Summer Project Report

On
Analysis of different perspectives about Instagram
At

By
Utsav Chakraborty
University Roll Number- TNU2021061100005
Of 2021-2024
 COMPLETION CERTIFICATE
This is to certify that Ms. Utsav Chakraborty, University
Roll Number- TNU2021061100005
Has successfully undertaken the project titled,
Analysis of different perspectives about Instagram
under our guidance from 4th July, 2022 to 30th August, 2022
at
Aptmentors an initiative By Techwala K3 Solutions
Pvt.Ltd and has completed the said project successfully.

Dr. Sweta Rani

(Internal Guide)
The Neotia University,
Kolkata
 Declaration
I hereby declare that this Project Report entitled Analysis
of different perspectives about Instagram submitted by me
to The Neotia University, is a bonafide work undertaken
by me under the guidance of Founder and Co- Founder of
Aptmentors, Mr. Kishore Nag and Ms. Brinda Das as well
as Prof. Dr. Sweta Rani, faculty of TNU and it is not
submitted to any other university or Institution for the
award of any degree or diploma/certificate or published
as any time before.

Signature:
Utsav Chakraborty
 Acknowledgement
I am indebted to the Founders, of Aptmentors, an initiative by
Techwala K3 Solutions Pvt.Ltd., for allowing me to take up my
summer internship. The consistent encouragement, support
and valuable guidance throughout the project duration helped
me to complete the project comprehensively and also for
helping me to collect and analyze the data required, guide me
thoroughly to come up with a detailed comprehensive project
in true sense of term. I thank them for taking out time from
their busy schedule to help me whenever any problem
regarding project occurred.
I would also like to acknowledge the support and help of the
Managers and other members of the firm who have really
provided me valuable insight about the project and for
providing me an opportunity to work in such a big and efficient
organization and thereby letting me gain invaluable experience
form this company.
I am extremely thankful to my faculty guide Prof. Dr. Sweta
Rani, The Neotia University, Sarisha for providing me with his
constant support and guidance in completing this project.

Regards
Utsav Chakraborty
 Executive Summary

Instagram is a photo and video sharing social

networking service owned by American company
Meta Platforms. The app allows users to upload
media that can be edited with filters and organized
by hashtags and geographical tagging.

In this era, where Instagram can be a game changer for

any brand, it makes it crucial to analyze what exactly the
population think about Instagram marketing. In 2022,
Instagram Marketing is a trendy term for mostly all the
businesses. With the invention of social media,
marketers have adapted techniques that increases their
brand visibility around the globe. The new ethics of
businesses are more customer-oriented than product-
oriented. So, it is as crucial to understand the consumer
behavior as to sell its products. What an individual or a
firm post- matter a lot in creating brand image. Also on
the broader term, people are more fascinated towards
uniqueness, be it a design or a piece of writing.
 Instead of pitching your products or services, you are
providing truly relevant and useful Instagram to your
prospects and customers to help them solve their issues.

Regardless of what type of marketing tactics you use,

Instagram marketing should be part of your process, not
something separate.
Instagram is part of all forms of marketing:
 Social media marketing: Instagram marketing strategy
comes before your social media strategy.
 SEO: Search engines reward businesses that publish quality,
consistent Instagram.
 PR: Successful PR strategies should address issues readers care
about, not their business.
 PPC: For PPC to work, you need great Instagram behind it.
 Inbound marketing: Instagram is key to driving inbound
traffic and leads.
 Instagram strategy: Instagram strategy is part of most
Instagram marketing strategies
 Importance Of Instagram:
 Educate your leads and prospects about the
products and services you offer
 Boost conversions
 Build relationships between your customers and
business that result in increased loyalty
 Show your audience how your products and services
solve their challenges
 Create a sense of community around your brand

50 responses were collected, and results have been

assessed to conclude about the perspective on
Instagram marketing in the current business
scenario.
The project tries to evaluate how Instagram
marketing plays an effective role in building brand
image.
 Introduction

AptMentors
(An initiative by Techwala k3 Solutions
Pvt.Ltd.)

New-age learners need to know what they love to study before

right-fit careers
exploring based
their career a scientifically
choices. designed
AptMentors, a Techwala K3
psychometric
Solutions testinitiative
Pvt. Ltd and personalized
is a careermentoring.
counselling enterprise
to guide the high school, UG and PG college students as well
as budding professionals for choosing the right-fit careers
based on a scientifically designed psychometric test
 OBJECTIVE
The objective you select conveys information to
Facebook about your campaign goals and what action
you want people to take after they’ve seen your ad.
Based on this information, the algorithm will show
your ads to the people in your target audience who
are most likely to take that action. If you choose
the Traffic objective, for example, Facebook will
prioritize showing your ads to the people in your
target audience who tend to click links. Facebook
users are constantly providing information about their
behaviors, interests, and actions, and Facebook uses
this data to serve ads to the most relevant people.
Your campaign objective tells Facebook what you
want people to do. Selecting the correct campaign
objective is vital and picking the wrong one can lead
to Facebook showing your ads to the wrong people
at the wrong time. Here’s a rundown of the different
ad objectives and when to use them.
 What is Instagram marketing?

Instagram marketing is the practice of using Instagram to grow

your brand awareness, audience, leads, and sales. As the favorite
social media platform of people ages 16-34, Instagram is a highly
effective marketing platform for brands, entrepreneurs, and
creators.

Instagram marketing strategies include:

 Organic content: Photo, video, or carousel posts, Reels,

Stories
 Paid content: Instagram ads, including Stories ads,
Shopping ads, and more
 Influencer marketing
 Shopping tools: Shop tab, Product tags and catalog, Live
shopping, Instagram Checkout, Shopping ads

 How to set up Instagram for marketing
If you’re just starting out, here’s what you need to do to set your
company’s Instagram account up for success.

Set up an Instagram Business profile

To use most of the marketing tips featured here, you need
an Instagram Business account. It’s free, and you can create a
new one or convert your existing Personal account.

If you have an existing Personal account, skip to Step 3.

Step 1: Download Instagram

You can only create an account using a mobile device.

 Get it for iOS

 Get it for Android
Step 2: Create a Personal account
Tap Create new account. Follow the prompts to enter your email
and phone number and choose a username and password. You
don’t need to fill out the rest of your profile right now (more on
how to optimize it later).

Step 3: Switch your new account to a Business one

Go to your profile and open the menu. Go to Settings and
choose Switch to professional account near the bottom. Select
Business as the account type and follow the prompts to convert
your account.
 Launch a full Instagram ad campaign
Step 1: Log in to Meta Business Suite
Click on Ads in the left menu, then Create ad at the top right.
 Step 2: Choose a goal
Remember Choose Your Own Adventure books? It’s like that, but for marketing.

For a first campaign, Automated Ads are a good option. Instagram will try to get you the most
results with the least budget possible, and they auto-adjust your targeting and bidding strategy
as they learn more from your audience’s reactions. It’s like having a 24/7 robot assistant.

If you want to experiment with ad targeting yourself, or have a specific goal, try out one of the
other options, like focusing on leads or traffic.
 Step 3: Create your ads
The prompts to complete your ad vary depending on which goal you pick, but generally the next
step is to create the ad creative. For example, this is what the next step is for the “Build your
business” goal.

For a well-rounded campaign, you should have at least 2-3 ad groups, each containing 3 or
more ads.

Most ad formats have an option to allow Instagram to switch out your creative assets
automatically to optimize ad performance. It’s like having a real-time, built-in A/B testing
process. Add multiple creative assets for each ad to take advantage of this.

Try to include a mix of photo, video, Stories ads, Reels ads, and Catalog and Shopping ads if
you sell products online. Test out different ad copy and calls to action.

And, ensure you have ads for each stage of your buyer’s journey, from consideration all the way
to conversion.
 Step 4: Define your audience
Take a shot every time you read “define your audience” in a marketing blog.

Targeting is critical to your ad’s success. Meta Business Suite gives you five options:

You can target:

 An Advantage Audience (Recommended for newbies!): This is Meta’s AI-optimized audience based
on your existing account audience, and updates itself automatically as your audience grows or
changes. It analyzes what interests and demographics your followers share.
 People you choose: Create your own audience from scratch, including location, demographics,
interests, and more.
 People who’ve previously engaged with posts or ads: Create a retargeting campaign to remind
people who already know you about your offer.
 Page Likes: Targets your existing Facebook Page and Instagram followers.
 Page Likes and similar: In addition to your existing audience, this will also expand to target people the
algorithm thinks are similar to them to bring in new leads.
If you’re new to ads, use the Advantage audience option. Want to learn more about perfecting your ad targeting? The
info in our Facebook ad targeting guide works for your Instagram ads, too.
 Step 5: Set your budget
Whichever targeting option you pick, you’ll need to set a budget and duration. You’ll see the
predicted results of your choices on the right side in estimated reach and clicks.
 Step 6: Launch
Lastly, choose if you want your ad to appear only on Facebook, Instagram, or Messenger, or
across all three platforms. We recommend running it across all.

Click Promote Now to save and launch your Instagram ad campaign. Woo!

Running a successful ad campaign is a huge undertaking. Check our in-depth Instagram ads
guide for tips on creating great ads in 2022.
 CONCLUSION
From the above analysis it has been found that Advertising on Facebook is an
essential way to expand your reach on the social platforms . In addition ,
Facebook ads play a role in your digiital marketing by increasing awareness for
your brand , attracting leads , and sometimes even converting users into
customers . Facebook has implemented the advertising business model more
than any other company in history with the possible exception of google . It has
done this be cultivating a massive user base and developing a powerful ,
proprietary advertising platform .

LIMITATION AND FUTURE SCOPE OF THE STUDY

Social networking websites , particularly the Facebook is a big help for everyone
in terms of communication purpose and fun activites . Young people specially the
students are the primary users of Facebook . They used to open there Facebook
account to play . communicate and explore different interesting imformation .
Through this everyone can say that greatly affect the students academic
performance .

REFERENCES
All the data responses are taken by the help of GOOGLE FORM . The form are
send to the students to get there responses . With the help of MICROSOFT EXCEL
we are set the variable of the data . The data of frequency and pie chat are taken
by the help of SPSS software .