AMITYUTTAR
UNIVERSITY
PRADESH
Annexure ‘‘AAB-CD-01’
Course Title: Communication Skills-I L T P/S SW No. of PSDA Total Credit
Units
Course Code: BC 109 2 0 0 2 4 3
Credit Units: 3 (*L-Lecture *T-Tutorial *P-Practical *FW-Field
Level: UG Work *PSDA – Professional Skill Development
Activities)
Course Objectives: This course is aimed to equip students with effective oral communication skills. Students will learn different aspects of
communication with specific emphasis on emerging and evolving trends in the area, nonverbal communication, persuasive communication, and
presentation skills. The course will help students in developing strategies to communicate effectively with a culturally diverse audience and
platforms.
Prerequisites: NIL
Course Contents/Syllabus:
Descriptors/Topics Weightage (%)
1 Module I: Concept of Communication 15
Definition of Communication
Process of Communication
Types of Communication: Verbal (Oral and Written), Nonverbal
Barriers to Communication: Physical, Language and Semantic, Socio-Psychological, Organizational
Gateway to Effective Communication
7Cs of Communication
Social Communication: Small Talk & Building Rapport
2 Module II: Listening & Nonverbal Communication 20
Listening
Definition of Listening
The Nature of Listening
Listening Styles
Overcoming Barriers to Listening
Critical Listening and Social Support
Nonverbal Communication
Nonverbal Communication defined
Characteristics of Nonverbal communication
Functions of Nonverbal Communication
Types of Nonverbal Communication
Effective use of Nonverbal Communication
3 Module III: Cross Cultural Communication 15
Cross Cultural Communication: Meaning and Significance
Definition of Culture
Elements of Culture
Characteristics of Culture
Language and Meaning
Language and Culture
Culture and Context
Assessing the Context
Intercultural Communication in the Professional Context
4 Module IV: Effective Speaking 20
Speaking Skills: Fluency, Vocabulary, Grammar and Pronunciation
Effective Speaking: Selection of words, your voice and Nonverbal Communication
Functions of Speaking: Interaction, Transaction and Performance
Structuring the Message
Effective Speaking Strategies
5 Module V: Persuasive Communication 20
Definition of Persuasion
Language Intensity, Vividness, and Offensiveness
Powerful/Powerless Language and Persuasion
Persuasion strategies: Implicit and Explicit Conclusions, Gain-framed vs. Loss-framed messages,
Quantity vs. Quality of Argument, The use of Evidence
6 Module VI: Presentation Skills 10
Planning, Preparation, Practice, Performance
Audience Analysis
Audio-Visual Aids
Analyzing the Nonverbal Communication
Methods of Delivery: Impromptu, Extemporaneous, Memorisation, Manuscript, Outlining
List of Experiments (if any):
Course Learning Outcomes:
1. Understand the nature, importance, and process of technical communication.
2. Listen and give feedback appropriately as well as apply the nonverbal aspects of communication.
3. Develop effective speaking skills according to communication contexts and audiences with appropriate word choice and tonality.
4. Apply appropriate strategies to persuade the audience.
5. Deliver effective presentations in contexts that may require power point, extemporaneous or impromptu oral presentations
6. Read and interpret complex messages and take decision accordingly.
Mapping of Course learning outcomes (CLOs) with Graduate Attributes (GA)
Course Learning Outcomes Understand the Listen and give Develop Apply appropriate Deliver effective Read and
nature, scope, and feedback effective strategies to presentations in interpret
power of appropriately as speaking skills persuade the contexts that complex
communication well as apply the according to audience may require messages and
processes. nonverbal aspects power point, take decision
communication
of communication extemporaneous accordingly.
contexts and or impromptu
audiences with oral
Graduate Attributes appropriate word presentations
choice and
tonality.
Knowledge and Expertise
of Biosciences and
Biotechnology
Self-directed and Active
learning
Research and Enquiry
Information &
Communication
Technology Skills
Critical thinking and
Problem-Solving Abilities
Communication Skills
Creativity, Innovation &
Reflective Thinking
Analytical & Decision-
Making Ability
Leadership & Teamwork
Multicultural
Understanding & Global
Outlook
Integrity and Ethics
Social & Emotional Skills
Employability, Enterprise
& Entrepreneurship
Lifelong Learning
Environment and
sustainability
Pedagogy for Course Delivery:
Classroom discussions
Group Discussions
Presentations
Role play
List of Professional Skill Development Activities (PSDA):
Quiz
Case Study
Group Discussion
Group Presentation
Assessment/ Examination Scheme:
Theory L/T (%) Lab/Practical/Studio (%) End Term Examination
100% 0% 50%
Theory Assessment (L&T):
Continuous Assessment/Internal Assessment
End Term Examination
Components
Quiz Case Study Group Presentation Group Discussion Attendance
(Drop down)
Weightage (%) 10% 10% 15% 10% 5% 50
Lab/ Practical/ Studio Assessment:
Continuous Assessment/ Internal Assessment End Term Examination
Components End term exam Total
Weightage (%)
Mapping Continuous Evaluation components/PSDA with CLOs
Bloom’s Level Remembering Understanding Applying Analysing Evaluating Creating
Course Learning Understand the Listen and give Develop effective Apply Deliver effective Read and interpret
Outcomes nature, scope, feedback speaking skills appropriate presentations in complex messages
and power of appropriately as according to strategies to contexts that may and take decision
communication well as apply communication persuade the require power accordingly.
processes. the nonverbal point,
contexts and audience
Assessment aspects of extemporaneous or
audiences with
type/PSDA communication impromptu oral
appropriate word presentations
choice and tonality.
Quizzes
Case Study
Group Presentation
Group Discussion
Textbooks/ References Books:
Textbook
Williams, K., Krizan, A. C., Logan, J. & Merrier, P. (2011) Business Communicating in Business 8th Ed. New Delhi: Cengage Learning.
References
1. Murphy, Herta A., Herbert Hildebrandt, & Jane Thomas (2008) Effective Business Communication 7th Ed. New Delhi:Tata McGraw Hill Education
Private Limited.
2. Lesikar, R. V., Flatley, M.E., Rentz, K. & Pande, N. (2013) Business communication 11 th Ed. New Delhi: Mc Graw Hill
