BABA MASTNATH UNIVERISTY

Faculty of Management & Commerce

Department of Management
Scheme of Examination
&
Syllabi

Master of Business Administration

From The Academic Session

2018-19
Grand Total = 3500
 BABA MASTNATH UNIVERISTY
Faculty of Management & Commerce
Department of Management
Master of Business Administration
2018-19
M.B.A.-I Year

Semester-I

Paper Paper Code Nomenclature of Ext. Int. Practical Total Exam Teaching
Code paper Marks Marks Marks Time Hours
1. MBA -1821101 Management 80 20 - 100 3H 4+0
Concepts and
Applications
2 MBA -1821102 Managerial 80 20 - 100 3H 4+0
Economics
3 MBA -1821103 Organizational 80 20 - 100 3H 4+0
Behavior
4 MBA -1821104 Quantitative Analysis 80 20 - 100 2H 4+0

5 MBA -1821105 Accounting for 80 20 - 100 3H 4+0

Managers
6 MBA -1821106 Computer 50 - 50 100 2H 3+1
Applications in
Management
7 MBA -1821107 Business 80 20 - 100 3H 4+0
Environment
8 MBA -1821108 Business 80 20 - 100 3H 4+0
Communication
Skills
Total 800 31+1

Semester-II

Paper Paper Code Nomenclature of Ext. Int. Practical Total Exam Teaching
Code paper Marks Marks Marks Time Hours
1. MBA -1821201 Financial 80 20 - 100 3H 4+0
Management
2 MBA -1821202 Marketing 80 20 - 100 3H 4+0
Management
3 MBA -1821203 Human Resource 80 20 - 100 3H 4+0
Management
4 MBA -1821204 Operations and Supply 80 20 100 3H 4+0
Chain
Management
5 MBA -1821205 Business Research 80 20 - 100 3H 4+0
Methods
6 MBA -1821206 Computer Networks 50 - 50 100 2H 3+1
and Internet
7 MBA -1821207 Operations Research 80 20 100 3H 4+0
8 MBA -1821208 International Business 80 20 100 3H 4+0
9 MBA -1821209 Event Management 80 20 100 3H 4+0
Total 900 35+1

NOTE: Immediately after the completion of the Second semester, the students shall proceed for their summer Vacation
Training (SVT) of 8 weeks duration. The Summer Training Report prepared after the completion of SVT shall be assessed in
the third Semester as a compulsory course. The SVT will be submitted by the Candidates in the manner as specified in the
Ordinance
 BABA MASTNATH UNIVERISTY
Faculty of Management & Commerce
Department of Management
Master of Business Administration
2018-19
M.B.A.-II Year
Semester-III
Paper Paper Code Nomenclature of Ext. Int. Practical Total Exam Teaching
Code paper Marks Marks Marks Time Hours
1. MBA -1823301 Strategic 80 20 - 100 3H 4+0
Management
2 MBA -1823302 Management 80 20 - 100 3H 4+0
Information Systems
3 MBA -1823303 Entrepreneurship 80 20 - 100 4+0
4 MBA -1823304 Summer Vacation 100 - 100 4+0
Training Report
5 MBA -1823305 Fundamental of 80 20 - 100 3H 3+0
Income Tax
Human Resource Management
6 MBA -1823306 Performance 80 20 100 3H 4+0
Management
7 MBA -1823307 Organizational 80 20 100 3H 4+0
Change and
Development
Finance
8 MBA -1823308 Management of 80 20 100 3H 4+0
Financial
Services and
Institutions
9 MBA -1823309 Project Management 80 20 100 3H 4+0
and Infrastructure
Finance
Information Technology
10 MBA -1823110 Object Oriented 50 50 100 2H 4+0
Analysis and
Design
11 MBA -1823311 Programming in 50 50 100 2H 4+0
Oracle
Internal Business
12 MBA -1823312 Foreign Exchange 80 20 100 3H 4+0
Management
13 MBA -1823313 International Trade 80 20 100 3H 4+0
Theory and Practice
Marketing
14 MBA -1823314 Brand Management 80 20 100 3H 4+0
15 MBA -1823315 Consumer Behavior 80 20 100 3H 4+0
Total 900 35+0

Note:-
1. Students are required to choose any two specialization areas offered under dual specialization scheme. The
specialization area opted in 3rd Semester would remain same in 4th Semester also.
2. Only the following combinations of specialization shall be offered to the students of two years MBA programme:-
a Finance +Marketing
b Finance + Human Resource Management
c. Human Resource + Marketing
d. Finance + Information Technology
e .Finance + Internal Business
f. Marketing + IB
g. Marketing + IT
 BABA MASTNATH UNIVERISTY
Faculty of Management & Commerce
Department of Management
Master of Business Administration
2018-19

M.B.A.-II Year

Semester-IV

Paper Paper Code Nomenclature of Ext. Int. Practical Total Exam Teaching
Code paper Marks Marks Marks Time Hours
1. MBA -1811401 E-Commerce 50 - 50 100 2H 4+0
2 MBA -1811402 Disaster 100 - - 100 3H 4+0
Management
3 MBA -1811403 Project Report 100 100 - 200 4+0
4 MBA -1811404 Comprehensive 100 100
Viva-voce
Human Resource Management
5 MBA -1811405 Industrial 80 20 100 3H 4+0
Relations
and Labour
Legislations
6 MBA -1811406 Strategic Human 80 20 100 3H 4+0
Resource
Management
Finance
7 MBA -1811407 Management of 80 20 100 3H 4+0
Banking
and Insurance
8 MBA -1811408 Security Analysis 80 20 100 3H 4+0
and
Portfolio
Management
Information Technology
9 MBA -1811409 Systems Analysis 80 20 100 3H 4+0
and
Design
10 MBA -1811410 Programming in 50 - 50 100 2H 4+0
JAVA
Internal Business
11 MBA -1811411 International 80 20 100 3H 4+0
Financial
Management
12 MBA -1811412 International 80 20 100 3H 4+0
Logistics
Marketing
13 MBA -1811413 Integrated 80 20 100 3H 4+0
Marketing
Communication
14 MBA -1811414 Service 80 20 100 3H 4+0
Marketing
Total 900 28+0
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- I SEMESTER (2018-19)
MANAGEMENT CONCEPTS AND APPLICATIONS
PAPER CODE: MBA-1821101

UNIT-I
Introduction: concept and nature of management; managerial competencies – communication,
team work, planning and administrative, strategic and global competencies; evolution of
management thoughts – traditional, behavioral, system, contingency and quality viewpoints.

UNIT-II
Planning, decision making and organizing: nature and elements of planning, planning types and
models, planning in learning organizations; strategic planning – an overview; decision making
process, models of decision-making, increasing participation in decision-making, decision-making
creativity; basic issues in organizing – work specialization, chain of common delegation,
decentralization, span of management, bases for departmentation.

UNIT-III
Leading:recognition of human factor, motivation models/approaches; leadership styles/ behaviors,
personal characteristics of effective leaders, leadership development; leadership for learning
organizations.

UNIT-IV
Management control, managerial ethics and social responsibility: management control – concept
and process, overview of controlling techniques, effective control system; managerial ethics,
factors affecting ethical choices; ethical dilemma; social responsibility; evaluating corporate
social performance; managing company ethics and social responsibility.

SUGGESTED READINGS:
1.Robbins, S.P. and Decenzo, D.A. Fundamentals of Management, Pearson
Education Asia, New Delhi
2. Hellreigel, Management, Thomson Learning, Bombay
3. Koontz, H and Wechrich, H; Management, Tata McGraw Hill
4. Stoner, J et. al, Management, New Delhi, PHI, New Delhi
5. Robbins & Coulter, Management, PHI, New Delhi
6. Satya Raju, Management – Text & Cases, PHI, New Delhi
7. Richard L. Daft, Management, Thomson South-Western

Note:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- I SEMESTER (2018-19)
MANAGERIAL ECONOMICS
PAPER CODE: MBA-1821102

UNIT-I
Nature and scope of managerial economics; nature of marginal analysis; alternative objectives of
business firms; cardinal utility theory; indifference curve technique and the theory of consumer
choice; consumer surplus; price, income and substitution effects; demand elasticity; demand
estimation and forecasting; relationship between price elasticity and marginal revenue.

UNIT-II
Law of variable proportions; laws of return; optimal input combination; output-cost relations;
engineering cost curves; technological change and production decisions; revenue curves of a firm;
price-output decisions under alternative market structures; shut-down points; Baumol’s sales
maximization model; advertising and price output decisions.

UNIT-III
Product differentiation; price-output decision in multi-plant and multi-product firms; general
pricing strategies; special pricing techniques – limit pricing, peak load pricing and transfer
pricing; dumping analysis; pricing of public utilities.

UNIT-IV
Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures
of national income; business cycles; operative aspects of macroeconomic policies; inflation
analysis; tariff analysis.

SUGGESTED READINGS:
1. Hirschey , Mark, Managerial Economics, Thomson Learning, Bangalore
2. Monroe, Kent B., Pricing-Making Profitable Decisions, Mac Graw-Hill, New York
3. Keat, Paul B., and Philip K.Y. Young, Managerial Economics – Economic Tools for Today’s
Decision Makers, Pearson Education, Delhi
4. Salvatore, Dominick, Managerial Economics in a Global Economy, Thomson Learning,
Hyderabad

Note:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- I SEMESTER (2018-19)
ORGANISATIONAL BEHAVIOUR
PAPER CODE: MBA-1821103

UNIT-I
Foundation and background of OB, contemporary challenges -workforce diversity, cross-cultural
dynamics, changing nature of managerial work, ethical issues at work, emotional intelligence in
contemporary business.

Unit -II
Individual behaviour and processes: individual differences – values and attitudes; Perception-
concept, process and applications; Personality- concept, determinants and theories applications;
Learning and Reinforcement, Stress – symptoms, causes, consequences and management.

Unit -III
Interpersonal and team processes: group behaviour, group development, group dynamics, social
loafing; developing teams – self-directed work teams, virtual teams; team building; Empowerment
concept, significance, process, prerequisites, Conflict – concept, sources, types, management of
conflict.
Power – concept, sources, approaches; organizational politics

Unit -IV
Organizational processes and structure: organizational structure and design, Work and job design;
organizational learning; organizational culture; organizational change and development.

SUGGESTED READINGS:
1. Nelson, Debra L and James C Quick, Organisational Behaviour, Thomson Learning
2. Pareek, Udai, Understanding Organisational Behaviour, Oxford University Press, New Delhi
3. Robbins, S.P., Organisational Behaviour , Prentice Hall of India, New Delhi
4. Hellgiegel, D & J.W. Slocum, Organisational Behaviour, Thomson Learning
5. McSchane, Organisation Behaviour, TMH, New Delhi
6. Luthans, Fred, Organisational Behaviour, McGraw Hill, New York
7. New Storm and Keith Davis, Organisation Behaviour , TMH, New Delhi

Note:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- I SEMESTER (2018-19)
QUANTITATIVE ANALYSIS
PAPER CODE: MBA-1821104

UNIT-I
Construction of frequency distributions and their analysis in the form of measures of central
tendency and variations; types of measures, their relative merits, limitations and characteristics;
skewness: meaning and coefficient of skewness.

UNIT-II
Correlation analysis - meaning & types of correlation, Karl Pearson’s coefficient of correlation
and spearman’s rank correlation; regression analysis -meaning and two lines of regression;
relationship between correlation and regression coefficients. Time series analysis - measurement
of trend and seasonal variations; time series and forecasting.

Unit-III
Probability: basic concepts and approaches, addition, multiplication and Bayes’ theorem.
Probability distributions - meaning, types and applications, Binomial, Poisson and Normal
distributions.

Unit-IV
Tests of significance; Hypothesis testing; Large samples, Small samples: Chi-square test, Analysis
of variance.

SUGGESTED READINGS:
1. Levin & Rubin, Statistics for Business , Prentice Hall of India, N.Delhi.
2. Gupta S.P. & Gupta M.P. Business Statistics , Sultan Chand & Sons, Delhi.
3. Anderson, Quantitative Methods in Business , Thomson Learning, Bombay.
4. Anderson, Statistics for Business & Economics , Thomson Learning, Bombay.
5. Chandan, J.S. An Introduction to Statistical Methods , Vikas Publishing House, New Delhi.
6. Bhardwaj, R.S, Business Statistics , Excel Books, 2000
7. Gupta C.B. & Gupta, Vijay-Business Statistics , S.Chand & Co. Delhi.
8. Kothari C.R., Quantitative Techniques, Vikas Publishing House, New Delhi
9. Hooda.R.P., Statistics for Business & Economics, McMillan India Ltd.

Note:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- I SEMESTER (2018-19)
ACCOUNTING FOR MANAGERS
PAPER CODE: MBA-1821105

UNIT-I
Financial Accounting-concept, importance and scope, accounting principles, journal, ledger, trial
balance, depreciation (straight line and diminishing balance methods), and preparation of final
accounts with adjustments.

UNIT-II
Analysis and interpretation of financial statements – meaning, importance and techniques, ratio
analysis; fund flow analysis; cash flow analysis (AS-3)

UNIT-III
Cost accounting-meaning, importance, methods, techniques; classification of costs and cost sheet;
inventory valuation; an elementary knowledge of activity based costing

UNIT-IV
Management accounting- concept, need, importance and scope; Budgetary control- meaning,
need, objectives, essentials of budgeting, different types of budgets; standard costing and variance
analysis (materials, labour); marginal costing and its application in managerial decision making.

SUGGESTED READINGS:
1.Singhal, A.K. and Ghosh Roy, H.J., Accounting for Managers, JBC Publishers and Distributors,
New Delhi
2. Pandey, I.M., Management Accounting, Vikas Publishing House, New Delhi
3. Horngren, Sundem and Stratton, Introduction to Management Accounting, Pearson Education,
New. Delhi.
4. Anthony R.N. and Reece J.S., Management Accounting Principles, Homewood, Illinois,
Richard D. Irwin, 1995.
5. Hansen & Mowen, Cost Management, Thomson Learning
6. Mittal, S.N., Management Accounting and Financial Management, Shree Mahavir Book
7. Depot, New Delhi.
8. Jain, S.P and Narang, K.L., Advanced Cost Accounting , Kalyani Publishers, Ludhiana.
9. Khan, M.Y. and Jain, P.K., Management Accounting, TMH, New Delhi.

Note:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- I SEMESTER (2018-19)
COMPUTER APPLICATIONS IN MANAGEMENT
PAPER CODE: MBA-1821106

UNIT-I
Introduction to Computers: Characteristics, capabilities, limitations and applications of
computers; types of computers; computer hardware, software; block diagram of computer and
overview of working; types of computer language; generation of computer languages; functions
and types of operating system.

UNIT-II
Basics of MS-Office: MS-Word – working with text, tables, checking spelling and grammar,
printing a document, mail merge; MS-Excel – working with worksheet, formulas and functions,
inserting charts; MS-PowerPoint – working with different views and designing presentation.

UNIT-III
Internet: Internetworking, Concepts, Internet Protocol Addresses, WWW Pages & Browsing,
Security, Internet Applications, Analog and Digital Signals, Bandwidth, Network Topology,
Packet Transmission, Long Distance communication, E-mail.

UNIT-IV
Introduction to database: Concept, Characteristics, Objectives, Advantages and limitations, entity,
attribute, schema, subschema.
Lab: Operating Systems Commands, Internet Surfing, MS Office, MS Word, MS Excel, MS
Power point, Tally (latest version)

SUGGESTED READINGS:
1. Leon & Leon, Introduction to Computers, Vikas Publishing House, New Delhi.
2. June Jamrich Parsons, Computer Concepts 7th Edition, Thomson Learning, Bombay.
3. Comer 4e, Computer networks and Internet, Pearson Education
4. White, Data Communications & Computer Network, Thomson Learning, Bombay.

Note:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- I SEMESTER (2018-19)
BUSINESS ENVIRONMENT
PAPER CODE: MBA-1821107

UNIT-I
Nature and structure of business environment; macro and micro indicators; assessing risk in
business environment; emerging sectors of Indian economy; relative size and growth of public
and private sectors.

UNIT -II
Design and strategy of economic reforms; current state of growth and investment; interest rate
structure and present monetary policy; fiscal environment; current inflationary position and its
impact on business sector; competitive environment; legislation for anti-competitive and unfair
trade practices; consumer and investor protection.

UNIT -III
Current industrialization trends and industrial policy; environment for the SME sector;
infrastructure development and policy; public sector reforms and performance; public -private
partnership; intellectual property regime and the R&D environment; trends in service sector
growth; banking reforms and challenges; business opportunities in the rural sector.

UNIT-IV
Globalisation trends and challenges; balance of payments trends; environment for foreign trade
and investment; exchange rate movements and their impact; India’s competitiveness in the world
economy; external influences on India’s business environment.

SUGGESTED READINGS:
1. Acharya, Shankar, India’s Macroeconomic Management in the Nineties, ICRIER, New Delhi
2. Ahluwalia, I.J. and IMD Little, India’s Economic Reform and Development, Oxford University
Press,
Delhi
3. Datt, R., Second Generation Economic Reforms in India, Deep and Deep, New Delhi
4. Khan, M.Y., Indian Financial System, TATA McGraw Hill, New Delhi

Note:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- I SEMESTER (2018-19)
BUSINESS COMMUNICATION SKILLS
PAPER CODE: MBA-1821108

UNIT-I
Purpose and process of communication; myths and realities of communication; paths of
communication; oral communication: noise, barriers to communication; listening – listening
process, types of listening, deterrents to listening process, essentials of good listening; telephonic
communication

Unit-II
Presentation skills: prerequisites of effective presentation, format of presentation; Assertiveness –
indicators of assertive behavior, strategies of assertive behavior; Communication skills for group
discussion and interviews

Unit-III
Nonverbal communication: gestures, handshakes, gazes, smiles, hand movements, style of
working, voice modulations, body sport for interviews; business etiquettes: business dining,
business manners of people of different cultures, managing customer care

Unit-IV
Written communication: mechanics of writing, report writing, circulars, notices, memos, agenda
and minutes; business correspondence – business letter format, style of letter arrangement, types
of letters, telex manages, facsimiles, electronic mail; diary writing; developing resume

SUGGESTED READINGS:
1. Kaul, Asha, Business Communication, PHI, New Delhi
2. Kaul, Asha, Effective Business Communication, PHI, New Delhi
3. Chaturvedi, P.D., and Mukesh Chaturvedi, Business Communication, Pearson Education
4. McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- II SEMESTER (2018-19)
FINANCIAL MANAGEMENT
PAPER CODE: MBA -1821201

UNIT-I
Financial management-scope finance functions and its organisation, objectives of financial
management; timevalue of money; sources of long term finance.

UNIT-II
Investment decisions importance, difficulties, determining cash flows, methods of capital
budgeting; riskanalysis (risk adjusted discount rate method and certainty equivalent method); cost
of different sources of raising capital; weighted average cost of capital.

UNIT-III
Capital structure decisions-financial and operating leverage; capital structure theories - NI, NOI,
traditional and M-M theories; determinants of dividend policy and dividend models -Walter,
Gordon & M.M. models.

UNIT-IV
Working Capital- meaning, need, determinants; estimation of working capital need; management
of cash, inventory and receivables

SUGGESTED READINGS:
1. Pandy, I.M., Financial Management, Vikas Publishing House, New Delhi
2. Khan M.Y, and Jain P.K., Financial Management, Tata McGraw Hill, New Delhi
3. Keown, Arthur J., Martin, John D., Petty, J. William and Scott, David F, Financial
Management, Pearson
Education
4. Chandra, Prasanna, Financial Management, TMH, New Delhi
5. Van Horne, James C., Financial Management and Policy, Prentice Hall of India
6. Brigham & Houston, Fundamentals of Financial Management, Thomson Learning, Bombay.
7. Kishore, R., Financial Management, Taxman’s Publishing House, New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- II SEMESTER (2018-19)
MARKETING MANAGEMENT
PAPER CODE: MBA -1821202

UNIT1
Nature and scope of marketing: corporate orientation towards marketplace; building and
delivering customer value and satisfaction; retaining customers; marketing environment;
marketing research and information system.

Unit -II
Analyzing consumer markets and buyer behaviour; analyzing business markets and business
buying behaviour;market segmentation, positioning and targeting; tools of product differentiation;
marketing strategies in the different stage of the product life cycle.

Unit -III
New product development process; product mix and product line decisions; branding and
packaging decisions;pricing strategies and programmes; managing marketing channels;
wholesaling and retailing.

Unit -IV
Advertising and sales promotion; public relations; personal selling; evaluation and control of
marketing effort;web marketing; green marketing; reasons for and benefits of going international;
entry strategies in international marketing.

SUGGESTED READINGS:
1. Kotler Philip and Keller; Marketing Management; PHI, New Delhi
2. Kotler, Philip, Kevin Keller, A. Koshy and M. Jha, Marketing Management in South Asian
Perspective, Pearson Education, New Delhi
3. Kerin, Hartley, Berkowtz and Rudelius, Marketing, TMH, New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections.
Section ‘A’ shall comprise of eight short answer type questions from whole of the syllabus
carrying two marks each, which shall be compulsory. Answer to each question should not
exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be
required to attempt four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- II SEMESTER (2018-19)
HUMAN RESOURCE MANAGEMENT
PAPER CODE: MBA -1821203

Unit-I:
Strategic importance of HRM; objectives of HRM; challenges to HR professionals; role,
responsibilities and competencies of HR professionals; HR department operations; human
resource planning – objectives and process; human resource information system

Unit-II
Talent acquisition: recruitment and selection strategies, career planning and management,
succession planning, socialization and induction of new employees; training and development,
investment in training, training need assessment, designing and administering training
programme; executive development programme, evaluation of T & D programme

Unit-III
Appraising performance: developing and instituting performance appraisal system, assessment
and development centres, potential appraisal; rewarding performance: linking rewards to
organizational objectives, determine compensation structure, pay for performance and incentive
plans, ESOP, executive compensation, designing and administering benefits and services

Unit-IV
HR in knowledge era: HR in knowledge industry, HR in virtual organizations, HR in mergers and
acquisitions, out placement, outsourcing HR functions, employee leasing, HR audit, international
HRM

SUGGESTED READINGS:
1. Ivanceivich, John M., Human Resource Management , Tata McGraw Hill, New Delhi
2. Gomez. Megia, Luis, David Balkin, and Roberty Cardy, Managing Human Resources, Pearson
Education
3. Dessler, Gary, Human Resource Management, Pearson Education
4. Mathis, Robert, and John Jackson, Human Resource Management, Thomson Learning Inc.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- II SEMESTER (2018-19)
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
PAPER CODE: MBA -1821204

Unit -I
Introduction to operations Management; Factors affecting operation management, Decision
making in operation Management; Operation strategies; Demand Forecasting, Qualitative &
Quantitative Forecasting methods; Designing of processes and types of Process.

Unit-II
Facility Capacity ; Capacity Strategies; evaluation of capacity alternatives; analyzing capacity
planning decisions; facility location; Factors, types and location planning methods, facility layout;
Operation facility Layout; types and layout decision models, Material Handling and packaging
and Managing Quality, JIT and Lean production in operations management.

Unit-III
Introduction to supply chain management; global optimization; future trends in supply chain
management; increasing supply chain responsiveness, Logistics; logistical operation in supply
chain management, Supply chain synchronization, model and data validation, Logistic renaissance
and logistics strategy & Decision Models, Logistic design and operational planning, network
integration, managing operation across the supply chain.

Unit-IV
Procurement Process and sourcing decision; procurement process perspective, strategies & trends
in procurement, The sourcing decision and strategies, E- Procurement, risk and benefits of
outsourcing. Inventory, Role and importance of inventory in supply chain Management. Customer
value and supply chain Management, performance measure measurement along supply chain,
Social issues & Relationship development in S.C.M.

SUGGESTED READINGS:
1. Bozarth, Cecil C. & Handfield, Robert B.; Introduction to Operations and Supply Chain
Management; Pearson Education; New Delhi
2. Wisner, Joel D., Leong, G. Keong & Tan, Keah-Choon; Principles of Supply Chain
Management – A balanced approach; Thomson Learning; New Delhi
3. Gaither, Norman & Frazier, Greg; Operations Management; Thomson Learning; New Delhi
4. Mahadevan, B.; Operations Management – Theory and Practice; Pearson Education; New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections.
Section ‘A’ shall comprise of eight short answer type questions from whole of the syllabus
carrying two marks each, which shall be compulsory. Answer to each question should not
exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be
required to attempt four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- II SEMESTER (2018-19)
BUSINESS RESEARCH METHODS
PAPER CODE: MBA -1821205

Unit-I
Business research; its concept, nature, scope, need and managerial value of business research;
components oftheory – definitions, concepts, constructs, variables, hypothesis, process of research
and structure of research proposal.

Unit-II
Research design – concept and types – exploratory, descriptive, diagnostic and experimental;
sampling design; techniques, factors influencing sample size, measurement – concept,
measurement scales – types and construction of scales and reliability and validity aspects in
measurement.

Unit-III
Methods of data collection – questionnaire/schedule; questionnaire designing, interview and
observationalmethods; data analysis and interpretation, editing, coding, content analysis and
tabulation; hypothesis testing – an overview of parametric and non-parametric tests (Analysis of
Variance, X test, Wilcoxon Matched – pairs signed – rank test, Mann – Whitney test, Kruskal –
Wallis H-test)

Unit-IV
An overview of dependent and interdependent methods (multiple regression, discriminant
analysis, conjointanalysis, factor analysis, cluster analysis); ingredients and constructions of
research report; procedure ofpreparation of reference and bibliography

SUGGESTED READINGS:
1. Zikmund, Millian G., Business Research Methods , Thomson Learning , Bombay
2. Cooper, Donald R- and Pamels Schindler, Business Research Methods , Tata McGraw Hills,
New Delhi
3. Geode, Millian J. & Paul K. Hatl, Methods in Research, McGraw Hills, New Delhi
4. Sekran, Uma, Business Research Method, Miley Education, Singapore
5. Kothari, C.R., Research Methodology

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- II SEMESTER (2018-19)
COMPUTER NETWORKS AND INTERNET
PAPER CODE: MBA -1821206

Unit-I
Introduction to Internet: Definition of networks, concepts of web page, website and web searching
(browsing).Concepts of data transmission, half-duplex transmission, modems, client server
computing, Introduction to OSI,TCP/IP reference models, cryptography.

Unit-II
Networked economy; Impact of computer networks on business, elements of networked economy,
using IS functions to deal with business risks. Infrastructure of networked economy; Hardware,
Software, sharing information and resources through networks, LAN WAN, and wireless
networks,

Unit-III
Privacy and ethical issues in networked economy; treats to privacy, protecting privacy, ethical
issues in networked economy, social and economic issues in networked economy, health issues in
networked economy, future of the networked economy.

Unit-IV
HTML: Build a simple HTML document, tables, frames, links, adding multimedia documents,
home page. Applications of networks in information sharing and dissemination: applications in
banking,
e-governance, ticket reservation etc.

Lab: Web Designing in HTML, Internet Surfing.

SUGGESTED READINGS:
1. McKeown, Information Technology and the Networked Economy, Thomson Learning
2. Forouzan , Data Communication & Networking , TMH, Delhi.
3. Miller, Data and Network Communication , Vikas Publishing House, New Delhi.
4. Tannenbaum, Computer Networks, PHI, Delhi.
5. Hagg, Baltzan & Philips, Business Driven Technology, TMH, N. Delhi.
6. Molly, Using HTML 4, PHI, Delhi.
7. Comer, E. Douglas, Computer Networks and Internet 4e, Pearson Education, Delhi.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- II SEMESTER (2018-19)
OPERATIONS RESEARCH
PAPER CODE: MBA -1821207

Unit-I
Operations Research: Evolution, methodology and role in managerial decision making; Linear
programming: Meaning, assumptions, advantages, scope and limitations; Formulation of problem
and its solution by graphical and simplex methods; special cases in simplex method: infeasibility,
degeneracy, unboundedness and multiple optimal solutions; duality.

Unit-II
Transportation problems including transshipment problems; Special cases in transportation
problems: unbalanced problems, degeneracy, maximization objective and multiple optimal
solutions; assignment problems including traveling salesman’s problem. Special cases in
assignment problems: unbalanced problems, maximization objective and multiple optimal
solutions.

Unit-III
PERT/CPM: Difference between PERT and CPM, network construction, calculating EST, EFT,
LST, LFT and floats, probability considerations in PERT, time -cost trade-off. Decision theory:
decision making under uncertainty and risk, Bayesian analysis, decision trees.

Unit-IV
Game theory, pure and mixed strategy games; principle of dominance; two person zero sum
game; Queuing theory: concept, assumptions and applications; analysis of queue system, Poisson
distributed arrivals and exponentially distributed service time models (MM1 and MMK);
Simulation; meaning, process, advantages, limitations and applications.

SUGGESTED READINGS:
1. Paneerselvam, Operations Research, Prentice Hall of India, N. Delhi.
2. Taha, Operations Research: An Introduction, Prentice Hall of India, N. Delhi.
3. Vohra, N.D.; Quantitative Techniques in Management; Tata McGraw Hill Publishing Company
Ltd., New Delhi.
5. Kapoor, V.K., Operations Research; Sultan Chand & Sons, New Delhi.
6. Sharma, J.K., Operations Research: Theory and Applications, Macmillan India Ltd, New Delhi.
7. Kalavathy, Operations Research, Vikas Publishing House, New Delhi.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- II SEMESTER (2018-19)
INTERNATIONAL BUSINESS
PAPER CODE: MBA -1821208

Unit-I
Recent global trends in international trade and finance; dimensions and modes of IB; structure of
IB environment; risk in IB; motives for internationalization of firms; organizational structure for
IB; world trading system and impact of WTO; exchange rate systems; global financial system;
barriers to IB; international business information and communication.

Unit-II
Foreign market entry strategies; country evaluation and selection; factors affecting foreign
investment decisions; impact of FDI on home and host countries; types and motives for foreign
collaboration; control mechanisms in IB.

Unit-III
Decisions concerning global manufacturing and material management; outsourcing factors;
managing global supply chains; product and branding decisions; managing distribution channels;
international promotion mix and pricing decisions; counter trade practices; mechanism of
international trade transactions.

Unit-IV
Harmonizing accounting difference across countries; currency translation methods for
consolidating financial statements; the LESSARD-LORANGE Model; cross cultural challenges in
IB; international staffing decisions; compensation and performance appraisal of expatriate staff;
ethical dilemmas and social responsibility issues.

SUGGESTED READINGS:
1. Daniels, J.D. and H. LEE Radesbaugh, International Business-Environment and Operations
(New Delhi; Pearson Education)
2. Hill, Charles W.L., International Business -competency in the Global Marketplace (New Delhi:
Tata McGraw Hill)
3. Sundaram, Anant K and Steward J Black, The International Business Environment: Text and
Cases (New Delhi: Prentice Hall of India)
4. Sharan, V., International Business: Concept, Environment and Strategy (New Delhi: Pearson
Education)

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- II SEMESTER (2018-19)
EVENT MANAGEMENT
PAPER CODE: MBA -1821209

Unit-I
Events – Nature, definition and scope, C’s of events, designing, interaction and importance; Event
marketing tools – various needs addressed by events, focusing and implementing events,
advantages and disadvantages of events

Unit-II
Elements of Events – Event, infrastructure, target audience, organizers, venue, media activities to
be carried out; concept of market in events, segmentation and targeting of the market events

Unit-III
Positioning in events and the concept of event property; events as a product, methods of pricing
events, events and promotion, various functions of management in events.

Unit-IV
Strategic alternatives arising from environment, competition and defined objectives; pricing
objectives; evaluation of event performance – measuring performance and correcting deviations

SUGGESTED READINGS:
1. Shone, Anton and Bryn Parry, Successful Event Management, Cengage Learning India Pvt.
Ltd, New Delhi
2. Gaur, S.S. and Saggere, S.V., Event Marketing Management
3. Panwar, J.S., Marketing in the New Era, Sage Publications, 1998
4. Kotler, P., Marketing Management, Analysis, Planning, Implementation and Control, Prentice
Hall, 1997
5. Avrich, Barry, Event and Entertainment, Delhi, Vision Books, 1994

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
STRATEGIC MANAGEMENT
PAPER CODE: MBA -1823301

Unit -I
Strategic Management Process: defining strategy, levels of approaches to strategic decision
making, process of strategic management, roles of strategies, mission and objectives, strategic
business unit, environment – concept, components and appraisal.

Unit -II
Organization appraisal and strategy formulation: organizational dynamics and structuring
organizational appraisal, SWOT analysis formulation – corporate level strategies and business
strategies, strategy analysis and choice – the process, BCG matrix, GE matrix, SPACE approach,
QSP matrix and strategic plan.

Unit -III
Strategy implementation: aspects, structures, design and change; behavioral implementation –
leadership, culture, value and ethics.

Unit -IV
Functional implementation: functional strategies, plans and policies; marketing; financial,
personal, operations, its plans and policies; strategic evaluation and control – an overview of
strategic evaluation and control, techniques of strategic evaluation and control.

SUGGESTED READINGS:
1.Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill Publishing
Company Ltd., New Delhi
2. David, Fred R. Strategic Management – Concept and Cases , Pearson Education, Delhi
3.Hitt, M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management Competitiveness and
Globalisation;Thomson Asia Pvt. Ltd.
4.Pearce II J A and Robinson Jr., R.B., Strategic Management – Strategy Formulation and
Implementation,AITBS Publishers and Distributors, Delhi.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
MANAGEMENT INFORMATION SYSTEMS
PAPER CODE: MBA -1823302

Unit-I
Data and Information. MIS- need and concepts, factors influencing MIS and characteristics of
MIS. Technology of MIS. Structure of MIS. Decision Making and role of MIS. Data
communication. Basic H/W required, Channel features and concept of Distributed Data bases
Decision Support System: Overview, components and classification, steps in constructing a DSS,
role in business, group decision support system

Unit-II
Information system for strategic advantage, strategic role for information system, breaking
business barriers, business process reengineering, improving business qualities.

Unit-III
Planning for MIS; System Development Methodologies; Conceptual and detailed designs of MIS.
Information system analysis and design, information SDLC, hardware and software acquisition,
system testing, documentation and its tools, conversion methods.

Unit-IV
System implementation Strategies and process; System Evaluation and Maintenance. Applications
– cross – functional MIWS; ERP; CRM; SCM; Transaction Processing; Artificial Intelligence
technologies in business: neural network, fuzzy logic, virtual reality; Executive information
system.
SUGGESTED READINGS:
1. Jawadekar, Management Information Systems , TMH, N Delhi.
2. Brien, James, Management Information System, Tata McGraw Hill, Delhi.
3. Stair, Principles of Management System, Thomson Learning, Bombay.
4. Mckeown, Information Technology and the Networked Economy, Thomson Learning,
Bombay.
5. Brady, Cases in MIS , Thomson Learning, Bombay.
6. Murdick & Ross, Management Information System, PHI, Delhi.
7. Kanter, J., Management Information System, PHI, Delhi.
NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
ENTREPRENEURSHIP
PAPER CODE: MBA -1823303

Unit -I
Entrepreneurship: Concept, knowledge and skills requirement; characteristics of successful
entrepreneurs; role of entrepreneurship in economic development; entrepreneurship process;
factors impacting emergence of entrepreneurship; managerial vs. entrepreneurial approach and
emergence of entrepreneurship.

Unit -II
Starting the venture: generating business idea – sources of new ideas, methods of generating
ideas, creative problem solving, opportunity recognition; environmental scanning, competitor and
industry analysis; feasibility study – market feasibility, technical/operational feasibility, financial
feasibility: drawing business plan; preparing project report; presenting business plan to investors.

Unit -III
Functional plans: marketing plan – marketing research for the new venture, steps in preparing
marketing plan, contingency planning; organizational plan – form of ownership, designing
organization structure, job design, manpower planning; Financial plan – cash budget, working
capital, performa income statement, performa cash flow, performa balance sheet, break even
analysis.

Unit -IV
Sources of finance: debt or equity financing, commercial banks, venture capital; financial
institutions supporting entrepreneurs; legal issues – intellectual property rights patents,
trademarks, copyrights, trade secrets, licensing; franchising.

SUGGESTED READINGS:
1. Hisrich, Robert D., Michael Peters and Dean Shephered, Entrepreneurship, Tata McGraw Hill,
New Delhi
2. Barringer, Brace R., and R. Duane Ireland, Entrepreneurship, Pearson Prentice Hall, New Jersy
(USA)
3. Lall, Madhurima, and Shikha Sahai, Entrepreneurship, Excel Books, New Delhi
4. Charantimath, Poornima, Entrepreneurship Development and Small Business Entreprises ,
5. Pearson Education, New Delhi
6. Kuratko, Donand and Richard Hodgetts, Entrepreneurship, Cengage Learning India Pvt. Ltd.,
New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
FUNDAMENTALS OF INCOME TAX
PAPER CODE: MBA -1823305

Unit-I
Introduction: Meaning of tax, scope, objectives, importance, Important terms-assessee, person,
previous year, assessment year, income, gross total income, total/taxable income, casual income,
agriculture income, company , tax evasion, tax avoidance, tax planning, tax management.

Unit-II
Determination of residential status and incidence of tax with reference to residential status of an
individual; exempted incomes of an individual.

Unit-III
Income from various heads (basic introduction only), clubbing of incomes, set of and carry
forward of losses, Computation of gross total income and taxable income.

Unit-IV
Computation of tax liability of an individual; filling and filing of Income Tax Returns (ITR-I & II
only).

SUGGESTED READINGS:
1. Direct Taxes law & Practice – Dr. H.C.Mehrotra & Dr. S.P. Goyal, Sahitya Bhawan
Publications, Agra.
2. Direct Taxes & Practice – Dr. V.K. Singhania Taxmann Publication.
3. Direct Taxes law & Practice – Dr. Bhagwati Prasad – Wishwa Prakashan, N.Delhi.
4. Simplified Approach to income Tax: Dr. Girish ahuja & Dr. Ravi Gupta – Sahitya Bhawan
Publishes & Distributors, Agra.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
4. The examiner is not required to ask the students to calculate income from various heads of an individual. The
examiner is also required to give computed incomes from different heads in the question paper.
5. The actual amount of allowed deductions with section must be given clearly in the question.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
PERFORMANCE MENAGEMENT
PAPER CODE: MBA -1823306

Unit-I
Basics of Performance Management – Concept, essence, scope, need for performance
management as a system, principles, Performance Management vs. Performance
Appraisal, performance management process, performance management and strategic
planning, linkages, performance and potential management.

Unit-II
Measuring Performance – Managing for results, managing behaviour, managing
competencies, conducting performance reviews.

Unit-III
Designing and Implementing Performance Management Process – Performance
Planning, defining objectives and performance standards, defining capability
requirements, performance management system implementation, automation of
performance management process, legal requirements.

Unit-IV
Key Issues – 360o feedback, feedback, counseling and coaching, strategy maps and
balance score card, management team performance, managing organizational
performance, performance management and pay, performance management training,
evaluating performance management.

SUGGESTED READINGS:
1.Armstrong, Michael, Performance Management – Key strategies and Practical
Guidelines, Kogan Page
2.Cokins, Gary, Performance Management, Finding the Missing Prices, John Wiley and
Sons
3. Shields, John, Managing Employees Performance and Reward, Cambridge University,
NODA
4. Aguinis, Herman, Performance Management, Pearson Education Inc.
NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
ORGANIZATIONAL CHANGE AND DEVELOPMENT
PAPER CODE: MBA -1823307

Unit-I
Organizational Change – meaning, nature, types; theories of planned change;
Organizational Development – nature and characteristics; process of organizational
development.

Unit-II
Human Process Interventions – T-group, process consultation, third party interventions,
team building; organizational confrontation meeting, coaching and mentoring, role
focused interventions.

Unit-III
Techno structural Interventions – restructuring organization, reengineering, employee
involvement, work design; Strategic Interventions – Organization and environment
relationships, organization transformation.

Unit-IV
Contemporary issues and applications – Organizational development in global context,
organizational development in service sector, OD Practioners – role, competencies
requirement, professional ethics and values and experiences; future trends in OD.

SUGGESTED READING:
1. Cummings, Thomas G. and Christopher G. Worley, Organisation Development and
Change, Thomson Learning
2. Ramnarayan S., T.V. Rao and Kuldeep Singh, Organisation Development
3. Interventions and Strategies, Response Books, New Delhi
4. French, Wendell L. and Lecil H. Bell, Organisation Development, PHI, New Delhi
5. Chowdhury, Subir, Organisation 2IC, Pearson Education
NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
MANAGEMENT OF FINANCIAL SERVICES AND INSTITUTIONS
PAPER CODE: MBA -1823308

Unit-I
Financial Services: salient features, scope and problems; mutual funds; venture capital
financing; regulatory and theoretical framework of leasing; issue management activities/
procedures of merchant banking.

Unit-II
Credit rating; factoring and forfeiting; housing finance; merger/amalgamation and
acquisition/takeover; debt securitization.

Unit-III
Development Banks - operational policies and practices of IDBI, ICICI, IFCI, SIDBI; EXIM
BANK; UTI; LICI;segments/instruments of money market.

Unit-IV
Mechanism of security trading, NSE, OTCEI, scripless trading, depository system and
custodial services; SEBI– its objectives, functions and powers.

SUGGESTED READING:
1. Bhole, L. M., Financial Institutions and Markets , Tata McGraw Hills, New Delhi
2. Khan, M. Y., Financial Services, Tata McGraw Hill, New Delhi
3. Pathak, Indian Financial System, Pearson Education
4. Khan, M.Y., Indian Financial System, Tata McGraw Hill, New Delhi
5. Machiraju, H.R., Indian Financial System, Vikas Publishing House
6. Machiraju, H.R., Working of Stock Exchange in India, New Age Publication
7.Shrivastava, R.M., and Nigam, Divya, Management of Indian Financial Institutions,
Himalaya Publishing House

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
PROJECT MANAGEMENT AND INFRASTRUCTURE FINANCE
PAPER CODE: MBA -1823309

Unit -I
Phases and objectives of capital budgeting; generation and screening of project ideas; market,
demand and situational analysis, technical analysis and financial analysis.

Unit -II
Special decision situations, analysis of project risk; appraisal criteria, firm risk and market risk.

Unit -III
Social cost benefit analysis, UNIDO approach, SCBA by financial institutions, project financing
in India - project appraisal by financial institutions, environmental appraisal of Projects.

Unit -IV
Project management: organisation, planning, control, human aspects and pre -requisites.
Financing infrastructure projects: Concept, rational and financial instruments; Public finance for
infrastructure projects; BOOT/ BOT system for infrastructure projects.

SUGGESTED READINGS:
1. Chandra, Prasanna, Projects : Planning Analysis, Selection, Implementation and Review, Tata
McGraw Hill, New Delhi, 2002.
2. Bhavesh, M Patel, Project Management, Vikas Publishing House, New Delhi.
3. Machiraju, H. R., Project Finance, Vikas Publishing House, New Delhi.
4. Rao, P.C.K., Project Management and Control , Sultan Chand & Sons, N.Delhi.
5. Nijiru, Cyrus and Merna,Tony, Financing Infrastructure Projects, Thomas Telford, UK, ISBN

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- III SEMESTER (2018-19)
OBJECT ORIENTED ANALYSIS AND DESIGN
PAPER CODE: MBA -1823310

Unit-I
Object-oriented concepts, object and classes, links and associations, inheritance and multiple
inheritance, grouping constructs, polymorphism, encapsulation.

Unit-II
Object modeling, dynamic modeling, functional modeling, object-oriented system development.

Unit-III
C++ language: Classes and objects, functions, constructors and destructors, overloading, type
conversions.

Unit-IV
Inheritance: Extending classes, pointers, virtual functions and polymorphism, input-output
operations.

Lab: Programming in C++ on above defined syllabus

SUGGESTED READINGS:
1. Deitel and Deitel , C++ How to Program, Pearson Education, New Delhi.
2. Robert Lafore, Turbo C++, Galgotia Publications, New Delhi.
3. Booch , OOAD, Add Wesley
4. Stroustrup , C++ , Addison Wesley
5. Rumbagh, OOPS, PHI, New Delhi.
6. Balagurusamy , OOPS with C++,TMH, New Delhi.
7. Herbert Schildt, C++ The complete Reference, TMH, New Delhi.
8. Satzinger, Object Oriented Analysis and Design, Thomson Learning, Bombay.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- III SEMESTER (2018-19)
PROGRAMMING IN ORACLE
PAPER CODE: MBA -1823311

Unit-I
Introduction to Oracle: DBMS, RDBMS, tools of oracle: SQL*PLUS.PL/SQL, forms, reports,
SQL vs SQL*PLUS, data types in oracle, data definition language, data manipulation language,
transaction control and data control language.

Unit-II
SQL functions, operators, joins, queries and sub queries, constraints.

Unit-III
Database Objects: Synonym, sequence, view and index; abstract data types, varying arrays, nested
tables, concept of locks and types of locking.

Unit-IV
Introduction to PL/SQL: Advantages, PL/SQL block, declarations, executable commands:
conditional logic, loops, goto statements; concept of exception handling, database triggers.

Lab: Programming in Oracle on above defined syllabus.

SUGGESTED READINGS:
1. Page, Special Editions using Oracle 8/8i, Prentice Hall of India, New Delhi.
2. Lemme & Colby, Implementing and Managing Oracle Databases, Prentice Hall of India, New
Delhi.
3. Loney, ORACLE 8i: The Complete Reference, Tata McGraw Hill, New Delhi.
4. Phillip J. Pratt, Guide to SQL, Thomson Learning, Bombay.
5. Morrsion, Enchanced Guide to Oracle 8i, Thomson Learning, Bombay.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections.
Section ‘A’ shall comprise of eight short answer type questions from whole of the syllabus
carrying two marks each, which shall be compulsory. Answer to each question should not
exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be
required to attempt four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
FOREIGN EXCHANGE MANAGEMENT
PAPER CODE: MBA -1823312

Unit -I
Nature of foreign exchange: sources of demand for and supply of foreign exchange-the balance of
payments (bop) framework; nominal, real and effective exchange rates; determination of rate of
exchange, monetary portfolio balance, purchasing power parity approaches; overvalued and
undervalued currencies; exchange rate systems.

Unit -II
General factors of exchange rate fluctuations; the Dornbusch Sticky -price theory of exchange rate
volatility; exchange rate overshooting and the J-curve effect; central banking intervention for
exchange rate stability; effect of depreciation on trade balance.

Unit -III
Nature functions and participants of foreign exchange market; spot and forward markets; forward
premium; forwards in hedging and arbitrage; methods of quoting exchange rates; cross rates of
exchange; arbitrage operations; bid -ask spreads; the Interest Rate Parity Theorem; the
Expectation Theory; International Fisher Effect.

Unit -IV
Currency futures, options and determination of their market value, over-the-counter options;
Fisher Black’s Optional-Pricing model; currency and interest rate swaps; credit risk of swaps,
Euro currency market and its instruments; measuring foreign exchange risk and exposure; basic
techniques of exposure management; foreign exchange regulation in India.

SUGGESTED READINGS:
1. Giddy I.A.N., Global Financial Markets, AITBS, New Delhi
2. D. Levi Maurice, International Finance, Prentice Hall of Indi a, New Delhi
3. Buckley, Multinational Finance, Prentice Hall of India, New Delhi
4. Roth Paul, Mastering Foreign Exchange and Money Markets, Pitman, London
5. Apte P.G., International Financial Management, Tata McGraw Hill, New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
INTERNATIONAL TRADE THEORY AND PRACTICE
PAPER CODE: MBA -1823313

Unit -I
Growing importance of trade in world economy; trade as an agent of globalization; alternative
bases and explanations of trade; gains from trade; term of trade – alternative concepts; trade
equilibrium and determination of terms of trade; significance of conceptual understanding of trade
theory for IB manager.

Unit -II
Free trade versus protection; tariff classification; economic effects of tariff; tariff retaliation;
export subsidies, countervailing duties and dumping; effects of a quota; international economic
integration – forms and levels; trade creating and trade diverting effects of a custom union;
repercussions of regional economic groupings on the strategy of international marketers.

Unit -III
Components of international trade policy; export promotion strategies; import substitution;
rationale and working of free trade zones; assessing export potential for specific products in
specific markets; logic of state trading and canalized trade; trade fairs and exhibition; commercial
intelligence.

Unit -IV
Major quantitative and qualitative; trends in India’s foreign trade since 1991; major schemes and
incentives for exporters; import control regime; impact of WTO provisions on trade policy;
overall assessment of India’s trade policy.

SUGGESTED READINGS:
1. Krugman, Paul R. and Maurice Obstfeld, International Economics: Theory and Policy, Pearson
Education, Delhi
2. Bo Sodersten, International Economics, Macmillan, London
3. D. Salvatore, Theory and Problems of International Economics, McGraw Hill, New York
4. H. Robert Heller, International Trade, Prentice Hall of India, New Delhi
5. Govt. of India, Economic Survey (Latest Issue)

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
BRAND MANAGEMENT
PAPER CODE: MBA -1823314

Unit-I
Branding concepts; branding challenges and opportunities; brand equity concept; strategic brand
management process; customer based brand equity; building a strong brand and its implications;
identifying and establishing brand positioning; defining and establishing brand values; internal
branding.

Unit-II
Choosing brand elements to build brand equity; designing marketing programs to build brand
equity: integrating marketing communication to build brand equity: information processing model
of communication, marketing communication options, leveraging secondary brand knowledge to
build brand equity: conceptualizing the leveraging process, country of origin; co-branding,
licensing, celebrity endorsement, sporting, cultural and other events.

Unit-III
Developing a brand equity measurement and management system: establishing brand equity
management system; measuring sources of brand equity – capturing customer mindset: qualitative
research techniques, quantitative research techniques; measuring outcomes of brand equity;
capturing market performance.

Unit-IV
Designing and implementing branding strategies: brand-product matrix, brand hierarchy,
introducing and meaning new products and brand extensions; managing brands over time:
managing brands over geographic boundaries and market segments.

Suggested Readings:
1. Keller, Kevin Lane; Strategic Brand Management; Pearson Education; New Delhi
2. Kapferer, Jean Noel; Strategic Brand Management; Kogan Page; New Delhi
3. Kumar, S. Ramesh; Marketing and Branding – The Indian Scenario; Pearson Education; New
Delhi
4. Kapoor, Jagdeep; 24 Brand Mantras; Sage Publications; New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- III SEMESTER (2018-19)
CONSUMER BEHAVIOR
PAPER CODE: MBA -1823314
Unit-I
Consumer behaviour and consumer research; importance of consumer behaviour; evolution of
consumer behaviour; methods of studying consumer behaviour; customer centric organizations;
market analysis; market segmentation, marketing mix strategies; value of brands in marketing
strategy; customer loyalty and retention strategy; global marketing strategy; global marketing
strategy; global advertising effectiveness; consumer decision process model; variables affecting
the decision process; types of decision process; factors influencing the extent of problem solving;
pre purchase processes; need recognition; internal and external search; pre-purchase evaluation.

Unit-II
Different types of purchase situations; retailing and the purchase process; determinants of retail
success or failure; point –of purchase materials; consumer logistics; location based retailing;
direct marketing consumption behaviours; consumption experiences; importance of customer
satisfaction; factors affecting satisfaction level; demographics and consumer behaviour; economic
resources and consumer behaviour; personality and consumer behaviour; personal values; lifestyle
motivational conflict and need priorities; motivational intensity; motivating consumer.

Unit-III
Importance of consumer knowledge; types of consumer knowledge; sources of consumer
knowledge; benefits of understanding consumer knowledge; consumer beliefs; consumer feelings;
consumer attitudes; consumer intentions; culture and its effect on consumer behaviour; changing
values and its effect on consumer behaviour; changing values and its effect on marketing;
determinants of social class; social class and consumer behaviour; importance of families and
households on consumer behaviour; role behaviour and its influence on the decision process;
family life cycles; changing roles of women; children and household consumer behavior.

Unit-IV
Group and personal influences on individuals; reference group and its influence on individuals;
transmission of influence through dyadic exchanges; word of mouth and opinion leaders in
advertising and marketing strategy; diffusion of innovations; diffusion process; reaching the
consumer; gaining consumer’s attention; shaping consumer’s opinion; opinions change; product’s
and advertising’s role in shaping consumer opinion; cognitive learning; retrieval of information;
company’s role in helping consumers to remember.

SUGGESTED READINGS:
1. Blackwell, Roger, Miniard, Paul & Engel, James; Consumer Behaviour; Thomson Learning
2. Loudon, David J. & Dellabitta, Albert; Consumer Behaviour; Tata McGraw Hill; New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- IV SEMESTER (2018-19)
E-COMMERCE
PAPER CODE: MBA -1823401

Unit-I
Introduction to Electronic Commerce: origin and need; Framework, applications; network
infrastructure (including internet), internet commercialization; factors affecting e-commerce;
business and technological dimensions of e-commerce

Unit-II
Electronic payment system, inter-organizational commerce & intra-organizational commerce,
EDI, value-added network; digital library; smart card, credit card and emerging financial
instruments. .

Unit-III
B2B e-commerce; e-procurement, supply -chain coordination; on-line research; organizing for
online marketing. Internet retailing; multi-channel retailing, channel design; selling through online
intermediaries. Mobile commerce: Introduction to mobile commerce; benefits of mobile
commerce; mobile commerce framework; Internet advertising.

Unit-IV
Security; advertising & marketing in the internet, introduction to marketing & CRM, consumer
search & resource discovery, computer based education & training, digital copyrights. Search
engines & directory services; Agents in electronic commerce

Lab: Internet Surfing of E-Commerce Sites.

SUGGESTED READINGS:
1. Schneider P. Gary, Perry T.James, E-Commerce, Thomson Learning, Bombay.
2. Hanson & Kalyanam, Internet Marketing & e-commerce, Thomson Learning, Bombay.
3. Bharat Bhasker, Electronic Commerce, TMH, N Delhi.
4. Kosiur, Understanding E-Commerce, Prentice Hall of India, Delhi.
5. Kalakota, Whinston , Frontiers of Electronic Commerce, Addison Wesley.
6. Shurety, E-business with Net Commerce (with CD), Addison Wesley.
7. Napier, Creating a winning E-business, Vikas Publishing House, New Delhi
8. Didar Singh, E Commerce for Manager, Vikas Publishing House, New Delhi
9. Whitely David, Electronic Commerce, TMH, Delhi.
10.Efraim Turban, Jay Lee, David King & H.Michael Chang, Electronic Commerce: A
Managerial Perspective , Pearson Education, Delhi.
NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- IV SEMESTER (2018-19)
DISASTER MANAGEMENT
PAPER CODE: MBA -1811402

Unit-I
Disaster Management : Meaning, Concepts, Principles, Scope, Objectives and Approaches
Elements of Disaster Management.

Unit-II
Disaster Mitigation: Hazard Assessment, Vulnerability Assessment, Risk Assessment, Protective
Measures and Public Information. Disaster Preparedness: Disaster Plan, Damage Inspection,
repair and Recovery procedures, Communication and Control Centers, Disaster Forecasting,
Warning and Prediction.

Unit-III
Disaster Relief: Rapid Damage As operations , Evacuation and Shelter, Media Coverage, Relief
Aid Maintenance

Unit-IV
Reconstruction Planning: Meaning an Economics and Social Rehabilitation

Lab: Internet Surfing of E-Commerce Sites.

SUGGESTED READINGS:
1. Schneider P. Gary, Perry T.James, E-Commerce, Thomson Learning, Bombay.
2. Hanson & Kalyanam, Internet Marketing & e-commerce, Thomson Learning, Bombay.
3. Bharat Bhasker, Electronic Commerce, TMH, N Delhi.
4. Kosiur, Understanding E-Commerce, Prentice Hall of India, Delhi.
5. Kalakota, Whinston , Frontiers of Electronic Commerce, Addison Wesley.
6. Shurety, E-business with Net Commerce (with CD), Addison Wesley.
7. Napier, Creating a winning E-business, Vikas Publishing House, New Delhi
8. Didar Singh, E Commerce for Manager, Vikas Publishing House, New Delhi
9. Whitely David, Electronic Commerce, TMH, Delhi.
10.Efraim Turban, Jay Lee, David King & H.Michael Chang, Electronic Commerce: A
Managerial Perspective , Pearson Education, Delhi.
NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- IV SEMESTER (2018-19)
INDUSTRIAL RELATIONS AND LABOUR LEGISLATIONS
PAPER CODE: MBA -1811405

Unit -I
Industrial Relations: Concept, Scope, Objectives, emerging socio -economic and techno-economic
profile; Impact of technological change on industrial relations; Role of State in managing
industrial relations factors affecting industrial relations.

Unit -II
ILO and Trade Unions: Objectives and functions; Development of trade Union movement in
India; Challenges of Trade Union movement; Forms of union; Trade Union response toward
liberalization and change; Role and objectives of ILO. Prevention and settlement of disputes.

Unit III
Labor Legislations: Objectives, forms and significance; Grievance handling legislations: Social
security legislations, Regulatory legislations and protective and employment legislations;
Harmony and discipline.

Unit - IV
Co-ownership management; Concept and significance; Involvement of workers with management
processes; Strategic implementation of WPM; Collective bargaining and empowerment: role,
methods and significance to quality management. Quality of work life.

Suggested Readings
1. Ramaswamy, E. Managing Human Resources, Oxford University Press, New Delhi
2. Venkataratnam, C.S. and Sinha, Pravin, Trade Union Challenges at the Designing of 21st
Century, IIRA - Excel Books, New Delhi
3. Monappa, A. Industrial Relations, Tata McGraw Hill, New Delhi
4. Monappa, A. Managing Human Resources, Tata McGraw Hill, New Delhi
5. Sinha, Sinha, Sakher, Industrial Relations, Trade Unions and Labour Legislations, Pearson
Education, New Delhi
6. Venkataratnam, C.S., Industrial Relations, Oxford University Press, New Delhi
7. Dutta, S.K. Guide to Disciplinary Action, Tata McGraw Hill, New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- IV SEMESTER (2018-19)
STRATEGIC HUMAN RESOURCE MANAGEMENT
PAPER CODE: MBA -1811406

Unit-I
HR environment; HRM in knowledge economy; concept of SHRM: investment perspective of
SHRM, evolution of SHRM, strategic HR vs. traditional HR, barrier to strategic HR, role of HR
in strategic planning.

Unit-II
Strategic fit frameworks: linking business strategy and HR strategy, HR bundles approach, best
practice approach; business strategy and human resource planning; HRM and firm performance
linkages – measures of HRM performance; sustained competitive advantages through inimitable
HR practices.

Unit -III
HR Systems: staffing systems, reward and compensation systems, employee and career
development systems, performance management systems.

Unit-IV
Strategic options and HR decisions – Downsizing and restructuring, domestic and international
labour market,mergers and acquisitions, outsourcing and off shoring.

SUGGESTED READINGS:
1. Mello, Jeffrey A ., Strategic Human Resource Management, Thomson Learning Inc.
2. Agarwala, Tanuja, Strategic Human Resource Management, Oxford University Press, New
Delhi
3. Dreher, George and Thomas Dougherty, Human Resource Strategy, Tata McGraw Hill
4. Greer, Charles, Strategic Human Resource Management, Pearson Education
5. Belcourt, Monica and Kenneth McBay, Strategic Human Resource Planning, Thomson
Learning Inc.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- IV SEMESTER (2018-19)
MANAGEMENT OF BANKING AND INSURANCE
PAPER CODE: MBA -1811407

Unit-I
An overview of the banking sector- growth and structure; function and operations – RBI,
Commercial Banks, RRBs, Cooperative Banks and NABARD; regulatory issues for governance
of banking sector– role of RBI and Ministry of Finance; marketing in banking industry -
component of bank marketing strategy; role of technology in banking.

Unit-II
Component of ALM and their management; liquidity management, interest rate management,
management of credit and operational risk; treasury operations and management; managing
capital adequacy and profit planning; managing NPAs.

Unit-III
Origin and development of insurance sector; objective and process of risk management; types and
structure of insurance plans; investment pattern and policies of insurance companies; challenges
of insurance marketing; role of IRDA; pension funds in India.

Unit-IV
Organizational forms, structure and administration of life and non-life insurance companies; life
and nonlife insurance management – strategic management, planning and control cycle, use of life
insurance in personal and business planning; life and non-life (health and motor vehicle)
insurance underwriting; financial management of life insurance companies

Suggested Readings:
1.Black, Kenneth jr. & Skipper, Harold D. jr., Life and Health Insurance, Pearson Education,
Delhi
2.Rejda, George E, Principles of Risk Management and Insurance, Pearson Education, Delhi
3.Shekhar, K.C. and Shekhar, Lekshmy , Banking Theories and practices , Vikas Publication
4.Besis Joel Risk Management in Banking , John Mily & Sons
5.Risk Management, Indian Institute of Banking and Finance, McMillan Publisher
6.The New Basel Record, ICFAI Publication
7.Financial Intermediation, Indian Institute of Banking and Finance
8.Trieschmann, Risk Management & Insurance, Thomson Learning

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- IV SEMESTER (2018-19)
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
PAPER CODE: MBA -1811408

Unit -I
Investment-Meaning, nature, process and alternatives; return and risk; Concept and components
of total risk; Measuring historical and expected return and risk; systematic and unsystematic risk.
Measurement of systematic risk.

Unit -II
Objectives and benefits of investment analysis and security valuation ; theories of fixed and
variable income securities; Efficient Market Theory; Fundamental Analysis - Economic, Industry
and Company Analysis; Technical Analysis.

Unit -III
Portfolio – Meaning, advantages and selection; Selection Problems: Markowitz portfolio theory;
expected return and standard deviation for portfolios; the efficient frontier; the efficient frontier
and investor utility; the selection of the optimal portfolio; Sharpe single -index model; Capital
Asset Pricing Model; Arbitrage Pricing Theory.

Unit -IV
Bond portfolio management strategies – passive portfolio strategies, active management
strategies; Portfolio revision – meaning, need, constraints and strategies; formula plans - constant-
dollar-value plan, constant ratio plan, variable ratio plan; Portfolio performance evaluation: risk
adjusted measures of performance.

Suggested Readings:
1. Reiley & Brown, Investment Analysis & Portfolio Management, Thomson Learning, Bombay.
2. Pandian, Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi
3. Sharpe, Alexander & Wiley, Investment. Prentice Hall of India, New Delhi.
4. Alexander, Gorden J. and Bailey, Jeffery V., Investment analysis and Portfolio Management,
Dryden Press, Thomson Learning, Bombay.
5. Bodie ZVI, Kane Alex, Marcus, Alan J and Mohanty, Pitabas, Investments, TMH, New Delhi,
2006.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 80
3.1.0 Internal Marks: 20
Time: 3 hrs.
MBA- IV SEMESTER (2018-19)
SYSTEMS ANALYSIS AND DESIGN
PAPER CODE: MBA -1811409

Unit-I
Concept of system, Business Information System, types of business information systems,
overview of system development methodologies, role of systems analyst, CASE tools for systems
analyst; feasibility study - economic, organizational and cultural, technological, schedule and
resource.

Unit-II
System Development Life Cycle : Preliminary investigation - Information System Projects,
evaluation of system requests, major steps in preliminary investigation; Systems Analysis - fact
finding techniques, documentation, data flow diagrams, data dictionary; cost benefit analysis.

Unit-III
Systems Design : User interface design, input and output design, data design; Systems
Implementation : Application development, quality assurance, structured application development
- structure charts, cohesion, coupling, testing, program, system, operations, user documentation;
Installation - Training, system changeover.

Unit-IV
Designing Distributed and Internet Systems: designing distributed systems - designing systems for
LANs, for client / server architecture; designing internet systems - internet design fundamentals,
design issues related to site management, managing online data.

SUGGESTED READINGS:
1. Hoffer et. al. , Modern System Analysis and Design, Thomson Learning
2. Shelly, Cashman, Rosenblatt, System Analysis and Design 4e, Thomson Learning
3. Satzinger, System Analysis and Design, Thomson Learning, Bombay.
4. Hawryszkiewyez, I T. Introduction to Systems Analysis and Design. 2nd ed., New Delhi,
Prentice Hall of India.
5. Whitten, J L. System Analysis and Design Methods . New Delhi, Galgotia.
6. Awad, Elias M., Systems Analysis and Design, Prentice Hall of India, New Delhi.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- IV SEMESTER (2018-19)
PROGRAMMING IN JAVA
PAPER CODE: MBA -1811410

Unit-I
Programming through JAVA: JAVA history, JAVA features, JAVA and internet, JAVA and
WWW, hardware and software requirements, JAVA environment, program structure, JAVA
tokens, JAVA virtual machine, constants, variables and data types, operators and expressions,
decision making and branching, decision making and looping.

Unit-II
Classes, objects and methods, interfaces, packages, managing errors and exceptions,
multithreading.

Unit-III
Applet programming: local and remote applets, applets and applications, applet life cycle, creating
an executable applet, applet tag, passing parameters to applets, I/O basics.

Unit-IV
String handling, event handling, AWT: Working with windows, graphics and text, controls, layout
managers.

Lab: Java Programming and Internet Surfing.

SUGGESTED READINGS:
1. Wigglesworth, Advanced Programming in Java, Thomson Learning, Bombay.
2. Slack, Problem Solving in Java , Thomson Learning, Bombay.
3. Deitel and Deitel, JAVA How to Program, Pearson Education,
4. Decker, Programming Java , Vikas Publishing House, New Delhi
5. E.Balagursamy, Programming in JAVA, TMH, New Delhi.
6. Patrick Naughton, JAVA Complete Reference, TMH, New Delhi.
7. Herbert Schildt, JAVA Complete Reference, TMH, New Delhi.

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- IV SEMESTER (2018-19)
INTERNATIONAL FINANCIAL MANAGEMENT
PAPER CODE: MBA -1811411

Unit -I
Finance function in a multinational firm; structure of international financial markets; cost and
availability of international financial flows; international financial instruments.

Unit -II
Aspects of international cash management; investment criteria and borrowing decisions;
centralized versus decentralized cash management; optimizing cash flows; cash management and
value of the firm.

Unit -III
International portfolio versus direct investment; international CAPM and Roll’s critique;
Arbitrage Pricing Theory; capital budgeting for foreign investment; strategic adjustment to
international taxation; assessing and managing country risk in capital budgeting decisions.

Unit -IV
Multinational capital structure and cost of capital; strategic considerations in euro -equity issues;
international bond financing; determining financial structure of foreign subsidiaries of MNCs;
financial choices for an MNC and its foreign affiliates; international portfolio diversification-
techniques and barriers; asset allocation policy; costs and risks of financing; strategies for
managing currency risk.

SUGGESTED READINGS:
1. Levi Maurice D., International Finance, McGraw-Hill, New York
2. Buckley A., Multinational Finance, Prentice-Hall of India, New Delhi
3. Shapro A.C., Multinational Financial Management, Prentice-Hall, New Delhi
4. Apte P.G., International Financial Management, TATA McGraw-Hills, New Delhi
5. Butler, K.C., Multinational Finance, Thomson Learning, Bombay

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- IV SEMESTER (2018-19)
International logistics
PAPER CODE: MBA -1811412

Unit -I
Trends in world trade growth; nature, significance and components of international logistics;
creating an export organization; registration and licensing; selecting export products and markets
and channels; export costing and pricing procedures incoterms; deciding payment terms; export
contracts; deciding currency of payment; export order processing; international logistics
infrastructure.

Unit -II
Arranging pre -shipment finance; export procurement; quality control and pre -shipment
inspection; packing and labeling of export consignments; basic procedure and documentation for
excise and custom clearance; ADS; Cargo insurance; shipping modes procedures and
documentation; role of forwarding agents.

Unit -III
Arranging post-shipment finance; documentary collection of export bills; UCPDC guidelines;
negotiating documents under L/C; managing exchange earners’ foreign currency accounts;
availing foreign exchange facilities; protecting against adverse movements in exchange rates; role
of EXIM Bank; major provisions of FEMA relating to exporters; export credit risk insurance and
the role of ECGC.

Unit -IV
Major export promotion schemes in India; export assistance to export houses; SEZ units, EOUs,
EHTP, STP and BTP units; facilities for deemed exports; marketing development assistance; trade
information support; role of commodity boards and export promotion councils in trade promotion;
facilities for service exports.

Suggested Readings:
1. Paras Ram, Export: What, When, How, Anupam Publications, New Delhi
2. Khurana, P.K., Export Management, Galgotia Publishing, New Delhi
3. Shavaramu, Export Marketing – A Practical Guide for Exporters , Wheeler Publishing, New
Delhi
4. Govt of India, An Overview of Customs , Commissionate of Customs and ICDs, New Delhi
5. Govt. of India, Ministry of Commerce and Industry – Handbook of Procedure, Govt. of India,
New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- IV SEMESTER (2018-19)
INTEGRATED MARKETING COMMUNICATION
PAPER CODE: MBA -1811413

Unit-I
Introduction – Concept of marketing communication, marketing communication mix, factor
affecting marketing communication mix, drivers of integrated marketing mix; models of
marketing communication – Blade Box Model, AIDAS model, Lavidge Steiner model,
DAGMAR model, PCB model; marketing communication planning process

Unit-II
Managing the Marketing Communication Process – Analysis of promotional opportunities,
concepts of segmentation and target marketing, promotional strategy of formulation and
competitive positioning, determination of promotional objectives, deciding promotional
appropriation, integrating marketing communication programme, commissioning and contracting
external resources.

Unit-III
Advertising and Media Planning – Advertising plan, creative strategy, advertising appeal, creative
formats, stages of creative strategy – idea generation, copy writing, layout, copy testing and
diagnosis; media planning –
traditional and contemporary media; media objectives – reach, frequency, cost etc.; media
strategy, media scheduling, media planning models, key issues in advertising – comparative
advertising, web advertising; advertising agency – functions and types, outdoor advertising.

Unit-IV
Wider Issues and Dimensions – Sales promotions, personal selling, direct marketing, public
relations, publicity and corporate advertising, unconventional promotional media, marketing
communication budgeting, measuring promotional performance, global marketing
communication, legal and ethical issues in integrated marketing communication.

SUGGESTED READINGS:
1.Shah, Kruti and Alan D’Souza, Advertising and Promotion – An IMC Perspective, Tata
McGraw Hill, New Delhi
2. Belch, George and Belch, Michael; Advertising and Promotion, Tata McGraw Hill, New Delhi
3. Wells, William, Burnett, John and Moriary, Sandra; Advertising Principles and Practice’
Pearson Education, New Delhi
4. Jethwaney, Jaishree and Jain, Shruti; Advertising Management; Oxford University, New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.
L.T.P External Marks: 50
3.1.0 Internal Marks: 50
Time: 2 hrs.
MBA- IV SEMESTER (2018-19)
SERVICE MARKETING
PAPER CODE: MBA -1811414

Unit-I
Foundation of Service Marketing – Definition and concept of service marketing, distinctive
characteristics and classification of services, growth in service, service marketing mix, emergence
of service economy.

Unit-II
Customer Focus – Understanding customer needs and expectations, process of market
segmentation, selecting customer portfolio, creating valued relations with customer, customer
loyalty, service encounters, measuring customer satisfaction, SERVQUAL and GAP Model,
handling complaints, service failure and recovery.

Unit-III
Designing and Delivery services – Positioning a service in the market, value addition to service
product, planning and branding service product, new service development, pricing the service
product, advertising, personnel selling and other communication in services industry, challenges
in distribution of services, role of employees, customers and intermediaries in service industry.

Unit-IV
Special Issues in Service Marketing – e-services, online consumer behaviour, self-service
technologies, understanding specific service industries – financial, hospitality, health, telecom,
retail, public utilities, NGOs, travel and tourism, professional services.

Suggested Readings:
1. Zeithaml, Valarie A, Bitner, Mary Jo, Service Marketing – Integrating Customer Focus Across
the Firm, Tata McGraw Hill, New Delhi
2. Lovelock, Christopher, Wirtz, Jocken and Chatterjee, Jayanta, Service Marketing – People,
Technology, Strategy, Pearson Education, New Delhi
3. Verma, Harsh, Services Marketing – Text and Cases, Pearson Education
4. Apte, Govind, Services Marketing – OUP, New Delhi
5.Jauhari, Vinnie and Kirti Dutta, Services: Marketing, Operations and Management, Oxford
University Press, New Delhi

NOTE:
1. Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall
be compulsory. Answer to each question should not exceed 50 words normally.
2. Section ‘B’ shall comprise of 8 questions (2 questions from each unit). The students will be required to attempt
four questions selecting one question from each unit.
3. All questions will carry equal marks.