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How To Write A Leaflet

The document provides steps for writing an effective leaflet: 1) Establish a consistent tone of voice; 2) Create eye-catching headlines that focus on benefits; 3) Highlight unique selling points prominently; 4) Include essential details like contact information, dates, and prices; 5) Clearly outline offers and benefits using direct language; 6) Finish with a clear call to action that prompts customers on the next step; and 7) Use short sentences and persuasive language while avoiding overloading the reader with too much information.

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Mariya Petkova
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90 views2 pages

How To Write A Leaflet

The document provides steps for writing an effective leaflet: 1) Establish a consistent tone of voice; 2) Create eye-catching headlines that focus on benefits; 3) Highlight unique selling points prominently; 4) Include essential details like contact information, dates, and prices; 5) Clearly outline offers and benefits using direct language; 6) Finish with a clear call to action that prompts customers on the next step; and 7) Use short sentences and persuasive language while avoiding overloading the reader with too much information.

Uploaded by

Mariya Petkova
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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How to write a Leaflet

Step 1: Establish your own tone of voice

Tone of voice is summed up as the way in which a brand communicates with its customers and the wider
world. All content you create – from press ads and blog posts to site copy and social media – must sound
consistent in terms of words used, sentence structure, chattiness, cultural references etc.

Step 2: Create eye-catching headlines

Grab the attention of your audience with a headline that’s catchy, relevant, and benefit-led. One key tip is
to place the main benefit of whatever you’re advertising in the headline, surrounded by supporting
language. This is called benefit-led. For example:

 Sale: lead with the offer itself


 Event: use the details of where and when
 Product: focus on the main benefit

Step 3: Focus on the USPs

unique selling point (USP), also called a unique selling proposition, is a marketing statement that
differentiates a product or brand from its competitors.

Position them in prominent places in an eye-catching way within your Leaflet design. Numbered lists and
bullet points are a brilliant way of clearly highlighting the take-home points of your Leaflet – and grouping
additional USPs.

Step 4: Include key details

The essentials of your promotion must be included in your Leaflet structure. News stories, for example, are
always written to cover the who, what, when, where, why and how. And your Leaflet should follow the
same principle.

Company contact details, event dates, locations, product prices and promotional discounts are all vital.

Step 5: Get straight to the point

Plainly outline what you’re offering and speak directly to the customer. You’re trying to persuade them to
call, email, scan a QR code or visit the website, so talk to them using language such as “you” and “you’re”.

Emphasise the benefits they’ll receive from whatever you’re advertising and feed their hunger to learn
more about it by being descriptive.

Step 6: Finish with a call to action

What is the purpose of the Leaflet? Prompt potential customers to act upon your marketing materials by
including a clear call to action, which signposts exactly what they need to do next to…

 Take advantage of your offer


 Find out more about the product
 Book tickets for your event
Whatever action you want them to take, be clear. The most effective Leaflet writing examples use plain
English and don’t confuse with flowery language or metaphor.

Phrases such as “Visit our website at…” “Discover more by joining us on…” and “Explore our range at…” are
expressive and lead the reader to the next point.

Leaflet writing: Do’s and don’ts

Do’s:

 Do use short, snappy sentences to keep the reader’s attention


 Do showcase your credibility by including awards won or qualifications
 Do use persuasive language

Don’ts:

 Don’t overload the reader with a lot of information


 Don’t waste the back page – print on both sides

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