MANAGEMENT AND MARKETING(MM)
Department Of Software Engineering
University of Engineering and Technology, Taxila
Business Plan
Group Members:
• Hamna Gul(20-SE-2)
• Rafia Mehmooda(20-SE-62)
• Aveen Umna Zaki(20-SE-14)
• Kinza Waqas(20-SE-84)
• Khadija Muneeb Khan(20-SE-4)
Session:
2k20
Date:
17th December,2021
Submitted to:
Sir Asim Masood
❖ HUNGER HELPERS
Contents
1. Executive Summary: .......................................................... 3
2. Description of Business: ..................................................... 3
3. Our Objectives: .................................................................. 4
4. Product and services: ......................................................... 4
5. Rates: ................................................................................. 5
Pizzas ...................................................................................... 5
Burgers ................................................................................... 6
6. Marketing Plan................................................................... 7
7. Management Plan: ............................................................ 9
8. Swot Analysis: .................................................................. 10
9. Startup Cost: .................................................................... 10
10. Income Statement .......................................................... 12
1. Executive Summary:
The project is about a new business venture. It covers the core concepts that are
involved in the development and implementation of this new company. Taking
the initiative and pulling it towards something unique and different. This project
guides about the company attributes, boosting its early phases to penetrate
through target market identification and segmenting it to different locations,
planning for market positioning, effective pricing strategy, how to promote it to
clients through different mediums and sources and most importantly, the
environmental factors that are associated with the early stages of business
development and post variable factors that are major challenges to the business.
2. Description of Business:
Our Fast-food business is a new addition in the fast-food industry with high
aims to facilitate people with healthy foods, which have marvelous health full
ingredients. Our promise is to give your body healthful products. Due to
increasing the needs, wants and demand of foreign cuisine we decided to launch
our fast-food center on a small scale. It’s a partnership-based business. And we
provided self -purchasing services and free home delivery within Taxila. We
also make our contract with schools and colleges that we deliver our products at
the time of recess (break) in schools and colleges. We also launched a
playground area for kids because if families come then their kids don’t get
bored, the basic purpose of playground is to entertain and here opportunity is
there are no playground, park in Taxila.
3. Our Objectives:
Our six objectives are summarized below:
✓ Understand our customer, competitors, and industry.
✓ Provide the best product and services
✓ Continue to grow our business in the selected fields of interest.
✓ Balance our business goals with our financial objectives.
✓ Make the transaction from a single point of Sale Company to a distributed
sales company.
✓ Refine the company values and culture by hiring the best people.
4. Product and services:
Now a days, anyone can get cook fast food in their own kitchens. However, we
at Hungry Helpers take the art of fast-food cooking to a whole new level. We
prepare a variety of food products with our special recipes. These include
several toppings as well as the provision of consultancy services for persons
with interest in this line of business. All our products will be freshly sourced
and stored. Our equipment will provide the perfect conditions in helping us
produce fresh and delicious fast food.
Hungry Helpers will sell all tender and cheesy fast food. Our initial menu
selections will include:
• Burger
• Chicken piece
• Hot wings
• Nuggets
• French fries
• Soups
• Drinks, Coffee & tea
• Ice cream, deserts, salad
• Rice, kebab, rolls
• pizzas
5. Rates:
PIZZAS
Flavors Prices
7-inch 10- 13- 16-
inch inch inch
Chicken Tikka 400 650 1000 1300
Fajita 400 650 1000 1300
Pepperoni 400 650 1000 1300
Margherita 400 650 1000 1300
Mexican Chilli Pizza 500 950 1500 1700
Veggie Pizza 350 500 800 1000
Hawaiian Pizza 500 900 1500 1700
BURGERS
Flavors Prices
Royal Crunch 650/-
Classic Twist 650/-
Jalapeno Cheese 500/-
Double Decker 750/-
Chicken Feta Cheese 750/-
Mushroom Punch 700/-
Stuffed bean 650/-
OTHERS
Nuggets 200/-(5pieces)
Bucket Fries 300/-
BBQ wings 300/-
Honey Mustard Wings 330/-
Hot Wings 250/-
Onion Rings 300/-(5pieces)
Spring Rolls 100/-(1piece)
Delivery Charges:
• We charge RS 10/- of packaging per order.
• RS 30/- will be charged per order for delivering in any department.
6. Marketing Plan
i. Target Market:
After evaluation of various segments, Hungry Helpers has decided to
target the market of Urban, Sub-urban and rural area as well, but
everyone can use this product means businessman, student workers and
other peoples.
ii. Market positioning:
As we mentioned our location before that we shall introduce Hungry
Helpers in Taxila. It is supposed to be best areas of Taxila. This location
will satisfy our target market demands. These are one of the educational
concerning accommodation areas as well as on the back of Hungry
Helpers there are residential area, in front of our restaurant there is
commercial area as well which are exactly to our demands. All the
mentioned areas are the good markets for Hungry Helpers.
iii. Promotion:
1) Public Relations:
To implement and maintain total quality management our
company will have a customer service department, which will
note each and every request of the customers and will note
down complaints by the customers.
2) Advertisement
Product will be announced in all print and electronic media
like:
• Newspaper
• Ads through Cable
• Internet
• Facebook
• Twitter
• We will conduct seminar in UETT.
7. Management Plan:
The management team at Hungry Helpers consists of
o Rafia Mehmooda
o Aveen Umna Zaki
o Kinza Waqas
o Khadija Muneeb Khan
o Hamna Gul
All are highly motivated to give Hungry Helpers a strong managerial back
bone. Together they will be able to adequately perform all the necessary tasks to
creating a successful business. Once things are set up and running smoothly,
they will be able to focus on their individual responsibilities.
8. Swot Analysis:
S W O T
Strength Weakness Opportunity Threats:
• Friendly • Less space for • Attractive • there will
environment future project Future competitor in
• Professionally • Lack of Projects future
trainers Experience as • no direct • Contingencies
• Co facility for a entrepreneur competitor • Legal and
specific • Comparatively • demand of Security
timings equivalent the fast issues
• Our trained pricing food in
chef (training this area
from Greeks) gradually
• High quality increases.
of products
9. Startup Cost:
Startup cost for Hungry Helper is almost eighty thousand (80,000)rupees which
includes many expenses as following :
Ovens 12000/-
Ranges and ventilation 5000/-
Stove 2000/-
Cutting boards 450/-
Sinks 3000/-
Serving ware 1500/-
Storage containers 500/-
Packing Material 5000/-
Washing equipment 3000/-
Gas or electric grill 10,000/-
Storage racks and shelving 5000/-
Ingredients + Soft Drinks 15000/-
Flyers for marketing 5000/-
Delivery Boy (Salary) 9500/- per month
10. Income Statement
Total Available Cash: Rs 80,000.00
DAILY SUMMARY
Totals Daily Monthly Annual
Rs Rs Rs 3,650,000.00
Income
10,000.00 300,000.00
Rs Rs Rs 2,190,000.00
Expenses
6,000.00 180,000.00
Rs Rs Rs 2,920,000.00
Discretionary
8,000.00 240,000.00
Rs Rs Rs 1,460,000.00
Savings
4,000.00 120,000.00
Type Description Daily Monthly Annual
Rs Rs RS 146,0000.00
Income Salary
4,000.00 120,000.00
Commissions/ Rs Rs
Income Rs -
bonus - -
Rs Rs Rs
Income Other 1
1,350.00 40,500.00 492,750.00
Rs Rs Rs
Income Other 2
1,350.00 40,500.00 492,750.00
Rs Rs Rs
Income Other 3
1,350.00 40,500.00 492,750.00
Rs Rs
Income Other 4 Rs -
- -
Rs Rs
Expenses Oven Rs -
- 12,000.00
Rs Rs
Expenses Stoves Rs -
- 12,000.00
Rs Rs
Expenses Grills Rs -
- 17,000.00
Rs Rs
Expenses Ingredients Rs 1,825,000.00
5,000.00 150,000.00
Rs Rs Rs
Expenses Marketing
700.00 21,291.67 255,500.00
Packing Rs Rs Rs
Expenses
300.00 9,000.00 109,500.00
Rs Rs Rs
Expenses Cold Drinks
500.00 15,000.00 365,000.00
Rs Rs Rs
Total
1,050.00 31,208.33 342,250.00
