ASSIGNMENT – 1

ON

Digital Marketing

20BAT-336

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

FOR THE DEGREE

Of

Bachelor of Business Administration

At

Chandigarh University, Ghauran, Mohali

SUBMITTED TO: Prof. Shilpa Sandhu

SUBMITTED BY: Nishant shekhar

SUBJECT CODE: 20BAT336

SUBJECT NAME: Digital Marketing

UID: 20BBA2260

DATE: 13/09/2022
Q1. Customer satisfaction is an Important concept required in the
marketing field. Customer is treated as king in the market. Highlight some
arenas that how does a Digital marketing agency provides a customer
satisfaction.

Solution: - Successful business and customer satisfaction goes hand in hand.

Customer satisfaction is of paramount importance for every business, whether
small or big Customer satisfaction is the only thing that will sustain and help
grow a business in the long term The quality of your product or service is not
enough to gather smart customers in the perfect competitive market. It has
been seen that in a perfective competitive market, where there a number of
sellers and customers, customers stick to a particular seller on the basis of the
seller's service that consistently keeps on satisfying the customer. Today the
success of the business depends upon the marketing strategies. This is the
reason why most of the businesses depend upon digital marketing services
today.

Customers are dynamic and so have to be you and your service. Since they
have many options in the market, they want more and more from a particular
seller. To satisfy such customers is not really easy and you have to find out
really awesome and attractive ways to satisfy them. We have found certain
essential elements that you need to put all of them into your business and
watch the results.

1. Respond Quickly

Every business should keep two things in mind permanently, one, customers
want to be heard and two, customers want to be cared of Acting in a direction
that follows these two vital points will do all for you. Your customers may
encounter an issue, small or large, with your product and will reach out to you
It is this time that they evaluate you and your overall business When they are
in problem and when they expect you to look into the matter, it is your duty to
respond to them. But, responding quickly is what will bring customer
satisfaction. In the fast pace world, people expect a quick response to their
mails, letters, phone calls and inquiries. By responding and attending them
quickly, you provide that you dare about them being their customers and you
consider it as your prime duty to care about their needs and are happy to
resolve their problems. This actually provides relief to the customers and help
build trust and gain confidence.

2. Revamping the customer service:

Before making any purchases, every customer first collects information about
the type of after-sale service received from the company. They finalize their
deal with those companies who are prompt and efficient in their customer
service. With the evolving customer base, the conventional customer services
fail to impress customers. The traditional customer service needs revamping.
Most companies are remembered well by the type of customer service they
provide. Use technically sound modern methods to get in touch with your
customers and make sure that you are easily reachable Prepare a set
procedure for customer follow-up. Make calls or emails and ask for their
experience with you and whether they are happy using your product or
service. Going one step further, you can also make calls to your customers and
confirm that they received their order with proper delivery. Remember, your
every activity counts and your single call has the power to make a huge
difference

3. Personalize your business:

Everyone makes business, but the one who adds a personal touch becomes
successful People love it when they find that you as a company are caring for
them and providing personalized service to them. The type of bonding that
develops between you and your customers build trust in you. This in turn will
help you in customer retention and word of mouth publicity. You can ask for
their contact number and email ids and try to get frequently in touch with
them. Never do business in ways that you no longer are connected to your
customer once they have purchased your product or service. You would want
them to come back again and again and for that, you have to be in constant
touch with them. Send them birthday cards or wishes over calls or emails.
Alternatively, you can send a thanksgiving hand written notes to them.
Handwritten notes signify originality and your customers will love it.
Meanwhile, you can ask for their suggestions also for improvement. Seeking
their suggestions give them the feeling that you consider them wise enough to
implement their ideas in your business. Finally, sexting them personalized
discount coupons is always a wow for them. The best way to personalize your
business is to do internet marketing.

4. Say yes to discounts:

People love shopping Yes gone are the days when only women were linked
with shopping Men too are becoming shopping freak these days. An attractive
way to compel people for more and more shopping is the discounts. People
these days do not go for typical seasonal shopping but shop year round Take
this benefit and avail discounts on your every product or service Arrange a 2
days or 3 days sale on special days and announce discounts, A quality product
or service being sold at lesser price definitely satisfies customers.

5. Go viral:

The current era is the era of social media and the internet is loaded with social
media sites Social media optimization has very importance for businesses
today Create your account on most famous and widely used social media sites
like Facebook, Twitter, Instagram, elc Keep posting about your recent plans
and events Ask more and more customers to like your page and to provide
testimonials online Display your testimonials in smart ways to everyone out
there. You can arrange quiz or short competitions and ask more and more
people to participate Award the winners with your heavily discounted product
or service. Tag the winners in your post, they enjoy being tagged by a
company. This helps to build a personal relationship with your customers and
satisfy them with your smart service.
6. Strong Client-Agency Relationship

Poor client support and also the lack of communication with clients are a
number of the explanations behind losing customers and profit. A client-agency
relationship has got to be valued and constantly improved in order for an
agency to gain its customers’ loyalty. you’ll be able to achieve this by getting to
understand your customers and making an effort to understand their business
and their clients. Additionally, you must consider different ways to improve the
standard of your communication and build rapport with them.

7. External audit

It's not uncommon for clients to withhold their opinions and dissatisfaction no
one feels comfortable saying directly that they aren't happy with the service
they've been given. Instead, an agency should conduct an external audit so as
to get a true assessment of client satisfaction. An outside consulting team or a
firm will assist you to gain a better insight into your clients' actual thoughts and
opinions. This can be a more efficient answer than having to guess based on an
indirect assessment.
Q2. Digital marketing Strategies are required by digital marketers & to
reach the target consumer via technology. Elaborate the strategies.

Solution: - Digital marketing is the component of marketing that uses the

Internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and
services. Its development during the 1990s and 2000s changed the way brands
and businesses use technology for marketing. As digital platforms became
increasingly incorporated into marketing plans and everyday life, and as people
increasingly use digital devices instead of visiting physical shops, digital
marketing campaigns have become prevalent, employing combinations of
search engine optimization (SEO), search engine marketing (SEM), content
marketing, influencer marketing, content automation, campaign marketing,
data-driven marketing, e-commerce marketing, social media marketing, social
media optimization, e-mail direct marketing, display advertising, e–books, and
optical disks and games have become commonplace. Digital marketing extends
to non-Internet channels that provide digital media, such as television, mobile
phones (SMS and MMS), callback, and on-hold mobile ring tones. The
extension to non-Internet channels differentiates digital marketing from online
advertising.

How can we best reach our target audience?

Step 1: Define Your Target Audience

To reach your target audience, you must first define your target audience. And,
for this, you need to understand your customers. You can do this by building a
consumer persona. A customer or buyer persona is a generalized
representation of how your ideal buyers would be like.

You list their demographic and psychographic attributes and preferences to

gain a better understanding of your target audience. Then you can market your
brand and products only to those who are most likely to be genuinely
interested in them. This means that there will be higher chances of getting
leads and conversions. This will help you increase revenue by investing less.

Step 2: Create Useful and Relevant Content

The best way to reach your target audience is by providing them with useful
and relevant content. Writing about topics that are of interest to your intended
audience is a sure shot way of grabbing their attention. The more targeted and
relevant your content marketing is, the easier it will be for you to reach your
target audience and engage them. Content marketing plays a major role in
helping you generate leads and conversions. It can be implemented in various
ways to get your desired results.

Here are some of the most common methods:

Video marketing – Videos are highly engaging and interactive in nature. A good
quality video can catch the attention of the viewer easily.

Blog posts and articles – Written content may not work as well as videos and
images, but it still helps you get the attention of your audience. Just make sure
that you write about topics that are of interest to your target audience and are
useful to them.

Social media content – You can connect with your target audience through
social media platforms as well. Through a combination of images, videos, and
text, you can engage and reach them more efficiently.

Step 3: Leverage Influencers

Influencer marketing has quickly become the go-to marketing style for digital
marketers. You can utilize the power of social media influencers to reach your
target audience more effectively. In this form of marketing, you partner with
influencers to market your brand to their audiences. Influencer marketing is a
very effective marketing technique that can help you attain numerous
marketing goals.

Software like GRIN can make influencer marketing easy for you. You can search
for influencers and can even contact them and send them sample products with
GRIN. And you can manage your campaign and determine your ROI right from
the platform. A well-managed and executed influencer marketing campaign can
help your brand reach out to more people. You can extend your reach,
generate leads, and drive sales without breaking the bank.

Step 4: Use Targeted Advertising

You can reach your target audience more effectively by using targeted
advertising. Whether it is Google ads or social media ads, they all provide
advanced targeting options to help you reach your target audience. You can
target the ads based on demographics, location, and interests of your audience.

This will make sure that your ads are only displayed to those who are likely to
show interest in your brand. This means you don’t need to spend a fortune on
ads to reach your target audience who are more likely to convert than anyone
else.

Facebook, for instance, gives you access to multiple targeting tools that will
help you create and run ads. They even offer analytics so that you can further
optimize your advertising campaigns. Other social media platforms like
Instagram and Twitter also have their own advertising tools.

Step 5: Reach Your Target Audience on Social Media via Hashtags

With people spending more time on social media platforms, you can’t ignore
the importance of them to reach your target audience. However, to target
people who might be interested in your brand, you need to use hashtags.
Relevant, industry-specific hashtags can help you broaden the reach of your
social media content. And, it will help make sure it’s displayed to people who
might actually be interested in it.

For example, if you have a luxury hotel brand, you could use hashtags like
#luxurytraveler or #luxury travel. This will help you reach people who might
actually be interested in booking your services.

Also, remember to use more specific hashtags than generic ones. In the above
example, using generic hashtags like #travel blogger or #traveller might not be
much effective. That’s because these people might be interested in travel, but
most of them might not be interested in luxury travel.