OUR
ECOMMERCE
PPC
MARKETING
There are a number of activities within e-
commerce marketing that aim to guide
prospects through the conversion funnel. The
benefits of e-commerce marketing include the
following:
1. In order to make your e-commerce store
more visible, you need to create awareness
of it
2. Promoting the store's location and driving
traffic there
3. Increasing the number of customers that
become paying customers
A five-step guide to putting
together an e-commerce
marketing plan
Step 1: Establish your store's goals and objectives
Understand the conversion benchmarks in the niche or
market you are interested in and set your goals
accordingly. When you analyze the effectiveness of
your strategy, you may be disappointed if you set
ambitious goals without considering what's happening
in your industry. Besides comparing their current
performance with industry norms, existing retailers
should analyse their present performance.
Taking the average of current performance and
industry norms is the best way to set goals if
performance falls short of benchmarks. If performance
exceeds the guidelines, you may be able to set greater
targets.
Step 2: Assess Your Target Audience and Competition:
Are there any specific characteristics, interests,
purchasing power, and demographic, regional, and
psychographic characteristics of a perfect buyer for
your company? Your ideal customers will help you
determine the best conversion funnel for your
company based on what you know about them. Use
the information you gathered to create as many buyer
personas as possible.
Take a look at what your competitors are doing and
learn from them. Can you identify which e-commerce
marketing strategies are most effective based on this
information? Does the corporation spend a lot of
money on Facebook ads or YouTube videos?
Step 3: Make a decision about the marketing
strategies and tactics:
To align your marketing channels, as well as their plans
and methods, with your company's goals, you need to
be aware of your company's marketing aims and goals.
To reach your target demographic with your e-
commerce website if you are a B2C e-commerce
business with aspirational sales ambitions, you may
have to invest heavily in social media marketing.
The conversion funnel will help you to determine which
marketing channels are most effective for each step of
the conversion funnel in order to optimise the value
you will gain from each channel. To raise awareness,
search engine optimization is important, while email
marketing keeps your leads' interest and desire during
the interest and desire stage.
Step 4: Putting Your Martech Stack Together:
You can stack martech apps based on your marketing
activity into an application suite. In order to develop a
martech stack for your shop, you must first define the
advertising mediums you will use and locate tools and
software that will streamline operations across many
channels. A resilient martech stack should have items
with extensive functionality.
In addition to the e-commerce platform, you may want
to set up a Marketing Automation Platform (MAP) and
a Customer Relationship Management (CRM)
application. Thus, if you choose a MAP with full features,
you will not separate email marketing from SMM. The
following are some ways to advertise your e-commerce
website, along with some recommendations on e-
commerce technologies.
A Marketing Strategy for E-
Commerce
Running an e-commerce shop is a high-stakes activity
that requires a lot of focus. Automation is the key to
success since a lot of work must be accomplished at
once.
This section has exposed you to nine e-commerce
marketing methods that can assist you in meeting your
e-commerce marketing objectives on time
1. Search Engine Optimization (SEO)
2. Content Marketing
3. Email Marketing
4. Social Media Marketing
5. Paid Advertising
6. Influencer Marketing
7. Conversion Rate Optimization (CRO)
8. Providing excellent customer service and
support is our top priority
9. Marketing Analytics
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Fraction Digital
Est.2021
[email protected] +919326593935
108/A, Dhanraj Industrial Estate, Lower
Parel West, Mumbai–400013
