Aswath Damodaran 1

VALUATION: PACKET 2
RELATIVE VALUATION, ASSET-BASED
VALUATION AND PRIVATE COMPANY
VALUATION
Aswath Damodaran
1/23/22 Updated: January 2022
 The Essence of Relative Valuation (Pricing)
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¨ In relative valuation, the value of an asset is compared to

the values assessed by the market for similar or
comparable assets.
¨ To do relative valuation then,
¤ we need to identify comparable assets and obtain market values
for these assets
¤ convert these market values into standardized values, since the
absolute prices cannot be compared This process of
standardizing creates price multiples.
¤ compare the standardized value or multiple for the asset being
analyzed to the standardized values for comparable asset,
controlling for any differences between the firms that might
affect the multiple, to judge whether the asset is under or over
valued

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 Relative valuation is pervasive…
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¨ Most asset valuations are relative.

¨ Most equity valuations on Wall Street are relative valuations.
¤ Almost 85% of equity research reports are based upon a multiple and
comparables.
¤ More than 50% of all acquisition valuations are based upon multiples
¤ Rules of thumb based on multiples are not only common but are often
the basis for final valuation judgments.
¨ While there are more discounted cashflow valuations in
consulting and corporate finance, they are often relative
valuations masquerading as discounted cash flow valuations.
¤ The objective in many discounted cashflow valuations is to back into a
number that has been obtained by using a multiple.
¤ The terminal value in a significant number of discounted cashflow
valuations is estimated using a multiple.

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 Why relative valuation?
4

“If you think I’m crazy, you should see the guy who
lives across the hall”
Jerry Seinfeld talking about Kramer in a Seinfeld episode

“ A little inaccuracy sometimes saves tons of explanation”

H.H. Munro

“ If you are going to screw up, make sure that you have
lots of company”
Ex-portfolio manager

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 The Market Imperative….
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¨ Relative valuation is much more likely to reflect market perceptions

and moods than discounted cash flow valuation. This can be an
advantage when it is important that the price reflect these
perceptions as is the case when
¤ the objective is to sell a security at that price today (as in the case of an
IPO)
¤ investing on “momentum” based strategies
¨ With relative valuation, there will always be a significant proportion
of securities that are under valued and over valued.
¨ Since portfolio managers are judged based upon how they perform
on a relative basis (to the market and other money managers),
relative valuation is more tailored to their needs
¨ Relative valuation generally requires less information than
discounted cash flow valuation (especially when multiples are used
as screens)
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 Multiples are just standardized estimates of price…
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Market value of equity Market value for the firm Market value of operating assets of firm
Firm value = Market value of equity Enterprise value (EV) = Market value of equity
+ Market value of debt + Market value of debt
- Cash

Numerator = What you are paying for the asset

Multiple =
Denominator = What you are getting in return

Revenues Earnings Cash flow Book Value

a. Accounting a. To Equity investors a. To Equity a. Equity
revenues - Net Income - Net Income + Depreciation = BV of equity
b. Drivers - Earnings per share - Free CF to Equity b. Firm
- # Customers b. To Firm b. To Firm = BV of debt + BV of equity
- # Subscribers - Operating income (EBIT) - EBIT + DA (EBITDA) c. Invested Capital
= # units - Free CF to Firm = BV of equity + BV of debt - Cash

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 The Four Steps to Deconstructing Multiples
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¨ Define the multiple

¤ In use, the same multiple can be defined in different ways by different
users. When comparing and using multiples, estimated by someone else, it
is critical that we understand how the multiples have been estimated
¨ Describe the multiple
¤ Too many people who use a multiple have no idea what its cross sectional
distribution is. If you do not know what the cross sectional distribution of a
multiple is, it is difficult to look at a number and pass judgment on
whether it is too high or low.
¨ Analyze the multiple
¤ It is critical that we understand the fundamentals that drive each multiple,
and the nature of the relationship between the multiple and each variable.
¨ Apply the multiple
¤ Defining the comparable universe and controlling for differences is far
more difficult in practice than it is in theory.

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 Definitional Tests
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¨ Is the multiple consistently defined?

¤ Proposition 1: Both the value (the numerator) and the
standardizing variable ( the denominator) should be to the same
claimholders in the firm. In other words, the value of equity
should be divided by equity earnings or equity book value, and
firm value should be divided by firm earnings or book value.
¨ Is the multiple uniformly estimated?
¤ The variables used in defining the multiple should be estimated
uniformly across assets in the “comparable firm” list.
¤ If earnings-based multiples are used, the accounting rules to
measure earnings should be applied consistently across assets.
The same rule applies with book-value based multiples.

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 Example 1: Price Earnings Ratio: Definition
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PE = Market Price per Share / Earnings per Share

¨ There are a number of variants on the basic PE ratio
in use. They are based upon how the price and the
earnings are defined.
Price: is usually the current price
is sometimes the average price for the year
EPS: EPS in most recent financial year
EPS in trailing 12 months
Forecasted earnings per share next year
Forecasted earnings per share in future year

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 Example 2: Staying on PE ratios
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¨ Assuming that you are comparing the PE ratios

across technology companies, many of which have
options outstanding. What measure of PE ratio
would yield the most consistent comparisons?
a. Price/ Primary EPS (actual shares, no options)
b. Price/ Fully Diluted EPS (actual shares + all options)
c. Price/ Partially Diluted EPS (counting only in-the-money
options)
d. Other Market Cap / Net Income

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 Example 3: Enterprise Value /EBITDA Multiple
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¨ The enterprise value to EBITDA multiple is obtained by

netting cash out against debt to arrive at enterprise
value and dividing by EBITDA. We net out cash becuz, EBITDA dosen't
include interest income from cash.

Enterprise Value Market Value of Equity + Market Value of Debt - Cash

=
EBITDA Earnings before Interest, Taxes and Depreciation

1. Why do we net out cash from firm value?

2. What happens if a firm has cross holdings which are
categorized as:
¤ Minority interests?
¤ Majority active interests?

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 Example 4: A Housing Price Multiple
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The bubbles and busts in housing prices has led investors to

search for a multiple that they can use to determine when
housing prices are getting out of line. One measure that has
acquired adherents is the ratio of housing price to annual net
rental income (for renting out the same house). Assume that
you decide to compute this ratio and compare it to the multiple
at which stocks are trading. Which valuation ratio would be the
one that corresponds to the house price/rent ratio?
a.Price Earnings Ratio

b.EV to Sales

c.EV to EBITDA

d.EV to EBIT

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 Descriptive Tests
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¨ What is the average and standard deviation for this multiple,

across the universe (market)?
¨ What is the median for this multiple?
¤ The median for this multiple is often a more reliable comparison point.
¨ How large are the outliers to the distribution, and how do we
deal with the outliers?
¤ Throwing out the outliers may seem like an obvious solution, but if the
outliers all lie on one side of the distribution (they usually are large
positive numbers), this can lead to a biased estimate.
¨ Are there cases where the multiple cannot be estimated? Will
ignoring these cases lead to a biased estimate of the
multiple?
¨ How has this multiple changed over time?

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 1. Multiples have skewed distributions…
US company PE Ratios
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PE ratios for US Companies in January 2022

600

500

400

300

200

100

0
<4 4-8 8-12 12-16 16-20 20-24 24-28 28-32 32-36 36-40 40-50 50-75 75-100 >100

Current PE Trailing PE Forward PE

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 2. Making statistics “dicey”
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Current PE Trailing PE Forward PE

Number of firms 7229 7229 7229
Firms with PE 2592 2940 2506
Average 90.90 88.56 61.25
First Quartile 13.09 9.53 11.53
Median 13.09 9.53 11.53
Third Quartile 35.84 35.84 31.84
Maximum 37557.14 25357.78 41290.00

US firms in January 2022

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3. Markets have a lot in common : Comparing Global PEs
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PE Ratios, by Geography, in January 2022

18.00%

16.00%

14.00%

12.00%

10.00%

8.00%

6.00%

4.00%

2.00%

0.00%
<4 4-8 8-12 12-16 16-20 20-24 24-28 28-32 32-36 36-40 40-50 50-75 75-100 >100

Aus, NZ & Canada Europe Emerging Markets Japan US Global

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 3a. And the differences are sometimes revealing…
Price to Book Ratios across globe – January 2013
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 4. Simplistic rules almost always break down…6
times EBITDA was not cheap in 2010…
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 But it may be in 2022, unless you in Japan or
Russia…
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EV to EBITDA by sub-group, by region, in January 2022

14.00%

12.00%

10.00%

8.00%

6.00%

4.00%

2.00%

0.00%
<2 2-4 4-6 6-8 8-10 10-12 12-16 16-20 20-25 25-30 30-35 35-40 40-45 45-50 50-75 75-100 >100

Aus, NZ & Canada Europe Emerging Markets Japan US Global

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 Analytical Tests
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¨ What are the fundamentals that determine and drive these

multiples?
¤ Proposition 2: Embedded in every multiple are all of the variables that
drive every discounted cash flow valuation - growth, risk and cash flow
patterns.
¨ How do changes in these fundamentals change the multiple?
¤ The relationship between a fundamental (like growth) and a multiple
(such as PE) is almost never linear.
¤ Proposition 3: It is impossible to properly compare firms on a multiple,
if we do not know how fundamentals and the multiple move.

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 A Simple Analytical device
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 I . PE Ratios
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¨ To understand the fundamentals, start with a basic

equity discounted cash flow model.
¤ With the dividend discount model,
DPS1
P0 =
r − gn

¤ Dividing both sides by the current earnings per share,

P0 Payout Ratio*(1+ g n )
= PE=
EPS0 r-gn
¤ If this had been a FCFE Model,
FCFE1
P0 =
r − gn
P0 (FCFE/Earnings)*(1+ g n )
= PE=
Aswath Damodaran EPS0 r-gn 22
 Using the Fundamental Model to Estimate PE
For a High Growth Firm
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¨ The price-earnings ratio for a high growth firm can also be

related to fundamentals. In the special case of the two-stage
dividend discount model, this relationship can be made
explicit fairly simply:
" (1+g)n %
EPS0 *Payout Ratio*(1+g)*$1− n ' n
# (1+r) & EPS0 *Payout Ratio n *(1+g) *(1+g n )
P0 = +
r-g (r-g n )(1+r)n

¤ For a firm that does not pay what it can afford to in

dividends, substitute FCFE/Earnings for the payout ratio.
¨ Dividing both sides by the" earnings per share:
(1 + g)n %'
Payout Ratio * (1 + g) * $ 1 −
P0 # (1+ r) n & Payout Ratio n *(1+ g) n * (1 + gn )
= +
EPS0 r -g (r - g n )(1+ r) n

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 A Simple Example
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¨ Assume that you have been asked to estimate the PE ratio for a firm
which has the following characteristics:
Variable High Growth Stable Growth
Expected Growth Rate 15% 1.5%
Payout Ratio 25% 92.5% (based on ROE = 20%)
Beta 1.00 1.00
Number of years 5 years Forever after year 5
¨ Riskfree rate = Treasury Bond Rate = 1.5%, ERP = 5%
¨ Required rate of return = 1.5% + 1(5%)= 6.5%

1.15!
.25 ∗ 1.15 ∗ 1 − .925 ∗ 1.15! ∗ 1.015
1.065!
𝑃𝐸 = + !
= 29.15
.065 − .15 .065 − .015 1.065

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 a. PE, Growth and Interest Rates
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 b. PE and Risk: A Follow up Example
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 c. PE and Growth Quality: Value Addition
and Destruction
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 Example 1: The Cheapest Markets
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Countries with the lowest PE ratios at the start of 2022

12.00
11.13
At the start of 2022, global equites 10.45 10.56
10.00 were priced at 21.82 times trailing 9.74

8.44 8.47
8.00 7.42
6.99

5.91 6.12
6.00

4.00

2.00

0.00
Russia Pakistan Turkey Chile South Africa Egypt Nigeria Romania Oman Brazil

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 Example 2: Controlling for differences - An old
Example with Emerging Markets: June 2000
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Country PE Ratio Interest GDP Real Country

Rates Growth Risk
Argentina 14 18.00% 2.50% 45
Brazil 21 14.00% 4.80% 35
Chile 25 9.50% 5.50% 15
Hong Kong 20 8.00% 6.00% 15
India 17 11.48% 4.20% 25
Indonesia 15 21.00% 4.00% 50
Malaysia 14 5.67% 3.00% 40
Mexico 19 11.50% 5.50% 30
Pakistan 14 19.00% 3.00% 45
Peru 15 18.00% 4.90% 50
Phillipines 15 17.00% 3.80% 45
Singapore 24 6.50% 5.20% 5
South Korea 21 10.00% 4.80% 25
Thailand 21 12.75% 5.50% 25
Turkey 12 25.00% 2.00% 35
Venezuela 20 15.00% 3.50% 45

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 Regression Results
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¨ The regression of PE ratios on these variables

provides the following –
PE = 16.16 - 7.94 Interest Rates
+ 154.40 Growth in GDP
- 0.1116 Country Risk
R Squared = 73%
¨ What do the coefficients tell you about how each of
these variables play into PE ratio differences across
countries?

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 Predicted PE Ratios
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Country PE Ratio Interest GDP Real Country Predicted PE

Rates Growth Risk
Argentina 14 18.00% 2.50% 45 13.57
Brazil 21 14.00% 4.80% 35 18.55
Chile 25 9.50% 5.50% 15 22.22
Hong Kong 20 8.00% 6.00% 15 23.11
India 17 11.48% 4.20% 25 18.94
Indonesia 15 21.00% 4.00% 50 15.09
Malaysia 14 5.67% 3.00% 40 15.87
Mexico 19 11.50% 5.50% 30 20.39
Pakistan 14 19.00% 3.00% 45 14.26
Peru 15 18.00% 4.90% 50 16.71
Phillipines 15 17.00% 3.80% 45 15.65
Singapore 24 6.50% 5.20% 5 23.11
South Korea 21 10.00% 4.80% 25 19.98
Thailand 21 12.75% 5.50% 25 20.85
Turkey 12 25.00% 2.00% 35 13.35
Venezuela 20 15.00% 3.50% 45 15.35

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 Example 3: US Stocks are expensive, just
look at the PE ratio
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 A Counter: No, they are cheap, relative to
the alternatives..
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 The Tie Breaker: E/P Ratios , T.Bond Rates and
Term Structure
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 Regression Results
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Correlation between E/P and interest rates

¨ In the following regression, using 1960-2021 data, we regress E/P ratios against
the level of T.Bond rates and a term structure variable (T.Bond - T.Bill rate)
EP Ratio = 0.0359 + 0.5523 T.Bond Rate - 0.1558 (T.Bond Rate - T.Bill Rate)
(6.35) (7.18) (-0.80)
R squared = 45.65%
¨ Going back to 2008, this is what the regression looked like:
E/P = 2.56% + 0.7044 T.Bond Rate – 0.3289 (T.Bond Rate-T.Bill Rate)
(4.71) (7.10) (1.46)
R squared = 50.71%
The R-squared has dropped and the differential with the T.Bill rate has lost
significance. How would you read this result?

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 II. PEG Ratio
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¨ PEG Ratio = PE ratio/ Expected Growth Rate in EPS

¤ For consistency, you should make sure that your earnings growth
reflects the EPS that you use in your PE ratio computation.
¤ The growth rates should preferably be over the same time period.
¨ To understand the fundamentals that determine PEG ratios, let us return
again to a 2-stage equity discounted cash flow model:
" (1+g)n %
EPS0 *Payout Ratio*(1+g)*$1− n ' n
# (1+r) & EPS0 *Payout Ratio n *(1+g) *(1+g n )
P0 = +
r-g (r-g n )(1+r)n
¨ Dividing both sides of the equation by the earnings gives us the equation
for the PE ratio. Dividing it again by the expected growth ‘g:
" (1+g)n %
Payout Ratio*(1+g)*$1− n ' n
# (1+r) & Payout Ratio n *(1+g) *(1+g n )
PEG= +
g(r-g) g(r-g n )(1+r)n

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 PEG Ratios and Fundamentals
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¨ Risk and payout, which affect PE ratios, continue to

affect PEG ratios as well.
¤ Implication: When comparing PEG ratios across companies,
we are making implicit or explicit assumptions about these
variables.
¨ Dividing PE by expected growth does not neutralize
the effects of expected growth, since the
relationship between growth and value is not linear
and fairly complex (even in a 2-stage model)

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 A Simple Example
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¨ Assume that you have been asked to estimate the PEG ratio for a firm
which has the following characteristics:
Variable High Growth Phase Stable Growth Phase
Expected Growth Rate 15% 1.5%
Payout Ratio 25% 92.5%
Beta 1.00 1.00
¨ Riskfree rate = Treasury Bond Rate = 1.5%, ERP = 5%

¨ Required rate of return = 1.5% + 1(5%)= 6.5%

¨ The PEG ratio for this firm can be estimated as follows
1.15!
.25 ∗ 1.15 ∗ 1 − .925 ∗ 1.15! ∗ 1.015
1.065!
𝑃𝐸𝐺 = + ! = 1.94
.15 ∗ .065 − .15 .15 .065 − .015 1.065
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 a. PEG Ratios are risk-sensitive
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 b. PEG Ratios are affected by the Quality of
Growth
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 c. PEG Ratios are not growth neutral…
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 PEG Ratios and Fundamentals: Propositions
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¨ Proposition 1: High risk companies will trade at much lower PEG

ratios than low risk companies with the same expected growth
rate.
¤ Corollary 1: The company that looks most under valued on a PEG ratio
basis in a sector may be the riskiest firm in the sector
¨ Proposition 2: Companies that can attain growth more efficiently
by investing less in better return projects will have higher PEG
ratios than companies that grow at the same rate less efficiently.
¤ Corollary 2: Companies that look cheap on a PEG ratio basis may be
companies with high reinvestment rates and poor project returns.
¨ Proposition 3: Companies with very low or very high growth rates
will tend to have higher PEG ratios than firms with average growth
rates. This bias is worse for low growth stocks.
¤ Corollary 3: PEG ratios do not neutralize the growth effect.

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 III. Price to Book Ratio
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¨ Going back to a simple dividend discount model,

DPS1
P0 =
r − gn
¨ Defining the return on equity (ROE) = EPS0 / Book Value of Equity, the
value of equity can be written as:
BV0 *ROE*Payout Ratio*(1+ g n )
P0 =
r-gn
P0 ROE*Payout Ratio*(1+ g n )
= PBV=
BV0 r-gn
¨ If the return on equity is based upon expected earnings in the next time
period, this can be simplified to,
P0 ROE*Payout Ratio
= PBV=
BV0 r-gn
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 Price Book Value Ratio: Stable Growth Firm
Another Presentation
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¨ This formulation can be simplified even further by relating

growth to the return on equity:
g = (1 - Payout ratio) * ROE
¨ Substituting back into the P/BV equation,
P0 ROE - g n
= PBV=
BV0 r-gn
¨ The price-book value ratio of a stable firm is determined by
the differential between the return on equity and the
required rate of return on its projects.
¨ Building on this equation, a company that is expected to
generate a ROE higher (lower than, equal to) its cost of equity
should trade at a price to book ratio higher (less than, equal
to) one.
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 Now changing to an Enterprise value multiple
EV/ Book Capital
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¨ To see the determinants of the value/book ratio,

consider the simple free cash flow to the firm model:
FCFF1
V0 =
WACC - g
¨ Dividing both sides by the book value, we get:
V0 FCFF1 /BV
=
BV WACC-g
¨ If we replace, FCFF = EBIT(1-t) - (g/ROC) EBIT(1-t),we
get:
V0 ROC - g
=
BV WACC-g
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 IV. EV to EBITDA - Determinants
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¨ The value of the operating assets of a firm can be written as:

FCFF1
EV0 =
WACC - g
¨ Now the value of the firm can be rewritten as
EBITDA (1- t) + Depr (t) - Cex - Δ Working Capital
EV =
€
WACC - g
¨ Dividing both sides of the equation by EBITDA,
EV (1- t) Depr (t)/EBITDA CEx/EBITDA Δ Working Capital/EBITDA
= + - -
€EBITDA WACC - g WACC - g WACC - g WACC - g
¨ The determinants of EV/EBITDA are:
¤ The cost of capital
€
¤ Expected growth rate
¤ Tax rate
¤ Reinvestment rate (or ROC)

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 A Simple Example
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¨ Consider a firm with the following characteristics:

¤ Tax Rate = 36%
¤ Capital Expenditures/EBITDA = 30%
¤ Depreciation/EBITDA = 20%
¤ Cost of Capital = 10%
¤ The firm has no working capital requirements
¤ The firm is in stable growth and is expected to grow 5% a year forever.
¨ In this case, the Value/EBITDA multiple for this firm can be
estimated as follows:
Value (1- .36) (0.2)(.36) 0.3 0
= + - - = 8.24
EBITDA .10 -.05 .10 -.05 .10 - .05 .10 - .05

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 The Determinants of EV/EBITDA
48

¨
Tax
Rates Reinvestment
Needs

Excess
Returns

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 V. EV/Sales Ratio
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¨ If pre-tax operating margins are used, the appropriate value

estimate is that of the firm. In particular, if one makes the
replaces the FCFF with the expanded version:
¤ Free Cash Flow to the Firm = EBIT (1 - tax rate) (1 - Reinvestment Rate)
¨ Then the Value of the (
* Firm
(1-RIR can be
)(1+g)*
growth
"
$1−written
(1+g) as
n %
'
n
a function
(1+WACC) & (1-RIR
of the
n
+
-
Value # )(1+g) *(1+g ) -
after-tax operating margin= (EBIT (1-t)/Sales
=After-tax Oper. Margin* * + stable n
n
Sales 0
* WACC-g (WACC-g )(1+WACC) -
n
* -
) ,

g = Growth rate in after-tax operating income for the first n years

gn = Growth rate in after-tax operating income after n years forever (Stable
growth rate)
RIR Growth, Stable = Reinvestment rate in high growth and stable periods
WACC = Weighted average cost of capital

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 The value of a brand name
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¨ One of the critiques of traditional valuation is that is fails to

consider the value of brand names and other intangibles.
¤ The approaches used by analysts to value brand names are often ad-hoc and
may significantly overstate or understate their value.
¤ One of the benefits of having a well-known and respected brand name is that
firms can charge higher prices for the same products, leading to higher profit
margins and hence to higher price-sales ratios and firm value. The larger the
price premium that a firm can charge, the greater is the value of the brand
name.
¨ In general, the value of a brand name can be written as:
¤ Value of brand name ={(V/S)b-(V/S)g }* Sales
¤ (V/S)b = Value of Firm/Sales ratio with the benefit of the brand name
¤ (V/S)g = Value of Firm/Sales ratio of the firm with the generic product

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 Valuing Brand Name
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Coca Cola With Cott Margins

Current Revenues = $21,962.00 $21,962.00
Length of high-growth period 10 10
Reinvestment Rate = 50% 50%
Operating Margin (after-tax) 15.57% 5.28%
Sales/Capital (Turnover ratio) 1.34 1.34
Return on capital (after-tax) 20.84% 7.06%
Growth rate during period (g) = 10.42% 3.53%
Cost of Capital during period = 7.65% 7.65%
Stable Growth Period
Growth rate in steady state = 4.00% 4.00%
Return on capital = 7.65% 7.65%
Reinvestment Rate = 52.28% 52.28%
Cost of Capital = 7.65% 7.65%
Value of Firm = $79,611.25 $15,371.24
Value of brand name = $79,611 -$15,371 = $64,240 million

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 The Determinants of Multiples…
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 Application Tests
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¨ Given the firm that we are valuing, what is a

“comparable” firm?
¤ While traditional analysis is built on the premise that firms in the
same sector are comparable firms, valuation theory would
suggest that a comparable firm is one which is similar to the one
being analyzed in terms of fundamentals.
¤ There is no reason why a firm cannot be compared with another
firm in a very different business, if the two firms have the same
risk, growth and cash flow characteristics.
¨ Given the comparable firms, how do we adjust for
differences across firms on the fundamentals?
¤ It is impossible to find an exactly identical firm to the one you
are valuing.
¤ You need to control for differences across firms.
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 1. The Sampling Choice
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¨ Ideally, you would like to find lots of publicly traded firms that look just
like your firm, in terms of fundamentals, and compare the pricing of your
firm to the pricing of these other publicly traded firms. Since, they are all
just like your firm, there will be no need to control for differences.
¨ In practice, it is very difficult (and perhaps impossible) to find firms that
share the same risk, growth and cash flow characteristics of your firm.
Even if you are able to find such firms, they will very few in number. The
trade off then becomes:

Small sample of Large sample

firms that are of firms that are
“just like” your similar in some
firm dimensions but
different on
others

Aswath Damodaran
54
 2. The ”Control for Differences” Choices
55

1. Direct comparisons: If the comparable firms are “just like” your

firm, you can compare multiples directly across the firms and
conclude that your firm is expensive (cheap) if it trades at a
multiple higher (lower) than the other firms.
2. Story telling: If there is a key dimension on which the firms vary,
you can tell a story based upon your understanding of how value
varies on that dimension.
An example: This company trades at 12 times earnings, whereas the rest of
the sector trades at 10 times earnings, but I think it is cheap because it has
a much higher growth rate than the rest of the sector.
3. Modified multiple: You can modify the multiple to incorporate
the dimension on which there are differences across firms.
4. Statistical techniques: If your firms vary on more than one
dimension, you can try using multiple regressions (or variants
thereof) to arrive at a “controlled” estimate for your firm.

Aswath Damodaran
55
 1. Just Story Telling
Trailing PE across Beverage Companies
56

Company Name Trailing PE Expected Growth Standard Deviation

Coca-Cola Bottling 29.18 9.50% 20.58%
Molson Inc. Ltd. 'A' 43.65 15.50% 21.88%
Anheuser-Busch 24.31 11.00% 22.92%
Corby Distilleries Ltd. 16.24 7.50% 23.66%
Chalone Wine Group 21.76 14.00% 24.08%
Andres Wines Ltd. 'A' 8.96 3.50% 24.70%
Todhunter Int'l 8.94 3.00% 25.74%
Brown-Forman 'B' 10.07 11.50% 29.43%
Coors (Adolph) 'B' 23.02 10.00% 29.52%
PepsiCo, Inc. 33.00 10.50% 31.35%
Coca-Cola 44.33 19.00% 35.51%
Boston Beer 'A' 10.59 17.13% 39.58%
Whitman Corp. 25.19 11.50% 44.26%
Mondavi (Robert) 'A' 16.47 14.00% 45.84%
Coca-Cola Enterprises 37.14 27.00% 51.34%
Hansen Natural Corp 9.70 17.00% 62.45%

Aswath Damodaran
56
 A Question
57

¨ You are reading an equity research report on this

sector, and the analyst claims that Andres Wine and
Hansen Natural are under valued because they have
low PE ratios. Would you agree?
a. Yes
b. No
¨ Why or why not?
Andres and todhunter have low PE ratio because of the low growth rate and the reason why hansen
has low PE even with high growth rate is because the standard deviation is very high means it is a
risky company.

Aswath Damodaran
57
 2: Statistical Controls
Comparing PE ratios across Telecom companies
58

Company Name PE Growth

PT Indosat ADR 7.8 0.06
Telebras ADR 8.9 0.075
Telecom Corporation of New Zealand ADR 11.2 0.11
Telecom Argentina Stet - France Telecom SA ADR B 12.5 0.08
Hellenic Telecommunication Organization SA ADR 12.8 0.12
Telecomunicaciones de Chile ADR 16.6 0.08
Swisscom AG ADR 18.3 0.11
Asia Satellite Telecom Holdings ADR 19.6 0.16
Portugal Telecom SA ADR 20.8 0.13
Telefonos de Mexico ADR L 21.1 0.14
Matav RT ADR 21.5 0.22
Telstra ADR 21.7 0.12
Gilat Communications 22.7 0.31
Deutsche Telekom AG ADR 24.6 0.11
British Telecommunications PLC ADR 25.7 0.07
Tele Danmark AS ADR 27 0.09
Telekomunikasi Indonesia ADR 28.4 0.32
Cable & Wireless PLC ADR 29.8 0.14
APT Satellite Holdings ADR 31 0.33
Telefonica SA ADR 32.5 0.18
Royal KPN NV ADR 35.7 0.13
Telecom Italia SPA ADR 42.2 0.14
Nippon Telegraph & Telephone ADR 44.3 0.2
France Telecom SA ADR 45.2 0.19
Korea Telecom ADR 71.3 0.44

Aswath Damodaran
58
 PE, Growth and Risk
59

Dependent variable is: PE

R squared = 66.2% R squared (adjusted) = 63.1%
Variable Coefficient SE t-ratio Probability
Constant 13.1151 3.471 3.78 0.0010
Growth rate121.223 19.27 6.29 ≤ 0.0001
Emerging Market -13.8531 3.606 -3.84 0.0009
Emerging Market is a dummy: 1 if emerging market
0 if not

Aswath Damodaran
59
 Is Telebras under valued?
60

¨ Plugging in Telebras’s expected growth rate and the

fact that it is an emerging market company into the
regression:
¤ Predicted PE = 13.12 + 121.22 (.075) - 13.85 (1) = 8.35
¤ At an actual price to earnings ratio of 8.9, Telebras is
slightly overvalued.
¨ Bottom line: Just because a company trades at a low
PE ratio does not make it cheap.

Aswath Damodaran
60
 3: An Eyeballing Exercise
PBV Ratios across European Banks in 2010
61

Name PBV Ratio Return on Equity Standard Deviation

BAYERISCHE HYPO-UND VEREINSB 0.80 -1.66% 49.06%
COMMERZBANK AG 1.09 -6.72% 36.21%
DEUTSCHE BANK AG -REG 1.23 1.32% 35.79%
BANCA INTESA SPA 1.66 1.56% 34.14%
BNP PARIBAS 1.72 12.46% 31.03%
BANCO SANTANDER CENTRAL HISP 1.86 11.06% 28.36%
SANPAOLO IMI SPA 1.96 8.55% 26.64%
BANCO BILBAO VIZCAYA ARGENTA 1.98 11.17% 18.62%
SOCIETE GENERALE 2.04 9.71% 22.55%
ROYAL BANK OF SCOTLAND GROUP 2.09 20.22% 18.35%
HBOS PLC 2.15 22.45% 21.95%
BARCLAYS PLC 2.23 21.16% 20.73%
UNICREDITO ITALIANO SPA 2.30 14.86% 13.79%
KREDIETBANK SA LUXEMBOURGEOI 2.46 17.74% 12.38%
ERSTE BANK DER OESTER SPARK 2.53 10.28% 21.91%
STANDARD CHARTERED PLC 2.59 20.18% 19.93%
HSBC HOLDINGS PLC 2.94 18.50% 19.66%
LLOYDS TSB GROUP PLC 3.33 32.84% 18.66%
Average 2.05 12.54% 24.99%
Median 2.07 11.82% 21.93%

Aswath Damodaran
61
 The median test…
62

¨ We are looking for stocks that trade at low price to book

ratios, while generating high returns on equity, with low risk.
But what is a low price to book ratio? Or a high return on
equity? Or a low risk
¨ One simple measure of what is par for the sector are the
median values for each of the variables. A simplistic decision
rule on under and over valued stocks would therefore be:
¤ Undervalued stocks: Trade at price to book ratios below the median for
the sector,(2.07), generate returns on equity higher than the sector
median (11.82%) and have standard deviations lower than the median
(21.93%).
¤ Overvalued stocks: Trade at price to book ratios above the median for
the sector and generate returns on equity lower than the sector
median.

Aswath Damodaran
62
 The Statistical Alternative
63

¨ We are looking for stocks that trade at low price to book ratios,
while generating high returns on equity. But what is a low price to
book ratio? Or a high return on equity?
¨ Taking the sample of 18 banks, we ran a regression of PBV against
ROE and standard deviation in stock prices (as a proxy for risk).
PBV = 2.27 + 3.63 ROE - 2.68 Std dev
(5.56) (3.32) (2.33)
R squared of regression = 79%
¨ Reading the regression tea leaves:
¤ Every 1% increase in the return on equity at a European bank increases its
price to book ratio by 0.0363.
¤ Every 1% increase in the standard deviation in equity reduces the price to
book ratio by 0.0268.
¤ The regression predictions will have a standard error, which is inversely
proportionate to the R squared.

Aswath Damodaran
63
 And these predictions?
64

Aswath Damodaran
64
4: More Statistics and a Larger Sample
Price to Book versus ROE: Largest firms in the US: January 2010
65

Aswath Damodaran
65
 Missing growth?
66

Aswath Damodaran
66
 PBV, ROE and Risk: Large Cap US firms
67

Most
overval
ued

Cheapest

Most
underval
ued

Aswath Damodaran
67
 Bringing it all together… Largest US stocks in January
2010
68

Aswath Damodaran
68
 Updated PBV Ratios – Largest Market Cap
US companies -Updated to January 2022
69

Aswath Damodaran
69
 Example 5: Overlooked fundamentals?
EV/EBITDA Multiple for Trucking Companies
70
Company Name Value EBITDA Value/EBITDA
KLLM Trans. Svcs. $ 114.32 $ 48.81 2.34
Ryder System $ 5,158.04 $ 1,838.26 2.81
Rollins Truck Leasing $ 1,368.35 $ 447.67 3.06
Cannon Express Inc. $ 83.57 $ 27.05 3.09
Hunt (J.B.) $ 982.67 $ 310.22 3.17
Yellow Corp. $ 931.47 $ 292.82 3.18
Roadway Express $ 554.96 $ 169.38 3.28
Marten Transport Ltd. $ 116.93 $ 35.62 3.28
Kenan Transport Co. $ 67.66 $ 19.44 3.48
M.S. Carriers $ 344.93 $ 97.85 3.53
Old Dominion Freight $ 170.42 $ 45.13 3.78
Trimac Ltd $ 661.18 $ 174.28 3.79
Matlack Systems $ 112.42 $ 28.94 3.88
XTRA Corp. $ 1,708.57 $ 427.30 4.00
Covenant Transport Inc $ 259.16 $ 64.35 4.03
Builders Transport $ 221.09 $ 51.44 4.30
Werner Enterprises $ 844.39 $ 196.15 4.30
Landstar Sys. $ 422.79 $ 95.20 4.44
AMERCO $ 1,632.30 $ 345.78 4.72
USA Truck $ 141.77 $ 29.93 4.74
Frozen Food Express $ 164.17 $ 34.10 4.81
Arnold Inds. $ 472.27 $ 96.88 4.87
Greyhound Lines Inc. $ 437.71 $ 89.61 4.88
USFreightways $ 983.86 $ 198.91 4.95
Golden Eagle Group Inc. $ 12.50 $ 2.33 5.37
Arkansas Best $ 578.78 $ 107.15 5.40
Airlease Ltd. $ 73.64 $ 13.48 5.46
Celadon Group $ 182.30 $ 32.72 5.57
Amer. Freightways $ 716.15 $ 120.94 5.92
Transfinancial Holdings $ 56.92 $ 8.79 6.47
Vitran Corp. 'A' $ 140.68 $ 21.51 6.54
Interpool Inc. $ 1,002.20 $ 151.18 6.63
Intrenet Inc. $ 70.23 $ 10.38 6.77
Swift Transportation $ 835.58 $ 121.34 6.89
Landair Services $ 212.95 $ 30.38 7.01
CNF Transportation $ 2,700.69 $ 366.99 7.36
Budget Group Inc $ 1,247.30 $ 166.71 7.48
Caliber System $ 2,514.99 $ 333.13 7.55
Knight Transportation Inc $ 269.01 $ 28.20 9.54
Heartland Express $ 727.50 $ 64.62 11.26
Greyhound CDA Transn Corp $ 83.25 $ 6.99 11.91
Mark VII $ 160.45 $ 12.96 12.38
Coach USA Inc $ 678.38 $ 51.76 13.11
US 1 Inds Inc. $ 5.60 $ (0.17) NA
Average 5.61

Aswath Damodaran
70
 A Test on EBITDA
71

¨ Ryder System looks very cheap on a Value/EBITDA

multiple basis, relative to the rest of the sector.
What explanation (other than misvaluation) might
there be for this difference?

¨ What general lessons would you draw from this on

the EV/EBITDA multiples for infrastructure
companies as their infrastructure ages?

Aswath Damodaran
71
Example 6: Pricing across time - PS Ratios Grocery
Stores - US in January 2007
72

1 .6

WF MI
1 .4

1 .2

1 .0

ARD
.8

.6
WMK
R DK
O ATS SWY
.4 AHO

.2 PTMK
PS_RATIO

MARSA
0 .0

-.2 R sq = 0.5947
-3 -2 -1 0 1 2 3 4 5

Net Margin

Whole Foods: In 2007: Net Margin was 3.41% and Price/ Sales ratio was 1.41
Predicted Price to Sales = 0.07 + 10.49 (0.0341) = 0.43
Aswath Damodaran
72
 The difference two years can make: Grocery
Stores - US in January 2009
73

Whole Foods: In 2009, Net Margin had dropped to 2.77% and Price to Sales
ratio was down to 0.31.
Predicted Price to Sales = 0.07 + 10.49 (.0277) = 0.36

Aswath Damodaran
73
 Is this steady State? In 2010..
74

Whole Foods: In 2010, Net Margin had dropped to 1.44% and Price to Sales ratio increased to 0.50.
Predicted Price to Sales = 0.06 + 11.43 (.0144) = 0.22

Aswath Damodaran
74
 There is a new kid in town: January 2015
75

There is a new
star in town
(Sprouts)

PS = 0.557 + 0.085 Net Margin

Whole Foods = 0.557 + 8.50 (0.0408) = 0.90
Aswath Damodaran
At 1.35 times sales, Whole Foods is overvalued (again) 75
 Example 7: Nothing’s working! Internet
Stocks in early 2000..
76

30

PKSI

LCOS SPYG
20
INTM MMXI
SCNT

MQST FFIV ATHM

A
CNET DCLK
d
j INTW RAMP
P 10 CSGP CBIS NTPA
S NETO SONEPCLN
APNT CLKS
EDGRPSIX ATHY AMZN
SPLN BIDS ALOY ACOM EGRP
BIZZ IIXL
ITRA ANET
ONEM FATB ABTL INFO TMNT GEEK
RMII
-0 TURF PPOD BUYX ELTX
GSVI ROWE

-0.8 -0.6 -0.4 -0.2

AdjMargin

Aswath Damodaran
76
 PS Ratios and Margins are not highly correlated
77

¨ Regressing PS ratios against current margins yields

the following
PS = 81.36 - 7.54(Net Margin) R2 = 0.04
(0.49)
¨ This is not surprising. These firms are priced based
upon expected margins, rather than current margins.

Aswath Damodaran
77
 Solution 1: Use proxies for survival and growth:
Amazon in early 2000
78

¨ Hypothesizing that firms with higher revenue growth and

higher cash balances should have a greater chance of
surviving and becoming profitable, we ran the following
regression: (The level of revenues was used to control for
size)
PS = 30.61 - 2.77 ln(Rev) + 6.42 (Rev Growth) + 5.11 (Cash/Rev)
(0.66) (2.63) (3.49)
R squared = 31.8%
¨ Predicted PS = 30.61 - 2.77(7.1039) + 6.42(1.9946) + 5.11
(.3069) = 30.42
¨ Actual PS = 25.63

Stock is undervalued, relative to other internet stocks.

Aswath Damodaran
78
 Solution 2: Use forward multiples
Watch out for bumps in the road (Tesla)
79

Aswath Damodaran
79
 Solution 3: Let the market tell you what
matters.. Social media in October 2013
80

Number of
Enterprise users
Company Market Cap value Revenues EBITDA Net Income (millions) EV/User EV/Revenue EV/EBITDA PE
Facebook $173,540.00 $160,090.00 $7,870.00 $3,930.00 $1,490.00 1230.00 $130.15 20.34 40.74 116.47
Linkedin $23,530.00 $19,980.00 $1,530.00 $182.00 $27.00 277.00 $72.13 13.06 109.78 871.48
Pandora $7,320.00 $7,150.00 $655.00 -$18.00 -$29.00 73.40 $97.41 10.92 NA NA
Groupon $6,690.00 $5,880.00 $2,440.00 $125.00 -$95.00 43.00 $136.74 2.41 47.04 NA
Netflix $25,900.00 $25,380.00 $4,370.00 $277.00 $112.00 44.00 $576.82 5.81 91.62 231.25
Yelp $6,200.00 $5,790.00 $233.00 $2.40 -$10.00 120.00 $48.25 24.85 2412.50 NA
Open Table $1,720.00 $1,500.00 $190.00 $63.00 $33.00 14.00 $107.14 7.89 23.81 52.12
Zynga $4,200.00 $2,930.00 $873.00 $74.00 -$37.00 27.00 $108.52 3.36 39.59 NA
Zillow $3,070.00 $2,860.00 $197.00 -$13.00 -$12.45 34.50 $82.90 14.52 NA NA
Trulia $1,140.00 $1,120.00 $144.00 -$6.00 -$18.00 54.40 $20.59 7.78 NA NA
Tripadvisor $13,510.00 $12,860.00 $945.00 $311.00 $205.00 260.00 $49.46 13.61 41.35 65.90
Average $130.01 11.32 350.80 267.44
Median $97.41 10.92 44.20 116.47

Aswath Damodaran
80
 Read the tea leaves: See what the market cares
about
81

Market Enterprise Net Number of

Cap value Revenues EBITDA Income users (millions)

Market Cap 1.

Enterprise value 0.9998 1.

Revenues 0.8933 0.8966 1.

EBITDA 0.9709 0.9701 0.8869 1.

Net Income 0.8978 0.8971 0.8466 0.9716 1.

Number of users
(millions) 0.9812 0.9789 0.8053 0.9354 0.8453 1.

Twitter had 240 million users at the time of its IPO. What price
would you attach to the company?
Aswath Damodaran
81
 Pricing across the entire market: Why not?
82

¨ In contrast to the 'comparable firm' approach, the

information in the entire cross-section of firms can
be used to predict PE ratios.
¨ The simplest way of summarizing this information is
with a multiple regression, with the PE ratio as the
dependent variable, and proxies for risk, growth and
payout forming the independent variables.

Aswath Damodaran
82
 I. PE Ratio versus the market
PE versus Expected EPS Growth: January 2022
83

Aswath Damodaran
83
 PE Ratio: Standard Regression for US stocks -
January 2022
84

The regression is run with

growth and payout entered as
absolute, i.e., 25% is entered
as 25)

Aswath Damodaran
84
 Problems with the regression methodology
85

¨ Non-linearity: The basic regression assumes a linear

relationship between PE ratios and the financial proxies, and
that might not be appropriate.
¨ Non-stationarity: The basic relationship between PE ratios
and financial variables itself might not be stable, and if it
shifts from year to year, the predictions from the model may
not be reliable. For instance, the 2022 regression has a
markedly lower R-squared than the regressions in prior years,
as the COVID effect on earnings plays out.
¨ Multi-collinearity: The independent variables are correlated
with each other. For example, high growth firms tend to have
high risk. This multi-collinearity makes the coefficients of the
regressions unreliable and may explain the large changes in
these coefficients from period to period.

Aswath Damodaran
85
 Statistically insignificant?
86

¨ If a coefficient in a regression is statistically

insignificant, all it is doing is adding noise to the
regression prediction.
¤ There are simple statistical tests of significance, such as the
t statistics (>2 is very good, 1-2 is marginal, <1 is noise)
¤ With small samples, don’t overload the regression with
independent variables.
¨ Take the variable out of the regression, even if the
fundamentals say it should matter. In pricing, it is the
market that determines what matters.
Aswath Damodaran
86
 The Negative Intercept Problem
87

¨ When the intercept in a multiple regression is negative, there is the

possibility that forecasted values can be negative as well.
¨ One way (albeit imperfect) is to re-run the regression without an
intercept. When the intercept in a multiple regression is negative, there is
the possibility that forecasted values can be negative as well. One way
(albeit imperfect) is to re-run the regression without an intercept. In
2019, when the intercept was negative, this would have yielded the
following:

Aswath Damodaran
87
 If a coefficient has the wrong sign: The
Multicollinearity Problem
88

Aswath Damodaran
88
 Using the PE ratio regression
89

¨ Assume that you were given the following information for

Disney. The firm has an expected growth rate of 15%, a beta
of 0.90 and a 20% dividend payout ratio. Based upon the
regression, the predicted PE ratio for Disney is:
¤ Predicted PE = 33.33 – 7.11 (0.9) + 0.075(20) + 0.494 (15) = 35.84
¨ Disney is actually trading at 38 times earnings. What does the
predicted PE tell you?

¨ Assume now that you priced Disney against just its peer
group. Will you come to the same pricing judgment as you did
when you looked at it relative to the market? Why or why
not?

Aswath Damodaran
89
 The value of growth
90

Aswath Damodaran
90
 II. PEG Ratio versus the market
PEG versus Growth
91

Aswath Damodaran
91
 PEG versus ln(Expected Growth)
92

Aswath Damodaran
92
 PEG Ratio Regression - US stocks
January 2022
93

Aswath Damodaran
93
 I. PE ratio regressions across markets
94

Region Regression – January 2022 R2

US PE = 33.33 – 7.11 Beta + 7.50 Payout + 49.4 gEPS 5.1%

Europe PE = 30.23 -9.06Beta + 12.60 Payout + 27.40 gEPS 9.4%

Japan PE = 18.17– 3.40 Beta + 7.40 Payout + 59.70 gEPS 12.5%

Emerging PE = 15.08 + 0.40 Beta + 2.60 Payout + 66.90 gEPS 16.7%

Markets
Australia, PE = 16.65 -5.88 Beta + 10.20 Payout + 100.20 gEPS 29.4%
NZ, Canada
Global PE = 28.52 – 5.89 Beta + 6.20 Payout + 51.30 gEPS 7.6%

gEPS=Expected Growth: Expected growth in EPS or Net Income: Next 5 years (decimals)
Beta: Regression or Bottom up Beta
Payout ratio: Dividends/ Net income from most recent year. Set to zero, if net income < 0
Aswath Damodaran
94
 II. PEG ratio regressions across markets
95

Region Regression – January 2021 R2

US PEG = 5.23 – 0.43 Beta + 0.90 Payout - 0.74 ln(gEPS ) 12.8%

Europe PEG = 6.18 – 0.67 Beta - 0.10 Payout - 0.95 ln(gEPS ) 21.9%

Japan PEG =5.34– 0.19 Beta – 0.10 Payout - 0.93 ln(gEPS ) 18.7%

Emerging PEG = 2.83 – 0.31 Beta + 1.10 Payout - 0.21 ln(gEPS ) 11.1%
Markets
Australia, PEG = 5.34 – 0.57 Beta + 0.80 Payout - 0.99 ln(gEPS ) 26.4%
NZ, Canada
Global PEG = 5.16 – 0.60 Beta + 0.40 Payout - 6.81 ln(gEPS ) 14.3%

gEPS=Expected Growth: Expected growth in EPS or Net Income: Next 5 years (decimals)
Beta: Regression or Bottom up Beta
Payout ratio: Dividends/ Net income from most recent year. Set to zero, if net income < 0
Aswath Damodaran
95
 III. Price to Book Ratio:
Fundamentals hold in every market
96

Region Regression – January 2021 R2

US PBV= 4.71 – 2.23 Beta – 0.20 Payout + 1.80 gEPS + 8.00 ROE 31.3%

Europe PBV= 3.68 – 1.27 Beta + 0.20 Payout + 5.00 gEPS + 5.50 ROE 20.3%

Japan PBV= 1.35 – 0.75 Beta -0.80 Payout + 6.60 gEPS + 12.00 ROE 22.9%

Emerging PBV= 0.15 Beta + 1.40 Payout + 2.20 gEPS + 10.70 ROE 31.1%
Markets
Australia, PBV= 1.40 – 1.17 Beta + 0.30 Payout + 6.80 gEPS + 8.70 ROE 36.2%
NZ, Canada

Global PBV= 1.49 – 1.01 Beta + 0.40 Payout + 5.80 gEPS + 9.00 ROE 28.1%

gEPS=Expected Growth: Expected growth in EPS/ Net Income: Next 5 years

Beta: Regression or Bottom up Beta
Payout ratio: Dividends/ Net income from most recent year. Set to zero, if net income < 0
ROE: Net Income/ Book value of equity in most recent year.
96
 IV. EV/EBITDA
97

Region Regression – January 2021 R squared

United States EV/EBITDA= 29.24 – 34.00 DFR + 68.40 g - 49.30 Tax Rate 28.4%

Europe EV/EBITDA= 25.86 – 16.90 DFR + 34.300 g - 27.30 Tax Rate 21.0%

Japan EV/EBITDA= 14,76 + 2.70 DFR + 84.70 g - 28.40 Tax Rate 33.1%

Emerging EV/EBITDA= 24.54 – 21.10 DFR + 51.30 g - 37.70 Tax Rate 26.0%
Markets

Australia, NZ EV/EBITDA= 27.47 – 19.10 DFR + 8.00 g - 28.10 Tax Rate 8.2%
& Canada

Global EV/EBITDA= 27.39 – 21.00 DFR + 52.50 g - 41.20 Tax Rate 25.1%

g = Expected Revenue Growth: Expected growth in revenues: Near term (2 or 5 years)

DFR = Debt Ratio : Total Debt/ (Total Debt + Market value of equity)
Tax Rate: Effective tax rate in most recent year ROIC = Return on Capital 97
 V. EV/Sales Regressions across markets…
98
Region Regression – January 2020 R Squared
United States EV/Sales = 4.51 – 6.40 Tax Rate – 0.70 DFR + 2.90 g + 6.90 20.6%
Op. Margin
Europe EV/Sales = 3.24 – 2.80 Tax Rate + 0.60 DFR + 3.10 g + 9.5%
5.30 Op. Margin
Japan EV/Sales = 1.86 – 2.10 Tax Rate – 0.10 DFR + 5.40 g + 20.2%
6.00 Op. Margin
Emerging EV/Sales = 2.76 – 0.20 Tax Rate – 1.70 DFR + 5.00g + 5.50 26.9%
Markets Op. Margin
Australia, NZ EV/Sales = 1.90 – 1.10 Tax Rate + 5.50 DFR + 2.50 g + 17.2%
& Canada 4.50 Op. Margin

Global EV/Sales = 3.68 – 3.800 Tax Rate – 0.60 DFR + 3.40 g + 18.0%
6.40 Op. Margin

g =Expected Revenue Growth: Expected growth in revenues: Near term (2 or 5 years)

Tax Rate: Effective tax rate in most recent year; Operating Margin: Operating Income/ Sales
98
 VI. EV/Invested Capital
99

Region Regression – January 2020 R Squared

United States EV/IC = 4.47– 4.50 DFR + 1.80 g + 5.50 ROIC 57.2%

Europe EV/IC = 4.03– 4.30 DFR + 0.60 g + 4.00 ROIC 50.8%

Japan EV/IC = 2.31 – 2.60 DFR + 2.30 g + 6.60 ROIC 48.5%

Emerging EV/IC = 3.22 – 3.90 DFR + 2.70 g + 2.80 ROIC 52.2%

Markets
Australia, NZ EV/IC = 3.56 – 3.70 DFR + 0.10 g + 2.50 ROIC 41.3%
& Canada
Global EV/IC = 3. 85 – 4.10 DFR + 1.50 g + 4.70 ROIC 51.3%

g =Expected Revenue Growth: Expected growth in revenues: Near term (2 or 5 years)

DFR: Debt Ratio
ROIC = Return on Invested Capital

Aswath Damodaran
99
The Pricing Game: Choices

Measure Choices Considerations/ Questions

Value Enterprise, Equity or 1. Is this a financial service business?
Firm Value? 2. Are there big differences in leverage?
Scalar Revenues, Earnings, 1. How are you measuring value?
Cash Flows or Book 2. Is the scaling number positive?
Value? 3. How (and how much) do accounting choices
affect the scaling measure?
Timing & Current, Trailing, 1. Where are you in the life cycle?
Normalizing Forward or Really 2. How much cyclicality is there in the number?
Forward? 3. Can you get forecasted values?
Comparable What is your peer 1. How much do companies share in common
group? (Global or globally?
local? Similar size or 2. Does company size affect business
all firms? …) economics?
3. How big a sample of firms do you need?
4. How do you plan to control for differences?
Aswath Damodaran
100
 Relative Valuation: Some closing propositions
101

¨ Proposition 1: In a relative valuation, all that you are

concluding is that a stock is under or over valued,
relative to your comparable group.
¤ Your relative valuation judgment can be right and your stock can
be hopelessly over valued at the same time.
¨ Proposition 2: In asset valuation, there are no similar
assets. Every asset is unique.
¤ If you do not control for fundamental differences in risk, cash
flows and growth across firms when comparing how they are
priced, your valuation conclusions will reflect your flawed
judgments rather than market misvaluations.
¨ Bottom line: Relative valuation is pricing, not valuation.
Aswath Damodaran
101
 Reviewing: The Four Steps to Understanding
Multiples
102

¨ Define the multiple

¤ Check for consistency
¤ Make sure that they are estimated uniformly
¨ Describe the multiple
¤ Multiples have skewed distributions: The averages are seldom
good indicators of typical multiples
¤ Check for bias, if the multiple cannot be estimated
¨ Analyze the multiple
¤ Identify the companion variable that drives the multiple
¤ Examine the nature of the relationship
¨ Apply the multiple
Aswath Damodaran
102
 Aswath Damodaran 103

A DETOUR: ASSET BASED

VALUATION
Value assets, not cash flows?
 What is asset-based valuation?
104

¨ In intrinsic valuation, you value a business based

upon the cash flows you expect that business to
generate over time.
¨ In relative valuation, you value a business based
upon how similar businesses are priced.
¨ In asset-based valuation, you value a business by
valuing its individual assets. These individual assets
can be tangible or intangible.

Aswath Damodaran
104
 Why would you do asset-based valuation?
105

¨ Liquidation: If you are liquidating a business by selling its assets

piece meal, rather than as a composite business, you would like to
estimate what you will get from each asset or asset class
individually.
¨ Accounting mission: As both US and international accounting
standards have turned to “fair value” accounting, accountants have
been called upon to redo balance sheet to reflect the assets at
their fair rather than book value.
¨ Sum of the parts: If a business is made up of individual divisions or
assets, you may want to value these parts individually for one of
two groups:
¤ Potential acquirers may want to do this, as a precursor to restructuring the
business.
¤ Investors may be interested because a business that is selling for less than
the sum of its parts may be “cheap”.

Aswath Damodaran
105
 How do you do asset-based valuation?
106

¨ Intrinsic value: Estimate the expected cash flows on

each asset or asset class, discount back at a risk
adjusted discount rate and arrive at an intrinsic value
for each asset.
¨ Relative value: Look for similar assets that have sold
in the recent past and estimate a value for each
asset in the business.
¨ Accounting value: You could use the book value of
the asset as a proxy for the estimated value of the
asset.

Aswath Damodaran
106
 When is asset-based valuation easiest to do?
107

¨ Separable assets: If a company is a collection of separable assets (a set of

real estate holdings, a holding company of different independent
businesses), asset-based valuation is easier to do. If the assets are
interrelated or difficult to separate, asset-based valuation becomes
problematic. Thus, while real estate or a long-term licensing/franchising
contract may be easily valued, brand name (which cuts across assets) is
more difficult to value separately.
¨ Stand alone earnings/ cash flows: An asset is much simpler to value if you
can trace its earnings/cash flows to it. It is much more difficult to value
when the business generates earnings, but the role of individual assets in
generating these earnings cannot be isolated.
¨ Active market for similar assets: If you plan to do a relative valuation, it is
easier if you can find an active market for “similar” assets which you can
draw on for transactions prices.

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107
 I. Liquidation Valuation
108

¨ In liquidation valuation, you are trying to assess how

much you would get from selling the assets of the
business today, rather than the business as a going
concern.
¨ Consequently, it makes more sense to price those assets
(i.e., do relative valuation) than it is to value them (do
intrinsic valuation).
¤ For assets that are separable and traded (example: real estate),
pricing is easy to do.
¤ For assets that are not, you often see book value used either as
a proxy for liquidation value or as a basis for estimating
liquidation value.
¨ To the extent that the liquidation is urgent, you may
attach a discount to the estimated value.

Aswath Damodaran
108
 II. Accounting Valuation: Glimmers from FAS
157
109

¨ The ubiquitous “market participant”: Through FAS 157,

accountants are asked to attach values to assets/liabilities that
market participants would have been willing to pay/ receive.
¨ Tilt towards relative value: “The definition focuses on the price that
would be received to sell the asset or paid to transfer the liability
(an exit price), not the price that would be paid to acquire the asset
or received to assume the liability (an entry price).” The hierarchy
puts “market prices”, if available for an asset, at the top with
intrinsic value being accepted only if market prices are not
accessible.
¨ Split mission: While accounting fair value is titled towards relative
valuation, accountants are also required to back their relative
valuations with intrinsic valuations. Often, this leads to reverse
engineering, where accountants arrive at values first and develop
valuations later.

Aswath Damodaran
109
 III. Sum of the parts valuation
110

¨ You can value a company in pieces, using either relative

or intrinsic valuation. Which one you use will depend on
who you are and your motives for doing the sum of the
parts valuation.
¨ If you are long term, passive investor in the company,
your intent may be to find market mistakes that you
hope will get corrected over time. If that is the case, you
should do an intrinsic valuation of the individual assets.
¨ If you are an activist investor that plans to acquire the
company or push for change, you should be more
focused on relative valuation, since your intent is to get
the company to split up and gain the increase in value.

Aswath Damodaran
110
 Let’s try this:
United Technologies: Raw Data - 2009
111

Pre-tax
EBITDA Operating Capital Total
Division Business Revenues Income Expenditures Depreciation Assets
Refrigeration
Carrier systems $14,944 $1,510 $1,316 $191 $194 $10,810
Pratt &
Whitney Defense $12,965 $2,490 $2,122 $412 $368 $9,650
Otis Construction $12,949 $2,680 $2,477 $150 $203 $7,731
UTC Fire &
Security Security $6,462 $780 $542 $95 $238 $10,022
Hamilton
Sundstrand Manufacturing $6,207 $1,277 $1,099 $141 $178 $8,648
Sikorsky Aircraft $5,368 $540 $478 $165 $62 $3,985

The company also had corporate expenses, unallocated to the divisions

of $408 million in the most recent year.

Aswath Damodaran
111
 United Technologies: Relative Valuation
Median Multiples
112

Division Business EBITDA EV/EBITDA for sector Value of Business

Carrier Refrigeration systems $1,510 5.25 $7,928
Pratt & Whitney Defense $2,490 8.00 $19,920
Otis Construction $2,680 6.00 $16,080
UTC Fire & Security Security $780 7.50 $5,850
Hamilton Sundstrand Industrial Products $1,277 5.50 $7,024
Sikorsky Aircraft $540 9.00 $4,860
Sum of the parts value for
business = $61,661

Aswath Damodaran
112
 United Technologies: Relative Valuation Plus
Scaling variable & Choice of Multiples
113

Division Business Revenues EBITDA Operating Income Capital Invested

Carrier Refrigeration systems $14,944 $1,510 $1,316 $6,014
Pratt & Whitney Defense $12,965 $2,490 $2,122 $5,369
Otis Construction $12,949 $2,680 $2,477 $4,301
UTC Fire & Security Security $6,462 $780 $542 $5,575
Hamilton Sundstrand Industrial Products $6,207 $1,277 $1,099 $4,811
Sikorsky Aircraft $5,368 $540 $478 $2,217
Total $58,895 $9,277 $8,034 $28,287

Aswath Damodaran
113
 United Technologies: Relative Valuation
Sum of the Parts value
114

Current
value for
Scaling scaling Operating Tax Estimated
Division Variable variable ROC Margin Rate Predicted Multiple Value
5.35 – 3.55 (.38) + 14.17
Carrier EBITDA $1,510 13.57% 8.81% 38% (.1357) =5.92 $8,944.47
Pratt &
Whitney Revenues $12,965 24.51% 16.37% 38% 0.85 + 7.32 (.1637) =2.05 $26,553.29
3.17 – 2.87 (.38)+14.66
Otis EBITDA $2,680 35.71% 19.13% 38% (.3571) =7.31 $19,601.70
UTC Fire &
Security Capital $5,575 6.03% 8.39% 38% 0.55 + 8.22 (.0603) =1.05 $5,828.76
Hamilton
Sundstrand Revenues $6,207 14.16% 17.71% 38% 0.51 + 6.13 (.1771) =1.59 $9,902.44
Sikorsky Capital $2,217 13.37% 8.90% 38% 0.65 + 6.98 (.1337) =1.58 $3,509.61
Sum of the parts value for operating assets = $74,230.37

Aswath Damodaran
114
 United Technologies: DCF parts valuation
Cost of capital, by business
115

Unlevered Debt/Equity Levered Cost of After-tax cost Debt to Cost of

Division Beta Ratio beta equity of debt Capital capital
Carrier 0.83 30.44% 0.97 9.32% 2.95% 23.33% 7.84%
Pratt &
Whitney 0.81 30.44% 0.95 9.17% 2.95% 23.33% 7.72%
Otis 1.19 30.44% 1.39 12.07% 2.95% 23.33% 9.94%
UTC Fire &
Security 0.65 30.44% 0.76 7.95% 2.95% 23.33% 6.78%
Hamilton
Sundstrand 1.04 30.44% 1.22 10.93% 2.95% 23.33% 9.06%
Sikorsky 1.17 30.44% 1.37 11.92% 2.95% 23.33% 9.82%

Aswath Damodaran
115
 United Technologies: DCF valuation
Fundamentals, by business
116

Total Capital Allocated Operating income Return on Reinvestment

Division Assets Invested Cap Ex Reinvestment after taxes capital Rate
Carrier $10,810 $6,014 $191 $353 $816 13.57% 43.28%
Pratt &
Whitney $9,650 $5,369 $412 $762 $1,316 24.51% 57.90%
Otis $7,731 $4,301 $150 $277 $1,536 35.71% 18.06%
UTC Fire
& Security $10,022 $5,575 $95 $176 $336 6.03% 52.27%
Hamilton
Sundstrand $8,648 $4,811 $141 $261 $681 14.16% 38.26%
Sikorsky $3,985 $2,217 $165 $305 $296 13.37% 102.95%

Aswath Damodaran
116
 United Technologies, DCF valuation
Growth Choices
117

Cost of Return on Reinvestment Expected Length of growth Stable Stable

Division capital capital Rate growth period growth rate ROC
Carrier 7.84% 13.57% 43.28% 5.87% 5 3% 7.84%
Pratt &
Whitney 7.72% 24.51% 57.90% 14.19% 5 3% 12.00%
Otis 9.94% 35.71% 18.06% 6.45% 5 3% 14.00%
UTC Fire
& Security 6.78% 6.03% 52.27% 3.15% 0 3% 6.78%
Hamilton
Sundstrand 9.06% 14.16% 38.26% 5.42% 5 3% 9.06%
Sikorsky 9.82% 13.37% 102.95% 13.76% 5 3% 9.82%

Aswath Damodaran
117
 United Technologies, DCF valuation
Values of the parts
118

Cost of PV of PV of Terminal Value of Operating

Business capital FCFF Value Assets
Carrier 7.84% $2,190 $9,498 $11,688
Pratt & Whitney 7.72% $3,310 $27,989 $31,299
Otis 9.94% $5,717 $14,798 $20,515
UTC Fire &
Security 6.78% $0 $4,953 $4,953
Hamilton
Sundstrand 9.06% $1,902 $6,343 $8,245
Sikorsky 9.82% -$49 $3,598 $3,550
Sum $80,250

Aswath Damodaran
118
 United Technologies, DCF valuation
Sum of the Parts
119

Value of the parts = $80,250

Value of corporate expenses
Corporate ExpensesCurrent (1− t)(1+ g) 408(1−.38)(1.03)= $ 4,587
= =
(Cost of capitalCompany − g) (.0868 −.03)

Value of operating assets (sum of parts DCF) = $75,663

Value of operating assets (sum of parts RV) = $74,230
Value of operating assets (company DCF) = $71,410
Enterprise value (based on market prices) = $52,261

Aswath Damodaran
119
 GE in 2018: The Parts
120

Aswath Damodaran
120
 GE: Value of the Parts
121

Aswath Damodaran
121
 GE: Pricing the Parts
122

Aswath Damodaran
122
 Aswath Damodaran 123

PRIVATE COMPANY VALUATION

Aswath Damodaran
 Process of Valuing Private Companies
124

¨ The process of valuing private companies is not different from

the process of valuing public companies. You estimate cash
flows, attach a discount rate based upon the riskiness of the
cash flows and compute a present value. As with public
companies, you can either value
¤ The entire business, by discounting cash flows to the firm at the cost of
capital.
¤ The equity in the business, by discounting cashflows to equity at the
cost of equity.
¨ When valuing private companies, you face two standard
problems:
¤ There is not market value for either debt or equity
¤ The financial statements for private firms are likely to go back fewer
years, have less detail and have more holes in them.

Aswath Damodaran
124
 1. No Market Value?
125

¨ Market values as inputs: Since neither the debt nor

equity of a private business is traded, any inputs that
require them cannot be estimated.
1. Debt ratios for going from unlevered to levered betas and for
computing cost of capital.
2. Market prices to compute the value of options and warrants
granted to employees.
¨ Market value as output: When valuing publicly traded
firms, the market value operates as a measure of
reasonableness. In private company valuation, the value
stands alone.
¨ Market price based risk measures, such as beta and
bond ratings, will not be available for private businesses.
Aswath Damodaran
125
 2. Cash Flow Estimation Issues
126

¨ Shorter history: Private firms often have been around for

much shorter time periods than most publicly traded firms.
There is therefore less historical information available on
them.
¨ Different Accounting Standards: The accounting statements
for private firms are often based upon different accounting
standards than public firms, which operate under much
tighter constraints on what to report and when to report.
¨ Intermingling of personal and business expenses: In the case
of private firms, some personal expenses may be reported as
business expenses.
¨ Separating “Salaries” from “Dividends”: It is difficult to tell
where salaries end and dividends begin in a private firm,
since they both end up with the owner.
Aswath Damodaran
126
 Private Company Valuation: Motive
matters..
127

¨ You can value a private company for

¤ ‘Show’ valuations
n Curiosity: How much is my business really worth?
n Legal purposes: Estate tax and divorce court
¤ Transaction valuations
n Sale or prospective sale to another individual or private entity.
n Sale of one partner’s interest to another
n Sale to a publicly traded firm
¤ As prelude to setting the offering price in an initial public offering
¨ You can value a division or divisions of a publicly traded firm
¤ As prelude to a spin off
¤ For sale to another entity
¤ To do a sum-of-the-parts valuation to determine whether a firm will be
worth more broken up or if it is being efficiently run.
Aswath Damodaran
127
 Private company valuations: Four broad
scenarios
128

1. Private to private transactions: You can value a

private business for sale by one individual to
another.
2. Private to public transactions: You can value a
private firm for sale to a publicly traded firm.
3. Private to IPO: You can value a private firm for an
initial public offering.
4. Private to VC to Public: You can value a private firm
that is expected to raise venture capital along the
way on its path to going public.

Aswath Damodaran
128
 I. Private to Private transaction
129

¨ In private-to-private transactions, a private business is

sold by one individual to another. There are three key
issues that we need to confront in such transactions:
¨ Neither the buyer nor the seller is diversified. Consequently, risk
and return models that focus on just the risk that cannot be
diversified away will seriously under estimate the discount rates.
¨ The investment is illiquid. Consequently, the buyer of the
business will have to factor in an “illiquidity discount” to
estimate the value of the business.
¨ Key person value: There may be a significant personal
component to the value. In other words, the revenues and
operating profit of the business reflect not just the potential of
the business but the presence of the current owner.

Aswath Damodaran
129
 An example: Valuing a restaurant
130

¨ Assume that you have been asked to value an upscale French

restaurant for sale by the owner (who also happens to be the
chef). Both the restaurant and the chef are well regarded, and
business has been good for the last 3 years.
¤ The potential buyer is a former investment banker, who tired of the rat
race, has decide to cash out all of his savings and use the entire
amount to invest in the restaurant.
¤ You have access to the financial statements for the last 3 years for the
restaurant. In the most recent year, the restaurant reported $ 1.2
million in revenues and $ 400,000 in pre-tax operating profit .
¤ While the firm has no conventional debt outstanding, it has a lease
commitment of $120,000 each year for the next 12 years.

Aswath Damodaran
130
 Past income statements…
131

3 years 2 years
ago ago Last year
Revenues $800 $1,100 $1,200 Operating at full capacity
- Operating lease
expense $120 $120 $120 (12 years left on the lease)
(Owner/chef does not draw
- Wages $180 $200 $200 salary)
- Material $200 $275 $300 (25% of revenues)
- Other operating
expenses $120 $165 $180 (15% of revenues)
Operating income $180 $340 $400
- Taxes $72 $136 $160 (40% tax rate)
Net Income $108 $204 $240

All numbers are in thousands

Aswath Damodaran
131
 Step 1: Estimating discount rates
132

¨ Conventional risk and return models in finance are built

on the presumption that the marginal investors in the
company are diversified and that they therefore care
only about the risk that cannot be diversified. That risk is
measured with a beta or betas, usually estimated by
looking at past prices or returns.
¨ In this valuation, both assumptions are likely to be
violated:
¤ As a private business, this restaurant has no market prices or
returns to use in estimation.
¤ The buyer is not diversified. In fact, he will have his entire wealth
tied up in the restaurant after the purchase.

Aswath Damodaran
132
 No market price, no problem… Use bottom-up betas
to get the unlevered beta
133

¨ The average unlevered beta across 75 publicly

traded restaurants in the US is 0.86. Most of the
publicly traded restaurants on this list are fast-food
chains (McDonald’s, Burger King) or mass
restaurants (Applebee’s, TGIF…). An upscale
restaurant does not fit easily into this mix.
¨ There is an argument to be made that the beta for
an upscale restaurant is more likely to be reflect
high-end specialty retailers than it is restaurants. The
unlevered beta for 45 high-end retailers is 1.18.
Aswath Damodaran
133
 Private Owner versus Publicly Traded Company Perceptions of Risk in an Investment

Total Beta measures all risk

= Market Beta/ (Portion of the
total risk that is market risk)

80 units
Is exposed of firm
to all the risk specific
in the firm risk
Private owner of business
with 100% of your weatlth
invested in the business
Market Beta measures just
Demands a market risk
cost of equity
that reflects this
risk
Eliminates firm-
specific risk in
portfolio

20 units Publicly traded company

of market with investors who are diversified
risk
Demands a
cost of equity
that reflects only
market risk

134 Aswath Damodaran

 Estimating a total beta
135

¨ To get from the market beta to the total beta, we need a

measure of how much of the risk in the firm comes from the
market and how much is firm-specific.
¨ Looking at the regressions of publicly traded firms that yield
the bottom-up beta should provide an answer.
¤ The average R-squared across the high-end retailer regressions is 25%.
¤ Since betas are based on standard deviations (rather than variances),
we will take the correlation coefficient (the square root of the R-
squared) as our measure of the proportion of the risk that is market
risk.
¨ Total Unlevered Beta
= Market Beta/ Correlation with the market
= 1.18 / 0.5 = 2.36

Aswath Damodaran
135
 The final step in the beta computation: Estimate
a Debt to equity ratio and cost of equity
136

¨ With publicly traded firms, we re-lever the beta using the market
D/E ratio for the firm. With private firms, this option is not feasible.
We have two alternatives:
¤ Assume that the debt to equity ratio for the firm is similar to the average
market debt to equity ratio for publicly traded firms in the sector.
¤ Use your estimates of the value of debt and equity as the weights in the
computation. (There will be a circular reasoning problem: you need the
cost of capital to get the values and the values to get the cost of capital.)
¨ We will assume that this privately owned restaurant will have a
debt to equity ratio (14.33%) similar to the average publicly traded
restaurant (even though we used retailers to the unlevered beta).
¤ Levered beta = 2.36 (1 + (1-.4) (.1433)) = 2.56
¤ Cost of equity =4.25% + 2.56 (4%) = 14.50%
(T Bond rate was 4.25% at the time; 4% is the equity risk premium)

Aswath Damodaran
136
 Estimating a cost of debt and capital
137

¨ While the firm does not have a rating or any recent bank
loans to use as reference, it does have a reported operating
income and lease expenses (treated as interest expenses)
Coverage Ratio = Operating Income/ Interest (Lease) Expense
= 400,000/ 120,000 = 3.33
Rating based on coverage ratio = BB+ Default spread = 3.25%
After-tax Cost of debt = (Riskfree rate + Default spread) (1 – tax rate)
= (4.25% + 3.25%) (1 - .40) = 4.50%
¨ To compute the cost of capital, we will use the same industry
average debt ratio that we used to lever the betas.
¤Cost of capital = 14.50% (100/114.33) + 4.50% (14.33/114.33) = 13.25%
¤(The debt to equity ratio is 14.33%; the cost of capital is based on the
debt to capital ratio)

Aswath Damodaran
137
 Step 2: Clean up the financial statements
138

Stated Adjusted
Revenues $1,200 $1,200
- Operating lease expenses $120 Leases are financial expenses
- Wages $200 $350 ! Hire a chef for $150,000/year
- Material $300 $300
- Other operating expenses $180 $180
Operating income $400 $370
- Interest expnses $0 $69.62 7.5% of $928.23 (see below)
Taxable income $400 $300.38
- Taxes $160 $120.15
Net Income $240 $180.23

Debt 0 $928.23 ! PV of $120 million for 12 years @7.5%

Aswath Damodaran
138
 Step 3: Assess the impact of the “key” person
139

¨ Part of the draw of the restaurant comes from the

current chef. It is possible (and probable) that if he sells
and moves on, there will be a drop off in revenues. If you
are buying the restaurant, you should consider this drop
off when valuing the restaurant.
¨ For instance, if 20% of the patrons are drawn to the
restaurant because of the chef’s reputation, the
expected operating income will be lower if the chef
leaves.
¤ Adjusted operating income (existing chef) = $ 370,000
¤ Operating income (adjusted for chef departure) = $296,000
¨ As the owner/chef of the restaurant, what might you be
able to do to mitigate this loss in value?
Aswath Damodaran
139
 Step 4: Don’t forget valuation fundamentals
140

¨ To complete the valuation, you need to assume an

expected growth rate. As with any business, assumptions
about growth have to be consistent with reinvestment
assumptions. In the long term,
Reinvestment rate = Expected growth rate/Return on capital
¨ In this case, we will assume a 2% growth rate in
perpetuity and a 20% return on capital.
Reinvestment rate = g/ ROC = 2%/ 20% = 10%
¨ Even if the restaurant does not grow in size, this
reinvestment is what you need to make to keep the
restaurant both looking good (remodeling) and working
well (new ovens and appliances).

Aswath Damodaran
140
 Step 5: Complete the valuation
141

¨ Inputs to valuation
¤ Adjusted EBIT most recent year = $ 296,000
¤ Tax rate = 40%
¤ Cost of capital (based on total beta) = 13.25%
¤ Expected growth rate = 2%
¤ Reinvestment rate (RIR) = 10%
¨ Valuation
Value of the restaurant = Expected FCFF next year / (Cost of capital –g)
= Expected EBIT next year (1- tax rate) (1- RIR)/ (Cost of capital –g)
= 296,000 (1.02) (1-.4) (1-.10)/ (.1325 - .02)
= $1.449 million
Value of equity in restaurant = $1.449 million - $0.928 million (PV of
leases) b= $ 0.521 million

Aswath Damodaran
141
 Step 6: Consider the effect of illiquidity
142

¨ In private company valuation, illiquidity is a constant

theme. All the talk, though, seems to lead to a rule of
thumb. The illiquidity discount for a private firm is
between 20-30% and does not vary across private firms.
¨ But illiquidity should vary across:
¤ Companies: Healthier and larger companies, with more liquid
assets, should have smaller discounts than money-losing smaller
businesses with more illiquid assets.
¤ Time: Liquidity is worth more when the economy is doing badly
and credit is tough to come by than when markets are booming.
¤ Buyers: Liquidity is worth more to buyers who have shorter time
horizons and greater cash needs than for longer term investors
who don’t need the cash and are willing to hold the investment.

Aswath Damodaran
142
 The Standard Approach: Illiquidity discount
based on illiquid publicly traded assets
143

¨ Restricted stock: These are stock issued by publicly

traded companies to the market that bypass the SEC
registration process but the stock cannot be traded for
one year after the issue.
¨ Pre-IPO transactions: These are transactions prior to
initial public offerings where equity investors in the
private firm buy (sell) each other’s stakes.
¨ In both cases, the discount is estimated the be the
difference between the market price of the liquid asset
and the observed transaction price of the illiquid asset.
¤ Discount Restricted stock = Stock price – Price on restricted
stock offering
¤ DiscountIPO = IPO offering price – Price on pre-IPO transaction

Aswath Damodaran
143
 The Restricted Stock Discount
144

¨ Aggregate discount studies

¤ Maher examined restricted stock purchases made by four mutual funds in the
period 1969-73 and concluded that they traded an average discount of 35.43% on
publicly traded stock in the same companies.
¤ Moroney reported a mean discount of 35% for acquisitions of 146 restricted stock
issues by 10 investment companies, using data from 1970.
¤ In a study of restricted stock offerings from the 1980s, Silber (1991) finds that the
median discount for restricted stock is 33.75%.
¨ Silber related the size of the discount to characteristics of the offering:
LN(RPRS) = 4.33 +0.036 LN(REV) - 0.142 LN(RBRT) + 0.174 DERN + 0.332 DCUST
¤ RPRS = Relative price of restricted stock (to publicly traded stock)
¤ REV = Revenues of the private firm (in millions of dollars)
¤ RBRT = Restricted Block relative to Total Common Stock in %
¤ DERN = 1 if earnings are positive; 0 if earnings are negative;
¤ DCUST = 1 if there is a customer relationship with the investor; 0 otherwise;

Aswath Damodaran
144
 Cross sectional differences in Illiquidity:
Extending the Silber regression
145

Figure 24.1: Illiquidity Discounts: Base Discount of 25% for profitable firm with $ 10 million in revenues

40.00%

35.00%

30.00%
Discount as % of Value

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
5 10 15 20 25 30 35 40 45 50 100 200 300 400 500 1000
Revenues

Profitable firm Unprofitable firm

Aswath Damodaran
145
 The IPO discount: Pricing on pre-IPO
transactions (in 5 months prior to IPO)
146

Aswath Damodaran
146
 The “sampling” problem
147

¨ With both restricted stock and the IPO studies, there is a

significant sampling bias problem.
¤ The companies that make restricted stock offerings are likely to be
small, troubled firms that have run out of conventional financing
options.
¤ The types of IPOs where equity investors sell their stake in the five
months prior to the IPO at a huge discount are likely to be IPOs that
have significant pricing uncertainty associated with them.
¨ With restricted stock, the magnitude of the sampling bias was
estimated by comparing the discount on all private
placements to the discount on restricted stock offerings. One
study concluded that the “illiquidity” alone accounted for a
discount of less than 10% (leaving the balance of 20-25% to
be explained by sampling problems).

Aswath Damodaran
147
 An alternative approach: Use the whole
sample
148

¨ All traded assets are illiquid. The bid ask spread, measuring the
difference between the price at which you can buy and sell the
asset at the same point in time is the illiquidity measure.
¨ We can regress the bid-ask spread (as a percent of the price)
against variables that can be measured for a private firm (such as
revenues, cash flow generating capacity, type of assets, variance in
operating income) and are also available for publicly traded firms.
¨ Using data from the end of 2000, for instance, we regressed the
bid-ask spread against annual revenues, a dummy variable for
positive earnings (DERN: 0 if negative and 1 if positive), cash as a
percent of firm value and trading volume.
¤ Spread = 0.145 – 0.0022 ln (Annual Revenues) -0.015 (DERN) – 0.016
(Cash/Firm Value) – 0.11 ($ Monthly trading volume/ Firm Value)
¤ You could plug in the values for a private firm into this regression (with
zero trading volume) and estimate the spread for the firm.

Aswath Damodaran
148
 Estimating the illiquidity discount for the
restaurant
149

Approach used Estimated discount Value of restaurant

Bludgeon (Fixed discount) 25% $0.521 (1- .25) = $0.391
million
Refined Bludgeon (Fixed 28.75% $0.521 (1-.2875) = $0.371
discount with adjustment (Silber adjustment for million
for revenue size/ small revenues and
profitability) positive profits to a
base discount of 25%)
Bid-ask spread regression = 0.145 – 0.0022 ln $0.521 (1-.1288) = $0.454
(1.2) -0.015 (1) – million
0.016 (.05) – 0.11 (0)=
12.88%

Aswath Damodaran
149
 II. Private company sold to publicly traded
company
150

¨ The key difference between this scenario and the

previous scenario is that the seller of the business is not
diversified but the buyer is (or at least the investors in
the buyer are). Consequently, they can look at the same
firm and see very different amounts of risk in the
business with the seller seeing more risk than the buyer.
¨ The cash flows may also be affected by the fact that the
tax rates for publicly traded companies can diverge from
those of private owners.
¨ Finally, there should be no illiquidity discount to a public
buyer, since investors in the buyer can sell their holdings
in a market.

Aswath Damodaran
150
 Revisiting the cost of equity and capital:
Restaurant Valuation
151

Private Public
Unlevred beta 2.36 1.18
Debt to equity ratio 14.33% 14.33%
Tax rate 40% 40%
Pre-tax cost of debt 7.50% 7.50%
Levered beta 2.56 1.28
Riskfree rate 4.25% 4.25%
Equity risk premium 4% 4%
Cost of equity 14.5% 9.38%

After-tax cost of debt 4.50% 4.50%

Cost of capital 13.25% 8.76%

Aswath Damodaran
151
 Revaluing the restaurant to a “public”
buyer
152

Aswath Damodaran
152
 So, what price should you ask for?
153

¨ Assume that you represent the chef/owner of the restaurant

and that you were asking for a “reasonable” price for the
restaurant. What would you ask for?
a. $ 454,000
b. $ 1.484 million
c. Some number in the middle
¨ If it is “some number in the middle”, what will determine
what you will ultimately get for your business?
¨ How would you alter the analysis, if your best potential
bidder is a private equity or VC fund rather than a publicly
traded firm?

Aswath Damodaran
153
 III. Private company for initial public
offering
154

¨ In an initial public offering, the private business is

opened up to investors who clearly are diversified
(or at least have the option to be diversified).
¨ There are control implications as well. When a
private firm goes public, it opens itself up to
monitoring by investors, analysts and market.
¨ The reporting and information disclosure
requirements shift to reflect a publicly traded firm.

Aswath Damodaran
154
 Starting numbers
Twitter Pre-IPO Valuation: October 5, 2013
2012 Trailing+2013
Revenues $316.9 $448.2 Revenue Pre-tax Sales to Stable Growth
Operating+Income ?$77.1 ?$92.9 growth of 55% a operating capital ratio of g = 2.7%; Beta = 1.00;
Adj+Op+Inc $4.3 year for 5 years, margin 1.50 for Cost of capital = 8%
Invested+Capital $549.1 tapering down increases to incremental ROC= 12%;
Operating+Margin 0.96% to 2.7% in year 25% over the sales Reinvestment Rate=2.7%/12% = 22.5%
Sales/Capital 0.82 10 next 10 years
Terminal Value10= 1433/(.08-.027) = $27.036

1 2 3 4 5 6 7 8 9 10
Operating assets $9,611 Revenues $33333333694.7 $33331,076.8 $33331,669.1 $33332,587.1 $33334,010.0 $33335,796.0 $33337,771.3 $33339,606.8 $3310,871.1 $3311,164.6 Terminal year (11)
+ Cash 375 Operating3Income $333333333323.3 $333333333362.0 $33333333136.3 $33333333273.5 $33333333520.3 $33333333891.5 $33331,382.2 $33331,939.7 $33332,456.3 $33332,791.2 EBIT (1-t) $1,849
+ IPO Proceeds 1000 Operating3Income3after3taxes $333333333323.3 $333333333362.0 $33333333136.3 $33333333265.3 $33333333364.2 $33333333614.2 $33333333937.1 $33331,293.8 $33331,611.4 $33331,800.3 - Reinvestment $ 416
- Debt 207 Reinvestment $33333333164.3 $33333333254.7 $33333333394.8 $33333333612.0 $33333333948.6 $33331,190.7 $33331,316.8 $33331,223.7 $33333333842.8 $33333333195.7 FCFF $1,433
Value of equity 10,779 FCFF $333333(141.0) $333333(192.7) $333333(258.5) $333333(346.6) $333333(584.4) $333333(576.5) $333333(379.7) $333333333370.0 $33333333768.5 $33331,604.6
- Options 805
Value in stock 9,974
/ # of shares 574.44 Cost of capital = 11.32% (.983) + 5.16% (.017) = 11.22% Cost of capital decreases to
Value/share $17.36 8% from years 6-10

Cost of Equity
11.32% Cost of Debt Weights
(2.7%+5.3%)(1-.40) E = 98.31% D = 1.69%
= 5.16%

Risk Premium
Riskfree Rate:
Beta 6.15%
Riskfree rate = 2.7% X
+ 1.40
75% from US(5.75%) + 25%
from rest of world (7.23%)

90% advertising D/E=1.71%

(1.44) + 10% info
svcs (1.05)

155 Aswath Damodaran

 The twists in an initial public offering
156

¨ Valuation issues:
¤ Use of the proceeds from the offering: The proceeds from the offering
can be held as cash by the firm to cover future investment needs, paid
to existing equity investors who want to cash out or used to pay down
debt.
¤ Warrants/ Special deals with prior equity investors: If venture
capitalists and other equity investors from earlier iterations of fund
raising have rights to buy or sell their equity at pre-specified prices, it
can affect the value per share offered to the public.
¨ Pricing issues:
¤ Institutional set-up: Most IPOs are backed by investment banking
guarantees on the price, which can affect how they are priced.
¤ Follow-up offerings: The proportion of equity being offered at initial
offering and subsequent offering plans can affect pricing.

Aswath Damodaran
156
 A. Use of the Proceeds
157

¨ The proceeds from an initial public offering can be

¤ Taken out of the firm by the existing owners
¤ Used to pay down debt and other obligations
¤ Held as cash by the company to cover future reinvestment
needs
¨ How you deal with the issuance will depend upon how
the proceeds are used.
¤ If taken out of the firm -> Ignore in valuation
¤ If used to pay down debt -> Change the debt ratio, which may
change the cost of capital and the value of the firm
¤ If held as cash to cover future reinvestment needs -> Add the
cash proceeds from the IPO to the DCF valuation of the
company.

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157
 The IPO Proceeds: Twitter
158

¨ How much? News stories suggest that the company is

planning on raising about $1 billion from the offering.
¨ Use: In the Twitter prospectus filing, the company
specifies that it plans to keep the proceeds in the
company to meet future investment needs.
¤ In the valuation, I have added a billion to the estimated value of
the operating assets because that cash infusion will augment the
cash balance.
¨ How would the valuation have been different if the
owners announced that they planned to withdraw half
of the offering proceeds?

Aswath Damodaran
158
 B. Claims from prior equity investors
159

¨ When a private firm goes public, there are already equity

investors in the firm, including the founder(s), venture
capitalists and other equity investors. In some cases,
these equity investors can have warrants, options or
other special claims on the equity of the firm.
¨ If existing equity investors have special claims on the
equity, the value of equity per share has to be affected
by these claims. Specifically, these options need to be
valued at the time of the offering and the value of equity
reduced by the option value before determining the
value per share.

Aswath Damodaran
159
 The claims on Twitter’s equity
160

¨ The overall value that we estimate for Twitter’s equity is $10,779

million. There are multiple claims on this equity.
¤ The owners of the company own the common shares in the company
¤ Twitter has seven classes of convertible, preferred stock on the company
(from different VCs).
¤ Twitter has 86 million restricted stock units that it has used in employee
compensation.
¤ Twitter has 44.16 million units of employee options, also used in
compensation contracts. (Strike price=$1.82, life = 6.94 years)
¤ Twitter has agreed to pay MoPub stockholders with 14.791 million shares.
¨ The convertible preferred shares will be converted at the time of
the offering and the common shares outstanding will be 472.61
million, not counting RSUs and options. In the valuation:
¤ Number of commons shares= 574.44 million (all but options)
¤ Option value = $805 million (with maturity set to 3.47 years)

Aswath Damodaran
160
 C. The investment banking guarantee…
161

¨ Almost all IPOs are managed by investment banks

and are backed by a pricing guarantee, where the
investment banker guarantees the offering price to
the issuer.
¨ If the price at which the issuance is made is lower
than the guaranteed price, the investment banker
will buy the shares at the guaranteed price and
potentially bear the loss.

Aswath Damodaran
161
 Pricing versus Value
162

¨ Earlier I assessed the value of equity at Twitter to be

$9.97 billion (with a value per share of $17.36/share).
¨ Assume, however, that the market appetite for social
media stocks is high and that you pull up the valuations
of other publicly traded stocks in the market:

¨ What would you base your offer price on? How would
you sell it?

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162
 The evidence on IPO pricing
163

Aswath Damodaran
163
 An investment opportunity?
164

¨ Assume that investment banks try to under price

initial public offerings by approximately 10-15%. As
an investor, what strategy would you adopt to take
advantage of this behavior?

¨ Why might it not work?

Aswath Damodaran
164
 D. The offering quantity
165

¨ Assume now that you are the owner of Twitter and were
offering 100% of the shares in company in the offering to
the public? If investors are willing to pay $20 billion for
the common stock, how much do you lose because of
the under pricing (15%)?

¨ Assume that you were offering only 10% of the shares in

the initial offering and plan to sell a large portion of your
remaining stake over the following two years? Would
your views of the under pricing and its effect on your
wealth change as a consequence?

Aswath Damodaran
165
 Alternatives to IPOs
166

¨ The traditional IPO model, with banks operating as

intermediaries and setting offering prices, has come
under assault for two reasons:
¤ Banking failures on the services (pricing & selling0 that they
offer in return for the fees.
¤ Loss of the credibility effect of a banking guarantee, as bankers
have fallen in public standing.
¨ There have been two alternatives offered:
¤ In a direct listing, the listing company lists its shares directly on
the exchange, and let’s demand and supply set the price.
¤ In a SPAC, a publicly traded entity collects money for a future
(but unspecified) IPO, and uses the funds to buy out a private
company (which now takes on the standing of the public
company).
Aswath Damodaran
166
 IV. An Intermediate Problem
Private to VC to Public offering…
167

¨ Assume that you have a private business operating in a sector, where publicly traded
companies have an average beta of 1 and where the average correlation of firms with the
market is 0.25. Consider the cost of equity at three stages (Riskfree rate = 4%; ERP = 5%):
¨ Stage 1: The nascent business, with a private owner, who is fully invested in that business.
Perceived Beta = 1/ 0.25 = 4
Cost of Equity = 4% + 4 (5% ) = 24%
¨ Stage 2: Angel financing provided by specialized venture capitalist, who holds multiple
investments, in high technology companies. (Correlation of portfolio with market is 0.5)
Perceived Beta = 1/0.5 = 2
Cost of Equity = 4% + 2 (5%) = 14%
¨ Stage 3: Public offering, where investors are retail and institutional investors, with diversified
portfolios:
Perceived Beta = 1
Cost of Equity = 4% + 1 (5%) = 9%

Aswath Damodaran
167
 To value this company…
168

Assume that this company will be fully owned by its current owner for two years, will
access the technology venture capitalist at the start of year 3 and that is expected to either go
public or be sold to a publicly traded firm at the end of year 5.
Growth rate
Terminal
2% forever
1 2 3 4 5 year
after year 5
E(Cash flow) $100 $125 $150 $165 $170 $175
Market beta 1 1 1 1 1 1
Correlation 0.25 0.25 0.5 0.5 0.5 1
Beta used 4 4 2 2 2 1
Cost of
equity 24.00% 24.00% 14.00% 14.00% 14.00% 9.00%
Terminal
175/
value $2,500
(.09-.02)
Cumulated
COE 1.2400 1.5376 1.7529 1.9983 2.2780 2.4830
PV $80.65 $81.30 $85.57 $82.57 $1,172.07

Value of firm $1,502 (Correct value, using changing costs of equity)

Value of firm $1,221 (using 24% as cost of equity forever. You will undervalue firm)

Value of firm $2,165 (Using 9% as cost of equity forever. You will overvalue firm) 168
 Implications
169

¨ Proposition 1: The value of a private business that is expected to

transition to a publicly traded company will be higher than the
value of an otherwise similar private business that does not expect
to make this transition.
¤ Private businesses in sectors that are “hot” in terms of going public (social
media in 2014) will be worth more than private businesses in less sexy
sectors.
¤ As IPOs boom (bust) private company valuations will increase (decrease).
¤ Private companies in countries that have easy access to public markets will
have higher value than companies in countries without that access.
¨ Proposition 2: The value of a private business that expects to make
the transition to a public company sooner will be higher than the
value of an otherwise similar company that will take longer.
¤ Private businesses will be worth more if companies are able to go public
earlier in their life cycle.

Aswath Damodaran
169
 Private company valuation: Closing
thoughts
170

¨ The value of a private business will depend on the potential buyer.

¨ If you are the seller of a private business, you will maximize value,
if you can sell to
¤ An investor who has a long-time horizon
¤ Who is well diversified (or whose investors are)
¤ And does not think too highly of you (as a person)
¨ If you are valuing a private business for legal purposes (tax or
divorce court), the assumptions you use and the value you arrive at
will depend on which side of the legal divide you are on.
¨ As a final proposition, always keep in mind that the owner of a
private business has the option of investing his wealth in publicly
traded stocks. There has to be a relationship between what you can
earn on those investments and what you demand as a return on
your business.

Aswath Damodaran
170