Advertisement Critiquing:

TV Advertisement 1: Jollibee Studio Presents “Maestro” #Kwentong Jollibee (A True Story)

This advertisement, “Maestro,” is a special presentation in dedication for Father’s Day

Celebration in commemoration to one featured father for his never-ending sacrifices for
the sake of his family. By which, as we celebrate Father’s Day, we also look towards the
perspective of seeing the light in every journey our fathers are taking to ensure that his
family attains the life he wanted for them to experience. This is also a food advertisement
on how Jollibee became part of the father’s success’ in his job as he gave them (Jollibee
food products) always to his family. The product presented is not that expensive since
this food chain is widely renowned for its Filipino vibe- home for every Filipino family.
It’s impact to the viewers, the totality of the advertisement itself, is exceptional. This
mirrors the true story of a family highlighting a father’s exemplary sacrifices. They
brought timeliness in their advertisement since it is intended for a special occasion and it
adds values that we can use in our day- to- day life such as knowing and appreciating
father’s sacrifices. The advertisement made an impact on the viewer’s emotional aspect
also, and the way it was filmed as an advertisement creates a good cinematography and
full of creativity itself. All in all, our group doesn’t have any negative comment about
this one.

TV Advertisement 2: Nescafe 3in1 “Para Kanino ka Bumabangon?”

This advertisement creates a positive impact to the viewers. This is an advertisement

about Nescafe 3in1 coffee that mirrors the father’s sacrifices and success. By which,
enables the viewers to get inspiration towards never stopping whatever dreams you have
in life. This portrays a real-life story of a father who aim to be never stagnant in life and
in his career which uses this coffee as his companion in achieving his heart acclaims.
That is, from being a security guard at night and an education student at morning. This
draws a good viewpoint that has moral in the advertisements. And this is somehow, the
kind of advertisement that we should encourage endorsers to present. With regards to the
negative side of the advertisement, we do think they need, somehow, to improve the
quality of the video but all in all, this is a worth-watching advertisement.