STUDENT NAME: MERIEM DAHMANI

STUDENT NUMBER: ST 20190875

MODULE TITLE: BUSINESS INFORMATION SYSTEM
YEAR: 2020-2021
ASSIGNEMENT TITLE: WRIT1 - 60% of overall grade
PROGRAMME: BA BUSINESS MANAGEMENT
PART1:
1) While a company is thinking about updating its technology, it takes into consideration
different things. First, the company will think about the effect of the system in
different resources such as financial resources, human resources, informational
resources and physical ones. Second influence might be the flexibility of the system,
the most important thing while choosing a system is to know if it going to match the
organizational need. Third influence might be the security. Companies always choose
a system that is credible and safe for their data and information. The forth influence
could be the quality. Businesses focus more on the quality of the system chosen and
what value could bring to the company. The fifth influence could be the price. If the
price is suitable for the budget of the company, then the manager could easily make
the decision and update a technology.
2) I think that most companies make the decisions about IS according to their needs.
Even though the technology might change if the business doesn’t need it, no decision
will be done towards that. The most important thing that drive manager to make
decisions is the business problems, needs and available resources. And that can differ
accordingly to the size of the business. For example, a small business cannot make
decision based on newest technologies because certainly it will not have the financial
resources to cover that purchase. For medium businesses, they can rely on the two.
They will make decision sometimes based on their need and other time based on
technological updates. As we can see medium business could probably afford it.
However for big companies, they surely make their decision based on technologies.
The company always want to be the first on implementing new technologies inside the
work environment which can beneficial for it and give a competitive advantage in the
market. For example if a small business want to have a CRM it will be costly for them,
they will need knowledgeable employees and the system can be bigger them. However
when a big business such as telecommunication business found a new technology that
can afford all their information and processes they need. They will not care about the
cost as they care about the value added.
3) While implementing a new information system, individuals follow many steps. First,
they need to install it in the organizational computers which can be hard and need
more expertize. Than they should login into the system. Some users at the first time
they could not recognize how to login. The users sometime receive training about the
system which can be costly and delaying time. After that, the individual will enter the
data into the system which need time and knowledge about the use of it. Then, the
company will try it and see the outcome. For example, if a medium company want to
implement an ERP that englobe different departments. Their employees will be
unknowledgeable and resistant about the system and how to implement it. Each
system have its own features and tools.
PART2:
TABLE OF CONTENT:

I. INTRODUCTION

II. DESCRIPTION OF INDUSTRY AND COMPETITION

1. DESCRIPTION OF INDUSTRY

2. DESCRIPTION OF COMPETITION

III. DESCRIPTION OF LMS

1. THE BUSINESS PROCESS

2. THE VALUE GENERATED BY THE SYSTEM

IV. CONCLUSION

V. REFERENCES
 I. Introduction:

Mercedes Benz is also known as Daimler AG is an automobile car organization that

manufactures luxurious cars. The company is headquartered in Germany precisely in
Stuttgart. The company centers its research on updating new software of vehicles and
developing electric cars to be on top of the market. It is structured vertically, so the business
operations are arranged through divisions. The company manufacture in 17 countries around
the world in 90 locations and further. Daimler Motoren-Gesellschaft was the first name of the
company since 1890. However, it changed the name to Mercedes AG in 1927. The company
from its beginning had a large footprint (Mercedes Benz, 2021). The company want to create
a value that lasts for a long time. The company seek to target the mass market with a high
price. The company is targeting the young generation through the features that provide. The
company uses different methods while targeting. It mostly uses digital while advertising its
products. The company also has pages on different social media such as Instagram, Facebook,
Twitter and YouTube. It pays those company to show publication to the new generation. It
uses the strategy of content marketing. Sometimes they hire some influencers to talk about
their products and convince people to buy (Stephen Zoeller, 2021). The mission of the
company is to have a workplace that is creative and inspiring for work. The company insist on
having transparency, best customer service, auto inventory that is premium. It ensures to the
customer an exceptional and luxurious experience that shows what he merits. The company
has a clear vision that stands for promoting an atmosphere inside the company that drives a
high level of innovation, empower relationship, boost employees' performance and lead to an
organizational improvement. The company look forward caring of the customer and
delivering a luxurious product and service that boosts the confidence of customer (Mercedes-
Benz of Charleston, 2021).

The head company Mercedes AG have many divisions such as Mercedes Maybach and
Mercedes-AMG. It produces different cars such as sports cars, class cars and executive cars
for a niche market; buses for schools, Vans for transport job, trucks for companies as well as
electric cars for the customer who to switch from file cars to electric ones. Besides that, it
manufactures cars for Formulas (Daimler, 2021). The company has many objectives through
developing its capabilities. The first goal is to concentrate on the growth of its earnings. It has
a market strategy that will result to increasing its financial resource and fundings, so that’s
why the company target the most profitable segments. The second goal is to always consider
themselves as a luxury brand, because of that the company thinks smartly and manufacture a
range of product that surely bring a glorious experience to its customers. The third goal is to
master the market in updating the latest versions of vehicle software and electric cars. The
company is very ambitious through expanding its knowledge in architecting this new model
that can drive to a high market segments. The company high market segment to have a low
cost while producing the electric automobiles and contribute then to raise in industrial foot
print (annual report Daimler, 2021).
 II. Description of industry and competition
1. DESCRIPTION OF INDUSTRY
The industry of automobile is the largest in the world. It contains manufacturing trucks and
vehicles. It has a broad network of selling, many locations of manufacturing and high quality
of development and research in that industry. Exists many brands that seek to master the
market. This industry has a huge demand through different levels of society. So it generates
an interesting revenue. These companies try to generate a variety of different products that
meet customer preferences. Even though this industry generates a high profit, it has many
expenses and cost such as equipment, the big intensive labor, research and materials (value
line, 2015).
In these decades, there is a trend of switching from diesel cars to electric cars. These later
support the environment and want to drive people to the use of battery care. This change is
supported by the improvement of technology in that field. The second trend is autonomous
cars. The most known company in that field is tesla. This system tries to provide
advantageous facilities to the driver. The third trend is most companies compete in investing
more in research and development to add more features and technology to their products
(eleks, 2019).
There are many things can that influence the automotive industry. First, the suppliers are the
most influencers in the price of the automobile. If the suppliers increase the price of raw
materials, the product of automobile will cost them more and they will higher the price. The
second influence is the government policies. These policies affect the sales of vehicles. The
third influence is the interest rates. As the interest rates are growing, so the company might
have a decrease in the quantity sold. Customer cannot afford a highest interest rate while
taking a loan. The fourth influence is the taxes. More companies are paying high taxes, which
can limit the production (Et auto, 2016)
2. Description of competition
As Mercedes-Benz is an international organization, it has many competitors that produce
luxurious car, vans, and trucks. Its first competitor is Audi. That own 9 manufacturing
location around the world. It produces motorcycles, automobiles and premium, super-
premium and ultra-premium cars. BMW is a German a multinational organization that is
known for its performance. It produces cars, motorcycles and electric vehicles. Porsche is an
intensive competitor of Mercedes. It is also headquartered in Germany that manufactures
sport cars and luxurious cars. One more competitive is Lamborghini owned by Volkswagen. It
produces SUVs and sports cars. Those companies compete on being in the first line in the
market (Bhasin, 2018). 
The competitors of Mercedes Benz have many strengths as well as weaknesses. For BMW, it
has a great design inside cars. It has a variety of product. It uses creativity, innovation and the
latest technologies and system in its cars. However, it is image is influenced by minor fault.
Also, the competition is very strong which can lead to stable market shares. For Audi has
many strengths such as the style of cars, its cars are present sport events, it has a variety of
cars that can be either with diesel or petrol. For weaknesses, it exists in limited locations and
the cost of handling and maintenance is high (Team, M, 2021).
A business information system is a combination of elements that are related to each other to
reach. The process of any business information system starts by inputting data, then
processing it, then having an output of information, and controlling actions. The BIS is very
useful. It helps in the prediction of the future by companies. It facilitates decision making in
an organization. It results in accuracy, qualified information, speed, and innovation. It exists
many types of BIS such as CRM, ERP and LMS (Bocij ,et.al,2014).
III. DESCRIPTION OF LMS
1. THE BUSINESS PROCESS
LMS or learning management system is a business information system that is formulated
for creating, distributing and managing education. It can be either cloud-based software or
independent of other software as stand-alone.  This business information system facilitates
the delivery of learning. It allows having online integrations. It follows the progress of
users. An LMS can be used by different organizations. Schools, colleges and university
adopt that system in delivering educational content. Companies and businesses can use it
for training employees and having high talent management.  The system is composed of
the different portal for different types of users such as instructors, administrators and
learners. It is composed of an API for adjusting elements and content. It has an automation
system as well as artificial intelligence. The system has also the capability of scheduling
and managing events. It can measure employees’ behaviour based on test scoring. One
more component is the ability of the system to provide different profiles, badges and
certificate (valamis, 2019). Mercedes Benz uses SAP Litmos which focus on delivering
programs of training. It is designed for modern businesses. It considers employees' needs
and looks forward to developing the workforce. As the training is considered to be
beneficial for companies and integrate the career of employees. It ensures the retention of
employees for the long term. Following a training program, it is not just about the
performance of employees but it is also their satisfaction toward their career (litmos.com,
2021). The business process of training is related to Human resource management and it
works as the following:
 LMS admin

Seek the desired Send the request Complete

Employees trainning to manager training

Send the requests to the Assign trainnig

See and edit
Supervisor manager or approve it if he to employees
request is given the right to

Training
Select Review the Accept the
manager View the requests
employees budget request

The system is first implemented by the LMS admin. Then the employee goes to the training
planner, then he chooses the wanted training and sends the request to his manager. The
supervisor see the request and he can either approve it or send it to the specialist training
manager. After that the training manager view the request he can also reject it. He views the
item. He reviews budget, sees the number of seats, select employees and approves the request.
The supervisor assigns training to employees. Then the employees get the training.
2. THE VALUE GENERATED BY THE SYSTEM
 The LMS generates value from many perspectives:

From the functional perspective, the system is well designed to organize and deliver the best
management content. It includes mobility in the system. An LMS promote high HR
management in the company as it includes the most important part in human resource
management which is training.  The system generates many training options that are assessed
by experts and professionals. Also, the system can be used in the newest trend of training
customers. The training manager can easily see the budget, choose employees, and align with
the requests of organization. While using an LMS, the company benefit from high talent
management and high performance which enhances the workforce (HR technologist, 2019).

From the strategic side, the company can create courses that engage employees. Then it
benefits from a smooth and easy delivery of courses. It can track the progress of learners. The
system helps the company to strategy short term and long term courses. It gives the company
the ability to easily plan any activities regards to human resources such as on boarding,
training, performance tests and recruiting.  The LMS facilitate the planning of the next step
that any company can think about. Furthermore, it enables the company the plan for adding
new technologies. So, it boosts the organizational objectives by executing the best projects
strategies.

From the support side, the system adds value to the company by supporting its human
resource, its information and its strategies. It supports the company in the long retention of
employees and supports the managerial function in HR. While implementing such a system,
the information resulted from LMS support all function in companies and the stability of
organization. The system assist the quality that a company might deliver. An LMS support
content as well as online tools. It support the workflow of innovative ideas.
 The reflection of LMS:

From the financial side, even though an LMS is costly especially the well-known ones, but it
ensure a positive effect on the financial side. As the system improve the performance of
employees, the productivity it will automatically drive to generating more incomes. The
system drives also to the innovation so employees will be more creative and innovative
towards their works which leads to high incomes and increase market share. It facilitates the
decision making inside organization. While training employees they will use new technology,
less time so the cost of products will be reduced and the company will generate more profit.
For the internal business processes, the system will help in a smooth production process.
While employees are well trained, they are more productive. Also it facilitate the process of
recruiting because an LMS determine the best fit through questionnaires and assessment. The
management process will be easier and clear while using LMS. Managers can detect easily if
there is a gap in performance so they can treat it quickly. The company will use efficiently its
resources.
From the customer perspective, an LMS is not just for employees, but also it can be used to
train customers by supporting them with information and materials they need. So it helps in
retention of customer and attract new ones. Also when customers know about the
implementation of an LMS, they will more trust the company and spread the word of mouth
about it.
IV. Conclusion
Most multinational companies uses business information system. Mercedes is one of those
that uses SAP Litmus which is a learning management system. In order to train employees to
have more accuracy and efficiency. Most companies implement business information based
on their needs, flexible, high quality and secure for their information. While having a learning
management system the company benefit from an easy business process. It generate value for
the business from support, strategic and functional perspectives. It also has a positive reflect
on the internal side of company, financial statement and customer.
V. REFERENCES
1. Bhasin, H. (2018) Top 15 Mercedes Competitors - Mercedes Competitor
analysis, Marketing91. Available at: https://www.marketing91.com/top-mercedes-
competitors/ (Accessed: 22 May 2021).
2. Bocij, P, Greasley, A, & Hickie, S 2014, EBook Business Information Systems, 5 Edn :
Technology, Development and Management for the E-Business, Pearson Education,
Limited, Harlow. Available from: ProQuest Ebook Central. [22 May 2021].

3. Daimler Annual Report 2020 (2021)Mercedes-Benz Cars strategy, Available at:

https://annualreport.daimler.com/2020/to-our-shareholders/objectives-and-strategy/
mercedes-benz-cars-strategy/#:~:text=Our%20goal%20is%20to%20build,electric
%20mobility%20and%20comprehensive%20digitalization. (Accessed: 22 May 2021).
4. Daimler. 2021. Our Products & Brands | Daimler. [online] Available at:
<https://www.daimler.com/products/> [Accessed 20 May 2021].

5. Eleks, (2019) ,The 5 Automotive Trends to Watch in 2020 and Beyond (2019). Available at:
https://eleks.com/blog/5-automotive-trends-2020-and-beyond/ (Accessed: 22 May 2021).
6. ET Auto, (2016),The top 4 factors that impacted automotive industry in FY16 -. Available at:
https://auto.economictimes.indiatimes.com/news/industry/how-did-the-top-4-factors-
for-automotive-industry-impact-in-fy16/51912135 (Accessed: 22 May 2021).
7. HR technologist, (2019) What is a Learning Management System (LMS)? . Available at:
https://www.hrtechnologist.com/articles/learning-development/what-is-a-learning-
management-system-lms/#:~:text=A%20Learning%20Management%20System%20(LMS)
%20can%20be%20defined%20as%20a,based%20courses%20and%20training
%20programs. (Accessed: 23 May 2021).
8. Mercedes Benz (2021), [online] Available at: <https://www.mercedes-benz.com/en/company/>
[Accessed 22 May 2021].
9. Mercedes-Benz of Charleston, 2021 Mission & Vision | Charleston, WV Available at:
https://www.mercedesbenzofcharleston.com/about-us/mission-vision/#:~:text=We
%20will%20inspire%20and%20create,that%20our%20customers%20truly%20deserve.
(Accessed: 22 May 2021).
10. Stephen Zoeller's Marketing Blog (2021), How to Use Marketing Segmentation: A
Mercedes-Benz Success Story. Available at: https://www.stephenzoeller.com/mb-
marketing-segmentation/ (Accessed: 22 May 2021).
11. Team, M. (2021) Audi SWOT Analysis | Top Audi Competitors, STP & USP | Detailed SWOT
Analysis of Brands | MBA Skool-Study.Learn.Share., MBA Skool-Study.Learn.Share.. Available
at: https://www.mbaskool.com/brandguide/automobiles/4884-audi.html (Accessed: 22
May 2021).
12. Valamis, (2021) ,What is a Learning Management System | LMS Overview (2019). Available
at: https://www.valamis.com/hub/what-is-an-lms#:~:text=A%20learning%20management
%20system%20(%20LMS,the%20delivery%20of%20educational%20content.&text=Think
%20of%20a%20learning%20management,what%20is%20more%20important%20%2D
%20trackable. (Accessed: 22 May 2021).
13. Valueline. (2015) Industry Overview: Automotive, Valueline.com. Available at:
https://www.valueline.com/tocks/Industries/Industry_Analysis__Automotive.aspx#.YKkO36
hKjIV (Accessed: 22 May 2021).