[RECIPE] Writing SEO Friendly Blog
Posts that Convert
Last Updated / Reviewed: Feb 8th, 2023
The GOAL with writing a blog post it’s to catch the attention of the right kind of
audience and convert them into long term customers.
Developing a blog has some prerequisites/requirements and the most important
one is having the space on a server like WordPress or on your own CMS to implant
that content and share it with the audience.
It is very important for a brand to have a proper strategy for blog posts so that way
you’ll earn a considerable amount of time that will help you achieve your goals.
Creating content for your blog can be done every time you have an idea related to
your niche and write about it or you can join efforts with a SEO and Content
Specialist and increase your organic reach to your targeted audience.
● Step 1 - Grab your keyword research spreadsheet (or
perform keyword research if you don’t have done it yet)
Keywords are an indispensable tool for a correct Search Engine
Optimization.
These are the words that people are constantly searching for within your
niche in multiple Search Engines.
To have consistent results and develop an efficient blog production, it’s better
to pick what you’re going to be writing about for a few months in advance to perform
in-depth research about the keywords and to develop the content for that specific
topic that will target your ideal audience.
● Step 2 - Create an awesome blog post outline
High-quality content is offered to the guests of a page when the information they
are looking for is well provided and organized for the audience to convert into
consistent customers.
The goal is to develop an efficient process to create high-quality content that
attracts users into the website and that’s why keyword research it’s a vital piece of
the process because that way your website is going to be better ranked on Search
Engines giving you the opportunity to organically expand your audience.
Creating content is very time-consuming and that is why setting outlines for your
creations is essential to double the chance of having a better rank on the Search
Engines.
● Step 3 - Perform on-page optimization on your
blog post
The goal with optimizing each page and blog post on your website is to
increase the visibility of your content on the Search Engines.
This way users will also find your website when searching for your business
competition.
On-page optimization is one of the three most important facets of SEO
because their function is to remove what’s not serving and implement other
things that do serve to optimize the reach of your site organically, therefore,
increasing the number of conversions.
The on-page optimization is done ideally before posting the page or blog
and it is also effective after posting it.
This can be done by the SEO Specialist, VA, Content Manager, Content
Writer or Marketing Agency.
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