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ONLINE MARKETING  

Quick Cheat Sheet of Digital Marketing Formulas

OCT 24, 2018 BY RAKHI CHOWDHARY

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Make digital marketing simple with these easy to use formulas!

Who does not want traffic on their websites? In this marketing world, SEO has proved to be a cost-effective result-driven
approach for boosting your business, so why not gain the lucrativeness of SEO? What a digital agency promises are not
rocket science or top secrets. Our online experiences start with a search engine and end with a search engine, what lies in
between is our strategies to utilize these resources and build a full plan to implement those in the right direction.

I would like to share a few formulas for your daily use in the digital marketing world. You can surely save some time if you
have these digital advertising formulas on your fingertip.

PPC Formulas:
Term Formula D

(Number of clicks / Number of views) X 100

CTR - Click-through Rate C

CPM - Cost per Mille CPM = (Cost to an Advertiser / Impression) X 1000 C

CPC - Cost per Click

CPC = Cost to and Advertiser / Number of clicks C

CR - Conversion Rate
CR = (Number of Conversion / Number of Clicks) X 100 If

CPA - Cost Per Action/Acquisition CPA = Cost to an Advertiser / Number of Conversion In

CPA = Cost to an Advertiser / (Number of impression X CTR X CR)

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CPL - Cost Per Lead CPL = Cost to the Advertiser / Number of Leads generated from the ad W
eCPM – Effective Cost Per Mille

eCPM - Effective Cost Per Mille eCPM = ( Total Earning / Total number of Impression ) X 1000 D

eCPC – Effective Cost Per Click

eCPC = Total Earning / Total number of Clicks
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eCPA = Total Earning / Total number of actions

eCPA – Effective Cost Per Action D

ROI – Return on Investment It

ROI = (Total Revenue – Total Cost) / Total Cost

LTV - Life Time Value (Added by Domingo Cordero)

Cost per Click / Conversion Rate < Life Time Value

Ad Rank CPC Bid * Quality Score

ROAS – Return on Ad Spend Return on Ad Spend = (Revenue/Spend)

OR,
(Revenue + Goal Value) / Cost

Here is a Google Sheet of Formulas for Every SEO

Excel has always been one of the favourite tools amongst SEOs, and now, so is Google Sheets. Here are a few simple and

easy to use Google Sheet/Excel formulas for SEO.

Term Formula Details

SUM
Syntax: SUM(number1;number2;…) The SUM function is used to

LEN
Syntax: LEN(text/cell) The LEN function returns th

LOWER / UPPER / PROPER Syntax: LOWER(text/cell) To change sentence case.

Syntax: UPPER(text/cell)
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Syntax: PROPER(text/cell)
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CONCATENATE CONCATENATE(text1, [text2], …) This is used to join multiple

IF
IF(logical_test, value_if_true, [value_if_false]) This is used to tell IF a cond

VLOOKUP
VLOOKUP(lookup_value, table_array, col_index_num, [range_lookup]) This function is used to find

ntact Keyword Density Keyword Density = (Nkr / Tkn) x 100 Keyword density is the perc
Density = your keyword density
Nkr = how many times you repeated a specific keyword
Tkn = total words in the analysed text

Google Analytics Formula

Here are few Google Analytics Metrics Formulas

Term Formula

Pages per Session Pages per Session = PageViews / Sessions

Bounce Rate
Bounces / Clicks (or Sessions)

Avg. Session Duration (Seconds)

Avg. session duration (seconds) = total duration of all sessions (in seconds) / number of ses

Goal Conversion Rate

Goal Completions / Sessions

Goal Abandonment Rate (No. of Goal Starts – No. of Goal Completions)/ No. of Goal Starts

Exit %
Exit/ Pageviews

New Sessions % New Users / Sessions

Ecommerce Conversion Rate

Transactions / Sessions

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RPC – Revenue Per Click (Revenue + Goal Value) / Clicks

Conclusion:

The most imperative thing is what you do with your data. If you don’t plan to change your campaigns with the purpose of
improving them, then there's no use in collecting data in the first place. It’s critical that you use these formulas to collect

information and then change your campaigns accordingly to attain the right type of conversions and ROI that you want. I’d
love to hear your thoughts on our digital marketing formula cheat sheet. Feel free to discuss your favourite formulas in the

comment section.

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About author

Rakhi Chowdhary


Currently, an SEO manager at Envigo Marketing Pvt. Ltd., Rakhi Chowdhary with over 12 years of SEO experience in an array of
industry verticals, is focused on leveraging her expertise across industries for different service areas. She has successfully
created and managed campaigns for various promotional strategies. 

View posts by Rakhi Chowdhary

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