LOCAL AND GLOBAL
COMMUNICATION IN
MULTICULTURAL SETTINGS
Learning outcomes
At the end of the lesson, you should be able to:
A.Cite examples on how to enhance one’s ability to
communicate with people from diverse cultures and
B.Create a three-to four minute presentation about
various cultural modes of communication of a certain
country.
CHALLENGES OF INTERCULTURAL
COMMUNICATION
Recent studies have shown that the problem of
misunderstanding is not evert and can’t be traced to
speech perturbations, poorly managed turn-taking
and non-aligned, “parallel talk” (House 1999,p,80)
Communication in English as a lingua franca (ELF)
is “a form of intercultural communication in English
as characterized by cooperation rather than
misunderstanding “
FORMS OF INTERCULTURAL COMMUNICATION
a. Inter-racial communication
b.Inter- ethnic communication
c.International communication
d.Intra-cultural communication
A. Inter-racial communication – communicating with
the people from different races.
B. Inter-ethnic communication – interacting with
people of different ethnic origin.
C. International communication – communicating
between representatives from different nations.
D. Intra-cultural communication – interacting with
members of the same racial or ethnic group or co-
culture.
Samples of Cultural Communication
Cultural Differences in Communication
•Body Language and Space.
•Addressing People.
•Cultural & Language Barriers.
•Cultural Barriers in the Workplace.
•Gift Giving.
• Manners: An Overview of Cross Cultural Dining
Etiquette.
Cultural Differences Around The World
•Let People Feed You in Ethiopia
•When Meeting People in Japan, Tell Them Your
Age ,
•Do All the Talking With Your Mouth in Turkey
•Giving Gifts in China Can Get You into Trouble
•Don’t Touch Anyone’s Head in Malaysia
•Use Both Hands in South Korea
COMMUNICATION STYLE AMONG CULTURES
– High-context communication –
Is a tradition-link communication
sytem which adheres strongly to
being indirect.
– Low-context communication –
Is a system that works on
straightforward communication.
IMPROVING INTERCULTURAL
COMMUNICATION COMPETENCE
– 1.Recognize the validity and differences of
communication styles among people.
– 2. Learn to eliminate personal biases and
prejudices.
– 3. Strive to acquire communication skills
necessary in a multicultural skills necessary in a
multicultural world.
GROUP 2 1BPA-A
1. Jolina Salgado
2. Milyn Lamela
3. Jimboy Duero