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CMS SWOT Template

This document contains a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It lists examples of criteria that could be considered for each quadrant of a SWOT analysis for a new business opportunity. The template provides space to identify the specific strengths, weaknesses, opportunities, and threats relevant to the situation being analyzed, along with recommended actions and their level of urgency.

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68 views3 pages

CMS SWOT Template

This document contains a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It lists examples of criteria that could be considered for each quadrant of a SWOT analysis for a new business opportunity. The template provides space to identify the specific strengths, weaknesses, opportunities, and threats relevant to the situation being analyzed, along with recommended actions and their level of urgency.

Uploaded by

m2mpant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Analysis Template

SWOT Reference SWOT Subject Date Undertaken Date for Review

This typical SWOT is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.

Strengths Criteria Strengths Weaknesses Weaknesses Criteria


1. Advantages of proposition? 1. Disadvantages of proposition?
2. Capabilities? 2. Gaps in capabilities?
3. Competitive advantages? 3. Lack of competitive strength?
4. USP's (unique selling points)? 4. Reputation, presence and reach?
5. Resources, Assets, People? 5. Financials?
6. Experience, knowledge, data? 6. Own known vulnerabilities?
7. Financial reserves, likely returns? 7. Timescales, deadlines and pressures?
8. Marketing - reach, distribution, 8. Cash flow, start-up cash-drain?
awareness? 9. Continuity, supply chain robustness?
9. Innovative aspects? 10. Effects on core activities, distraction?
10. Location and geographical? 11. Reliability of data, plan predictability?
11. Price, value, quality? 12. Morale, commitment, leadership?
12. Accreditations, qualifications, 13. Accreditations, etc.?
certifications? 14. Processes and systems, etc.?
13. Processes, systems, IT, 15. Management cover, succession?
communications?
14. Cultural, attitudinal, behavioral?
15. Management cover, succession?
16. Philosophy and values?

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SWOT Analysis Template
Opportunities Criteria Opportunities Threats Threats Criteria
1. Market developments? 1. Political effects?
2. Competitors' vulnerabilities? 2. Legislative effects?
3. Industry or lifestyle trends? 3. Environmental effects?
4. Technology development and 4. IT developments?
innovation? 5. Competitor intentions - various?
5. Global influences? 6. Market demand?
6. New markets, vertical, horizontal? 7. New technologies, services, ideas?
7. Niche target markets? 8. Vital contracts and partners?
8. Geographical, export, import? 9. Sustaining internal capabilities?
9. New USP's? 10. Obstacles faced?
10. Tactics: eg, surprise, major contracts? 11. Insurmountable weaknesses?
11. Business and product development? 12. Loss of key staff?
12. Information and research? 13. Sustainable financial backing?
13. Partnerships, agencies, distribution? 14. Economy - home, abroad?
14. Volumes, production, economies? 15. Seasonality, weather effects?
15. Seasonal, weather, fashion influences?

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SWOT Analysis Template
Outputs
Topic Description of Issue

Recommended Actions
Topic Recommended Action Urgency H/M/L

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