We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
You are on page 1/ 10
& Chase Dimond | Email Marketing Ner...
@ecomchasedimond
My agency has generated
$100M+ for clients with
copywriting.
All of our copywriters follow the
same process to write copy.
Steal our 9-step process to
write high-converting copy.
// THREAD //
516 Likes 124Retweets 26 Replies a Coe MEO a) cee
@ecomchasedimond
1) Determine your objective
Identify what you want to
accomplish with your copy:
- Do you want them to sign up?
- Do you want them to buy
something?
- Do you want them to schedule
a call?
Whatever it is, figure it out.
Everything you do from here on
will revolve around it.
PETRA oe ACS » cee oer
eae
Stee aA
aes
The next step is to understand
your target.
Rae
- Likes
Sec
Sie
Say
acd
Brel
- Objections
| wrote a thread on how to do
UT Meu ea lata}
Re oc
Ce eee
Pence cena
ee cee
Peters
Here'show to lean everything there isto
ees
Ca een eae
crn)
Eee Cee ae ey re rele MTUea
@ecomchasedimond
3) Structure it
Now, you need to create the
outline for your copy.
There are many frameworks you
can use:
- AIDA
- PAS
- PASTOR
- Before After Bridge
- Features Advantages Benefits
Pick the one that works best for
the type of copy you're writing
(ad, email, landing page, etc)
Py Teer AS CN fol Ra IUCr i Ca
erent]
4) Write
By this point, you already have
the framework.
All you gotta do now is fill in the
blanks.
A good rule of thumb for this
[lag
Write as much as you can.
Don't worry about editing,
trimming down, or rewriting
what you just wrote.
We'll get to that later.
18 Likes 1Reply > fol CMa UCC i Cae
oracle]
5) Take a break
Namal atm ole aml ecime lela
your brain will be fried.
You must recalibrate.
In order to do that, you can:
Sea ie caee Si)
- Get lunch
- Grab a coffee
- Take a walk
- Play with your kids
Do anything that makes you
forget about copywriting for a
moment.
a omer Co Tr creer lens)
rp Chase Dimond | Email Marketing Ner...
6) Edit
Your copy is already good.
Now it's time to make it great.
Here's how to do that:
- Remove unnecessary parts
- Break paragraphs into
sentences
- Break sentences into words
- Simplify words/sentences
- Format for scanners
Plo a-Si) oR tL)
as you need.
20 Likes 1Retweet 1 Reply @ecomchasedimond
2 toler TUE a
7) Proofread
Good, the copy is done!
The next step is to check for
irelesa an
For better results, do it 3 times:
First, use an online grammar
checker.
Second, ask someone to read it
and check for errors.
Third, read it yourself and check
for errors again.
CTEM oN Py Chase Dimond | Email Marketing Net...
@ecomchasedimond
8) Publish
Not much to do here besides
hitting send.
Just double-check everything
before doing so.
13 Likes 1Retweet 1Reply P fee Rha a
Coens
aca
After your copy is published...
You have to improve it
(ofoaT tla NVA
ale
SACs
anole ao
- Subject lines
- Leads
- Body copy
Sa Ol- tS)
- CTAs
Sel cisy
Saeko}
a= eae (or)
See what works and double
down on it.
cee a
