Referred by a colleague
or friend script
Hi, [PROSPECT’S NAME]. My name is [YOUR NAME], from
[COMPANY]. How are you?
Our mutual colleague, [COLLEAGUE'S NAME], and I have seen great
results with our [SOLUTION]. We were discussing others who would
benefit from using our [SOLUTION] and [COLLEAGUE'S NAME]
mentioned you might.
I’m impressed by your company’s [TRAIT/PROGRAM] and love the
[THING(S)] you are doing. I’d love to show you a demo and break
down how we’ve been able to help [COLLEAGUE'S NAME] generate
so much ROI in such a short amount of time.
Do you have 20 minutes available on [DATE(S)]?
The interested prospect script
Hello, [PROSPECT’S NAME]. My name is [YOUR NAME], from [COMPANY].
How are you today?
I wanted to give you a quick call because we’re working with a few
companies similar to yours who are looking to [SOLUTION OFFERING], and
that's what we do. Do you have a few minutes to talk about the different ways
we can help you get your [SERVICE OFFERING] where you want it to be?
(Prospect answers — if no: set up a time to talk, if yes: proceed with the script)
Can you explain what you're using now and what results you're getting?
(Prospect explains)
Good news. We should be able to help you via our [SOLUTION]. Are you
available [DATE] to meet with me and [COLLEAGUE] to explain how our
features like [FEATURE], [FEATURE], and [ADDITIONAL FEATURE(S)] can
help you [GOAL]?
The uninterested prospect script
Hello, [PROSPECT’S NAME]. My name is [YOUR NAME], from [COMPANY].
How are you today?
[SPECIALTY] is our bread and butter. Do you have three minutes to talk
about the different ways we can help [SOLVE ISSUE] with features like
[FEATURE], [FEATURE], and [ADDITIONAL FEATURE(S)]?
Script for the prospect
who's a bit of a stretch
Hi, [PROSPECT’S NAME]. My name is [YOUR NAME], from [COMPANY]. I was
hoping to speak with you about [SUBJECT]. Do you have a minute to spare?
(Prospect response yes)
Thank you. I speak with companies similar to yours all the time who share the
same pain points. May I ask how you have been managing your [PAIN
POINT]?
(Prospect response)
Sounds like we could be a good fit to help you with a solution. Can we set up
a time next week so we can speak more in-depth about how we can help?
Script for the “perfect fit” prospect
Hi, [PROSPECT'S NAME], I’m [YOUR NAME].
I called because we do a great job at solving [PROBLEM]. Since
[PROSPECT'S COMPANY] does [INDUSTRY], I'd imagine you might be
looking for a solution.
Do you have a few minutes so I can break down successes and solutions
we've had with companies similar to yours in the past?
The elevator pitch script
Hello, [PROSPECT’S NAME]. My name is [YOUR NAME], from [COMPANY].
How are you today?
[SPECIALTY] is our bread and butter. Do you have three minutes to talk about
the different ways we can help [SOLVE ISSUE] with features like [FEATURE],
[FEATURE], and [ADDITIONAL FEATURES]?
The ”choose your adventure” script
Hello, [PROSPECT’S NAME]. My name is [YOUR NAME], from [COMPANY].
How are you today?
I’m calling to discuss some solutions we provide to help you create
[SPECIALTY]. Is that something you’d be interested in?
(If Prospect says yes)
Great! There are a couple of different options that we have that can help
your company. Our [PRODUCT OPTION 1] focuses on providing a
[SPECIALTY], whereas [PRODUCT OPTION 2] is created for [SPECIALTY].
Which one would be the best fit for your team?
(Prospect picks option A or B)
Perfect. May I ask you a few questions first? Ask them a few questions to
understand how the products will be most effective for their needs.
Are you available [DATE/TIME] for a 20-minute demo or in-depth product
review? I promise it will be worth your time.
Script for speaking
with gatekeepers
Hi, [GATEKEEPER’S NAME]
My name is [NAME] from [COMPANY]. I am looking to speak with
[PROSPECT’S NAME] or the decision maker for [NAME OF DEPARTMENT]
department. Would you mind transferring me to the appropriate contact?
Providing me with their phone number, email, or extension would also be
helpful. Thank you.
Leaving a voicemail script
Hello, [PROSPECT]. This is [YOUR NAME] from [COMPANY]. I am calling to
learn more about your company’s [AREA OF SPECIALTY] and talk about how
we can help you make it better.
Feel free to call or text me at [PHONE NUMBER]. I will also follow up with an
email if that works better for you. I look forward to connecting.
Follow-up voicemail script
Hi, [PROSPECT]. This is [YOUR NAME] from [YOUR COMPANY]. I am just
following up on the message I left you on [DATE] and was hoping to connect
and talk about how we can help make your [PAIN POINT] better.
Again, my number is [YOUR PHONE NUMBER]. Feel free to call or text and I
look forward to speaking with you.
Script for the “I don’t have
time to talk” response
Thank you for letting me know. I’ll plan on calling back [DATE/TIME], unless
there’s a more convenient time for you. Hope you have a great day.
Speaking their language script
Hello, [PROSPECT’S NAME]. My name is [YOUR NAME] from [COMPANY].
Before we talk business, I saw on [SOCIAL MEDIA] that you [FACTS ABOUT
THE PROSPECT].
(Prospect reply)
Great! I am calling to speak with you about [SUBJECT]. Do you have three
minutes to talk about the different ways we can help boost your [SUBJECT]
with features like [FEATURE], [FEATURE], and [ADDITIONAL FEATURES]?
The follow-up call to an email script
Hello, [PROSPECT’S NAME]. This is [YOUR NAME] from [COMPANY]. I sent
you an email last Monday about discussing solutions for your [PAIN POINT].
Have you had a chance to read it?
(If yes)
Perfect! Did you have any questions that I can answer for you first?
(If no)
No worries, I understand how busy it can get. I can give you a quick
rundown on the info if you have a couple of minutes.
Managing objections script
Hello, [PROSPECT’S NAME]. This is [YOUR NAME] from [COMPANY]. I am
calling to speak with you about [SUBJECT]. Do you have three minutes to
talk about the different ways we can help boost your [SUBJECT] with
features like [FEATURES], [FEATURES], and [ADDITIONAL FEATURES]?
.............
(Prospect rejects proposal)
I understand that this isn't a priority for you at the moment. Can you squeeze
in a quick 20-minute meeting on [DATE/TIME] to allow us to explain the value
we can bring to your company and learn more about our product so you can
make an assessment?
