Week 1

Purposive communication
1. Purposive communication is:
a. Is more than just conveying intended message,
b. It is communication for various purposes
c. Recognizes that the content of a message is reliant on purpose or reliable or
credible to generate desired outcome
d. In particular, it is for frequent transactions facilitated in different settings
e. Not confined to mere giving information but it is about getting the information
f. Obtaining, providing, and disseminating information
i. To move people to action through persuasion or through argumentation
g. defined as a type of communication that takes place with a purpose in mind.
h. Its objective is persuasion.
2. The basic rule of communication whether in oral or written form is to:
a. Express not to impress
3. Conventional way of disseminating have evolved into digitization
4. Forms of communication that became a familiar sight to many:
a. Social media
b. Posts
c. Blogs
d. Chats
e. Emails
f. Videos
g. Other personal technology based forms
5. Guidelines to effective communication
a. Be Clear
b. Use Simple Words
c. Be other centered
d. Give Respect
e. Expand your vocabulary
f. Avoid lengthy emails
g. Have Polite Manners
h. Be authentic
i. Have a call to action
j. Inspire and motivate
k. Align your words with deeds
l. Review yourself
6. Purposive Communication
 a.
7. Social Communication
a. How we continually signal to others (verbally and nonverbally) our intentions and
attitudes, whether those be friendly, or romantic, or aggressive and challenging.
b. objective is connection.
8. Technical Communication
a. Technical Writing is a genre of non-fiction writing that encompasses not only
technical materials, but it also includes writing produced in day-to-day business
operations.
b. It includes the communication of specialized technical information, whether
relating to computers and scientific instruments, or the intricacies of meditation.
c. Its objective is understanding.
d. “transactional” – it entails a purposeful transaction.
e. Technical communicators produce a wide variety of documents and other
products
i. Proposals and requests for proposals (RFPs)
ii. Technical or research reports
iii. Documentation records and product specifications
iv. User guides (step-by-step instructions, procedures, manuals)
v. Marketing literature (product specifications, brochures, promotional
literature)
vi. Technical journalism (found in trade magazines, media releases, etc.)

Written communication
1. The medium is message

2.
 3. What will we need?
a. Decide on the topic
b. Prepare an Outline/Diagram of your ideas
i. Topic outline
ii. Sentence outline
c. Formulate a thesis statement
i.
d. Write the introduction
i. Can be a quotation
ii. Can be a question
iii. Can be a rhetorical question
iv. Can be historical statement(quote by someone before)
v. Can be about current events
e. Write the body
i. Connected by transitional words
ii. Main point and supporting ideas
iii. Decide on the main points
iv. Write the supporting ideas
v. Elaborate on the supporting ideas
f. Write the conclusion
i. A formal summary
ii. Current events
iii.
g. Add information, when needed, upon editing and proofreading

Methods of Paragraph Development

1. Definiton
a. explains the meaning of a concept or an idea by showing the details, giving
examples, describing, analysing, using symbols, antonyms and the like
b. explains technical terms and jargon to prepare the intended reader for the topic
to be discussed
2. Classification
a. Breaks down information into parts in order to simplify a concept or to explain a
series of things by discussing their individual parts
3. Process
a. Describes a series of connected actions chronologically, in which the outcome is
a product, a natural phenomenon, a mechanical process, or an effect of some
kind.
4. Comparison and Contrast
a. Discusses similarities and differences between persons, things, events or ideas.
5. Cause and Effect
a. Discusses the reason of a state, condition or a phenomenon and its
consequences or results
 6. Narration
a. tells a story in the order of occurrence.

The Essay in a Three-Poled Frame

1. Personal (autobiographical)
a. when a writer utilizes autobiography to be able to describe what he want so
convey
2. Concrete-Particular (objective factual)
a. when a writer anchors his judgments and perceptions on relevant and factual
data
3. Abstract Universal –
a. when a writer relies on better abstractions than on personal experiences or facts

Three major reasons why essays are written

1. To inform
2. To explain
3. To persuade

The Opinion Essay presents an argument for the following reasons:

1. To convince others that one’s stand on an issue is reasonable;
2. To influence others in their way of thinking
3. To persuade others to change their view and take the desired action.

Oral Communication in the 21st Century

1. This type of communication requires the mastery of speaking and listening skills.
2. It is necessary that in the process of communication, a two-way flow of information and
ideas is facilitated
3. In the 21st century, the development of oral communication is anchored on different
technological advancements
4. Through technological tools, oral communication is no longer limited to real-life
encounters since people are now able to communicate through gadgets, social media
and other online platforms.

Types of Speeches According to PURPOSE

1. EXPOSITORY - describes facts, truths, and principles.
2. PERSUASIVE - convinces and encourages listeners.
3. ENTERTAINMENT - provides fun and laughter

According to DELIVERY
1. Reading from a Manuscript
a. Most formal and controlled
2. Memorized Speech
a. Best for accepting awards, introducing speakers, and making announcements
3. Impromptu Speech
 a. Little to no preparation
4. Extemporaneous Speech
a. Researched and planned

Principles of Effective Speech Delivery

1. Articulation (producing clear and distinct sounds)
2. Modulation (adequate volume)
3. Facial Expressions, gestures and movements (appropriateness and proper timing)
4. Stage Presence (naturalness, composure and confidence)
5. Rapport with the audience (attentiveness to reactions)
6. Silence (room for pauses)

10 Commandments Of Oral Communication

1. Believe in what you say
2. Believe in the people to whom you speak.
3. Live what you say.
4. Know when you say it.
5. Know why you say it.
6. Know how to say it.
7. Have fun saying it.
8. Show it as you say it.
9. Say it so people can own it.
10. Say it so people will do it.

1. Communication has ceased to be plainly linear or strictly verbal or written with the
advancement in technology of the 21st century
2. Information can be relayed through simple but appealing and eye-catching infographics
and data visualization
3. Ideas are transmitted fast and clear in visual representations of information that consist
of charts, maps, icons, progress bars, signs, posters, diagrams and online visuals
4. The power point presentation, for its part, serves as a visual representation of otherwise
scripted delivery of a topic
5. Fully-utilized as an outline, added to the text containing only the salient points of the
subject matter are images, graphics, and visuals that infographics likewise make use of
6. The Pecha Kucha (Japanese for chit-chat) presentation style, with its maximum use of
twenty slides shown for twenty seconds each, ensures in a matter of six minutes and
forty seconds, the concise and speedy delivery of the speaker’s presentation
7. both infographics and powerpoint presentations are multimodal in the sense that
communication relies on the textual, aural, linguistic, spatial and visual resources as
modes to compose and relay messages
8. In application, the presenter still maintains his or her visual presence and facilitates his
or her discussion with his or her entire speech mechanism at work while aided by the
images and graphics in his or her prepared infographics and powerpoint presentation
 9. the old definition of information graphics (infographics) referred to the use of graphics in
newspapers and magazines
10. Its 21st century definition extends it to a combination of data visualizations, illustrations,
texts and images in a format that tells a
11. The “message” as presented in infographics may be delivered in a few seconds or
minutes.

FIVE MEDIA FORMATS OF INFOGRAPHICS (Krum, 2014)

1. Static
a. the most common, simplest, and easiest to format with the final design saves on
an image file for easy distribution online and to print on paper
2. Zooming
a. normally used for larger designs that convey a large amount of information; with
an added interactive layer for zooming controls for the readers to use
3. Animated
a. creates some motion or change to the design as the reader watches, e.g. bar
chart growing, a color change, or an animated character; completely contained in
an image file and thus, can be posted on other sites or blogs; make the design
stand
4. Video
a. provides ease of sharing with the ability to be shared anywhere; unlike static
infographics, videos also have the capacity to engage the audience more
efficiently
5. Interactive
a. designs give the reader some control over the date or visualization displayed for
a much longer period of time than the static infographics.

THE POWERPOINT PRESENTATION

1. Popularly referred to as a software package designed to create electronic presentations
consisting of a series of separate pages or slides
2. It is conveniently and effectively realizes a presenter’s comprehensive discussion of a
topic
3. Powerpoint presentations can be used to emphasize salient points of a presentation
through visuals and images put on slides
4. Its primary use is to serve as a multimodal guide for the presenter to sustain the interest
of the audience with transitions, narrations and recordings within the slide presentation
5. On the part of the audience, the powerpoint presentation is an outline of the discussed
topic at hand.

BASIC GUIDELINES IN THE USE OF INFOGRAPHICS

1. Visual content is still supplementary but a powerful aid in conveying important
messages.
2. Visuals are used to support text, convey information, and direct action.
3. Visuals must be audience- appropriate.
 4. Cultural awareness and gender- sensitivity are considered on how the content of an
infographic is crafted.

Workplace Communication
1. The evolution of communication is best described as the process of transmitting ideas
and thoughts through the years for human survival
2. In charting one’s journey in this evolution, education, science and technology, business
and trade, and media have all contributed to how an individual copes with social needs
and demands through human connection.

Workplace Dynamics
1. Diversity in the Workplace
a. Multigenerational workplace – employee classification composed of Baby
boomers, Generation X, Generation Y, Millennials, and Generation Z or
Post-millennials
b. the way an organization operates, the attitudes the employees have, and the
overall tone and approach to any given operation
c. Multiplicity of Identities – differences in gender, ethnicity, language, beliefs and
other attributes
2. Co-worker Relations
a. Time spent at work is greater that time spent at home for many in the active
employment workforce
b. It is urgent then from the moment of hiring to immediate designation to a
particular post to establish pleasant relations with fellow workers
3. Shared Leadership
a. The distribution of leadership responsibilities within a team can influence the
functionality of its members
b. Positions cease to exist where there are no team members to work on assigned
tasks by the team leaders
4. Team Building
a. Where shared leadership is nurtured, team building is not far behind
b. Formal and informal gatherings help build a strong team

Roles of workplace dynamics

1. Task roles – roles that help the team carry out tasks and get the work done
a. E.g.
i. Initiator
ii. Information
iii. Giver
iv. Information
v. Seeker
vi. opinion giver
2. Relationship roles – roles that strengthen or maintain team relationships
 a. E.g.
i. Supporter
ii. Harmonizer
iii. Gatekeeper
3. Self-centered roles – roles that interfere with the team’s ability to complete tasks
a. E.g.
i. Blocker
ii. Dominator
iii. Attacker
iv. Clown

Technical writing
1. a form of written communication used as correspondence and in the production of
written outputs valuable to an organization.
2. Features of Technical Writing
a. Accurate
i. A technical written work is accurate when it deals with facts that are
completely true.
b. Clear
i. Your written work is clear, if in one reading, your readers are able to easily
understand the main message or point of the whole composition.
c. Formal
i. In technical writing, you cannot just write anything you like in any way you
want because some writing standards underlie the structure, pattern,
format and language of this kind of writing.
d. Graphical
i. Graphs like tables, charts, figures, diagrams, maps, pictures, and other
illustrations are necessary in technical writing to support the written
information provided.
e. Objective
i. Technical writing must avoid inclusion biases in relaying any kind of
information.
f. Practical
i. Forms of technical writing should be practical in the way that they function
according to their purpose.
g. Procedural
i. Some form of technical writing are procedural as they provide sets of
instructions and sequence such as user manuals and lab reports.
h. Specialized
i. Technical writing usually functions within a specific demographic.
i. Diverse
i. Technical writing as on-the-job writing is prone to extensive exposure to
multicultural clients, and co-workers.
j. Straightforward
 i. A straightforward manner of writing means presenting facts and
information honestly and directly.
k. Authoritative
i. To describe technical writing as authoritative is to think of it as a piece of
writing with the ability to command or to enforce something on anyone.
l. Presentable
i. Any technical writing output must be presentable, with little to no grammar
or typographical errors.

Workplace Communication as Technical and Professional Communication

1. Globalization inevitably gives rise to professional communication which entails technical
communication.
2. Professional communication encompasses written, oral, visual, and digital
communication that may be used in part or in full in creating, delivering , consuming and
managing information and data for business purpose
3. Professionals in different disciplines are therefore needed for writing, editing, reading,
speaking and listening to maintain effective operations management in the workplace.
4. Workplace communication is technical in a work environment where management and
employees focus on manufacturing and marketing products and services for target
clients and customers
5. Opinion papers, technical reports, business proposals and presentations and similar
types of writing are written, read, listened to, and disseminated for various business
purposes
6. A specialized language or technical jargon is used relative to the field it is intended for
7. In the long run, effective workplace communication brings about more customers or
clients and brings in profits for the company.
8. Stakeholders, management and the employees get a fair share from the benefits of
customer satisfaction and continued patronage

Tips for Effective Written Communication

1. To ensure the effectiveness of written communication materials in the workplace, the
following qualities must be remembered:
a. Accuracy. The content must be truthful and accurate.
b. Brevity. Sentences must be kept short and direct.
c. Clarity. Visualize the reader in front of you wishing only to hear precise words
whose meanings cut across quickly and clearly to him or her.

Business Letters
1. Business letters are essential in the workplace, especially in the external
operations of an organization.
2. It is through business letters that an organization can reach out to its clients vice
versa.
Standard Format of Business Letters
1.

2.
 3.

Letter of Inquiry
1. A letter of inquiry, also known as a letter of interest, is written to ask a specific
information regarding a particular matter

2.
3.

4.
 5.

Memos, Reports, and other Written Document in the Workplace

1. A memo is a written message which saves as a reminder for a particular matter.
2. Memos relay information to a large number of readers at the same time.

Types of Memos
1. Instruction Memo
a. Contains directives that members need to follow.
2. Request Memo
a. Contains a request for the provision of facilities and services.
3. Announcement Memo
a. Notice of an important event in the organization
4. Transmittal Memo
a. Notice officially announcing the release of a report
5. Authorization Memo
a. Granting permission to the undertaking of an operation in the organization
 6.
7. Things to consider…
a. Use of formal language
b. Clarity
c. Conciseness
d. General use of the active voice of the verb
e. Absence of grammar lapses

Incident Report
1. an incident report, also called accidental report
2. records the occurrence of an unusual event in a workplace.
3. The main components of an incident report are the problem description, action taken
and recommendations.