10 XII December 2022

https://doi.org/10.22214/ijraset.2022.47904
 International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538
Volume 10 Issue XII Dec 2022- Available at www.ijraset.com

Search Engine Optimization with Google

Harsh Goyal1, Komal Kapoor2

Abstract: This paper is a finished survey that how various strategies of Search Engine Optimization (SEO) can help to improve
product marketing. Search engines have now become an important channel for increasing SMEs’ global reach and helps
companies to compete with other and large companies. SMEs are using search engine optimization to improve their online
visibility as a result (SEO). With the help of Search Engine Optimization small companies can actually now compete with the
large companies and can appear ahead of large. The main objective of every website to list at the top of all the links on search
engines. So, search engine optimization is an art which helps to improves a website’s visibility in the search engine results.
Search engines makes the business environment more transparent and more competitive. For data collection used literature
survey. The findings of this study show that using an SEO strategy can significantly enhance product marketing.
Keywords: Website improvement, websites, Search engine optimization, search engine, search engine marketing, SEM, SEO
promotion technique, Search Ranking.

I. INTRODUCTION
Search Engine Optimization (SEO) is an activity through which companies can optimize their web pages or whole sites in order to
make them search engine friendly, thus getting higher positions in search results. Through this we can actually modify the content
and structure of web pages so that trafficcan be increased on the website. SEO is a process which helps to improve the visibility of a
website through organic searches ona search engine results page.
Search Engine Optimization can actually affect the user experience of a website, and the performance of that website's pages in
organic search results on the major search engines such as (Google, Bing, Yahoo, Ask, AOL, etc.). then Search Engine Optimization
may be viewed as a gaming strategy that involves boosting a website's page rank and traffic to the site.
A site which ranks high on search engine results page are considered as of high quality and trustworthy by search engines, and this,
in turn, boosts the credibility of your business which helps in building your brand’s authority. When people start trusting your brand,
your credibility increases, which makes your brand more valuable and hench it creates brand awareness. As a result, you appear
higher in local searches. Therefore, it is an essential ingredient in order to make your business a success.
A part from this if SEO is handled by our own then, SEO does not cost anything like other marketing strategies such as pay-per-
click and many more. Search engines crawl your site 24/7, continuously promoting useful content and helping the sites/businesses to
find new customers organically. Customers can seek different websites based on their needs, which is where keywords really come
into play.
Search Engine Optimization not only helps to make a site search engine-friendly, but it can also improve the experience of a
customer when he/she visiting your website which attracts more customers. Therefore, you truly need to enhance the user
experience in order to optimise the content of your website for search engines. As much as you make your small business website
convenient, then the chances increases that more and more people going to visit your website and buy what you are selling.
Traffic is redirected by SEO to the advantage of small businesses and prospective clients. Even if your stronger competitors are
bigger players in the industry than you are, you can still beat them and attract more clients to visit your pages. The key is in
optimization. An optimized site brings in quality traffic. Searchers are more likely to spend more time perusing a website with
valuable information that matches their goal, which can eventually result in more conversions and a higher return on investment.
With the creation of informative material for visitors, including text, photographs, and videos, you may improve your website's
SEO. While most marketing initiatives tend to concentrate on a certain target market, SEO can assist you in attracting everyone with
intent at any given time, regardless of stage of the buying funnel they are in. You can draw in more customers who could be
interested in doing business with you if you target keywords rather than demographics like you do with PPC or social advertising.
Search Engine Optimization, is one of the most important techniques in a Search Engine Marketing (SEM) process and as part of an
internet marketing strategy, which can be utilized for enhancing a website's ranking and bringing about web dominance. The goal of
SEO is to increase visibility in organic (non-paid) search engine results. Realizing that the web offers enormous and alluring
marketing potential, commercial and non-profit organisations from various industries and of all sizes appear to be highly focused on
the online market with their projects and ideas.

©IJRASET: All Rights are Reserved | SJ Impact Factor 7.538 | ISRA Journal Impact Factor 7.894 | 496
 International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538
Volume 10 Issue XII Dec 2022- Available at www.ijraset.com

As Internet technologies have been changing the way business is conducted, small and medium sized enterprises (SMEs) are
investing in such technologies and taking advantage of e-commerce to access global markets and engage in competition with
established players in their industries. Now a days Search engines can create a significant impact on business performances. They
are not only convenient information providing tools but also powerful agents of a transformation that makes the business
environment more transparent and more competitive. By employing the functioning mechanism or algorithm of the search engine,
search engine optimization is a set of procedures carried out methodically with the goal of increasing the quantity and quality of
traffic through search engine visits leading to particular sites. Engine of Search Optimization is a technique of applying optimization
of a website to achieve a higher position in the search engines when entering their keyword search while looking for any content on
the search engines. There are various SEO tools that can help a website to grow or optimize their website such as Google Search
Console – it is a collection of services Use to determine how Google sees your website. This service provides you with a wide array
of free SEO tools, covering many different aspects of optimization, Buzz Stream – it offers various collection of tools to help us
with domain research, email marketing, and project management. Google AdWords Keyword Planner - it is one of the most
comprehensive keyword research tools you can use. With it, you can look up keywords and get traffic estimates about them and
more tools are there which can help a website to grow.
SEO marketing has the ability to change your business for good as now a days if you include SEO into your marketing strategy,
you’re essentially marketing your business to thousands of people as Thousands of people search in Google every second. If you
want to stay ahead of your competition, SEO is a must because now a days companies implement SEO more than ever.
Naturally, the main advantage of SEO is that it immediately helps businesses attract more customers by enhancing their websites.

A. On Page Optimization
It is the initial step which each website admin ought to concentrate, this arrangements with the progressions we do in our page in
request to improve perceivability and rank. On Page Streamlining is streamlining your site such that it can rank better in web
indexes and improve guest fulfillment. This improvement method relies upon nature and business of our site. It is fitting to refresh
the substance of our site and advance the substance each time as these components are straightforwardly identified with the
substance and design of the site. Altering Title, Body text, Hyperlinks, URL, Quality and straightforward substance, expanding the
recurrence of catchphrase, robots.txt, sitemaps, Picture improvement and so forth which requires broad exploration with the
contender webpages. If legitimate Onpage enhancement is finished, brings about extreme expansion in the position and clarity of the
site.

B. Off Page Optimization

This is the work which is done separated from the site to improve the perceivability and positioning of a page. Off page search
motor improvement is apparently the supplement of On Page Improvement It for the most part packs in making backlinks and
online media advertising. It is novel practice to have joins from a website page which has great position what's more, perceivability.
It is the best strategy to venture out in front of the contenders if the website admin group is furnished with quality of web analysts.
In short it comprises of different connection building techniques like Blog posting, long range informal communication, public
statement, Video accommodation, connect trade, Articleaccommodation and so on.

II. TOOLS USED

A. Google Webmaster Tool
Google Webmaster Tools is a no-charge web administration by Google for website admins. It permits website admins to check
ordering status and improve perceivability of their sites. It has apparatuses that let the website admins:
1) Submit and check a sitemap
2) Check and set the slither rate, and view measurements about how Googlebot gets to a specific site.
3) Generate and check a robots.txt document. It additionally serves to find pages that are hindered inrobots.txt by some
coincidence.
4) List inward and outside pages that connect to the site.
5) See what watchword look on Google prompted the site being recorded in the SERPs, and the navigatepaces of such postings.
6) View insights about how Google files the site, and if it found any blunders while doing it.
7) Set a favored space (for example lean toward example.com over www.example.com or the other wayaround), which decides
how the site URL is shown in SERPs.

©IJRASET: All Rights are Reserved | SJ Impact Factor 7.538 | ISRA Journal Impact Factor 7.894 | 497
 International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538
Volume 10 Issue XII Dec 2022- Available at www.ijraset.com

B. Meta Tag Analyzer Tool

Following are the uses of Meta Tag analyser device: -
1) See how web crawler robots break down your or your contender’s site
2) Receive tips on the most proficient method to improve your Meta Tags
3) Check the catchphrases utilized on the page and discover the catchphrase thickness
4) Check web worker working framework where website is facilitated
5) Check site load tim
6) Check site document size
7) Check URLs and connections found on the page.

C. Link Popularity Check Tool

Fame of a site is checked utilizing this apparatus. This apparatus shows the number of different destinations is connecting to the site.
Most web crawlers utilize this information to figure how well known your site is. The more connects to our site, the better the hunt
motor rankings will be. We can even give a few contenders' URLs to contrast our site with theirs.

D. Keyword Suggestion Tool

This tool provides suggestions for keywords that are relevant to our keyword and can be utilised for optimization.

E. Keyword Traffic Estimator

This tool provides an estimate of the daily searches that our keywords might receive. The most effective keywords for our website
are found using this tool.

F. SEO Dictionary
Here is a collection of keywords with definitions that are connected to SEO.

G. Page Snooper
With the help of this application, you may view the source code of any internet website and determineits precise structure.

H. Link Counter
This device checks the quantity of active connections or URL's on a given page and show results. This device could be valuable for
connect trade purposes, as we ought not exchange joins with pages with toomany active connections. It is suggested not to exchange
joins with pages that have more than 50 connections.

I. Reciprocal Link Counter

This instrument checks if any given rundown of locales is connecting to your site. It is an incredible instrument to monitor the
corresponding connections to ensure your accomplice has not eliminated the connection, without visiting their page. You can put up
to 100 URLs of locales that you might want to check.

III. LITERATURE SURVEY

A. Seo in The Marketing World
Years and years have passed away but marketing is always a challenge. So, SEO has brought a promotional method for websites to
grow their business/website. As most of the consumers due to their hectic life style and specially after covid most of the people
shifted to online, so now even most of the traditional business realized that they need to shift the business to digital.
SEO is the most viable and cost-effective way to understand and also reach vast number of customers. SEO can improve a website’s
overall search ability and visibility which can help website to grow. SEO has proved as an important competitive strategy. The
landscape of the search engines has become highlycompetitive.
SEO is a technique through which we can alter or develop a webpage in an optimized manner so that it can become more relevant as
compared to other pages on the internet search engine. However, the process of SEO has been divided into five major components
including, off-page optimization, on-page optimization, selection and research, indexing the site through the search engine, and
keywords.

©IJRASET: All Rights are Reserved | SJ Impact Factor 7.538 | ISRA Journal Impact Factor 7.894 | 498
 International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538
Volume 10 Issue XII Dec 2022- Available at www.ijraset.com

The importance of SEO is demonstrated by the fact that it improves the amount of traffic that is directedto a person's website from a
search engine, making it an effective method for raising a webpage's exposure and visibility. Additionally, it can help to improve
consumer interaction and the volume of visitors to the website.
The primary goal of the entire SEO process is to achieve high position in the search engine results pages when a user types in
particular keywords or phrases.

Comparative Analysis and Literature Review

Article Title TECHNIQUE/PROBLEM EXPERIMENT/FRAMEWORKSETUP RESULT
DISCUSSED

Search engine The author's research The gathering and analysis of data will be This paper has shown that
optimization (SEO) demonstrates the potentialfor guided by understanding Bedny's activity theory
as a dynamic expanding Bedny's theoretical perspective on activity constitutes an
onlinemarketing perspective on the "activity" theory, which serves asa analytical framework
strategy: theory as a framework for the behavioristic framework for the for the activities of a
Implications for development of new online development of SEO promotion marketing department
promotion promotion channels, such as approach.the data tounderstand a lot and especially a
managers from the search engines. This about how SEO, a cutting-edge web valuabletool for e-
activity theory conception was developedas a marketing strategy, might function marketing activities,
framework for contextual more effectively and efficiently. such as the analysis of
Search Engine Optimization introducing the activity theory for online the needs for an online
(SEO) difficulties that may be marketing strategies and outlining information system
applied to the design and the paper's main argument. The based on an
analysis of studies into SEO scientific field ofhuman-computer examination of
promotion technique. interaction (HCI) has existed for interactive information
For the current investigation, a some timeand developed a reputation retrievalbehaviour
critical hermeneutic method as one of the essential componentsin Evidence suggested
wasused. creating online applications. that businesses can
The analysis of the crucial only create value
example of Increase Visibility througha holistic
Inc. provided uswith useful approach to activities
knowledge regarding the if activity system
applicabilityof activity theory designers take design
to contemporary online components into
promotion channels, such as account.
SEO, and ultimately
increased the visibility of the
phenomenon under
study.
Search Engine Author’s research shows that the "The web's link structure acts toconnect This paper has shown that
Optimization contraction "SEO"can refer to all of the pages together," Links based onthe increased
(SEO): A Study on "search engineoptimizers," a allow the automated robots used by effortsat Search
Scope of SEOin term adopted by an industry searchengines, known as "crawlers" “Personalization”,
India of or local search will
consultants who bring out "spiders," to access the many

©IJRASET: All Rights are Reserved | SJ Impact Factor 7.538 | ISRA Journal Impact Factor 7.894 | 499
 International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538
Volume 10 Issue XII Dec 2022- Available at www.ijraset.com

on behalf of clients, and by staff billions of web pages of interconnected become more important,
members who carry out documents. When search engines and thoseseeking
internal SEO services. discover these pages, they next placement on a
interpretthe national or global scale
The main aim of the author in the will have to focus on
paper is to represent the code from them and save chosenportions local search methodsto
scenario ofSEO market in in enormous hard drives, ready to be show up in an
India. retrieved later for a search query.
area outside of theirlocal
market.

The Application of Author’s research shows that SEO This research has shown in thelast decade This paper has shown that
Search Engine is one of the potential of the 20th century, the landscape of SEO is one of the
Optimization in techniques of internet the search engine was highly significant applications
Internet Marketing marketing which allows competitive. of internet marketing
businesses to showtheir In the beginning, onpage activities were that can aid to enhance
online by raising their internet considered as theonly channel to the company’s website
rankings andoptimising perform any kind of SEO later on it and its online presence
visitor flow, businesses may expanded. both off- page and on-
increase their online page toraise its search
visibility. engine rating.
Therefore, the purpose ofthis
study is to discover how SEO
affects online marketing in
the
contemporary day.

A study of Impact of Author’s research explored free Researcher has used three publisher This paper has shown that
SearchEngine SEO and social media plug- websites: the normalwebsite without visitorsof customized
Optimization to ins andcompare their any SEO installed on it, the website coming from
Internet Marketing performance in increasing customized website with basic SEO 28 countries, whereas
Strategy incoming web traffics. configuration and social mediaplug- visitors ofnormal
in. website coming from
only 12 countries. It
affirms that combining
social media plug-in
and SEO offers
customers a greaterrange of
access.

IV. CONCLUSION
The web search tool is truly a valuable instrument in the present period of the web. There are a significant number of web search
tools accessible in the market, yet the most famous web crawler is Google. So, for getting the highest outcomes on the web, we need
to use the website improvement strategy. Both the on-page and off-page website streamlining strategies are significant for a better
item. In the three kinds of SEO, the White Hat SEO strategy is the best and long term also. The cycle includes a web crawler
arachnid downloading a page and putting away it on the web crawler's worker, where a subsequent program, known as an indexer,
removes different data about the page, for example, the words it contains and where these are situated, just as any weight for
explicit words, and all connections the page contains, which are at that point put into a scheduler for slithering at a later date.

©IJRASET: All Rights are Reserved | SJ Impact Factor 7.538 | ISRA Journal Impact Factor 7.894 | 500
 International Journal for Research in Applied Science & Engineering Technology (IJRASET)
ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538
Volume 10 Issue XII Dec 2022- Available at www.ijraset.com

Site proprietors began to perceive the estimation of having their destinations exceptionally positioned and obvious in web search
tool results, setting out freedom for both white cap and dark cap SEO professionals. Web pages that contain the words that your
intended audience is composing into greater search queries have more visibility than pages that contain next to zero keywords.
How your website pages are connected likewise influences your webpage's web index perceivability. If web search tool spiders can
discover your pages rapidly and effectively, your webpage has a vastly improved possibility of showing up at the highest point of
list items.
If two sites have a similar book segment and connection part "loads," the site that ends clients click the most will typically rank
higher. Once in a while, a mainstream site will reliably rank higher than sites that utilize a lot of keywords. Consequently, building a
site that requests to both index editors and your intended interest group is vital for most extreme web search tool perceivability.

REFERENCES
[1] (2011)Wikipedia[Online].Available:http://en.wikipedia.org /wiki/PageRankA probabilistic model for optimal deep Web searches, S. Mukherjee, 2003.

©IJRASET: All Rights are Reserved | SJ Impact Factor 7.538 | ISRA Journal Impact Factor 7.894 | 501