meantime.

Your partner,

{my_first_name}

STAGE 3 (IF ‘NO’) : FOLLOW UP MESSAGE

#1, CONVINCE THEM YOUR NOT CRAZY

Hey {first_name}, I know that a {your_product_concept} sounds

pretty crazy, but it’s actually amazing and our customers - and their
{your_secondary_customer_persona} - LOVE IT!

We’re truly the first product like this to market in {your_industry}

— but what we’re doing is already big in {existing_early_adopter_
industry} — so you can get ahead of this new trend before it goes
mainstream.

I may be able to ship you a product in exchange for an honest review,

social share, interview, or blog post — just let me know how you’d
like to collaborate.

Would you be interested?

Let’s chat!

{my_first_name} 🤗

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[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hey Tom, I saw you were in the growth marketing space and local to
Venice (me too!), so I wanted to reach out to share our new BAMF
LinkedIn Bible. Would love to hear your thoughts! Hope to chat soon.
Cheers - Houston

STAGE 2: WELCOME MESSAGE

Hey Tom, thanks for connecting! You’re Awesome! 🤗

I’m Houston, the Founder and CEO of BAMF, we are changing the
industry with cutting-edge growth marketing and making major
waves having made it to the Forbes Top 12 Innovative Founders List
the past year.

So, what is BAMF? It is your outsourced growth marketing wing.

We help set and automate marketing funnels, scale up inbound and

outbound lead generation, establish ROI focused marketing funnels,
and provide peace of mind for businesses looking to grow fast looking
to iron out any lead acquisition problems.

I may be able to ship you a free book in exchange for an honest review,
social share, interview, or blog post — just let me know how you’d
like to collaborate.

Would you be interested?

Hit reply and let’s chat!

Houston

PS - Check out some of our happy customers who’ve already posted

videos after getting their free BAMF LinkedIn Bible on Instagram :)

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https://bit.ly/linktoIGhashtagforUGC

STAGE 3 (IF ‘YES’) : FOLLOW UP MESSAGE

#1, LINK TO INFLUENCER ORDER FORM

Hi Tom, thanks for your interest!

Please fill out our Influencer Order Request form to get your free BAMF
LinkedIn Bible: https://bit.ly/linktoTypeformToOrderFreeProduct

Let us know when you’ve submitted your details, and we’ll follow up
with the next steps before we ship your free product.

Looking forward to speaking soon!

- Houston 👍

STAGE 4 (IF ‘YES’) : FOLLOW UP MESSAGE #2,

INFLUENCER TERMS (IF THEY FILLED IT OUT)

Perfect!

And just a reminder about the product partnering before I confirm

shipping, we’d love if you could do 1 quick video post for each week
within a span of 3 weeks to show how it helps B2B founders and
executives over time and how they solve marketing pain points of
B2B businesses.

Week 1 (Video 1 + Photo 1 + Story 1): Unboxing and what is your

opinion on our product and how you think this can solve marketing
pain points of B2B businesses. Maybe show how the book helped you
generate more leads on LinkedIn?

Week 3 (Video 2 + Photo 2 + Story 2): Your final opinion on our

product, who can benefit from this product, and any other benefits
you see based on your experience with it over the last 3 weeks.

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T H E L I N K E D I N O U T R E AC H B I B L E

We’d like to ask if you could give us full rights to these posts so we can
edit and/or post and promote on our own channels — we’ll tag you
too, so it’s a win-win!

The caption for photos should include:

- Mention Hashtags (feel free to check out the links on

Instagram too!)
- Direct link to the product page on our site
- And anything awesome you might like to add!

If you have any other platforms (Facebook, Instagram, Youtube,

Twitter, and Blog), please let us know! We’d love to have you post on
there and spread the word, too.

Please confirm you agree to the above terms, and we’ll send your free
product right away!

Cheers,

Houston

STAGE 5 (IF ‘YES’) : FOLLOW UP MESSAGE

#3, INFLUENCER TERMS (IF THEY AGREE)

Amazing! We’re excited to partner up on this! You can expect your

free {your_product} to arrive at your doorstep in two weeks or less!

We look forward to seeing your unboxing videos and other content.

Please don’t hesitate to reach out if you have any questions in the
meantime.

Your partner,

Houston

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STAGE 3 (IF ‘NO’) : FOLLOW UP MESSAGE #1,

CONVINCE THEM YOU’RE NOT CRAZY

Hey Tom, I know that a book revealing our most well-guarded

LinkedIn growth hacking secrets sounds pretty crazy, but it’s actually
amazing and our customers - and their partners in the B2B space -
LOVE IT!

We’re truly the first product like this to market in growth marketing
— but what we’re doing is already big in the SaaS space — so you can
get ahead of this new trend before it goes mainstream.

I may be able to ship you a product in exchange for an honest review,

social share, interview, or blog post — just let me know how you’d
like to collaborate.

Would you be interested?

Let’s chat!

Houston 🤗

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12. INVITING EARLY-STAGE

FOUNDERS TO APPLY TO
ACCELERATOR PROGRAM

Category: B2B, Accelerators, Equity Crowdfunding, Funding

Platform

Description: Founder Outreach, Invite to Accelerator

STAGE 1: CONNECTION MESSAGE

Hey {first_name}, we’re interested in what you are doing at {company_

name} and would love to discuss how we can help you with raising
capital and if you are a fit for our accelerator.

Cheers - {my_first_name}

STAGE 2: WELCOME MESSAGE

Thanks for connecting. Got time for a 30min call with our {venture_
or_growth_or_funding} team?

Grab a slot on our calendar here: https://yoursite.com/

custom-meeting-page

Let me know if you have any questions in the meantime.

{my_company} Accelerator,

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{my_first_name}

PS - Feel free to skip the call and submit your accelerator application
here: https://yoursite.com/custom-application-page

STAGE 3 (IF ‘YES’): FOLLOW UP MESSAGE #1

Sounds great. Feel free to grab a slot on their calendar here: https://
yoursite.com/custom-meeting-page

STAGE 3 (IF NO REPLY, AFTER 3 DAYS):

FOLLOW UP MESSAGE #1

Just a heads up that our next application deadlines are on the 15th of
each month.

Have you had a chance to apply yet?

Here’s a link to complete your accelerator application: https://yoursite.

com/custom-application-page

Let’s raise some capital together!

{my_first_name}

STAGE 4 (IF NO REPLY, AFTER ANOTHER

3 DAYS): FOLLOW UP MESSAGE #2

I guess you aren’t ready to raise funding with our accelerator… That’s
okay!

We also wrote a {your_ebook_or_blog_post} with everything you

need to know plus a ton of valuable resources to help you raise
funding for your startup.

Would you like a {free_copy_or_link}?

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Let me know,

{my_first_name}

[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hey Tom, we’re interested in what you are doing at BAMF and would
love to discuss how we can help you with raising capital and if you are
a fit for our accelerator.

Cheers - Houston

STAGE 2: WELCOME MESSAGE

Thanks for connecting. Got time for a 30min call with our growth
team?

Grab a slot on our calendar here: https://yoursite.com/

custom-meeting-page

Let me know if you have any questions in the meantime.

BAMF Accelerator,

Houston

PS - Feel free to skip the call and submit your accelerator application
here: https://yoursite.com/custom-application-page

STAGE 3 (IF ‘YES’): FOLLOW UP MESSAGE #1

Sounds great. Feel free to grab a slot on their calendar here: https://
yoursite.com/custom-meeting-page

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STAGE 3 (IF NO REPLY, AFTER 3 DAYS):

FOLLOW UP MESSAGE #1

Just a heads up that our next application deadlines are on the 15th of
each month.

Have you had a chance to apply yet?

Here’s a link to complete your accelerator application: https://yoursite.

com/custom-application-page

Let’s raise some capital together!

Houston

STAGE 4 (IF NO REPLY, AFTER ANOTHER

3 DAYS): FOLLOW UP MESSAGE #2

I guess you aren’t ready to raise funding with our accelerator… That’s
okay!

We also wrote a killer growth marketing guide with everything you

need to know plus a ton of valuable resources to help you raise funding
for your startup.

Would you like a free copy?

Let me know,

Houston

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13. COMMUNITY BUILDING BY

INVITING INDUSTRY LEADERS
TO JOIN FACEBOOK GROUP

Category: Facebook Group Invitation To Join Community

Description: Community Building, B2B Lead Generation, Event

STAGE 1: CONNECTION MESSAGE

Hi, {first_name}! I saw you’re a local Venice/LA-based founder and

wanted to introduce myself and invite you to the BAMF Community,
an exclusive group of bad*ss marketers and founders. We help
entrepreneurs become industry influencers on LinkedIn.

Want in?

STAGE 2: WELCOME MESSAGE

BOOM 💥 Thanks for connecting, {first_name}!

To get access to our exclusive community content and LinkedIn

growth resources, please join our group on Facebook here:

https://www.facebook.com/groups/hackgrowth

See you in the group! 👆

Your Partner In Growth,

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{my_first_name}

PS - Let me know if I can help you in any way in the meantime. 🚀

STAGE 3: FOLLOW UP MESSAGE, LINKEDIN PITCH

Hope that group has brought you some value! It’s an amazing
community, so make sure you take advantage!

One of my goals is to be providing as much value as I can to all of my

connections.

So, here’s one of our most recent free resources from BAMF!

https://bamf.co/linkedin-case-study

It’s an amazing run through of how we create massive viral posts on

LinkedIn for our clients. Let me know what you think! 🔥

- {my_first_name}

STAGE 4: FOLLOW UP MESSAGE #2,

LINKEDIN PITCH + BOOK A CALL LINK

In case you might be interested. Here’s how our LinkedIn Influencer

program works:

1. We post 3x a week on your LinkedIn with value-bomb

industry-specific content that positions YOU as a thought
leader.
2. We connect you to 1,000-2,000 new connections per
month.
3. It’s our proven process to turn our clients into BAMF
LinkedIn Influencers within 90 days or less.
4. We guarantee the posts we create for you will get an
average of 100k+ views per month... that’s 1M+ views per
year organically on your content! Guaranteed.

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Our pricing ranges from $3k/mo to $5k/mo.

If that sounds within your budget, I’d love to have a call to discuss next
steps. Pick a time that works for you on my calendar here: https://
bamf.co/linkedin-meeting

Let me know if you have any questions!

— {my_first_name}

[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hi, Tom! I saw you’re a local Venice/LA-based founder and wanted to

introduce myself and invite you to the BAMF Community, an exclusive
group of bad*ss marketers and founders. We help entrepreneurs
become industry influencers on LinkedIn.

Want in?

STAGE 2: WELCOME MESSAGE

BOOM 💥 Thanks for connecting, Tom!

To get access to our exclusive community content and LinkedIn

growth resources, please join our group on Facebook here:

https://www.facebook.com/groups/hackgrowth

See you in the group! 👆

Your Partner In Growth,

Houston

PS - Let me know if I can help you in any way in the meantime. 🚀

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STAGE 3: FOLLOW UP MESSAGE, LINKEDIN PITCH

Hope that group has brought you some value! It’s an amazing
community, so make sure you take advantage!

One of my goals is to be providing as much value as I can to all of my

connections. So, here’s one of our most recent free resources from
BAMF!

https://bamf.co/linkedin-case-study

It’s an amazing run through of how we create massive viral posts on

LinkedIn for our clients. Let me know what you think! 🔥

- Houston

STAGE 4: FOLLOW UP MESSAGE #2,

LINKEDIN PITCH + BOOK A CALL LINK

In case you might be interested. Here’s how our LinkedIn Influencer

program works:

1. We post 3x a week on your LinkedIn with value-bomb

industry-specific content that positions YOU as a thought
leader.
2. We connect you to 1,000-2,000 new connections per
month.
3. It’s our proven process to turn our clients into BAMF
LinkedIn Influencers within 90 days or less.
4. We guarantee the posts we create for you will get an
average of 100k+ views per month... that’s 1M+ views per
year organically on your content! Guaranteed.

Our pricing ranges from $3k/mo to $5k/mo.

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If that sounds within your budget, I’d love to have a call to discuss next
steps. Pick a time that works for you on my calendar here: https://
bamf.co/linkedin-meeting

Let me know if you have any questions!

— Houston

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14. INDUSTRY SPECIFIC

DECISION MAKERS WITH A
MUTUAL CONNECTION

Category: B2B Lead Generation

Description: Case Study Lead Magnet, Book A Call

STAGE 1: CONNECTION MESSAGE

Hey {first_name}, just saw your profile because of a mutual connection

we have and I gotta say that I love what you’re doing at {company_
name}! I’d love to add you to my network. - {my_first_name}

STAGE 2: WELCOME MESSAGE

Hey {first_name}, we recently helped a food and beverage company

raise more than $200K in sales, +720% above the company’s goal.

I created a case study that shows how we did it and I believe it’s
relevant for you and {company_name}. Would you like a copy?

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[EXAMPLE]

STAGE 1: CONNECTION MESSAGE

Hey Tom, just saw your profile because of a mutual connection we

have and I gotta say that I love what you’re doing at BAMF! I’d love to
add you to my network. - Houston

STAGE 2: WELCOME MESSAGE

Hey Tom, we recently helped a food and beverage company raise

more than $200K in sales, +720% above the company’s goal. I created
a case study that shows how we did it and I believe it’s relevant for you
and BAMF.

Would you like a copy?

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15. INSERT PERSONAL

ASSISTANT TO TAKE
OVER CONVERSATION

This works great for lead qualification and simplifying your process
for booking consistent calls through LinkedIn. Also, it is a nice
“power move” and positions you as more of an executive since no
truly important executive should have time to be messaging people
on LinkedIn all day.

STAGE 1: CURRENT CONNECTION MESSAGE

So great to hear from you.

Hey this is Ana, {my_first_name}’s social media manager. {my_first_

name} is currently laser focussed on supporting {their_current_
clients} to achieve their goals, and I’d love to help you find a time to
have a conversation with him.

Use this link and make sure you fill out the form to reach his calendar.
See you on the other side! https://bit.ly/yourconsultationform

[EXAMPLES]

STAGE 1: CURRENT CONNECTION MESSAGE

So great to hear from you.

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Hey this is Ana, Houston’s social media manager. Houston is currently

laser focussed on supporting B2B clients to achieve their goals, and I’d
love to help you find a time to have a conversation with him.

Use this link and make sure you fill out the form to reach his calendar.
See you on the other side! https://bit.ly/yourconsultationform

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16. SAW YOUR POST &

WANTED TO REACH OUT

STAGE 1: 1ST DEGREE CONNECTION MESSAGE

Hey {first_name}, I love following your content on LinkedIn and

wanted to reach out to see if you might be interested in working with
us at {my_company} to take your {pain_point_1} to a whole new level.

We work with dozens of {prospect_title}s and business leaders to help

them {benefit_1} GUARANTEED.

At the same time, we setup {pain_point_2} and ensure that you are
{pain_point_3} for your business.

Would you be interested in checking out our case study or having a

quick call to discuss further?

Hope to hear from you {first_name}!

Stay Bad*ss,

{my_first_name}

PS - this is not an automated message, i saw your post and wanted to

reach out! 👋

STAGE 2: FOLLOW UP MESSAGE

In that case, we can probably help you {pain_point_you_solve}.

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It’s only {your_pricing} and fully {monthly_onetime}, so you don’t

have much to lose!

Would be awesome to throw some new content into the mix of what
you’re putting out on LinkedIn! Let me know your thoughts!

Cheers, {my_first_name}

[EXAMPLES]

STAGE 1: 1ST DEGREE CONNECTION MESSAGE

Hey Tom,

I love following your content on LinkedIn and wanted to reach out

to see if you might be interested in working with us at BAMF to take
your LinkedIn content game to a whole new level.

We work with dozens of CMOs and business leaders to help them

generate massive traction on LinkedIn GUARANTEED.

At the same time, we set up automated marketing funnels and ensure

that you are generating press for your business.

Would you be interested in checking out our case study or having a

quick call to discuss further?

Hope to hear from you Tom!

Stay Bad*ss,

Houston

PS - this is not an automated message, i saw your post and wanted to

reach out! 👋

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STAGE 2: FOLLOW UP MESSAGE

In that case, we can probably help you iron out any lead acquisition
problems.

It’s only $3k/mo and fully month-to-month, so you don’t have much
to lose!

Would be awesome to throw some new content into the mix of what
you’re putting out on LinkedIn! Let me know your thoughts!

Cheers, Houston

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17. FORBES 30 UNDER 30

SURVEY & NOMINATION
ROUNDUP

STAGE 1: CONNECTION MESSAGE

Hey {first_name},

My name is {my_first_name}, co-founder of {my_company}. I saw

you were a Forbes 30 under 30 winner and wanted to reach out for my
upcoming Forbes article.

Would love to hear how being on that list has impacted your growth.
Let’s chat!

-{my_first_name}

STAGE 2: WELCOME MESSAGE

Thanks for connecting {first_name}.

I would love to hear how you think earning the title of “Forbes 30
under 30 brightest young entrepreneurs, leaders, and stars” has
contributed to the success of your craft today?

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If you’re open to a quick phone call, let’s do it! The link to my calendar
is below.

Cheers,

-{my_first_name}

{meeting_link}

[EXAMPLES]

STAGE 1: CONNECTION MESSAGE

Hey Tom,

My name is Houston, co-founder of BAMF Media. I saw you were a

Forbes 30 under 30 winner and wanted to reach out for my upcoming
Forbes article. Would love to hear how being on that list has impacted
your growth. Let’s chat! -Houston

STAGE 2: WELCOME MESSAGE

Thanks for connecting Tom.

I would love to hear how you think earning the title of “Forbes 30
under 30 brightest young entrepreneurs, leaders, and stars” has
contributed to the success of your craft today?

If you’re open to a quick phone call, let’s do it! The link to my calendar
is below.

Cheers,

Houston

https://bamf.co/houston-meeting

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18. INVITE THOUGHT

LEADERS ON YOUR
PODCAST (HUMOROUS)

STAGE 1: CONNECTION MESSAGE

Howdy {first_name}, we’re both CEOs - what a small world! :)

I’m {my_first_name} from {your_city} - It’s weird but I swear I didn’t

ride a horse to school ~at least not more than eight times

~ In all seriousness, I’d love to have you on our {my_company}

podcast; interviewing the most badass CEOs. - H

[EXAMPLES]

STAGE 1: CONNECTION MESSAGE

Howdy Tom, we’re both CEOs - what a small world! :)

I’m Houston from Dallas - It’s weird but I swear I didn’t ride a horse
to school ~at least not more than eight times

~ In all seriousness, I’d love to have you on our BAMF podcast;

interviewing the most badass CEOs. - H

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19. INDUSTRY SURVEY

- ROUND-UP POST

STAGE 1: CONNECTION MESSAGE

Hey {first_name}, thanks for connecting!

If I could just ask a few questions as an entrepreneur, I’d be very

grateful!

I’d love to get your opinion on the current state of {your_industry_niche}.

Would you say that there is the same amount of innovation happening
everywhere, or are there areas that are lagging behind the rest?

Are any of your {projects} using {your_innovation}?

What do you look for first when assessing new trends or opportunities
in {your_industry}?

Are you free this week for a call? I’d really love to chat. Here is a link
to my schedule - {meeting_link}

Let’s connect on a call!

Thanks for your time, I really appreciate it!

Best,

{my_first_name}

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[EXAMPLES]

STAGE 1: CONNECTION MESSAGE

Hey Tom, thanks for connecting!

If I could just ask a few questions as an entrepreneur, I’d be very

grateful!

I’d love to get your opinion on the current state of the growth
marketing industry.

Would you say that there is the same amount of innovation happening
everywhere, or are there areas that are lagging behind the rest?

Are any of your consulting clients using LinkedIn growth hacking?

What do you look for first when assessing new trends or opportunities
in growth marketing?

Are you free this week for a call? I’d really love to chat. Here is a link
to my schedule - https://bamf.co/houston-meeting

Let’s connect on a call!

Thanks for your time, I really appreciate it!

Best,

Houston

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20. FUNDING INTERVIEW

OUTREACH

STAGE 1: CONNECTION MESSAGE

Hey {first_name},

My name is {my_first_name}, {your_job_title} of {my_company}.

I saw that {company_name} raised funding this past year and wanted
to reach out for one of my upcoming Forbes articles.

I’d love to hear your top piece of advice for founders raising funding
in 2020. Let’s chat!

- {my_first_name}

STAGE 2: 1ST DEGREE CONNECTION MESSAGE

Hey again, {first_name} -

Could you help me with a real quick, 30 second survey?

What’s the biggest frustration you’re experiencing in your company

right now?

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Reason I ask is I’m creating some more content and would like to
know an area of focus for you.

A) Recruitment / Labor Shortage

B) Regulations
C) New Technology
D) Other (Please explain)

So much is changing in the industry and I’m curious to know your

answer.

Really appreciate your time and feedback, thank you!

[EXAMPLES]

STAGE 1: CONNECTION MESSAGE

Hey Tom,

My name is Houston, Founder of BAMF Media.

I saw that BAMF raised funding this past year and wanted to reach
out for one of my upcoming Forbes articles.

I’d love to hear your top piece of advice for founders raising funding
in 2019. Let’s chat!

- Houston

STAGE 2: 1ST DEGREE CONNECTION MESSAGE

Hey again, Tom -

Could you help me with a real quick, 30 second survey?

What’s the biggest frustration you’re experiencing in your company

right now?

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Reason I ask is I’m creating some more content and would like to
know an area of focus for you.

A) Recruitment / Labor Shortage

B) Regulations
C) New Technology
D) Other (Please explain)

So much is changing in the industry and I’m curious to know your

answer.

Really appreciate your time and feedback, thank you!

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21. KEEP UP TO DATE

WITH GROWTH
MARKETING AGENCIES

STAGE 1: WELCOME MESSAGE

Thanks for connecting.

I work with a lot of startups, digital agencies and write content on

growth hacking. Would be great to keep in touch so that I could keep
up with your posts at {my_company}.

{my_first_name}

[EXAMPLES]

STAGE 1: WELCOME MESSAGE

Thanks for connecting.

I work with a lot of startups, digital agencies and write content on

growth hacking. Would be great to keep in touch so that I could keep
up with your posts at BAMF.

Houston

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22. PRODUCT/WEBSITE PITCH

STAGE 1: CONNECTION MESSAGE

Hi {first_name},

Hope you’re well.

Just wanted to let you know that we released a new product on my site
that I think would really help you out.

Please click on the link below to have a look and let me know if you
have any questions.

{your_product_link}

Thanks.

{my_first_name}

[EXAMPLES]

STAGE 1: CONNECTION MESSAGE

Hi Tom,

Hope you’re well.

Just wanted to let you know that we released a new product on my site
that I think would really help you out.

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Please click on the link below to have a look and let me know if you
have any questions.

https://bamf.co/books/

Thanks.

Houston

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23. WEBSITE FOLLOW-UP

STAGE 1: FOLLOW UP MESSAGE

Hi {first_name},

Hope you’re doing well and your business is going great.

Just to remind you, I’m the {your_job_title} at {my_company} and we

{your_customer_pain_point_&_your_solution}.

We just launched a new website I’m excited to share with you. You
can find all the information on our services and case studies here:
{service_case_study_link}

Also, if you’re interested in learning more about how we can help you,
we have a free webinar next week that you can join here: {webinar_link}

Let me know if you have any questions and keep in touch.

{my_first_name}

[EXAMPLES]

STAGE 1: FOLLOW UP MESSAGE

Hi Tom,

Hope you’re doing well and your business is going great.

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Just to remind you, I’m the Founder and CEO at BAMF and we help
B2B businesses generate exposure, leads and press using LinkedIn.

We just launched a new website I’m excited to share with you. You can
find all the information on our services and case studies here: https://
bamf.co/services/

Also, if you’re interested in learning more about how we can help you,
we have a free webinar next week that you can join here: https://www.
bamf.co/linkedin

Let me know if you have any questions and keep in touch.

Houston

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24. THE FRIEND IN COMMON

Pointing out a mutual connection can be the perfect icebreaker, since

in addition to giving you context for your message it also helps you
build some initial authority.

STAGE 1: WELCOME MESSAGE

Hi {first_name},

It’s nice to “e-meet” you!

I saw that we are both connected with {mutual_connection_name},

and wanted to reach out. Seeing that you {are_in_the_same_industry_
as_or_went_to_the_same_school_or_share_the_same_field_of_
interest} as {mutual_connection_name}, I thought it might be nice
for us to connect as well.

In fact, I also think you might be interested in some of the work I’m
doing with {your_top_client_1}.

Take care, and hope to hear back from you!

{my_first_name}

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[EXAMPLES]

STAGE 1: WELCOME MESSAGE

Hi Tom,

It’s nice to “e-meet” you!

I saw that we are both connected with Gary Vaynerchuk, and wanted
to reach out. Seeing that you share the same creation mindset as Gary
Vaynerchuk, I thought it might be nice for us to connect as well.

In fact, I also think you might be interested in some of the work I’m
doing with Pioneer.

Take care, and hope to hear back from you!

Houston

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25. THE GROUP CONNECTION

A lack of a friend in common doesn’t mean you can’t establish a

strong connection. Any commonality will do, including being part of
the same Linkedln group.

STAGE 1: WELCOME MESSAGE

Hi {first_name},

My name is {my_first_name} and I work for {my_company}.

We’re both members of {linkedin_group} and I noticed
that you had some pretty insightful comments about
{something_they_commented_in_linkedin_group}.

I was interested to learn that {something_you_learned_from_their_

comment}.

If you’re open to it, I’d enjoy discussing the topic further. I also think I
may be able to help you out on the business end of things.

Will you be interested in setting up a 15 minute call later this week?

Thanks!

{my_first_name}

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[EXAMPLES]

STAGE 1: WELCOME MESSAGE

Hi Tom,

My name is Houston and I work for BAMF. We’re both members of

the BAMF LinkedIn group and I noticed that you had some pretty
insightful comments about growth hacking on LinkedIn.

I was interested to learn that multi-step personalized sales sequences

work really well for booking calls.

If you’re open to it, I’d enjoy discussing the topic further. I also think I
may be able to help you out on the business end of things.

Will you be interested in setting up a 15 minute call later this week?

Thanks!

Houston

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26. THE SHORT AND SWEET

Shorter is often better when it comes to cold outreach. Think of your

opening message as being less about making the sale, and more about
making a connection that can later on lead to a sale.

Hi {first_name} — Hope you’re well!

I found your profile through {mutual_connection_mutual_group_

or_mutual_school} and am interested to learn about your background
in {your_industry}.

Are you available to connect either online or on the phone?

— {my_first_name}

[EXAMPLES]

Hi Tom — Hope you’re well!

I found your profile through the BAMF facebook group and am

interested to learn about your background in growth marketing.

Are you available to connect either online or on the phone? — Houston

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27. THE PITCH FORWARD

Again, you’re likely not going to make the sale in this initial outreach
message. But in some cases you may want to just get to the point right
away.

Hi {first_name},

I’m working with {my_company} and they’ve developed a {your_

short_product_description} that I think will fit in really well with
what you’re doing at {company_name}.

Any interest in connecting to discuss?

Best,

{my_first_name}

[EXAMPLES]

Hi Tom,

I’m working with BAMF and they’ve developed a killer LinkedIn

growth hacking process that I think will fit in really well with what
you’re doing at Drift.

Any interest in connecting to discuss?

Best,

Houston

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28. A LITTLE FLATTERY

You know what they say: a little flattery goes a long way. Show your
appreciation for the work someone does, and they’re likely to respond
in your favor. (Just be sure they’ve done something worthy of the call-
out, otherwise it can seem disingenuous.)

Hello {first_name},

It’s a pleasure to “meet” you! I have been following your work with
{company_name} for some time, and was really impressed to hear
about {something_recent_or_notable_they’ve_done}.

I’ve worked with companies like {your_top_client_1} and {your_

top_client_2} to bring similar projects to life, and if you’re open to it,
would love to discuss.

Are you available for a quick phone call later this week?

Thank you!

{my_first_name}

[EXAMPLES]

Hello Tom,

It’s a pleasure to “meet” you! I have been following your work with
Drift for some time, and was really impressed to hear about you being
nominated for the Forbes 30 under 30 list.

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I’ve worked with companies like Pioneer and TEDx to bring similar
projects to life, and if you’re open to it, would love to discuss.

Are you available for a quick phone call later this week?

Thank you!

Houston

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29. THE BASIC TEMPLATE

The trick to a successful Linkedln cold outreach message is to show

your value in as few words as possible. Try out different strategies to
see what works best, and make sure to follow up quickly when you do
get a response.

Hi {first_name}, thanks for connecting.

I and my team have just developed {unique_product_or_service}. It

can {your_customer_pain_point_&_your_solution}.

Is this something that you’d be interested in?

If you are not the right person to discuss this with, then, could you,
perhaps, point me in the direction of your colleague who might be?

Looking forward to hearing from you, {first_name}!

Thanks, {my_first_name}.

[EXAMPLES]

Hi Tom, thanks for connecting.

I and my team have just developed an end-to-end book on LinkedIn

growth hacking. It can help B2B businesses generate exposure, leads
and press using LinkedIn.

Is this something that you’d be interested in?

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T H E L I N K E D I N O U T R E AC H B I B L E

If you are not the right person to discuss this with, then, could you,
perhaps, point me in the direction of your colleague who might be?

Looking forward to hearing from you, Tom!

Thanks, Houston.

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30. THE PHONECALL TEMPLATE

Hi {first_name}, thanks for connecting.

I promise I didn’t just connect with you to increase my connections on

Linkedln, although that’s never a bad thing :). I run {company_name}.

I’d like to request an initial phone call for an open discussion with
yourself to learn if {my_company} can fulfil some, if not all, the
requirements for your business.

Are you available for a brief call this week?

If you are not the right person to discuss this with, can you point me
in the direction of your colleague who will be?

Looking forward to hearing from you,

{my_first_name}!

[EXAMPLES]

Hi Tom, thanks for connecting.

I promise I didn’t just connect with you to increase my connections

on Linkedln, although that’s never a bad thing :). I run BAMF.

I’d like to request an initial phone call for an open discussion with
yourself to learn if BAMF can fulfil some, if not all, the requirements
for your business.

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T H E L I N K E D I N O U T R E AC H B I B L E

Are you available for a brief call this week?

If you are not the right person to discuss this with, can you point me
in the direction of your colleague who will be?

Looking forward to hearing from you,

Houston!

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31. THE MEETUP TEMPLATE

Hi {first_name}, thanks for connecting.

I wanted to reach out just to let you know about {my_company} in

case you ever need {your_objective}.

I’d love to talk over a cup of coffee.

Best,

{my_first_name}

[EXAMPLES]

Hi Tom, thanks for connecting.

I wanted to reach out just to let you know about {my_company} in

case you ever need an outsourced growth marketing team.

I’d love to talk over a cup of coffee.

Best,

Houston

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32. THE CONVERSATION

TEMPLATE

Hi {first_name}, thanks for connecting.

I always try to know something about my connections. Are you

working on anything exciting right now? I’d love to hear.

Best,

{my_first_name}

[EXAMPLES]

Hi Tom, thanks for connecting.

I always try to know something about my connections. Are you

working on anything exciting right now? I’d love to hear.

Best,

Houston

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33. THE FUNDRAISING

TEMPLATE

Hi {first_name},

I hope you’re having a good week so far. My company, {my_company_

and_bio} is looking for investors to embark on our journey.

After {my_company_success} we are now looking to close our first

round of funding.

After looking through Linkedln, I thought I would message you to

understand if this opportunity is relevant?

Please let me know and we can discuss further if you’d like to be part
of an innovative project in {your_industry}.

Thanks for your time,

{my_first_name}

[EXAMPLES]

Hi Tom,

I hope you’re having a good week so far. My company, a full-stack

growth marketing agency we lovingly call BAMF (Badass Marketers
and Founders) is looking for investors to embark on our journey.

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T H E L I N K E D I N O U T R E AC H B I B L E

After we hit 3MN ARR last year we are now looking to close our first
round of funding.

After looking through Linkedln, I thought I would message you to

understand if this opportunity is relevant?

Please let me know and we can discuss further if you’d like to be part
of an innovative project in growth marketing.

Thanks for your time,

Houston

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34. THE BUILDING

RELATIONSHIPS TEMPLATE

Hi {first_name},

Thanks for connecting! I look forward to building a professional

relationship with you.

If there is anything the {my_company} team and I can help you with,
I would love to set up a call. Please checkout our website ({your_
website}) and I look forward to speaking with you soon!

Thanks!

{my_first_name}

[EXAMPLES]

Hi Tom,

Thanks for connecting! I look forward to building a professional

relationship with you.

If there is anything the BAMF team and I can help you with, I would
love to set up a call. Please checkout our website (https://bamf.co) and
I look forward to speaking with you soon!

Thanks!

Houston

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35. THE FREE TRIAL TEMPLATE

Hi {first_name}, thanks for connecting.

Is {business_solution} on the horizon for your business? If so, I would

love to assist and would like to offer you a free trial at {web_link}.

I’m looking forward to hearing your thoughts!

{my_first_name}

[EXAMPLES]

Hi Tom, thanks for connecting.

Is LinkedIn growth hacking on the horizon for your business? If so, I

would love to assist and would like to offer you a free trial at https://
www.bamf.co/linkedin.

I’m looking forward to hearing your thoughts!

Houston

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36. THE EVENT TEMPLATE

Hi {first_name},

I saw that we have a few connections in common and thought I’d

connect.

I’m running an event at {location} on {date}, and thought it might

be something that would interest you. Just wondering if you or your
team are coming?

{event_link}

- {my_first_name}

[EXAMPLES]

Hi Tom,

I saw that we have a few connections in common and thought I’d

connect.

I’m running an event at our BAMF coworking office in Venice on the

2nd of May, and thought it might be something that would interest
you. Just wondering if you or your team are coming?

https://bamf.co/houston-meeting

- Houston

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37. STRAIGHT OFF THE BAT

Subject line: {your_service_or_benefit} help?

Hi {first_name},

Is {service_or_benefit_you_offer_1} or {service_or_benefit_you_
offer_2} a priority/challenge/issue for your business at the moment?

If so, we’ve helped the likes of {your_top_client_1}, {your_top_

client_2} and {your_top_client_3} with exactly the same priority/
challenge/issue.

Can we have a short email exchange first to see if we should take it

any further?

Let me know?

Thanks,

{my_first_name}

[EXAMPLES]

Hi Tom,

Is lead generation or content marketing a priority/challenge/issue for

your business at the moment?

If so, we’ve helped the likes of Pioneer, TEDx and Mindvalley with
exactly the same priority/challenge/issue.

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 L i n k e d I n O u t r e ac h S eq u e n c es

Can we have a short email exchange first to see if we should take it

any further?

Let me know?

Thanks,

Houston

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38. ARE YOU CURRENTLY

HAPPY WITH {COMPETITOR}?

Subject line: Are you currently happy with

{situation_or_product_or_service}?

Hi {first_name},

Are you currently happy with the way that you

{situation_or_product_or_circumstance}?

We’re currently helping {your_top_client_1}, {your_top_client_2} and

{your_top_client_3} with {your_two_word_product_description}
and I thought we could do the same for your company too.

Our {product_name_or_service} has garnered a lot of attention in the

marketplace and I think it’s something that your organisation may see
an immediate value in.

Can we schedule a time to call to discuss this further?

Thanks,

{my_first_name}

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 L i n k e d I n O u t r e ac h S eq u e n c es

[EXAMPLES]

Hi Tom,

Are you currently happy with the way that you position your brand
for inbound leads?

We’re currently helping Pioneer, TEDx and Mindvalley with growth

strategies and I thought we could do the same for your company too.

Our LinkedIn growth hacking service has garnered a lot of attention

in the marketplace and I think it’s something that your organisation
may see an immediate value in.

Can we schedule a time to call to discuss this further?

Thanks,

Houston

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39. BASED ON A
CONTACT/COMPANY
POSTING AN ARTICLE

Subject line: Help?

Hi {first_name},

The article you shared on Linkedln yesterday was spot on and we

help companies like {your_top_client_1}, {your_top_client_2} and
{your_top_client_3} with a similar approach.

Do you have 5 mins to chat about it on Wednesday or Thursday

afternoon this week?

Thanks,

{my_first_name}

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 L i n k e d I n O u t r e ac h S eq u e n c es

[EXAMPLES]

Hi Tom,

The article you shared on Linkedln yesterday was spot on and we

help companies like Pioneer, TEDx and Mindvalley with a similar
approach.

Do you have 5 mins to chat about it on Wednesday or Thursday

afternoon this week?

Thanks,

Houston

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T H E L I N K E D I N O U T R E AC H B I B L E

40. BASED ON A CONTACT

POSTING A COMMENT
ON AN ARTICLE

Subject line: Your comment was spot on

Hi {first_name},

We’re both in the same Linkedln Group- {linkedin_group} and your

recent comment about {something_they_commented_in_linkedin_
group} really struck a chord.

If you ‘re looking to change your system then it might be worth a chat.
The likes of {your_top_three_notable_clients_or_customers} were
completely unhappy with their system until we helped them.

Do you think we can have a quick 5-minute chat to find out if we can
help you with this?

Thanks again,

{my_first_name}

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 L i n k e d I n O u t r e ac h S eq u e n c es

[EXAMPLES]

Hi Tom,

We’re both in the same Linkedln Group- the BAMF LinkedIn group
and your recent comment about growth hacking on LinkedIn really
struck a chord.

If you ‘re looking to change your system then it might be worth a

chat. The likes of Newchip, Pioneer & Mindvalley were completely
unhappy with their system until we helped them.

Do you think we can have a quick 5-minute chat to find out if we can
help you with this?

Thanks again,

Houston

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41. NEW PRODUCT THAT

FITS YOUR LINE

Subject line: New Product

Hi {first_name}, nice to “meet” you.

I’m a product developer and I’ve developed a cool product that solves
the problems of {prospects_pain_point}. I think it fits in really well
with the product line of {company_name}.

If you’re open to learning more, I’ll be happy to send over a Sell Sheet.
Looking forward to seeing if you agree it’s a good fit for you guys.

Thanks {first_name}!

Best,

{my_first_name}

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 L i n k e d I n O u t r e ac h S eq u e n c es

[EXAMPLES]

Hi Tom, nice to “meet” you.

I’m a product developer and I’ve developed a cool product that solves
the problems of ineffective marketing funnels. I think it fits in really
well with the product line of Drift.

If you’re open to learning more, I’ll be happy to send over a Sell Sheet.
Looking forward to seeing if you agree it’s a good fit for you guys.

Thanks Tom!

Best,

Houston

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42. SOMETHING INTERESTING

ABOUT YOUR PROSPECT

Hi {first_name},

{something_that_interests_you_about_person}.

{something_specific_that_is_in_their_profile_or_the_content_
they_shared}.

I’d appreciate the opportunity to connect with you on Linkedln.

{my_first_name}

[EXAMPLES]

Hi Tom,

I loved the posts you share on LinkedIn.

The honesty and authenticity really stand out.

I’d appreciate the opportunity to connect with you on Linkedln.

Houston

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 L i n k e d I n O u t r e ac h S eq u e n c es

43. FLATTERY PLUS A

QUESTION ALWAYS
WORKS GREAT

Hi {first_name},

Thank you for connecting with me.

{compliment_on_their_profile_or_professional_background_or_
accomplishment_or_their_content_etc}.

{question_about_an_initiative_in_their_company_or_something_
they_shared_on_linkedin}.

{my_first_name}

[EXAMPLES]

Hi Tom,

Thank you for connecting with me.

Impressed with the mention you got on the New York Times the other
day.

How’s the new funding round coming along?.

Houston

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44. YOUR ONLY GOAL

IS TO ADD VALUE

Example message (your goal is to (a) schedule an introductory call

to learn more about them, (b) share some helpful insights for their
business and, if there seems to be a fit, (c) schedule a longer call to
have a more in-depth conversation)

Hi {first_name},

{personal_statement_or_question_based_on_their_profile_or_
recent_posts} and

{a_resource_to_share_along_with_a_couple_of_relevant_stats_or_
interesting_points_describing_it}.

{pertinent_statement_from_information_pulled_from_resource_
and_why_it_is_helpful}.

If you want to check out {resource}, I’ll be happy to send it your way.
Just let me know if it’s of interest to you.

Have a great day.

{my_first_name}

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 L i n k e d I n O u t r e ac h S eq u e n c es

[EXAMPLES]

Hi Tom,

I love your videos on LinkedIn and I’d love to send over a copy of our
LinkedIn Bible that delves into the details of how we generated over
100 MN views on LinkedIn.

We cover some great hacks that you can use to get way more exposure
for your content.

If you want to check out our new book, I’ll be happy to send it your
way. Just let me know if it’s of interest to you.

Have a great day.

Houston

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45. A SPECIFIC REASON

THEY WOULD BENEFIT

Hi {first_name},

Do you have 15-20 minutes this week to hop on a call?

{what_is_in_it_for_them}.

Let me know if there’s a time that fits your schedule this week. I’d love
to share some insights on {unique_product_or_service} that I think
you’ll find really interesting and valuable.

{my_first_name}

[EXAMPLES]

Hi Tom,

Do you have 15-20 minutes this week to hop on a call? I’d love to show
you how you can generate way more leads on LinkedIn.

Let me know if there’s a time that fits your schedule this week. I’d love
to share some insights on an end-to-end book on LinkedIn growth
hacking that I think you’ll find really interesting and valuable.

Houston

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46. MUTUAL CONNECTION

CONVERSATION STARTER

Hi {first_name}! I noticed we’re both connected to

{name_of_mutual_friend}.

How do you know him? I also checked out your profile and saw that
you and I both {common_connecting_point}.

Judging from your role at {company_name}, we might be able to help

each other out.

Let me know if you’d like to connect sometime and talk shop. Take
care!

[EXAMPLES]

Hi Tom! I noticed we’re both connected to Tony Robbins.

How do you know him? I also checked out your profile and saw that
you and I both are into growth marketing.

Judging from your role at Drift, we might be able to help each other
out.

Let me know if you’d like to connect sometime and talk shop. Take
care!

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47. SO MUCH IN COMMON,

YET NO MUTUAL
CONNECTIONS?

Hi {first_name}! I came across your profile after seeing your post

about {topic_they_posted_about}.

Interesting stuff...what’s your take on {related_topic}?

I’m trying to learn more about {your_industry} these days—I sell

{business_solution} to {business_type} businesses—and it seems like
everyone I talk to has a different opinion.

Care to share some wisdom with me?

P.S. - I had a friend who worked at {company_name} too back in the

day. How did you like it there?

[EXAMPLES]

Hi Tom! I came across your profile after seeing your post about
automated lead generation email sequences.

Interesting stuff...what’s your take on manual personalization?

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 L i n k e d I n O u t r e ac h S eq u e n c es

I’m trying to learn more about growth marketing these days—I

sell LinkedIn growth hacking to B2B businesses—and it seems like
everyone I talk to has a different opinion.

Care to share some wisdom with me?

P.S. - I had a friend who worked at Drift back in the day. How did you
like it there?

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48. THE PROBLEM SOLVER

Hello {first_name},

I came across your profile and wanted to reach out because we find
that {prospect_title}’s can have challenges with:

- {pain_point_1}
- {pain_point_2}
- {pain_point_3}

If you are concerned about any of those areas, we can probably have a
productive conversation because we help fix those challenges.

Are you interested in scheduling a brief 15 minute introductory call?

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[EXAMPLES]

Hello Tom,

I came across your profile and wanted to reach out because we find
that CMO’s can have challenges with:

- lead generation
- automated marketing funnels
- generating press

If you are concerned about any of those areas, we can probably have a
productive conversation because we help fix those challenges.

Are you interested in scheduling a brief 15 minute introductory call?

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49. THE IMPROVER

Hello {first_name},

I came across your profile and wanted to reach out because we help
{prospect_title}’s to:

- {benefit_1}
- {benefit_2}
- {benefit_3}

If you are interested in any of those areas, we can probably have a

productive conversation as we help to drive those improvements.

Are you interested in scheduling a brief 5 minute introductory call?

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 L i n k e d I n O u t r e ac h S eq u e n c es

[EXAMPLES]

Hello Tom,

I came across your profile and wanted to reach out because we help
CMO’s to:

- generate massive traction on LinkedIn

- use the power of automation to establish lead gen funnels
- generate viral content that gets you press, leads and job
enquiries

If you are interested in any of those areas, we can probably have a

productive conversation as we help to drive those improvements.

Are you interested in scheduling a brief 5 minute introductory call?

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50. THE INFORMER

Hello {first_name},

I came across your profile and since you are a {prospect_title}, I

thought you might find this article interesting:

{article_link}

{description_of_article_and_or_why_it_might_be_helpful_to_read}.

Hope you find something of value in that and great to have you as
part of my network!

[EXAMPLES]

Hello Tom,

I came across your profile and since you are a CMO, I thought you
might find this article interesting:

https://www.bamf.co/linkedin-views/

It details step by step how I Reached Over 100 Million Views on

LinkedIn.

Hope you find something of value in that and great to have you as
part of my network!

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51. THE NETWORKER

Hello {first_name},

Great to have you in my Linkedln network. But it might not work

better if we don’t know much about each other.

To make my connections more meaningful, I try to spend 15 to 20

minutes with my contacts so that I can learn a little more about what
they do and then share any information from my side that they would
like to know.

Are you available to put a quick call?

[EXAMPLES]

Hello Tom,

Great to have you in my Linkedln network. But it might not work

better if we don’t know much about each other.

To make my connections more meaningful, I try to spend 15 to 20

minutes with my contacts so that I can learn a little more about what
they do and then share any information from my side that they would
like to know.

Are you available to put a quick call?

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52. THE KEEP ME IN MINDER

Hello {first_name},

I see that you are a {prospect_title} so you might need help with
{your_two_word_product_description} from time-to-time.

We sell that but I am not reaching out to see if you need it. You’re most
likely not looking to purchase it when you get this message…

So what I would like to do is ask that you keep this message in one
of your email folders as a new option for you when you are ready to
purchase or make a change.

Some ways that we differ from your other options are how we have
{differentiation_1}, have {differentiation_2}, and {differentiation_3}.

Let me know if you would like to schedule a brief call.

[EXAMPLES]

Hello Tom,

I see that you are a CMO so you might need help with growth strategies
from time-to-time.

We sell that but I am not reaching out to see if you need it. You’re most
likely not looking to purchase it when you get this message…

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 L i n k e d I n O u t r e ac h S eq u e n c es

So what I would like to do is ask that you keep this message in one
of your email folders as a new option for you when you are ready to
purchase or make a change.

Some ways that we differ from your other options are how we have
complete process transparency, have weekly reporting and consultation
calls, and use cutting-edge ROI focused growth strategies.

Let me know if you would like to schedule a brief call.

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53. THE EVENT INVITER

Hello {first_name},

We have an event coming up and I wanted to share an initiation with

you. You can register here- https://bit.ly/linktoregister

By attending this event, you could expect to:

- {benefit_1}
- {benefit_2}
- {benefit_3}

We hope to see you there!

[EXAMPLES]

Hello Tom,

We have an event coming up and I wanted to share an initiation with

you. You can register here- https://bamf.co/houston-meeting

By attending this event, you could expect to see how we:

- generate massive traction on LinkedIn

- use the power of automation to establish lead gen funnels
- generate viral content that gets you press, leads and job
enquiries

We hope to see you there!

136
ADDITIONAL SOURCES OF
INSPIRATION FOR FINAL
SECTION OF TEMPLATES

• https://www.dux-soup.com/blog/tips-for-writing-
direct-messages-to-your-1st-degree-connections
• https://www.hatchbuck.com/blog/
cold-outreach-templates-linkedin
• https://linkedprospect.com/
linkedin-message-templates-boost-sales
• https://www.mycustomer.com/selling/sales-performance/
five-linkedin-inmail-prospecting-templates-to-steal
• https://neilpatel.com/blog/social-media-cold-outreach
• https://anyleads.com/linkedin-inmail-templates
• https://www.nutshell.com/blog/
linkedin-cold-outreach-message-prospecting-tips
• https://salesscripter.com/
how-to-message-prospects-on-linkedin

137
READY FOR MORE?

This little book is just the beginning…

The full LinkedIn collection contains 5 books with more information

than you can shake a stick at.

Not to mention, the full LinkedIn Influencer Academy with more than
10 hours+ of video lessons and walkthroughs along with additional
resources available nowhere else…

If you’re looking for more insider tips, step-by-step instructions to

blow up your LinkedIn presence and get more leads, these are the
resources for you.

Click the link for your full collection of BAMF books covering all
things LinkedIn… https://bamf.co/books

138
 READY FOR M ORE?

… so you can go wayyyy deeeeeeper into the ways of the force…

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And if you think that’s the best we got, take a look at what the full
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• The 126-page LinkedIn Bible: Handbook: Our BAMF

introduction to LinkedIn growth… This handbook is
the first book that we give our new team members to hit
the ground running. It’s easy to digest in a single day. It
provides a solid foundation for anyone new to LinkedIn
while giving enough new advanced knowledge to help
even people who’ve been killing it on LinkedIn level up.
• The 534-page LinkedIn Bible (available in print only):
Our Ultimate Written Linkedin Training System AND the
Official Guide to Our Linkedin Influencer Academy. This
book is seriously way too good to let leak out, so we only
sell it in print to prevent those pesky PDF pirates from
bootlegging it.
• The 215-page LinkedIn Content Bible: featuring over
42+ fill-in-the-blank posts designed to rapidly speed up
your content creation. With this blueprint, you’ll know
exactly what to write on LinkedIn to maximize post
engagement and drive more leads on autopilot.
• The 131-page LinkedIn Outreach Bible: with over
50+ fill-in-the-blank message sequences and examples
designed to help you reach out to more prospects in
a fraction of the time (these are proven, done-for-you
sequences).
• The 603-page LinkedIn Community Bible: with over
20+ guides created by top LinkedIn Influencers. This
guide will teach you all about the tools to use, and the

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T H E L I N K E D I N O U T R E AC H B I B L E

steps to take to generate more predictable leads with your

content.
• The BAMF LinkedIn Influencer Academy: with over
4 hours of premium video training, a private members
only community, live Q&A sessions, and more, BAMF
Academy is a full-course training system designed to
supercharge your growth through proven strategies and
tactics from the industry leads in growth on LinkedIn.

You can get all of this, and so much more.

To join the LinkedIn Influencer Academy, just go to https://bamf.

co/academy

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ABOUT THE AUTHOR

The name’s Houston Golden.

I’m the Founder & CEO of BAMF — a company I’ve grown from $0
(yes, really) to well over $4M in revenue over a span of 3 years.

How did I do it? Well, it’s quite simple, really.

I’ve helped hundreds of business owners and executives get major

traction on LinkedIn (because when they win, we win).

Our proven process has turned hundreds of unknown founders into

LinkedIn Influencers, capable of churning out viral content and
generating over 350M+ organic views. 🚀

Using my growth hacking mindset and drive to win has proven

beyond essential to our business here at BAMF…

These days, we’re driving ROI for growing companies using cutting-
edge content and growth marketing tactics. We basically turned being
a “growth hacker” into a career.

No wonder we’re best known as the masterminds behind some of

LinkedIn’s top influencers.

To me, LinkedIn is more than just a social media platform.

LinkedIn is unlimited potential.

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 Want to grow your
business or become a
LinkedIn Influencer?

Get in touch 📧 [email protected]

Schedule Free Consultation ☎

https://bamf.co/linkedin-consultation

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