Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
90 views1 page

Social Commerce Explained

The document discusses social commerce (S-commerce), which involves selling products directly through social media platforms. It notes that S-commerce allows for direct interaction with brands, browsing goods, and making purchases on social media. It provides benefits like generating social proof, receiving customer feedback, and reaching a huge target audience. The document outlines different models of S-commerce, including independent apps with strong reseller ecosystems and those without intermediaries. It also discusses current trends in S-commerce like AI chatbots, frictionless shopping, and the interaction between e-commerce and s-commerce.

Uploaded by

Akash Bhambare
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
90 views1 page

Social Commerce Explained

The document discusses social commerce (S-commerce), which involves selling products directly through social media platforms. It notes that S-commerce allows for direct interaction with brands, browsing goods, and making purchases on social media. It provides benefits like generating social proof, receiving customer feedback, and reaching a huge target audience. The document outlines different models of S-commerce, including independent apps with strong reseller ecosystems and those without intermediaries. It also discusses current trends in S-commerce like AI chatbots, frictionless shopping, and the interaction between e-commerce and s-commerce.

Uploaded by

Akash Bhambare
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Whatsapp

A segment of E-commerce Social Media Platforms Facebook

Selling products directly through social Instagram


media platforms
What is it?
Direct interaction with brands, browsing Meesho
goods and making purchase on social Different Models
Independent S-Commence Apps With
media platforms Shop101
Strong Resellers Ecosystem
Mall91
Huge Number of Potential Customers

Pinduoduo
Convenient and Frictionless Buying Independent S-Commerce Apps
Without Intermediaries
Groupon
Enhanced Social Media Presence and Brand
Awareness
Benefits
Generate Social Proof
S-Commerce More Customer Engagement with AR
Experiences
Can Receive Customer Feedback
More Video Content
Huge Reach to Target Audience.
Micro Influencers for Authentic Reach

UGC to build trust among shoppers UGC-User Generated Content

Current Trends AI-Trained Chatbots


Facebook
Frictionless Shopping
Instagram
Top Platforms Livestreaming
Tiktok

Digital Avatars
Pinterest
Interaction Between E-Commerce and
S-Commerece

You might also like