FIELD STUDY REPORT
On
" MARKETING STRATEGY OF NIKE"
NIKE Towards partial fulfillment of
Bachelorsof Business Administration (BBA)
School of Management,
Babu Banarasi Das
University
Submitted by:
Anurag yadav
BBA 3rd Semester
Roll No. 1210671111
Guided by:
Mrs. Ragini Dixit (Assistant professor)
BBD UNIVERSITY Session- 2022-23
ACKNOWLEDGEMENT
Before I get into thick of the thing, I would like to add a few heartfelt
words for the people who were part of this field study report in
numerous ways and the people who gave unending support from the
stage the project was started, appreciate and encourage when being
depressed.
In the context I would like to express my gratitude toward my parent
and family member who gave constantly supported and played a
pivo
I owe my sincere gratitude toward faculty guide Mrs. Ragini Dixit
(Assistant Professor) for extending the support toward the
completion of the field study report
And finally, I would like to thank my friends for their unending
support.
ANURAG YADAV
Roll no. 1210671111
BBA 3rd Semester
PREFACE
Field study report is an important part of the management studies. It
bears immense important in the field of business management. It
offers the student to explore the valuable treasure of experience and
an exposure to real work culture followed by the industries and
thereby helping the student to bridge gap between the theories
explained in the book and their practical implementations. Research
places an important role it future building of an individual so that we
can understand the real world in which he has to work in future. The
theories greatly enhance our knowledge an provide opportunities to
blend theoretical with the practical knowledge where researcher
gets familiar with certain aspect of research. I feel proud to get
myself to do research at topic “Marketing strategy of Nike”
DECLARATION
I hereby declare that the field work entitled “ MARKETING
STRATEGIES OF NIKE” submitted to BABU BANARSI DAS
UNIVERSITY, LUCKNOW is a record of an original work done by me
under the guidance of Mrs. Ragini Dixit (Assistant Professor) and this
field study report is submitted in partial fulfillment of BACHELOR OF
BUSINESS ADMINSTRATION
ANURAG YADAV
Roll no. 1210671111
BBA 3rd Semester
