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One Plus

OnePlus Technology is a Chinese electronics company known for developing smartphones. It launched in 2013 and unveiled its first phone, the OnePlus One, in 2014 to compete with Google's Nexus series. OnePlus has found success in India, capturing a third of the premium smartphone market and ranking third in the over $500 market in Q1 2022. The company aims to expand its artificial intelligence capabilities and cater to different age groups with trendy accessories compatible with its devices.

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Pritika Sriram
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136 views1 page

One Plus

OnePlus Technology is a Chinese electronics company known for developing smartphones. It launched in 2013 and unveiled its first phone, the OnePlus One, in 2014 to compete with Google's Nexus series. OnePlus has found success in India, capturing a third of the premium smartphone market and ranking third in the over $500 market in Q1 2022. The company aims to expand its artificial intelligence capabilities and cater to different age groups with trendy accessories compatible with its devices.

Uploaded by

Pritika Sriram
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ONE PLUS

Company Background
OnePlus Technology (Shenzhen) Co. Ltd. is a Chinese consumer electronics company based
in Guangdong province's Shenzhen. It was launched in December 2013 by Pete Lau and Carl
Pei, and it is presently majority-owned by Oppo, which is a subsidiary of BBK Electronics,
together with Vivo, Realme, and iQOO. The firm is mainly known for developing cellphones,
and it serves 34 nations and territories worldwide.

On April 23, 2014, the business unveiled its first phone, the OnePlus One. It aimed to snare
market share from Google's Nexus series. With the launch of the OnePlus One in India
exclusively through Amazon in December 2014, OnePlus announced plans to create a
presence in the nation by opening 25 official walk-in service facilities around the country.

According to Counterpoint Research, OnePlus had a 33 percent share of the Indian premium
smartphone market last year, topping Samsung Electronics by 26 percent. OnePlus placed
third in India's market with more than $500 in the first quarter of this year, after Apple and
Samsung Electronics, according to the IDC poll. In the $300-500 dollar market, it came in
second to China's Vivo.

Objectives:
One plus is known for inventions and technologies which provides it with a huge scope of
expansion in the sector of artificial intelligence. The sound system, display quality,
battery life and body distinguish it from its competitors.

It has a trendy pattern of mobiles which caters to the choice of different age groups. One plus
can expand its market majorly in the young section of the society by catering to needs of
trendy accessories which is compatible with its own devices.

EVERY SHARK HAS A PURCHASE LIMIT OF 1000 UNITS.

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