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IndiaMART Marketing Strategy Analysis

This document outlines a project to analyze IndiaMart's current marketing strategy and make recommendations to increase its customer base. It will use frameworks like PESTEL, SWOT, and industry lifecycle analysis to examine IndiaMart's external environment, internal strengths and weaknesses, and competitive landscape. The project will deliver an introduction, external and internal analyses, competitive analysis, future outlook, and recommendations.

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49 views1 page

IndiaMART Marketing Strategy Analysis

This document outlines a project to analyze IndiaMart's current marketing strategy and make recommendations to increase its customer base. It will use frameworks like PESTEL, SWOT, and industry lifecycle analysis to examine IndiaMart's external environment, internal strengths and weaknesses, and competitive landscape. The project will deliver an introduction, external and internal analyses, competitive analysis, future outlook, and recommendations.

Uploaded by

VINI JAISWAL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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IndiaMart – Project Outline

IndiaMART InterMESH Ltd. is an Indian e-commerce company that


provides B2C, B2B and customer to customer sales services via its
web portal. IndiaMART was the first company to test the IPO
market in the Modi Government’s Second tenure.

We are taking up the Marketing & Sales domain of the Porters Value
Chain wherein we will be considering their current marketing
strategy and what else can they focus on in order to increase their
customer base.

We will be using different framework that are applicable on various


points of our project and each person will be taking one part his/her
name is mentioned alongside.
• Introduction
• External Analysis
We will be doing the PESTEL analysis
• Internal Analysis
We will be using SWOT analysis
• The Competitive landscape
We will be focusing on Industry lifecycle analysis
• Future
• Recommendations

This study source was downloaded by 100000835734945 from CourseHero.com on 08-21-2022 11:21:26 GMT -05:00

https://www.coursehero.com/file/77488774/Section-C-Group-03docx/
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