THE FUTURE OF PINOY BROADCASTING An Analysis of the Drama Broadcast Format In Reference to the Top 10 Philippine Television and

Radio Drama Programs Aired in 2001-2010

In Partial Fulfillment Of the Requirements in INTRODUCTION TO BROADCAST MEDIA (INTBROD) Section A52 Academic Year 2011-2012

Submitted to Ms. Eva Mari G. Salvador Communication Arts Department, College of Liberal Arts, De La Salle University-Manila

By Shalimar Hillary Taongan Kevin Soriano John Sosmea Miko Superable Alia Yu

August 22, 2011

Drama as a Broadcast Format In line with the utilization of broadcast media and the fairly resilient nature of the use for technology in the country, the drama has emerged and continues to be a prospective venture for broadcast material to be maximized in the goal of establishing a creative enterprise. Drama, in its earliest form, is defined and characterized by its contextualization in the theatre arts. In the theatre, drama coincides with the idea of cultural expression and appreciation for literature. As a broadcast format, it still follows the similar fundamental principles when it comes to its primary motivation to relate to human experiences but with the application of technology, it now has more capacity to narrate a story without limitations. Audience members are drawn to this kind of format because it exposes profoundness and meaning in the individual struggles or even successes. Through television and radio, people have realized the value of being able to concretize stories that have been assumed to be conceivable only with the use of paper and pen. Drama in the Philippines Alongside the introduction of broadcast technology in the Philippines during the early 1900s is the proliferation of programs in the television and the radio that could be categorized under drama. These drama programs are distinct for tapping themes of hope, justice, honor, and love. These programs depict stories with susceptible characters whose roles in the program soon become anticipated by the audience yet it still proves to be a source of entertainment, life lessons, and inspiration for the audience. The protagonist of the show bears the characteristics of beauty, kindness, unselfishness, and perseverance. The wicked character of the program usually bears an impertinent character, displaying arrogance in her actions yet always has the well-thought plan to eliminate or destroy the happiness of the protagonist. The progress of the story and the development of the characters in the drama format usually encompass and portray rags to riches, and are sprinkled with predictable twists. These include the frequently abused and tormented lead character being the ultimate heiress of the richest man in the land; a love triangle involving the protagonist and antagonist; an initially unlikeable and arrogant guy taking a change of heart; one character meeting by chance another character which turns out to be important to solving some mystery; and forbidden love. Stories always end positively, with the antagonist either dead or changed in repentance and the protagonist alive and with the promise of a happy life.

Top 10 Philippine Radio Drama Programs (2000-2010) 1. Maalaala Mo Kaya sa DZMM (1991Present) 2. Gabing Lagim (2004) 3. Ukay Ukay Ni Manang Kikay (2008) 4. Nagmamahal Manay Gina (2003) 5. Mga Kasaysayan ng Lihan Kay Tiya Dely (1953-2009) 6. Radyo Pitlag: Kwento ng Buhay, Isyung Bayan (2003) 7. Ito Ang Palad Ko (1973-Present) 8. Unos Sa Paraiso (2001) 9. Moms Radio: Moms Vineyard (2005) 10.Hinding Hindi Ko Makakalimutan (2010)

Top 10 Philippine Television Drama Programs (2000-2010) 1. Pangako Sayo (2002) 2. Marimar (2007) 3. May Bukas Pa (2009) 4. Kay Tagal Kang Hinintay (2002) 5. Maging Sino Ka Man (2006) 6. Lobo (2008) 7. Marina (2004) 8. Darna (2005) 9. Agua Bendita (2010) 10.Captain Barbell (2006)

TOP TEN PHILIPPINE RADIO DRAMA PROGRAMS 1. Maalaala Mo Kaya sa DZMM Description: The longest-running drama anthology on Philippine television takes its winning elements on radio: real-life stories, high intensity drama, effective actors, and one great narrator in the person of ABS-CBN President Ms. Charo Santos-Concio. True to its tradition, MMK sa DZMM is the dramatization of true-to-life stories sent by listeners. MMK does not only entertain as most drama programs do, it also inspires people to be optimistic despite the hardships and the trials they encounter in their everyday lives. Channel: DZMM 630 Airtime Schedule: 12:30 PM to 1:00 PM, Monday to Friday

Artists: Charo Santos-Concio Creators: ABS-CBN Corporation, Ed Belo (Script writer), Constancio de Guzman (Music Composer), Maalaala Mo Kaya by Carol Banawa (Ending theme), Andoy Ranay and Joyce E. Bernal (Directors) Awards: 18th KBP Golden Dove Awardee for Best Radio Drama Program, 29th CMMA Awardee for Best RadioDrama Program, 31st CMMA Awardee for Best Radio Drama Program, 32nd CMMA Awardee for Best Radio Drama Program Assessment This radio drama is programmed in such a way that most people can easily be at reach during it designated time since it is aired just right after lunch time where listeners are most probably resting. As a strategy to retain the program, it always attempted to cover new stories about people and made these stories more touching to lives of the audience by making it more dramatic with the use of sounds or by adding some other tastes to it like comedy, fantasy, and romance to the narrative itself. This strategy became a significant factor for the program to last 20 years now. Its target audience/listeners were members of Class C-D.

The program has gained a large following from its audience members since the letter senders are mostly from the masses and they can easily relate themselves the themes and lessons introduced in the program and programs like these give the listeners the opportunity to place themselves in the shoes of the protagonists in the stories.

2. Ukay-Ukay ni Manang Kikay Description: The Ukay-Ukay ni Manang Kikay Drama Program which was directed by multi-awardee Fundador Soriano tackles the "John Estrada and Gretchen Barreto Kissing Scandal. It is satirical in nature and talks about several topics such as politics, show business, etc. In fact, it has just recently topped the survey during its air time. Channel: DZRH Airtime Schedule: 12:30 to 1:00 PM, Monday to Saturday ARTISTS: Manang Kikay - Ms. Luz Fernandez; Roma - Bobby Cruz; Precious - Ms. Lolita Del Mundo; Magiting - Phil Cruz; Aquilino - Tony Angeles; Lanie - Susan Lemon; Remilyn - Vilma Borromeo; Narrator Ben Mercado - Morito Creators: Fundador Soriano (Director)

Assessment The same with other radio dramas that air at the same time, this radio drama is programmed in such a way that many listeners can be able to hear to it. Also, since its topic is broader than other drama programs, it was scheduled to counterprogram other stations drama series like Maalaala Mo Kaya. Because of being fairly renowned with the kind of approach they are utilizing, the program is now on its 3rd year on air with its audience members from Class C-D. Since most Filipinos are interested in topics that really entertain them and would make them react, the kind of scope that this program offers its listeners would surely fit their wants especially the portion where it also talks about showbiz happenings. In this generation, this kind of program has been able to attract a significantly large amount of listeners because of its spontaneous nature despite its conscious effort to discuss timely issues.

3. Gabi Ng Lagim Description: Gabi Ng Lagim was a horror radio retelling of a Froilan Villegas classic of the same name, which in turn became one of DZRHs most infamous segments. Generally, it features ghost stories in the Philippine setting. It starts out with a sound of a wailing dog then proceeds to the Narrator (Mike Perez) introducing the title of the story. It airs still at DZRH from 8:30 9:00pm Channel: DZRH Airtime Schedule: Monday To Saturday from 8:30 9:00 pm Artists: Mike Perez (Narrator) Assessment The show was put in a time slot thats ideal for a horror-themed broadcast in the evening listeners would be drawn to experience the extremely frightening atmosphere emphasized in the stories. The station, being one of the premier when it comes to radio dramas, definitely made it a point to be versatile and span a large variety of genres. And up til now, theyve been succeeding with Gabi Ng Lagim being such a hit, especially to Filipinos who naturally are fond of ghosts and everything spiritual. When it first hit the air, the station expected that it would last for a long time. Also, given the fact that it was a remake of a classic film, the creators expectations of the shows rating were already adamant but surprisingly, it has successfully been on air for more than 15 years gaining a patronage from their audience members who are considered Young Adults/Class A-B/ Broader C. Since the show is set in the local setting and is done in a way that is entertaining, it makes everything more genuinely terrifying. It gives its listeners a welcome break, after a long day.

Gabi Ng Lagim basically gained high ratings because of the distinct feature it has as radio horror drama. The young audience members recognize this uniqueness and see it as a stepping stone for the radio to institute more novel ideas in capturing the attention of the audience and tapping stories that have Filipinos have been acclimated with due to the cultural reference in the context of horror stories in the rural towns or provinces. This kind of stories has become a significant part of our culture and is something to be proud of.

4.Mga Kasaysayan Ng Mga Liham Kay Tiya Dely Description: Mga Kasaysayan ng mga Liham kay Tiya Dely is one of the longest radio dramas in the oldest radio station in the Philippines, DZRH. It has been decades since it was first released and was originally anchored by Fidela Magpayo who is also known to be the First Lady of Philippine Radio. After the death of its initial host, it was still able to sustain on air a few more years with its next anchor in the person of Didi Magpayo Reyes Belonio, who was actually Tiya Delys daughter. Moreover, the program basically aimed to entertain its listeners by giving pieces of advice to those who are in need of them. There were actually letter senders or callers who would tell their problems, and the anchor of the program together with the voice actors, will give possible solutions or helpful tips to them. Also, its original anchor, Tiya Dely, would always integrate Filipino values at the very end of each episode. This was further known to be as Tiya Delys tanikalang ginto. Channel: DZRH Airtime Schedule: 12:30 PM, Monday to Saturday Artists: TV/Movie Veteran actress Ester Chavez, Nick De Guzman, Didit Marasigan, Susan Robles, Rashida Elba Abanco, Lionel Benjamin, Eric Lucero (Recording Tech.), Buboy Salonga (Musical Director), Manny Salas (Soundman) Creators: Eric Lucero (Recording Tech.), Buboy Salonga (Musical Director), Manny Salas (Soundman) Awards (both for the program and the host): Pama-As Gintong Bai award from the National Commission for Culture and the Arts, Best Counselling Program in 1994 Catholic Mass Media Awards, Gawad Plaridel from the University of the Philippines College of Mass Communication, Lifetime Achievement Award from the Kapisanan ng mga Brodkaster ng Pilipinas, Lifetime Achievement Award from the Rotary Club intramuros, Centennial Awardee for Broadcast recognized by the Feminist Movement Sagisag Quezon award from the National Commission on Culture and the Arts Assessment

With regards to programming and systematic approach, the radio program primarily instructed the listeners to send their true to life stories along with the significant struggles and challenges they have experienced. At the end of the show, the host and the voice actors will then give their insights and pieces of advice to the sender. Although it used technology for the recordings of the totality of the show including the musical score and dubbing, it still was able to utilize the traditional equipment available during the early years of its existence. As an incentive mechanism to their audience members, three hundred pesos worth of cash was given to each letter sender for the stories they will be able to share. Since the program shared very heartwarming lessons and relatable characters through its stories, it became endearing to the audience and was able to sustain for 45 years. The target audience who belonged to Class C-D, related to the characters in their tedious yet fulfilling journey to overcome their struggles even with the existence of difficult living conditions. The program has also become very appealing to its audience since it has served as a way for these audiences to tell their own stories and thus, it has become an instrument where they can express themselves. Although in this age, audience members have become more curious of newer programs that cater to their varying tastes.

5. Nagmamahal Manay Gina Description: After seven years, the program was re-launched as Nagmamahal, Manay Gina in the trimedia: DZBB, Balita and GMA 7. Today, Nagmamahal, Manay Gina continues to chronicle true-to-life stories of everyday heroes on DZBB. Channel: DZBB Airtime Schedule: 2:30 to 3:00 PM, Monday to Saturday Artists: Georgina De Venecia Creators: Scriptwriter: Ed Belo Awards: 16th KBP Golden Dove Awardee for Best Radio Drama Program, 30th CMMA Awardee for Best Radio Drama Program, 31st CMMA Awardee for Best Radio Program, 32nd CMMA Hall of Fame Awardee for Best Radio Drama Program Assessment This radio program was structured for the listeners to avoid changing stations since it was not scheduled at the same time with its competing program which is Maalaala Mo Kaya. The program always seeks to capture unique stories that feature people with heroic experiences and life touching accounts that would make its target audience hook to it. It has been airing for 8 years now since its relaunched in 2003 from Pira-pirasong Pangarap to Nagmamahal, Manay

Gina. The target audience/listeners, Class C-D, were the people most familiar with the stories presented in the program. Just like Maalaala Mo Kaya, it has become very appealing to the audience because it serves as an opportunity for a lot of people to express themselves through the stories that are shared, while for the listeners, it became an instrument for them to gain the same benefit that letter senders receive through the pieces of advice given by the anchor and other talents.

6. Radyo Pitlag: Kwento ng Buhay, Isyung Bayan Description: Radyo Pitlag is a segment produced by Pathway Productions Inc (PPI) and is currently airing nationwide via satellite Monday-Friday, 4:00 4:30 pm through main carrier 558 Radio Mindanao Network (RMN) News Manila and in all the other 24 RMN AM radio stations. Its a 30-minute drama-forum aiming to impart significant information to its listeners through sociopolitically themed dramatizations. It was conceptualized by PPI President Noel Tolentino, and UP Philippine Literature Professor Dr. Maceda, launched during the EDSA Impeachment Trial, to further give meaning to the definition of a radio drama. For many years, it has provided its listeners with dramatizations that tackle a variety of issues ranging from politics to advocacy, and because of this has lead it to win various media awards, even recognized in other countries. In 2003, it became one of the first, or if not, the first Asian Radio Drama to join New York Festivals best in the Regularly Scheduled Radio Drama category with its episode Giyera sa Dibdib ni Nana Dalor, which focused on the war in Mindanao, and how its citizens are affected by that. It was produced by Teresita Maceda and anchored by Atty. Jun Cuicho. Furthermore, it has also won in the 2001 and 2004 Best Radio Series category in Catholic Mass Media Awards. Channel: 558 RMN News Manila Airtime Schedule: Monday-Friday, 4:00-4:30 PM Creators: Noel Tolentino & Dr. Maceda Assessment This radio program was programmed to attract that audience that would be the most interested in the topics, and at a point in the day where most people are preparing to go home or are having their siesta, and are most eager to listen to the radio. The station introduced the show tackling topics that would immediately get the attention of the audience. And from there, they continued to come out with topics that were dramatized in such a way that can be appreciated by other cultures. According to Pitlag director Alfredo Lazarte, the show was noticed in other countries because it truly delivered well creatively and showcased the rich culture of Mindanao. It also showed that its not all about technicality, but the depth of the show that enabled it to attract a larger variety of audience. Furthermore, the show was formatted as a drama-forum, so at the end of every play, the station invited some people who

were directly involved in that topic, from government officials, church officials to ordinary citizens who can freely express their side on the issue. By that, the show was able to attract a large following. It has been on air for 10 years now. The listeners of this program were members of Class A-B/Broader C who were also well-aware of the issues discussed and had intellectual insights on the presented problems in the program. The program appealed to the audience because in some of its segments, the situations and the issues that were dramatized, really spoke to the audience and on some level, gave them a voice, in a way that other people were informed of their state. Also, the forum was seen as an interesting touch.

7. Ito Ang Palad Ko Description: The radio drama program Ito ang Palad Ko is also one of the longest running radio dramas airing up to date. It was first aired in 1973 and has already been in DZRH for three decades. It revolves around various kinds of stories of different kinds of people and their everyday lives. The theme actually focuses on how people try to endure pain and how do people suffer from different kinds of situations and circumstances. Channel: DZRH Airtime Schedule: 1:30 to 2:00 PM, Monday to Saturday Artists: Elba Abanco, Rossana Villegas at Vilma Borromeo, Leonel Benjamin, Jun Legaspi, Tony Angeles Creators: G. Jun Soler (Virgilio Garcia Jr.) together with his wife Raquel Monteza, who is a drama actress, Boboy Salonga (Musical Scorer), Eric Lucero (Recording Tech.), Nick De Guzman (Director/Talent), Manny Salas (Soundman) Assessment The program continuously provided its listeners with stories that cater their interests the most and stories which they can easily relate themselves with. It was basically programmed where most of the target audience members are free from work. Though it has focused on the same kind of theme so many years now, they make sure that the stories they narrate are those that are within the context of todays issues. The program has actually been on air for 38 years now with a following from its audience in Class C-D The program is appealing to the audience since it showcases stories about different struggles in life especially those that are mostly experienced by the same class as the listeners. The audience can easily relate to such stories.

8. Unos Sa Paraiso Description: Unos sa Paraiso was a radio drama aired on DZWM-AM, a Catholic radio station stated in Pangasinan, intended to inspire and touch the hearts of families, by dramatizing true-to-life stories submitted by listeners. Overall, it had 67 episodes and it aired weekly for 30-minutes consistently encouraging people to cope on their family problems. It won the CMMA for Best Radio Drama in 2002 (CFA Media Apostolate) Channel: DZWM-AM Airtime Schedule: Aired weekly for 30-minutes. Had 67 episodes all in all. Creators: Araceli Villagas (Station Manager/Program Director) Assessment The station formatted their shows with the goal of genuinely reaching audiences through the radio and teaching them some Catholic Doctrines while their ears are free and theyd be attracted to tune in and listen. To help the show achieve its goals, the station made it a point to conduct somewhat of a community-based needs analysis, where the workers teach the people to analyze some programs aired on the radio, and then discuss amongst themselves the steps that they need to take, and the things that they need to pursue, based on the results of the analysis. From there, the show in return can improve itself and get closer to fulfilling their goals, and at the same attract that particular audience. In the end, it all creates this participatory atmosphere within the radio station. It was sustained by a non-profit radio organization so commercial sponsors did not become necessary for the show to survive. It has been on air for 20 years now with audience members belonging to Catholics/Class B/C-E. The show itself teaches good values through very relatable situations, and the audience, mostly having been through those situations, are captivated and drawn in by the characters. Its as if the listeners are able to understand what theyre going through, through their own specific experiences, and emotions.

9. Moms Radio: Moms Vineyard Description: Moms Radio is a pro-mother FM station by Southern Broadcasting network and was continually recognized for its transformational programming (Segundera-Bass, 2009). The

concept is to simply teach values to not only the children, but to the parents as well through empowering radio shows and dramas. The stations Sunday program, Moms Vineyard won the Best Radio Drama Program at the 2005 CMMAs for its episode Different stories about Gods Kingdom, a bible-based storytelling hour hosted by Mommy Mylene. Moms radio can be heard nation-wide through Moms Radio is heard over the airwaves with stations in six provinces namely, Bacolod (DYCP FM 90.3), Cebu (DYAP FM 88.3), Davao (DXSS FM 97.9), Laoag (DWSN FM 97.9), Cagayan de Oro (DXNY FM 107.9) and Tarlac (DZMC FM 91.1) Channel: Bacolod (DYCP FM 90.3) Airtime Schedule: Every Sunday Creators: Linnie Mayoralgo-Dinopol & Mommy Mylene (Storyteller) Assessment Moms Vineyard was programmed on a day thats considered a rest day or family day for most people. Appropriately so, when families go out, theyll here these stories and are minimally engrossed by them. The station has been continually recognized for their strategy of transformational programming. Its main goal is to simply direct all their programs towards transforming lives through values imparted in the family, especially in the mothers and the children. The listerners were members of Broader C. Despite being different to the standardized themes of other programs, the stories were still very relatable. The stories were all reflective of the daily struggles that mothers and children undergo.

10. Hinding Hindi Ko Malilimutan Description: Hinding Hindi Ko Malilimutan is a weekly radio drama which airs 10:30-11:00 AM at DZRH. Its a show centered on love and relationships and the struggles that one should meet, told through an array of heart-stringing radio plays. The stories are sent by the listeners themselves. Channel: DZRH Airtime Schedule: Monday to Saturday 10:30-11:00 AM Artist: Pocholo Gonzales Assessment

This radio show was programmed to attract the listening audience of housewives and maids. Its a simple formulaic show were they dramatize relatable love stories sent in by listeners similar to that of a teleserye on TV. Coinciding with the themes presented in the program, the target audience belong to the Broader C/D-E / Women and it became very relatable to them. The stories were all reflective of the daily struggles that women go through whether family-wise or relationship-wise. The Radio Drama: Review and Analysis The history of radio drama in the Philippines can be considered as a successful journey since it has been exemplifying an impressive line of talents and memorable programs with significant themes that have been appreciated by the Filipino audience and has been able to gain recognition for its artistic value and social significance. The early years of radio drama in the 1920s is regarded as the most glorious years of radio as it was the time when various radio shows had wide reception amongst its audience. In comparison today, with the growing popularity of the television, the radio drama is no longer as influential and prominent as it was before. Despite the coming of the digital age, radio drama programs were still able to survive because of its loyal listeners through the years. From this, we can see that the credibility established by the radio programs even before has become a contributory factor to its endurance up to this day. The set of top radio drama programs that were identified in this research paper emphasizes the importance of quality of content of the programs, audience preferences, and social correspondence to the development and sustainability of the program. Maalaala Mo Kaya sa DZMM was able to attract listeners because it shared significant stories that were relatable to them. These stories conveyed meaningful messages and praiseworthy characters. In analyzing the nature of these stories, it focused on struggles and heartwarming life encounters. We can say that the target audience (Class C-D) found these stories very familiar yet endearing because it tackled their problems and provided them with insights on overcoming these challenges therefore making as one of the audience preferences. Social correspondence is very crucial since it touches not only the individual listener but also the society. Ukay-Ukay ni Manang Kikay, for example, touches political issues that were very controversial at the time of its airing. These programs can delve into different topics but still retaining the element of drama through the narrative of human experiences but the messages that listeners are able to grasp become as prime movers to the sustainability of the program. With the relative presence of commercial advertising, these dramas became noteworthy because of the actors, host, and storylines.

TOP TEN PHILIPPINE TELEVISION DRAMA PROGRAMS

1. Pangako ko Sayo Creator: ABS-CBN Philippines Original Run: November 13, 2000 September 20, 2002 Original Channel: ABS-CBN Artists: Starring Kristine Hermosa as Ynamorata de Jesus/Macaspac and Jericho Rosales as Angelo Buenavista Supporting Cast:

Eula Valdez as Amor de Jesus-Powers Jean Garcia as Claudia Zalameda-Buenavista Tonton Gutierrez as Gov. Eduardo Buenavista Jestoni Alarcon as Diego Buenavista Amy Austria as Lourdes Magbanua Buenavista Vanessa Del Bianco as Bea Bianca Bejerrano / Electrika Powers Jodi Sta. Maria as Lia Buenavista Nikka Valencia as Julieta Macaspac Jay Manalo as Caloy Luis Alandy as David Carlo Muoz as Mark Eva Darren as Belen Macaspac Cris Daluz as Francisco "Isko" Macaspac Hazel Ann Mendoza as Flerida Macaspac. Liza Lorena as Doa Benita Buenavista Running Time: 30 minutes Language(s): Filipino; Chinese, Malay, Khmer, and other South East Asian translations Assessment:

Pangako Ko Sayo was the first teleserye to be aired in Philippine television. Having a total of 480 episodes, it run for two years, with the early 2000s most popular couple, Kristine Hermosa and Jericho Rosales. The ratings reached 62.1 % in 2002 due to the rapid growth of the viewers. The show itself was successful enough that it was aired in South East Asian countries, some namely Malaysia, Thailand, Cambodia, Singapore and China, having a 50.8% rating (specifically in Indonesia), beating Full House (Starring Rain, the international Korean pop star) by 0.3%-- also landing it in the top 30 list in China, having 1.3 billion watchers in the country over its two-year long airing. 2.Marimar Creator: Ines Rodena; Televisa Re-directed By: Joyce Bernal and Mac Alejandre Original Run: August 13, 2007 March 14, 2008 Original Channel: GMA Network Artists: Starring Marian Rivera as Marimar Santibaez; Dingong Dantes as Sergio Santibaez; Katrina Halili as Angelika Santibaez; Richard Gomez as Renato Santibaez Major Cast: Katrina Halili as Angelika Santibaez Richard Gomez as Renato Santibaez

Running Time: 30-45 minutes Language(s): Filipino, English, Espanol Assessment: This award winning drama of Marimar was actually a remake from the original Mexican telenovela. The love team of Dingdong Dantes and Marian Rivera were one of the hot items during this time, and it captivated millions of Filipino viewers (since both of these showbiz icons were considered idols)- creating a massive audience during primetime. Upon knowing that the original actress of Marimar was indeed the sexy actress, Thaila, GMA had to contend with this in the remake, casting Marian Rivera for the role (both being well experienced in sexy dancing). The show retained its popularity because of the intense drama and romance going on between the love couple- with the target audience being mainly the adults and the college adolescents. Fantasy does play an important role in this intense drama, as it captured the starry feeling of falling in love. According to AGB Nielsen, It reached 49.5 % in the ratings in 2007. The show won numerous awards; namely in the 1st Filipino-American Visionary awards for Favorite Television Actor and Favorite Television Actress; The 4th USTvs Students choice awards for Most Popular Drama/Series, Most Popular Actor in Drama/Series, and Most Popular Actress in

Drama/Series; and The 38th Box-Office Entertainment Awards for Most Popular TV Program, Most Popular TV Directors, Most Promising Female Star, and Phenomenal TV Star (Marian Rivera).

3.May Bukas Pa Directed By: Jerome Pobocan and Jojo Saguin Original Run: February 2, 2009 February 5, 2010 Original Channel: ABS-CBN Corporation Artists: Starring: Zaijan Jaranilla as Gabriel M. Policarpio; Main Cast: Albert Martinez as Mayor Enrique D. Rodrigo/ Gonzalvo Policarpio Dina Bonnevie as Malena Rodriguez-Rodrigo/Policarpio Precious Lara Quigaman as Criselda "Selda" Rodriguez-Sta. Maria Dominic Ochoa as Fr. Jose Desiree del Valle as Clautilde Katerina "Tilde" Magdayo-Rodrigo/Policarpio Unnamed Voice Actor as "Bro"

Running Time: 30-45 minutes Language(s): Filipino; Cebuano Assessment: It was programmed mainly for children. It was the first ever show that gave great recognition in religion, good moral values, and the teachings of the Catholic Church. The children and parents really liked it mainly because of its theme. Again, the show was aired right after the news, TV Patrol. One more reason why it really had great ratings was because of the child actor Zaijan Seranilla. He was so innocent that every child in the country tried to relate with him. He was looked upon as an Idol by both parent and child. They had sponsors, and text contests also. The show became very popular since it was something new for the television audience yet inherently present in traditional Filipino values and culture. It featured various episodes with

guest appearances from famous celebrities, including that of Gabby Concepcion, during his comeback. From love stories to family relationships, the program became an avenue for the audience to appreciate the simple life stories that touch the hearts of the people the most.

4. Kay Tagal Kang Hinintay Directed By: Olivia Lamasan and Laurenti Dyogi Original Run: July 8, 2002 November 21, 2003 Original Channel: ABS-CBN Number of Episodes: 130 episodes Artists: Starring Lorna Tolentino as Lorrea Guinto/ Lorrinda Guinto/ Lea Mijares/ Ingrid Medrano/ Red Butterfly Supporting Cast: John Lloyd Cruz as Andrei / Yuri Orbida Rica Peralejo as Helaena Argos John Estrada as Boris Arcangel Edu Manzano as Henri Argos Jean Garcia as Lady Morgana Frost Arcangel Bea Alonzo as Katrina Argos Ronnie Lazaro as Mirdo Orbida Johnny Delgado as Dimitri Mijares Bing Loyzaga as Brigitta Shaina Magdayao as Guinivere "Gwenn" Martinez Alwyn Uytingco as Nikolai "Nikos" Argos Joshua Dionisio as Young Nikolai "Nikos" Argos Ricky Davao as Francis Ventaspejo Bernard Palanca as Anilov Mijares Dimples Romana as Kayla "Pards" Reneza Rafael Rosell as Tiborce Jhong Hilario as Ivan Andre Tiangco as Father Lorenz

Awards: Won the CMMA Best Drama Series and the PMPC Star Awards Best Primetime Drama Series, First Local Soap Opera that became a Finalist to the Best Drama Series category of the International Emmy Awards, One of the Top Five Drama Series of the Asian TV Awards Running Time: 30 minutes

Language(s): Filipino; English Assessment: Kay Tagal Kang Hinintay is truly one of the most memorable drama series aired in Philippine television as it became a benchmark for television programs here in the country to innovate ways in which it could meet international standards. The program was able to attract its audience in Class D-E because it conveyed significant stories and complicated relationships among the characters. In Lorrea Guintos (Lorna Tolentino) search for her son Andrei (John Lloyd Cruz), she finds herself in a path of seemingly unending obstacles that appear to separate her son from her even farther. Even though viewers have become familiar with this kind of plot, the veteran actors of the series brought the attention of the audience as it also introduced the MAFIA kind of lifestyle of significant characters such as that of Henri Argos (Edu Manzano) which became very interesting for the viewers. Incorporating romance, suspense, and heavy drama became a key aspect for the series to become successful during its airing for 1 and years. It became critically acclaimed and gained high ratings. It is the first local soap opera that became a finalist to the Best Drama Series category of the International Emmy Awards. It was also included in the top five drama series of the Asian TV Awards. Due to its popularity, it was dubbed in French for its French-speaking audience in Europe and Africa.

5. Maging Sino Ka Man Created By: ABS-CBN Original Run: October 9, 2006 May 25, 2007 Artists: Starring John Lloyd Cruz as Gabriel Eli Hidalgo Roxas, Bea Alonzo as Jacqueline Jackie Madrigal, Anne Curtis as Celine Magsaysay, and Sam Milby as Jaime JB RoxasBerenguer Supporting Cast: Christopher De Leon as Don Fidel Madrigal Chin Chin Gutierrez as Corazon Roxas-Berenguer Irma Adlawan as Imelda Magsaysay Bing Pimentel as Monique Madrigal Glenda Garcia as Gloria Roxas Dick Israel as Diosdado Dadoods Davide Smokey Manaloto as Apolinario Pong Davide

Running Time: 25-30 minutes

Awards: 2007 USTv Students Choice Awards on Television by the University of Santo TomasWon Best Drama Series with John Lloyd Cruz and Bea Alonzo winning Best Actor and Best Actress awards, respectively, 2007 PMPC Star Awards -Won Best Primetime Drama Series with John Lloyd Cruz winning the Best Drama Actor award, 2007 Anak TV Seal Awards - One of The Countrys 10 Most Well-Liked TV Programs Number of Episodes: 164 episodes Language(s): Filipino; English Assessment: Maging Sino Ka Man was a phenomenal drama program that gained an obsessive patronage from its audience because of the complexity of its storyline despite tackling the conventional theme of problematic situations and relationships that arise when the elite and the poor become intertwined in their search for love or acceptance within their difficult lives. This program added a different taste to the usual set of primetime series by integrating revenge and justice as crucial motivation in the development of the characters. Maging Sino Ka Man encompasses the lives of the four main characters (Eli, Jackie, Celine, and JB) who each are struggling in their pursuit for purpose, freedom, and happiness. Despite being shown in the late evening, the program retained its audience. It paved the way for the actors to move greater heights in terms of acting as every episode becomes an avenue for their superb and outstanding dramatic skills to be displayed. The audience members of the program ranged from members of Class B/Broader C to Class D-E, as there was an element of sophistication in the treatment of the characters and subplots. The soap has been recognized both by audiences and critics and was widely discussed even in the internet environment. The viewers became very active through the Q and A portion at the end of each episode, where viewers text their answers and have the chance to win prizes. This program, with its powerhouse cast, was very successful that ABS-CBN immediately planned a second season for the series, Maging Sino Ka Man: Book 2.

6. Lobo Developed by: Star Television (Star Cinema Productions) Directed by: Cathy Garcia-Molina, Jerry Lopez-Sineneng, and FM Reyes Artists: Starring Angel Locsin as Lyka Raymundo and Piolo Pascual as Noah Ortega Supporting Cast: Shaina Magdayao Geoff Eigenmann aas Gabrielle Dizon as Alec Aragon / Remus

Ryan Eigenmann Pilar Pilapil Agot Isidro Dante Rivero Robert Arevalo Dimples Romana Irma Adlawan

as Anton Rivero as Eleanora Blancaflor a.k.a. Lady Elle as Nessa Raymundo as Gen. Leon Cristobal as Manolo Sebastian as Trixie as Clara Rivero

Number of Episodes: 118 episodes Original Channel: ABS-CBN Original Run: January 28, 2008 July 11, 2008 Awards: 22nd PMPC Star Awards for Television (2008) Won Best Primetime Drama Series, 22nd PMPC Star Awards for Television (2008) Won Best Drama Actor (Piolo Pascual), 22 nd PMPC Star Awards for Television (2008) Nominated Best Drama Actress (Angel Locsin), 7 th Gawad Tanglaw (2008) Won Best Primetime Drama Series, Anak TV Seal Awards (2008) Won Well-Liked TV Program, BANFF World Television Festival (2009) Won Best Telenovela Program, 37th International Emmy Awards (2009) Nominated Best Performance by an Actress (Angel Locsin), National Commission for Culture and the Arts of the Philippines (2010) Recognition for Angel Locsin Assessment:

Lobo was a drama series that culminated the glorious rise of Angel Locsin during her transfer to ABS-CBN from its rival network GMA 7. It challenged the network as it demanded digital technology for it to fully actualize the fantasy elements of the program. With Piolo Pascual as her leading man, the viewers were ecstatic to witness the progress of their pairing. Audience members from Class C, and Class D-E, were frequent viewers of the program in the evening time slot. This romance drama follows the life of Lyka (Angel Locsin) as a lobo or werewolf who encounters and falls in love with Noah (Piolo Pascual). The conflicting storyline comes in when they discover each others secrets and realize that their relationship is forbidden and could only lead them to their downfall. The problematic situation they place themselves is further magnified by the fact that they are affiliated with two opposing groups the Luna and the Waya. The Luna organization despises the existence of werewolves while the Waya continuously maximize efforts to propagate harmony between the humans and the werewolves.

The impressive graphics utilized in the series not only became a novelty in the line of primetime series but it also presented a new challenge for the actors as they were able to exemplify their acting craft despite the limitation of realistic environment. Angel Locsin proved herself as an actress as she was able to receive a nomination for the Best Performance by an Actress category in the 2009 International Emmy Awards for her exceptional performance in her role. This show was also recognized in the 30th BANFF World Television Festival in Toronto, and was expected to be released in other countries in Indo-China, Asia, Europe, and Africa. Lobo revolutionized the treatment of primetime series as it was able to go beyond the conventions of the extremely difficult and confusing twists usually present in teleseryes and was able to introduce technology to add to the level of suspense and mystery in the series.

7. Marina Directed By: Wenn V. Deramas, Andoy Ranay; writers Keiko Aquino, Agnes Gagilonia-Uligan Original Run: February 2004 November 2004 Original Channel: ABS-CBN Artists: Starring Claudine Barreto as Marina Aguas; Rafael Rosell as Rogde; and Cherie Gil as Victoria Raymundo Supporting Cast:

Snooky Serna as Esther Sto. Domingo Joel Torre as Elias Sto. Domingo Bobby Andrews as Raphael Sandico Pauleen Luna as Isabel Gabb Drilon as Carlitos Eugene Domingo as Lorelei Maoui David as Quiana Cherie Gil as Victoria Raymundo

Running Time: 30 minutes Language(s): Filipino Assessment: Marina showed as a fantasy and drama in hopes to attract the children audience with the mermaid characters. Claudine Barreto was a good choice for ABS-CBN as she was one of the top actresses during her time in Marina. TV fantasy and magic was greatly appreciated and progressed- with millions of Filipinos enjoying this new breed of fictional drama reaching 50.8 %

in the ratings. The show was popular enough that more new breed TV fantasy dramas were sure to offshoot from this start. The show won numerous awards in 2004, namely the 2004 PMPC Star Awards for TV under Best Primetime-Drama Series; 2004 PMPC Star Awards for TV under Best New Female TV Personality; and 2004 Catholic Mass Media Awards for Outstanding Drama Series.

8. Darna Original Comic By: Mars Ravelo Adapted and Created By: GMA Network Original Run: April 11, 2005 November 25, 2005 Original Channel: GMA Network Artists: Starring Angel Locsin as Darna Supporting Cast:

Alessandra De Rossi as Valentina Celia Rodriguez as Braguda Tonton Gutierrez as Nosferamus/Tatay Mulong Eddie Garcia as Oscar/Mambabarang Carmina Villaroel as Sulfura/Sabrina Christopher de Leon as Dr. Zombie/Dr. Ted Cristine Reyes as Molecula Berwin Meily as "Toymaster" K. Brosas as Divina Devinica/Divina Demonica Katrina Halili as Black Darna/Carol Nadine Samonte as Ava

Running Time: Approximately 30 minutes Language(s): Filipino Assessment:

Darna is an adaptation of Mars Ravelos famous comic book character. Although this was only the 2005 re-make and re-airing, it still captured the main attraction as to why Darna is very popular, especially among Filipino men- the attractive main character, Angel Locsin. Of course, being a comic, the target of this TV series is actually the men. Notice how Angel Locsin is dressed, and her movements-- making her very appealing to the male population. Because of its success, it was able to reach 54.3 % in the ratings. Of course, it is not only the males who have a say with Darna. The show was very popular, so much that the children donned the contemporary costumes and used it in various occasions.

9. Agua Bendita Original Comic By: Rod Santiago Adapted and Directed By: Malu Sevilla, Claudio Sanchez-Mariscal IV, Don Cuaresma and Jojo Saguin Original Run: February 8, 2010 September 3, 2010 Original Channel: ABS-CBN Corporation Artists: Starring Andi Eigenmann as Agua Cristi and Bendita Cristi Major Cast: Matteo Guidicelli as Ronnie Aguirre Jason Abalos as Paculdo "Paco" Barrameda

Running Time: 30-45 minutes Language(s): Filipino; Cebuano Assessment: During the 32nd Catholic Mass Media Awards, the series won as the Best TV Drama Series/Program. It was programmed right after the news, TV Patrol. The strategy that was used was that right after news, go directly watch it so that the viewers had the feeling of something inaabangan. The things that retained the show were its inaabangan factor, the cliff hangers after every show, and the segment wherein they show clips for the next episode after the show. It had a lot of sponsors because the show had a texting game every show which encouraged viewers to participate in order to claim a prize. The target audience was mainly children because it showed fantasy due to its graphic look. It also adhered to the adults because it involved drama and it

showed interaction among parent and child. Lastly, the show was very appealing to the public because the star was really an eye candy, a very beautiful and upcoming star. 10. Captain Barbell Created By: GMA Network Original Run: May 29, 2006 January 12, 2007 Original Channel: GMA Network and VIVA Films Artists: Starring Richard Gutierrez as Captain Barbell; Rhian Ramos as Leah Lazaro; Suppporting Cast: Richard Gomez as Viel Villian Patrick Garcia as Levi Villian Paolo Bediones as Professor Brando Camille Prats as Marikit Kit Salvacion Snooky Serna as Mrs. B Angel Aquino as Barbara Ryan Yllana as Bobby Ricky Davao as Cesar Magtanggol Jacky Lou Blanco as Sandra Magtanggol

Running Time: 30-45 minutes Language(s): Filipino Assessment: Comic adaptation was the strength of this show- with the children of the masses being the target audience. Originally, Captain Barbell was a movie in VIVA Films, until popular demand and mass audience appeal made GMA remake it into a fictional action drama TV series. What was fantastic about Captain Barbell was its inspirational motivation amongst the childrensomeone who they can look up to as a hero. The Filipinos are of course fond of superheroes, no doubt, so it is only fitting to see children idolizing the hero in the series. Like all superheroes, it was his strength and costume which attracted the children; costume in a sense that he was different- that he was special (like what most of the D-E class children would want to be), and strength- that he is able to overcome the obstacles he faces (something that the children in the DE class would also want).

The Television Drama: Review and Analysis Unlike the radio drama wherein programs are slowly losing listeners, television drama programs have been able to gain a following because of the atmosphere of competition that has been emanated in the years of its existence. Meanwhile, the competition in the radio is not that evident or noticeable because of the presence of multiple radio stations. ABS-CBN and GMA7, two of the biggest broadcasting networks in the country, have been producing talents and demonstrating high-end technology and novel concepts in creating their programs which could be categorized in the drama format. Despite the pressure to create such variety of programs, the familiar storyline evident in the programs provide a tangible manifestation of the Filipino culture and tradition. Pangako Sayo marked the preeminence of these kinds of programs as it was able to gain recognition not only here in the country but also to different Asian countries as well. Pangako Sayo basically challenged locally-produced programs to aim for a higher standard in terms of making an impact to the international audience. Marimar, in the Philippine version, launched the career of the actress, Marian Rivera since it was a drama program that the Filipino audience members were excited about even before the actual run of the show. The original version of Marimar was shown years before and it became obtained one of the highest ratings in television history. May Bukas Pa, on the other hand, presented something new to the Filipino audience. After several consecutive years of producing drama programs that solely focused on the romantic love between the two lead characters, ABS-CBN was able to conceptualize a program that highlighted Catholic values. This program became very popular as it was able to cater to the family and the young members of the audience. The popularity of fantaseryes also entered the line of competition with the show, Marina starring Claudine Barretto. Shows with fantasy elements captured the eyes of the Filipino audience, but more importantly, heavy drama still took its place as one of the most celebrated works of the networks. Kay Tagal Kang Hinintay and Maging Sino Ka Man were among these celebrated works as it had an excellent storyline and superb acting from the lead casts. The television drama continues to find opportunities to elevate the quality of their programs and bring it to stand out in the international scene.

The Future of Drama in the Television and Radio In a more general perspective, more modern trends and developments on the Philippine drama broadcast format have examined a wide array of themes that include historical drama, the increase in nationalistic and Filipinistic sentiments, the continued outpouring of translations and adaptations of foreign programs, the emergence of bolder themes considered taboo in the past, the youth organizations deep involvement in drama, the support and recognition given to artists through award-giving bodies and

television festivals, the revivals of traditional drama, etc. These have been revolutionary steps that drama programs are taking to relate more to their audience. We can see that there is a difficulty in keeping up with the expectations of the listeners and viewers to formulate a program that could reach the amount of praises of the first drama programs released in their culminating in the radio and television. Social conditions like poverty in the urban and rural areas, the struggles of the working class, domestic problems, political developments, and conflict of religious beliefs have given more substance to the treatment of drama in the modern age, which is more socially aware and concerned. More and more programs of this nature are created, and they try to hold on to the idea of social reality. Perhaps Filipino drama may approximate the greatness and stature it reached during its Golden Era in the early part of the 20th century. For it no longer serves as mere entertainment; it is now as relevant as it was in the remote past. The drama broadcast format of the future should discuss timely problems as the director identifies with the fundamental social tendencies of his time, communicating the realities, the human condition with awareness. The conceptualization of drama programs soon will pursue this path despite the proliferation of mass-marketed ideas. There is now an effort to relate to a critical, realistic, and unified vision of contemporary society and not generally to the standardized and private matters solely focusing the on the self-actualization of one person.

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