1.

TARGET MARKET Lastly, it is the social criterion social class:

Understanding who a company's main • Anyone who wants to use any form
customers are or will be, the market should of service must obviously have the money
be segmented using a number of factors is available to pay for it. It makes fair to
important to determine on how to best assume that people with less money
address them. available would try as much as possible to
leave their pet with family friends and
Through the use of these categories, it is neighbors, even though the Dog Walking
possible to determine the target market, and Pet Sitting services can be employed
or, in other words, what in emergencies. Therefore, these two
the qualities of the target market, and services, blatantly cater to the upper-
second, how the business will position middle and upper class
itself to achieve such customers.

First is the demographic age criterion: 2. MARKETING STRATEGY

• Only the age group under 25 has In order for a business to succeed in a
more than 50% of the total population. given industry, marketing is absolutely
responses expressing a lack of interest in essential. PawSeSories keep an eye on the
both dog walking and pet sitting services. health of their business and improve the
The survey's findings support this claim, promotion of the pet shop. Effective
showing that customers under the age of marketing is used by PawSeSories to grow
25 only account for about 4.3% of all its market.
clients.
• Since such people have the
• According to the survey's findings capacity to spread the word about the
on both dog walking and pet sitting, both store and their business, they want their
the Age groups 25–44 and 45–64 appear daily contacts to be positive.
to be very interested in the services. While,
age range of 36 to 50 is the 45.5% of the A. Pricing
clients. The
Age groups 26 to 35 and 51 to 66 each When setting pet product or service
account for more than 20% of clients. prices, we need to take our product or
service's perishability and the marketing
Second, is the geographic criterion type of plan we want to use into account.
area will be studied:
• The difficulty with pet
• It may be claimed that animals live product pricing is due to the quality
more freely and often take care of ingredients. For instance, return policies
themselves in rural settings. There may be are frequently included with pet products,
a very small number of persons that allowing customers to exchange the item if
require dog walking due to their large the pet doesn't enjoy it. The cost can also
spaces. The necessity for pet sitting should influence whether a product is regarded as
decline for similar reasons. premium or high-quality.
• Basic Grooming cost starts from • Company website – this
300-600 pesos depending on serves as a contact for people
the size of the pet. to reach out to the business
for informational purposes,
• Price shouldn’t be fixed. In order service requests and of
to keep up with inflation and course promotion
competition, prices could
increase frequently. • Facebook – as
people spend more time on
Facebook, this is also one of
B. Distribution the easiest ways for
customers to simply share
• PawSeSories opens at 7 their experiences with the
a.m. and closes at 7 p.m. which is business. From the FB page,
located in Calbayog City proper. we have linked our location as
• it will be a direct channel well as our website.
because the customer will contact Updating posts, pictures and
the company through the website or appealing information about
phone call. Given that we provide a our products and services
personalized service, we should are also uploaded.
constantly provide clients with a
way to contact them more quickly, • Business cards
which is why having a customer's • Brochures/Fliers -
phone number is important. These methods are the
easiest

C. Promotion
D. Market Forecast
When it comes in promoting our
business, gaining the trust of the • The pet-owning demographic
customer and passing through the includes young people and families
idea of personalisation is a must. that prioritize their dogs.

Now, the following communication • Online purchasing and

methods will be applied: delivery would be essential since
many of these pet-owners are
• Word of mouth – young and working-class individuals
potential buyers have a very who prefer online buying to in-store
high level of trust for this sales.
method, because it’s not the
business promoting itself but
rather their own family or
acquaintances who's
viewpoint they are more likely
to consider.