Darshan_Relaince_project.

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 CHAPTER – 1

DESCRIPTION OF THE COMPANY

&
BUSINESS MODEL CANVAS

Chapter 1
BUSINESS DESCRIPTION
The first Reliance Fresh store was opened by Reliance Retail in 2006, marking the beginning of the company's
journey. Reliance Retail currently runs more than 2,700 grocery outlets and sells daily around 200 metric tonnes of
fruits and 300 metric tonnes of vegetables.
We can meet all of your grocery needs, from fresh produce and dairy to cereals and spices to processed foods, drinks,
and home and personal care items. For all of your shopping needs, whether routine or seasonal, well-known brands
or well-liked local goods, we continue to maintain a strong client-oriented approach throughout all of our stores.

Ⅰ. LOCATION AND SPREAD OF THE COMPANY

No 15, 18th Main Road, Ittamadu Road, Arehalli, Hosakerehalli, 3rd Stage, Near Bus Stop,
Banashankari, Bengaluru, Karnataka 560061

Sub branch

 92/10, Katriguppe Main Road, 3Rd Stage, Banashankari, Bengaluru, Karnataka 560085 

Reliance Industries Limited's retail initiative, Reliance Retail, is important to the group's consumer-facing
ventures. By offering millions of consumers an unlimited choice, an outstanding value proposition, superior
quality, and an unmatched shopping experience across all of its stores, it has rapidly established solid, solid
relationships with them.

The expansion of Reliance Retail throughout the years has resulted in an enormous socio-economic
transformation in India. Reliance Industries Limited's retail initiative, Reliance Retail, is important to the
group's consumer-facing ventures. The Organized Retail Revolution in India has been driven through Reliance
Retail.

Reliance Retail's growth throughout the years has significantly changed India's socioeconomic structure.
The world's retailer with the fastest annual growth is Reliance Retail.

Nearly 200 million customers who has registered at Reliance Retail had bought things in all of its forms. Reliance
Retail works at a scale unmatched in the Indian retail sector, completing over 120,000 transactions per hour, and
continues to improve the quality of life for millions of Indians every day.
Reliance Retail has an inter strategy and operates a mix of store formats to meet the demands of customers in the
primary consumption baskets of groceries, consumer electronics, and fashion and lifestyle things as well as the daily
or occasional needs.
Reliance Retail operates the food, fresh produce, bakery, dairy, home and personal care, Reliance Retail operates the
Reliance Digital and My Jio Store formats, which carry an array of consumer electronics, home appliances,
computing, and mobility products, as well as the latest gadgets and accessories. These shops are serviced by Res Q,
India's only electronics service brand with a certification from ISO 9001 and a full-fledged service organization.

In the fashion and lifestyle consumption basket, Reliance Retail provides a wide range of formats to appeal to
customers in the value, mid, premium, and luxury categories. Reliance Retail sells Trends, Trends Woman, Trends
Men, & Trends Footwear. Reliance Retail recorded a profit for the financial year 2020–21 of Rs. 1,99,704 crores. As
of April 31, 2022, Reliance Retail owned 15,196 shops in over 7,000 cities, with a total of about 41.6 million square
foot in store outlets.

Number of employees – 60

Division of the company

 Karnataka
 Maharashtra
 Kerala
 Tamil Nādu
 Uttar Pradesh
 Bihar
 Gujarat
 Goa

Reliance Fresh's main tasks are fulfilling customers' day-to-day needs.

The main goal is to provide good client care at a decent rate and to provide quick, prompt, and safe service. They
provide in cheap rates to customers compared to other retailers. They also provide exceptional service and new
products to fulfil customer requirements.

Items from Reliance Fresh:

Vegetables are one of the food products as Reliance Fresh deals in and has been offering since 2006.
• Groceries.
• Delicate fruits.
• Juice bars who give freshly squeezed juice.
• Staples.
• Dairy goods.
 • Bread.
• Products that aren't vegetarian. Non-vegetarian products.

Customer profile and market share

The financial data for RELIANCE FRESH PRIVATE LIMITED for the fiscal year that ends on March 31, 2022, is
listed here.

• The revenue and turnover of RELIANCE FRESH PRIVATE LIMITED are now under INR 1 crore.
• There has been a 3.31% rise in the company's net worth.
• EBITDA for the company grew by 6.18%.
• The firm’s assets have grown by 4.25%.
Liabilities of the company have grown by 26.62%.

Main rivals of Reliance Fresh:

On a global scale, Reliance Fresh competes with numerous other retail sectors. The top 6 rivals of Reliance Fresh are
Tesco, V-Mart, Walmart, Future Group, and D-Mart.

SWOT Analysis of Reliance Fresh:

Reliance Fresh's SWOT study considered the brand's assets, weaknesses, opportunities, and threats. In the Reliance
Retail SWOT Analysis, the company's internal aspects are its strengths and weaknesses, while its external variables
are its opportunities and threats.

Reliance Retail runs a range of formats in the fashion and lifestyle consumption basket that cater to customers in the
value, mid, premium, and luxury segments, Trends Woman, Trends Man, Trends Footwear, Avantra by Trends,
Reliance Jewels, and Hamleys formats.

Administrative structure

Business Model Canvas              

         
Key Key Value Customer Customer
Partners Activities Propositions Relationships Segments
·       ·         Custo ·         L ·         Persona ·         Mass market
   D mer support ow price l assistance
istri ·         Sell ·         C ·         Shopper
but products hoice of ·         Long centric
ors ·         Mana loss self- standing
·       ge service tradition of ·         No distinction
   C competitor offering credit
&F pricing ·         Cost oriented
·       ·         Negot
    iate terms products
Wh with ·         L
oles suppliers ong
aler Key standing Channels
s Resources credit
·       ·         Real ·         Traditio
   L estate nal Retailors
oca ·         Produc
l t ·         Kirana
far ·         Famili stores
mer es
s ·         Stalls

·         Push
carts

 
Cost Structure Revenue Streams
·         SG&A ·         Product Sales

·         Operation Costs

·         Product purchase

·         Wages
Chapter 2: INTRODUCTION

Reliance Retail

Reliance Retail, a retail venture of Reliance Industries Limited, is crucial to the group's consumer-facing industries.
Reliance Retail is the motivating factor behind India's Organized Retail Revolution. An amazing level of social
change has been caused by the growth of Reliance Retail over time.
sizing in India. Reliance Retail is the global retailer with the fastest pace of growth. On the list of Top Global
Retailers, it is ranked 53rd and is the only retailer from India to make the Top 100. It is the largest and most
prosperous retailer in India with the broadest reach.
Reliance Retail sells in all of its forms to more than 150 million dedicated customers. Around 640 million people
visited all of its outlets during the Financial Year 2020, more than 100,000 transactions each hour.

Reliance Retail has a multi-pronged strategy in place and operates a variety of store formats to meet the demands of
customers in the primary consumption baskets of groceries, consumer electronics, and fashion and lifestyle items.

Reliance Retail runs the Reliance Fresh, Shree Kannan Departmental stores, SMART and Smart Point store formats
that specialize in food, fresh produce, bread, dairy products, home and personal care products, as well as general
retail items, in the grocery consumption basket.

Reliance Retail offers a range of formats in the fashion and leisure consumer basket to cater to
customers in the value, mid, premium, and luxury sectors. More than 40 well-known international
brands, such Armani, Burberry, Diesel, GAS, Marks & Spencer, Superdry, Brooks Brothers,
Steve Madden, and others, are covered in Reliance's portfolio. Run the Trends, Trends Woman,
Trends Man, Trends Footwear, Project Eve, and Reliance Jewelry forms in combination, and
Hamleys, retail also runs these stores.

Retail industry in India

With retail contributing between 14 and 15% of India's GDP, it is one of the country's economic
pillars. As according to estimates, the Indian retail sector will be valued US$450 billion, ranking
it among the top five retail markets globally.

Small stores managed by individuals make up the majority of the retail industry in India. Larger
format supermarkets and convenience stores made up only 4% of the market in 2010 and were
mainly present in major urban regions. In India, the retail and logistics employees especially
about 40 million people (3.3 percent of Indian population).
The central government of India planned retail changes in November 2011 for both single-brand and
multi-brand retailers. Retail innovation and rivalry with multi-brand merchants like Wal-Mart,
Carrefour, and Tesco as well as single brand majors like IKEA, Nike, and Apple were made possible
by these market reforms. Intense activism was spurred by the announcement, both in favor of and
against the revisions. The Indian government put the retail reforms on hold until it reached an
agreement.

India adopted single-brand store reforms in January 2012, allowing anyone in the globe to innovate
in the Indian retail sector with 100% ownership. However, the single brand retailer was required to
obtain 30% of its goods from India. Indian government still refuses to implement retail changes for
multi-brand retailers, On September 14, 2012, the Indian government announced that FDI in multi-
brand retail will be allowed, subject to individual state approvals. Despite being applauded by
economists and the markets, this decision has significantly shaken up India's already unstable
governance structure.
 Growth of Retail industry in India

From 2006 to 2016, this graph depicts India's retail industry's growth. There were not many
corporate-backed retail behemoths like BATA before reliance entered organised retail. Several
firms entered this market after reliance entered it in 2006, for instance Big Bazaar, Vishal Mega-
Mart and subhiksha. The retail business makes up over 28% of the Indian GDP.

Marketing Strategy of Reliance Fresh

Products
Perhaps India's largest corporation is Reliance Industries Ltd. Its company is divided into various areas that are
focused on understanding Reliance's product system in its advertising mix. Reliance Fresh, Big Bazaar, Reliance
Mart, Reliance Market, Reliance Home Kitchen, Reliance IStore, Reliance Solar, and other stores are included in the
retail section.

Price
In a variety of markets, Reliance Industries Limited uses a unique valuing process. In light of
competition and market management in some regions, Reliance Industries' advertising strategy and
assessment method are distinctive. It aims to value entry points for shopping, media distribution,
and wellbeing. When the company launched Reliance Jio, it gave away free Jio services to its
customers during the launch period in order to gain market share. Nonetheless, despite the fact that
the retail and media transmission sectors are struggling,
The full-scale condition components are what the company's oil business evaluation decisions are
based on. and, to a large extent, the state of the global market.

Place

Reliance Industries is well-connected throughout India. The largest retailer in India, Reliance Retail,
operates more than 1500 shops. One of the biggest retailers in India, Reliance Retail, has the following
investors. Cities now have outlets for numerous brands, Annual general meetings are gatherings that
Reliance Industries holds with its shareholders.

Promotion

Public relations and brand development are goals for Reliance Industries. The distinctive marketing style
for use by Reliance Industries is focused on 360-degree identity and powerful brand development.
Reliance has made it a priority to rally people and utilizes the tagline "Development is Life."

Objective 

 Provide diversified financial services with focused people

 Diversification of sources of fund 

 Enhance Corporate value through sustained growth.

 The Shipping Corporation of India Ltd

Sources of data collection

Data worked on two basis

Primary data – Primary data will be gathered from the employees for this project, as well as through surveys based
on the use of some tactical approaches.

Secondary data – Already published data collected from purpose of the one of confirming the
researcher has given point of the time, secondary data can be gathered from various sources statistics
Library, research and agencies etc.…., and in case of the secondary data was collected from newspaper,
magazine and internet.

Sampling method used study on simple random or convenient method

Sample size – 50 Respondents is considered as the purpose of the study

Chapter 3: PROBLEM STATEMENT

Problems:

Wrong hire
It is a management issue to know the attrition rate at Reliance Fresh. The research issue is determining employee satisfaction at
Reliance Fresh. Untrue Hiring The bulk of people, let's face it, never undergo thorough recruiting training. Finding employees in
your company with a talent for choosing qualified candidates is duly rewarded. This is a very good skill. Have you ever seen a
hiring manager get in trouble after making a poor choice? The same person, however, can receive an hour-long lecture for using
bad judgement. If the hired individual lacks the fundamental functional skills, it is simple to fix. Send the individual to be
training for a week so you can attach the knowledge breaches. Yet, if the Employee has a pitiful disposition and a terrible style of
management, but these offences do not surface until after the person has work for the company for a while. These shortcomings
must be made accessible before the company wants to correct its hiring error in this instance. In other words, it would be possible
to sum up "Do Not Hire the Best - Choose the RIGHT Person" in a few words.

An unrealistic expectation: When an employee inquires as to when they will be promoted to a higher position, which most
managers hate hearing, this might happen most frequently. If the employee has been receiving timely, honest feedback about his
or her job, the supervisor shouldn't have any trouble responding to that inquiry. And although, as is public knowledge, the world
is far from ideal. So, many managers choose to avoid uncomfortable questions. To get over the momentary discomfort of telling
the truth to an average or failing employee, they end up overcommitting to them. Sometimes the best talent can be lost for the
same reason.

SOLUTION

Businesses should develop training programmed that consider both employee skill levels and emerging trends.
Maintaining employees requires a solid work-life balance since it meets their demands on a personal level.
Effective mentorship: The proper mentoring sessions should be held in order to assist employees in receiving assistance.
Challenges: It's essential to give workers challenging assignments that will allow them to demonstrate their value and realize
their full potential.
Autonomy: Empowering workers to work how they want and in responsible roles would keep them interested.
When there are close relationships between line employees and other staff members, employees are encouraged to stick around
longer in any organization. Employee recruitment, motivation, and retention all depend on pay.

Retail repeat customers

One of the major issues in retail is now retaining repeat consumers. Consumers now have a huge variety of options while
making purchases. Brand loyalty has decreased as a result of this. Nowadays, consumers shop wherever it meets their demands at
the time. Conventional loyalty programmed continue to work well. This includes rewarding clients with exclusive deals. Yet
offering top-notch customer service is the greatest approach to deal with this issue in retail. Effective ways to encourage
customer loyalty include personalized communications and product offers that are responsive to consumer demands. Marketing
initiatives can be streamlined by centralizing client data to provide relevant information.

Maintaining Competition - During this pandemic, traditional brick and mortar retailers have been up against severe competition
from internet retailers. In just a few weeks, physical businesses had to change to operate in a contactless world. Retailers must
monitor their operations carefully. They will be able to quickly adjust to issues and changing circumstances thanks to this. For
instance, merchants must monitor, comprehend, and work to boost foot traffic. In order to understand consumer behaviour and
respond appropriately, retailers must also use analytics.
Access to Funds - It costs money to make money in business. For merchants, this leads to a paradoxical situation. Companies
frequently reach a stage when they require financial assistance to remain in business. The ability to raise finance is one aspect
that determines whether a business will succeed.

Ending thoughts on these Reliance fresh problems

Companies encounter a variety of issues and difficulties in the retail sector. One of them is producing an online and offline
experience. Making clients feel safe from COVID-19 has been a challenge for brick-and-mortar retailers more recently, and there
may be further difficulties in 2021.
However, software is available to Reliance Fresh to meet these obstacles. Retailers can design fantastic online, offline, and
personalised experiences with the right tools. They can also link several communication channels. Also, they are able to
successfully adjust to new difficulties and dynamic situations.

Chapter 4: Outcomes of the IIP

 DATA ANALYSIS AND INTERPRETATION

Table 4.2.1 Gender of the respondents

Sl.No Particulars No.of respondents Percentage

1 Male 31 62
2 Female 19 38
Total 50 100

Graph 4.2.1 Gender of the respondents

19; 38%

31; 62%

Male Female

Interpretation:
From the above graph 62% of the respondents are male and 38% of the respondents are female.
 Table 4.2.2 Age of the respondents

Sl.No Particulars No.of.respodents Percentage

1 20-25 32 64
2 26-35 17 34
3 36-45 1 2
4 >45 0 0
Total 50 100

Graph 4.2.2 Age of the respondents

1; 2%

17; 34%
20-25
26-35
36-45
32; 64% >45

Interpretation:

From the above graph, 2% of the respondents are belongs to the age group of between 36-45, 34% of the
respondents are belongs to the age group of 26-35, 64% of the respondents are belong to the age group of 20-25
and there is no responses for above 45.
 Table 4.2.3 Education qualification of the employees

Sl.No Particulars No.of.respodents Percentage

1 SSLC 0 0
2 PUC 3 6
3 UG 25 50
4 PG 22 44
5 Professionals 0 0
Total 50 100

Graph 4.2.3 Education qualification of the employees

3; 6%

SSLC
22; 44%
PUC
UG
25; 50% PG
Professionals

Interpretation:
From the above graph, 50% of the respondents are degree holders, 44% of the respondents are fit on
education qualification of post-graduation, 6% of the respondents are fit on education qualification of PUC.

Table 4.2.4 Marital status of the respondents

Sl.No Particulars No.of respondent’s Percentage
1 Single 43 86
2 Married 7 14
Total 50 100
Graph 4.2.4 Marital status of the respondents

7; 14%

43; 86%

Single Married

Interpretation:
From the above graph, 86% of the respondents are unmarried and 14% of the respondents are married.

Table 4.2.5 About confident to visit reliance fresh during the covid-19 situation of the respondents
Sl.No Particulars No.of.respodents Percentage
1 Very confident 20 40
2 Moderate confident 23 46
3 Somewhat confident 6 12
4 Not at all confident 1 2
Total 50 100 Graph 4.2.5 About
confident to visit
Reliance fresh during the covid-19 situation of the respondents

6;
1
2
% 1; 2%

20; 40% Very confident

Moderate confident
Somewhat confident
23; 46% Not at all confident

Interpretation:
On the above graph 46% of the respondents are moderate confident to visit Reliance fresh during the covid-19
situation, 40% of the respondents are very confident and 12% of the respondents somewhat confident and
another 2% of the respondents are not at confident to work during the pandemic situation.

Table 4.2.6 About how frequently do you visit the Reliance fresh

Sl.No Particulars No.of respondent’s Percentage

1 Once a week 20 40
2 Twice a week 20 40
3 Once a month 7 14
4 Twice a month 3 6
Total 50 100
 Graph 4.2.6 About how frequently do you visit the Reliance fresh

14;
14 6; 6%
%
To some what ex-
40; 40% tent
To moderate extent
40; 40% To large extent
Not at all

Interpretation:
On the above graph 40% of the respondents are to visit once a week, 40% of the respondents are visit twice a
week and 14% of the respondents are visit once a month 6% of the respondents are visit twice a month.

Table 4.2.7 Are you satisfied with the combination of the products of basket offer in Reliance

Sl.No Particulars No.of.respodents Percentage

1; 2%
1 Yes 49 98
2 No 1 2
Total 50 100
Graph 4.2.7 Are you satisfied with the combination of products of the basket offer in Reliance

49; 98%

Yes No
Interpretation:
On the above graph 98% of the respondents are agree with the combination of products of the basket offer in
Reliance and another 2% of the respondents are responds No.

Table 4.2.8 From where did you get to know about Reliance fresh

Sl.No Particulars No.of.respodents Percentage

1 News paper 13 26
2 Relatives 28 56
3 Brochure 7 14
4 Mail 2 4
Total 50 100

Graph 4.2.8 From where did you get to know

about Reliance fresh
2; 4%
7; 14% 13; 26%
Not at all
To some extent
To moderate extent
28; 56% To large extent
Interpretation:
On the above graph 56% of the respondents are belongs to Newspaper, 19,26% of respondents are belonging to
Relatives, and 14% of the respondents are belongs Brochure and another 4% of the respondents are belongs to
Mail.

Table 4.2.9 How do you rate our display products

Sl.No Particulars No.of.respodents Percentage

1 1 27 54
2 2 21 42
3 3 2 4
4 4&5 0 0
Total 50 100

Graph 4.2.9 How do you rate our display products

2; 4%

Agree
21; 42%
27; 54% Strongly Agree
Disagree
Strongly Disagree
 Interpretation:
On the above graph describing that overall Rating with the displaying products in Reliance fresh,
54% of the respondents are rated 1, 42% are rated 2 and 4% of the respondents are rated 3 .

Table 4.2.11 How much you are satisfied in Reliance fresh regarding availability of goods

Sl.No Particulars No.of.respodents Percentage

1 Fully Satisfied 13 26
2 Satisfied 31 62
3 Neutral 6 12
4 Not Satisfied 0 0
Total 50 100

Graph 4.2.11 How much you are satisfied in Reliance fresh regarding availability of goods

6; 12%
13; 26%
Fully Satisfied
Satisfied
Neutral
Not Satisfied
31; 62%
 Interpretation:
On the above graph determining the satisfaction with Reliance fresh regarding availability of
goods, 62% of the respondents are belongs to satisfied, 26% of the respondents are belongs to fully
satisfied and another 12% of the respondents are belongs to neutral.

Table 4.2.12 How would you rate Reliance fresh regarding the price and promotions offers
available

Sl.No Particulars No.of.respodents Percentage

1 1 25 50
2 2 13 26
3 3 7 14
4 4&5 5 10
Total 50 100

Graph 4.2.12 How would you rate Reliance fresh regarding the price and promotions offers
available

5; 10%
7; 14% Increment
Counselling
25; 50%
Feedback
13; 26% Appreciation for job
welldone
 Interpretation:
On the above graph describing about the ratings of Reliance fresh regarding the price and promotions
offers available and 50% of the respondents are belongs to 1, 26% of the respondents are belongs to 2, 14% of
the respondents are belongs to 3, 10% of the respondents are belongs 4&5.

Table 4.2.13 How would you rate home delivery facility

Sl.No Particulars No.of.respodents Percentage

1 1 15 30
2 2 34 68
3 3 0 0
4 4&5 1 2
Total 50 100

Graph 4.2.13 About employees connected to their co-workers during the pandemic situation at
workplace of the respondents

1; 2%
15; 30%
Strongly Agree
Agree
34; 68% Strongly Disagree
Disagree

Interpretation:
On the above graph 68% of the respondents are belongs to 1 rating, 30% of the respondents are belongs to 2
rating and another 2% of the respondents are belongs to 4&5,
 Table 4.2.14 Are you buying the Basket offers in Reliance fresh?

Sl.No Particulars No.of.respodents Percentage

1 Yes 47 94
2 No 3 6
Total 50 100

Graph 4.2.14 Are you buying the Basket offers in Reliance fresh?

3; 6%

47; 94%

Yes No

Interpretation:
From the above details 94% of the respondents are buying the Basket offers in Reliance fresh and another 6% of
the respondents review No.
 Table 4.2.15 Who do you think closest competitor of Reliance fresh

Sl.No Particulars No.of.respodents Percentage

1 Big bazar 10 20
2 D - mart 37 74
3 Food bazar 3 6
4 Spencer 0 0
Total 50 100

Graph 4.2.15 Who do you think closest competitor of Reliance fresh

3; 6%
10; 20%
Strongly Agree
Agree
Strongly Disagree
Disagree
37; 74%

Interpretation:
On the above details 74% of the respondents review D-mart,20% of the respondents review big bazar, and
another 6% of the respondents are review Food bazar.
 Chapter 5
Conclusion

CONCLUSION

The Indian retail industry is in its early stages of development given the current situation and future prospects. While
there are challenges, there are evident potential in modern retailing in India. India may learn a lot from other nations that
have progressed down the retail transformation path. The retail sector has demonstrated to be of great important from
macro-economic point of view. It is undeniable that the industry can stimulate high growth by having a multiplicative
impact on other industries. As the government is already doing by allowing certain FDI in the sector, it is now required
to gently expand and develop the business. Given its size, the retail industry is undoubtedly anticipated to bring long-
term economic advantages to the
country.
 The unorganized sector's future is secure thanks to the comfort and individualized service it provides. Organized
shopping of late has enjoyed a great boom and is luring more people to the malls.

• Following the successful debut of Reliance Fresh, the article finishes with the affirmative statement that everyone there
is incredibly helpful.
• They assist customers in making any kind of purchase.
• Notwithstanding its limits, every research project offers some educational opportunities.
• Customers should attract and motivate their products in order to overcome the issues that rely on fresh take proper plan
for advertising their products.

Darshan_Relaince_project.docx
ORIGINALITY REPORT

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Mohit Yadav, Anil Kumar. "An Indian Outlook on Role Clarity,

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Group Confirmatory Factor Analysis (MGCFA) Approach", Jindal Journal of

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 Darshan_Relaince_project.docx
GRADEMARK REPORT

FINAL GRADE
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