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1 Definitive Guide to Data Quality

Table of contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

What is data quality and why does it matter? . . . . . . . . . . . . . . . . . . . . . . . . . . 3

4 myths about data quality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

The enterprise challenge:

eliminating bad data with pervasive data quality . . . . . . . . . . . . . . . . . . . . . . 6

5 steps for better data quality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Choosing the right data quality solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

4 Examples of data quality in the real world . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

About Talend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

1 Definitive Guide to Data Quality

Introduction
Humanity is living in the Data Age. Every day, 2.5 quintillion bytes of data are
created, and that amount will only continue to grow. In fact, 90 percent of the
world’s data was generated in the last two years alone. Every time someone emails
your business, downloads an app, sends a text message, checks the weather, or
does a thousand other everyday things, data is created, and those thousands of
interactions by millions of people create an explosion of information. On top of
that, Internet of Things (IoT) devices are an increasingly large contributor to data
volume, responsible for 13.6 zettabytes of data in 2019. This number is forecast to
grow to 79.4 zettabytes by 2025.
For the enterprise, all of this data creates an extraordinary There is a way out of this conundrum.
opportunity; instead of making business decisions by As it turns out, data health and personal health have a lot in
gut feel or by instinct, they can be based on proven fact, common. To stay healthy, we must develop good habits like
observed and tested with what customers are thinking or exercising regularly, eating a balanced diet, and scheduling
doing. Being able to collect data, integrate it, interrogate regular check-ups to ensure our bodies are working the way
it, and extract insights out of it has become a significant we expect them to work.
competitive differentiator in today’s business environment.
You have only to look at the success of Amazon, Netflix, or Similarly, organizations must have consistent and routine
Google to realize the extraordinary power of data. practices that reduce risk and exposure while ensuring
business data is always available, usable, secure, and
But the insights that a business can extract out of data trustworthy. To build a system that produces healthy data,
are only as good as the data itself. Poor data health organizations need a combination of preventive measures,
makes it impossible to generate trustworthy insights and effective treatments, and a supportive culture.
consequently leads to poor decisions. This is a reality that
many executives are facing today. According to our recent This Definitive Guide focuses on one of the key components
survey, 78% of executives face challenges using data for healthy data: data quality. This guide will cover the
effectively at their company, and less than half rate their ingredients that go into creating quality data, explore
ability to deliver on data accuracy, consistency, accessibility, how enterprises can ensure that all of their data is of
or completeness as “very good.” good quality, and show you how to make that quality
data available to anyone who needs it in a secure and
Organizations need to make sure that healthy data is governed fashion.
available to everyone who needs it, and they shouldn’t have
to rely exclusively on a small IT team or a couple of rock star
data personnel to make that happen. Beyond IT, everyone
from data scientists to application integrators to business
analysts should be able to participate in maintaining healthy
data, so they can extract valuable insights out of it.

2 Definitive Guide to Data Quality

Chapter 1
What is data quality and
why does it matter?
If data fuels your business strategy, poor
quality data could kill it
Just like professional athletes don’t fuel their body with junk food, your business
cannot function properly on a diet of unhealthy data. With poor data, results can
be disastrous and cost you millions.
Time and time again, we’ve seen companies large and small fail because they put
their trust in bad data. For example, in 2013, Target began its expansion to Canada
with more than favorable market conditions. But the company’s inventory data
was incomplete and inaccurate, which led to severely understocked shelves and
a customer experience that fell far from expectations. Eventually, the situation
became so dire that the entire merchandising division was shut down for one
week so that employees could manually review and confirm every piece of data
in the system to ensure accuracy – hardly a scalable solution. Two years later,
Target closed all its 133 locations in Canada, losing 2.5 billion dollars and laying
off 17,000 employees.
Of course, poor data quality leads to more than just poor decisions. It causes
companies to waste resources, miss opportunities, and spend far too much time
fixing their data – time that could be better spent on other areas of the business.
And all of this translates into increased costs. In fact, according to Gartner, poor
data quality costs organizations 12.8 million dollars per year on average. With the
exponential overall growth of data, the cost of poor data quality will also grow
exponentially if not addressed quickly.
That’s why it’s crucial to spot and fix that data in your organization.

How to spot 1. Completeness: Is the data 3. Timeliness: Is this the most recent
sufficiently complete for its data? Is it recent enough to be
bad data intended use? relevant for its intended use?
Bad data can come from every area 2. Accuracy: Is the data correct, 4. Consistency: Does the data
of your organization from sales to reliable, and/or certified by some maintain a consistent format
engineering. But there is a common governance body? Data provenance throughout the dataset? Does it
framework to assess data quality. The and lineage — where data originates stay the same between updates and
5 most critical dimensions are: and how it has been used — may versions? Is it sufficiently consistent
also fall in this dimension, as certain with the other datasets to allow
sources are deemed more accurate joins or enrichments?
or trustworthy than others.
5. Accessibility: Is the data easily
retrievable by the people who
need it?

3 Definitive Guide to Data Quality

Chapter 2
4 myths about data quality
Results from the sixth annual Gartner Chief Data Officer (CDO) survey show that
data quality initiatives are the top objective for data and analytics leaders. But the
truth is that little has been done to solve the issue. Data quality has always been
perceived by organizations as difficult to achieve. In the past, the general opinion
was that achieving better data quality was too lengthy and complicated.

Let’s take a closer look at a few common data quality misconceptions.

Myth No.1 Myth No.2

“Data quality is just for traditional “Once you solve your data quality,
data warehouses.” you’re done.”
Today, there are more data sources than ever, and data Just like data does not come all at once to a company,
quality tools are evolving. They are now expanding to improving data health is not a one-time operation. Data
take care of any dataset whatever its type, its format, and quality must be an always-on operation, a continuous and
its source. It can be on-premises data or cloud data, data iterative process where you constantly control, validate,
coming from traditional systems, and data coming from and enrich your data; smooth your data flows; and get
IoT systems. Faced with data complexity and growing better insights.
data volumes, modern data quality solutions can increase
efficiency and reduce risks by fixing bad data at multiple

10x
points along the data journey, rather than only improving
data stored in a traditional data warehouse. These data
quality solutions use machine learning and natural language
processing capabilities to ease up your work and separate
the wheat from the chaff. And the earlier you can implement
cheaper to fix data quality
these solutions to fix your data, the better. Solving data
issues at the beginning of the
quality downstream at the edge of the information chain is
chain than at the end
difficult and expensive. It’s 10x cheaper to fix data quality
issues at the beginning of the chain than at the end.1

1
The 1-10-100 rule is a quality management concept developed by G. Loabovitz and
Y. Chang that is used to quantify the hidden costs of poor quality. Labovitz, G., Chang,
Y.S., and Rosansky, V., 1992. Making Quality Work: A Leadership Guide for the
Results-Driven Manager. John Wiley &Sons, Hoboken, NJ.

4 Definitive Guide to Data Quality

Myth No.3 Myth No.4
“Data quality is IT’s responsibility.” “Data quality software is complicated.”
Gone is the time when maintaining healthy, trustworthy As companies are starting to rely on data citizens and data
data was simply an IT function. Data is the whole company’s has become a shared responsibility, data quality tools
priority as well as a shared responsibility. No central have also evolved. Many data quality solutions are now
organization, whether it’s IT, compliance, or the office of the designed as self-service applications so that anyone in an
CDO can magically cleanse and qualify all organizational organization can combat bad data. With an interface that
data. It’s better to delegate some data quality operations to is familiar to users who spend their time using well-known
business users because they’re the data owners. Business data programs like Excel, a non-technical user can easily
users can then become data stewards and play an active manipulate big datasets while keeping the company’s raw
role in the whole data management process. It’s only by data intact. Line of business users can enrich and cleanse
moving from an authoritative mode to a more collaborative data without requiring any help from IT. Connected with
role that you will succeed in your modern data strategy. your apps like Marketo & Salesforce, these solutions will
dramatically improve your daily productivity and your
data flows.

It’s time for you to take care of your

organization’s data health. 

5 Definitive Guide to Data Quality

Chapter 3
The enterprise challenge: eliminating
bad data with pervasive data quality
It’s 10x more expensive to fix bad data at the end of the chain than it is to cleanse
it when it enters your system. But the costs don’t stop there. If that data is acted

$100
upon to make decisions, or sent out to your customers, or otherwise damages
your company or its image, you could be looking at a cost of $100 or more
compared to the $1 it would’ve cost to just deal with that data at the point of

or more entry. The cost gets greater the longer bad data sits in the system.2
Pervasive data quality can ensure, analyze, and monitor data quality from end to
in potential costs once bad data
end. This proactive approach allows you to check and measure data quality before
is acted upon compared to $1
to fix it at the point of entry
the data gets into your systems. Accessing and monitoring data across internal,
cloud, web, and mobile applications is a huge undertaking. The only way to scale
that kind of monitoring across those types of systems is by embedding data
quality processes and controls throughout the entire data journey.
With the right tools, you can create whistleblowers that detect and surface some
of the root causes of poor data quality. Once a problem has been flagged, you
need to be able to track the data involved across your landscape of applications
and systems, and parse, standardize, and match the data in real time.
This is where data stewardship comes in. Many modern solutions feature point-
and-click, Excel-like tools so business users can easily curate their data. These
tools allow users to define common data models, semantics, and rules needed to
cleanse and validate data, and then define user roles, workflows, and priorities,
so that tasks can be delegated to the people who know the data best. Those
users can curate the data by matching and merging it, resolving data errors, and
certifying or arbitrating on content.
Holistic solutions like Talend Data Fabric can simplify these processes even further
because data integration, quality, and stewardship capabilities are all part of
the same unified platform. Quality, governance, and stewardship can be easily
embedded into data integration flows, MDM initiatives, and matching processes to
manage and quickly resolve any data integrity issues.

2
The 1-10-100 rule is a quality management concept developed by G. Loabovitz and Y. Chang that is used to
quantify the hidden costs of poor quality. Labovitz, G., Chang, Y.S., and Rosansky, V., 1992. Making Quality Work:
A Leadership Guide for the Results-Driven Manager. John Wiley &Sons, Hoboken, NJ.

6 Definitive Guide to Data Quality

Chapter 4
5 steps for better data quality
With pervasive data quality embedded at every step of
the data journey, organizations can close the gap on
ensuring that trusted data is available everywhere in
the enterprise. But what does the data quality process
actually look like?

There are 5 key steps for delivering quality data. And while the specifics may vary
when looking at different data sources and formats, the overall process remains
remarkably consistent. In fact, that highlights another benefit of using a single,
unified platform across your entire data infrastructure: you don’t have to build
everything from the ground up every time you add a source or target.
In this case, when quality rules are created, they can be reused across both on-
premises and cloud implementations, with batch and real-time processing, and in
the form of data services that can automate data quality processes.

The 5 steps for better data quality are:

Step 01 Profiling
The first step is to really understand what your data looks like. Profiling your data
will help you discover data quality issues, risks, and overall trends. Analyzing
and reporting on your data in this manner will give you a clear picture of where
to focus your data quality improvement efforts. And as time goes on, continued
profiling can provide valuable insights into how and where your data quality
is improving.

Step 02 Standardizing and matching

Many of the data quality issues uncovered during the profiling process can be
fixed through standardization and matching processes. Standardizing data is
an essential step when getting data ready for analysis so that all the data being
examined is in the same format. Matching lets you associate different records
within different systems, and you can even embed matching into real-time
processing and make those associations on the fly.

7 Definitive Guide to Data Quality

 Step 03 Enriching
At this stage, you really start to see the data you’ve been working with come
together. This is where federation can come into play. For example, you may want
to use an API to share a particular piece of information, but from your profiling
and matching exercises you know that additional related data exists in other
locations. Because you’ve standardized your data and know that it’s formatted
correctly, you can confidently enrich and augment the data you want to share
with the additional related data, so that data users can get a more complete
understanding of the information they’re consuming.

Step 04 Monitoring
Data quality is not a “one and done” operation. It needs to be a continuous,
ongoing practice because the data in your organization is constantly transforming
and shifting, and those changes need to be monitored to ensure quality is
maintained. When any new quality issues are discovered, you can go back to the
previous steps to standardize, match, and enrich that data to get it back on track.

Step 05 Operationalizing
The final step is to operationalize data quality. This is where you really get to see
data quality in action. By automating the checks and rules created in the previous
steps and embedding them in your data pipelines, you can see significant gains in
efficiency and drastically cut down on the amount of bad data requiring manual
interventions to fix.

Now that you know what goes into improving data quality,
let’s take a look at how to choose the best solution for
your organization.

8 Definitive Guide to Data Quality

Chapter 5
Choosing the right
data quality solution
Run any quick search and you’ll discover plenty of data
preparation and stewardship tools designed to fight bad
Take control of your
data—but only a few of them cover data quality for all. data pipelines
Many specialized data quality tools require deep expertise Data profiling—the process of gauging the character and
for successful deployment and require in-depth training for condition of data stored across the enterprise—is a vital first
users. Their sometimes-confusing user interfaces may not be step toward gaining control over organizational data.
suitable for business users, so typically only IT uses them. Choosing a solution that delivers rich functionality and gives
While these data quality tools can be powerful, their you broad and deep visibility into your organization’s data
complexity is their downfall. Deploying them in a can help you:
collaborative environment is like asking a casual runner
to participate in a marathon. The runner will not have the • Jumpstart your data profiling project with built-
knowledge or experience to compete effectively, and things in data connectors to easily access a wide range of
won’t go well. databases, file types, and applications, all from the same
graphical console
On the other hand, more basic programs may be too limited
to be used in a comprehensive data quality process. Even • Drill down into individual data sources and view
if they successfully cater to business users with a simple specific records
UI, they may miss the important part—collaborative
• Perform statistical data profiling on your organization’s
data management, which applies to both users and the
data, ranging from simple record counts by category to
technologies they deploy. When it comes to data quality,
analyses of specific text or numeric fields to advanced
success relies not only on the tools and their capabilities,
indexing based on phonetics and sounds
but also on their ability to talk to each other.
It’s impossible for a single person or team to manage an • Apply custom business rules to your data to identify
entire organization’s data successfully. Instead, a solution records that cross certain thresholds, or that fall inside or
that enables IT and business users to work together outside of defined ranges
throughout the data lifecycle can help build a collaborative • Identify data that fails to conform to specified internal
culture where high quality, healthy data can thrive. And the standards such as SKU or part number formats, or
best way to do this is through a secure, unified, cloud-based external reference standards such as email address format
platform that provides better accessibility, scalability, and or international postal codes
reliability, so users can share, operate, and transfer data,
actions, and models together. • Identify non-duplicates or defer to an expert the decision
to merge or unmerge potential duplicates
To meet these objectives, here are the key considerations
to keep in mind when evaluating the best solution for
your needs.

9 Definitive Guide to Data Quality

Share quality data without Harness the power of
unauthorized exposure self service
With advanced data quality tools, you can selectively share Anyone can be data-driven with self-service data
quality data using on-premises or cloud-based applications preparation. Self-service is the way to scale data quality
without exposing personally identifiable information (PII) to standards. Data scientists spend 60% of their time cleaning
unauthorized people. This not only gives you tools to comply data and getting it ready to use. Reducing that time and
with data privacy regulations like GDPR or CCPA, but it can effort means getting more value and more insight from data.
also protect you from incoming threats and data breaches, Self-service applications can allow anyone to access a data
as data can be anonymized all along the data lifecycle. set and cleanse, standardize, transform, or enrich the data.
It’s easy to use, so don’t have to spend time crunching data
Fix errors with a little help in Excel or expect colleagues to do that on their behalf.

from stewards Data preparation shouldn’t be a separate discipline to make

lines of business more autonomous with data; it’s a core tool
Data stewardship is the process of managing the data for data quality and integration that drives collaboration
lifecycle from curation to retirement. It includes defining between business and IT.
and maintaining data models, documenting data, cleansing
data, and defining rules and policies. It encompasses data
governance processes such as monitoring, reconciliation, Spend less time scrubbing
refining, deduplication, cleansing, and aggregation.
and more time analyzing
Data stewardship is critical for delivering data-driven insight
What if you could slash data prep time with a browser-
across the enterprise. And cleaner data contributes to a
based, point-and-click tool? Look for data preparation tools
healthy data environment, leading to more data use while
that can use machine-learning-based smart guides and
reducing the costs associated with bad data quality.
sampling to quickly identify errors and apply changes to any
In addition to improved data integrity, data stewardship size data set from any source for export into any target in
helps ensure that data is being used consistently through minutes.
the organization and reduces data ambiguity through
With data preparation tools, you can accelerate your time-
metadata and semantics. Simply put, data stewardship
to-insight by preparing data as a team, and can share your
reduces bad data, which translates to better decision-
preparations and datasets or embed data preparations into
making and reduced costs.
batch, bulk, and live data integration scenarios. Combined,
Next-generation data stewardship tools deliver: data integration and data preparation allow business and IT
to work together to create a single source of healthy data in
• Self-service – so that people who know data best are the cloud, on premises, or in a hybrid configuration.
accountable of its quality

• Team collaboration – so groups can take advantage of

workflows and task orchestration

• Manual interaction – so people can certify and

validate datasets

• Integration with data integration and MDM – to

orchestrate human intervention into an automated
data pipeline

• Built-in privacy – to empower data protection officers to

address industry regulations for privacy, such as GDPR

10 Definitive Guide to Data Quality

Chapter 6
4 Examples of data quality in the
real world
Insurance
Maximizing business efficiency at scale
With over three million customers and C$13 billion in assets under management,
SSQ Insurance is one of Canada’s largest financial institutions, offering auto,
home, life, travel, group, health, and credit insurance, along with investment
products. After a merger in 2020, it became the largest mutual insurance company
in Canada. The company needed to create a unified view of its customers and
personalize its customer relationships, but after 75 years of operation, its data
systems had become complex, siloed, and unable to be used effectively.
“It was difficult to make relevant offers to customers without having a complete
picture of their insurance coverage,” says Annie Pelletier, Marketing and
E-Business Director. To break down these data silos, the company quickly
opted for Talend. “Talend offers a complete solution, from data integration to
data enhancement, to API-based applications,” explains Robert Beauregard, BI
Architect.
The company knew that to truly understand its customers, it would need to put
healthy, high-quality data at the center of its business. “We weren’t prepared to
make any compromises as far as data quality is concerned,” says Simon Latouche,
Director of Data Engineering. “By using Talend Data Quality, we were able to
standardize and clean our data. Talend Data Matching has enabled us to establish
links between people’s names that were similar but not identical, based on their
phonetics using an algorithm developed by Stanford University.”
Talend has also helped resolve one of the most difficult issues in a master data
project: data stewardship, where a human has to take back control from a
machine. “Without Talend, we would not have been able to establish a complete
process with data stewardship as a bridge to the algorithm that was developed,”
notes Latouche. “Historically, our data projects used to take between nine and 12
months. Now, with Talend, combined with the Data Vault 2.0 methodology, we
enter production in agile mode every three weeks.”

11 Definitive Guide to Data Quality

 SSQ Insurance now has a unified Customer Center portal, where its contracts
display is consolidated in a single location. Customers’ operations are
automatically registered on the portal, and call centers have access to more
comprehensive data. Marketing can now customize its campaigns by using
consolidated data to run predictive models. SSQ Insurance has tripled its
conversion rates in terms of customer win-back actions. “We now have the
necessary foundations to achieve our marketing strategy based on the next best
action,” says Pelletier. “We can use Talend to build up a 360-degree view of the
customer so that we are able to send the right offer to the right customer, via the
right channel and with the right message.”

SSQ Insurance has tripled its conversion

rates in terms of customer win-back actions.

12 Definitive Guide to Data Quality

 Energy
Developing Customer 360
on a global scale
A global leader in low-carbon energy and services has made its mission to
accelerate the transition to a carbon-neutral world through more energy-efficient
and environmentally friendly solutions, including advanced technologies like
offshore wind, green gas, and geothermal energy. But the company is large and
complex, with 24 geographical divisions and 70 country entities, each of which
with multiple lines of business. This made it impossible for the company to
develop a single, unified view of its customers on a global scale, which, according
to the company’s Director of Business Acceleration, was necessary for the
“Talend is second to none company to “understand the consumption habits of [its] customers around the
for trusted data. Prior world so [it] could better assess how to transition them to zero carbon.”
to its implementation, The organization selected Talend to help it standardize data from 70 entities and
more than 7% of our data in multiple languages, and improve its overall quality. According to the company,
was being rejected. With “Talend is second to none for trusted data. Prior to its implementation, more
Talend, this percentage than 7% of our data was being rejected. With Talend, this percentage has fallen
considerably, which is significant given that more than 90,000 opportunities are
has fallen considerably, added to the system each week. Each entity is now responsible for data quality.”
which is significant given
With its high-quality data, the company can now accurately measure business
that more than 90,000 efficiency through multiple key indicators, including sales, number of
opportunities are added opportunities won and lost, and sales volume. “This shared, comprehensive vision
to the system each week.” of our customers helps us meet our ambitious goals for a carbon-neutral world.”

13 Definitive Guide to Data Quality

 Pharmaceuticals
Developing more vaccines faster
with high-quality data
One of the world’s largest vaccine companies strives to protect patients by
discovering and developing better vaccines faster, but until recently, complex data
systems and too many data silos severely limited the organization’s efficiency
and collaboration. Without better, faster access to high-quality data, the company
would not be able to innovate rapidly, threatening its ability to help patients,
remain competitive as a company, and make decisions that drive business growth.
The company knew it needed to turn its data into a shared and healthy asset, so
it partnered with Talend. In 2019, it started an ambitious project to migrate its
systems to the cloud, improve its data quality, and make that data more easily
accessible to everyone in the organization. The company took a start small,
fail fast, and win big approach, quickly expanding its new cloud architectural
backbone across multiple business units, including R&D, manufacturing,
and commercial.
With nearly 100,000 employees across more than 90 countries, making healthy
data accessible to everyone who needs it was no easy feat. But thanks to its
“For delivering value new cloud approach to data, the company has improved production efficiency,
to our business and production quality, and compliance in manufacturing, and boosted commercial
delivering medicines to opportunities to drive faster growth. “For delivering value to our business and
delivering medicines to our patients, Talend is a key enabler for us,” says the
our patients, Talend is a
company’s Chief Data & Analytics Officer. Now the company can more quickly and
key enabler for us.” efficiently develop and distribute life-saving medicines and vaccines to the people
Chief Data & Analytics Officer who desperately need them.

14 Definitive Guide to Data Quality

 Hospitality
Optimizing hotel revenue through better
customer understanding
Travelodge is the UK’s largest independent low-cost hotel brand, with more than
560 hotels and 40,000 guest bedrooms across the UK, Ireland, and Spain. The
budget hotel industry is highly competitive, and new services like Airbnb have
only increased the pressure on a company like Travelodge, which aims to be the
favorite hotel for value seekers. To stay ahead of the competition, retain current
customers, and attract new ones, the company needs to provide outstanding
customer experiences. “Our goal was to provide personalized offers to our
customers in order to maximize occupancy at our hotels,” says Niall Hammond,
Data Architect for Travelodge. “To do this, we needed to know and understand our
customers better through data and combine this understanding with occupancy
forecasting data.”
But Travelodge faced significant challenges. As a small to medium-sized
organization, it had a small data architecture team and disparate data. And
although the company had already migrated to the cloud to gain resiliency,
scalability, security, and cost-effectiveness, it still suffered from core data
integration structural problems.
To solve its data challenges, the company selected Talend. “We chose Talend for
its data integration, data management, and data quality capabilities, and for its
speed, flexibility, comprehensive features, mature platform, and need for little
overhead,” says Hammond.
Travelodge uses Talend to manage its 180 gigabyte operational data store, which
houses its customer information, and to process 2,000 executions daily. The
“With Talend, we can customer data is also provided to a third-party marketing partner, which uses it
put ourselves in our to create personalized offers that have produced millions of pounds in additional
customers’ shoes, revenue per year. Talend’s data quality capabilities were used to surface quality
issues within Travelodge’s internal property data and mediate them, ensuring that
understand what’s most the business is only run on healthy data.
important to them, in a
“With Talend, we can put ourselves in our customers’ shoes, understand what’s
location where they need most important to them, in a location where they need to be, at a price they are
to be, at a price they are prepared to pay,” says Hammond. “We can also understand how busy a hotel
prepared to pay,.” will be so rooms can be marketed at an appropriate price and ensure we have
appropriate staffing to provide a good customer experience. This way we are
Niall Hammond
Data Architect, Travelodge operating in a cost-effective manner.”

15 Definitive Guide to Data Quality

Chapter 7
Conclusion
Data quality should be a company-wide strategic
priority involving professionals from every corner
of the business. But to set your organization up for
success, you need the right solution that will allow
everyone in your organization to contribute to
maintaining and improving data quality.

A solution like Talend Data Fabric offers numerous

capabilities to promote a healthy data environment. It
combines data integration, integrity, and governance
in a single, unified platform, with pervasive data
quality embedded into every step. And discovering
which data needs improvement is easier than ever
with the Talend Trust Score™, which instantly assesses
the reliability of your data.

Contact us today to see how Talend’s solutions can help you

meet the data quality goals at your organization.

16 Definitive Guide to Data Quality

About Talend
Talend, a leader in data integration and data integrity, is changing the way the
world makes decisions.
In order to compete and win, IT and business leaders need data that they can trust
and understand instantly. Talend Data Fabric is the only platform that seamlessly
combines an extensive range of data integration and governance capabilities to
actively manage the health of corporate information. This unified approach is
unique and essential to delivering complete, clean, and uncompromised data in
real-time to all employees. It has made it possible to create innovations like the
Talend Trust Score™, an industry-first assessment that instantly quantifies the
reliability of any data set.
Over 6,500 customers have chosen Talend to run their businesses on healthy
data. Talend is recognized as a leader in its field by leading analyst firms and
industry media.
Talend is Nasdaq listed (TLND) and based in Redwood City, California.
For more information, visit www.talend.com

17 Definitive Guide to Data Quality