Strategic
Human
Resources
Management
Session 1
Dr. Mariam El Qady
Talent Management section head –
WE Company - Freelance trainer
A Certified professional trainer with over than 14+ years of experience in Human resources management and
training field , delivered more than 250 hours for 500+ attendees class based and virtual training .
In addition to my interest and passion in learning and development, my career has been centered in the field of
Human Resources management, especially performance management as I am currently working as Talent
development section head at one of the largest telecommunications company. My role has provided me with
experience and full insights about the filed.
Regarding my education and certificates, I’m holding a bachelor’s degree in Political Sciences, Diploma in Human
resources management, Train the trainer certificate (TOT) and Masters of business administration (MBA) from
Nile University. Currently, I’m studying the Doctorate of business administration (DBA) at Arab academy for
science& technology (AAST) and also studying the CPTD certification” self-study” ..
[email protected]
My postgraduate studies have focused on numerous aspects of Human resources and management. Training has
https://www.linkedin.com/in/ been a natural progression of my passion and study.
mariam-el-qady-mba-c-kpip- On a personal note, my hobbies include cycling, travelling and reading Besides, I am an active
tot-09a72a56/
volunteer in many non-governmental organizations that support and serve the community in education
and healthcare fields.
Session’s Rules
- Register for the meeting with your name
- Mute microphone when not talking
- Use chat for questions - Participation is always allowed
- Use ‘Raise Hand’ first before speaking.
Human Resources Management ,
Gary Dessler 16th edition
Resources
What will be Introduction to Human Resource
covered Management
Human Resource Strategy and Analysis
today
Course
plan
• Explain what human resource management is
and how it relates to the management process.
• Explain steps in the strategic management
process.
• List with examples the main types of strategies
• Define strategic human resource management
• Briefly discuss and illustrate each of the
important trends influencing human resource
management.
8
Introduction to
Human
Resource
Management
What is a Business?
Business is the organized
efforts and activities of
individuals to produce and
sell goods or services for
profit.
Working for any organization means that you and
those around you share common goals, which include
an interest in the growth and continuing development
of the organization.
Why Do People Make Businesses?
To Start a Business
Types of organization
•Sole proprietorship ( Entrepreneur )
•Partnerships
•Corporations
• Nonprofit organization
Human resource management
The process of managing the personnel of an organization .
•HR is responsible for the attraction, selection, training, development,
appraising and rewarding of employees
It is also responsible for overseeing organizational leadership and culture
and ensuring compliance with labor laws
Fulfilling the strategic Controlling Planning
role of the HRM
requires to
understand what Leading
Organizin
g
managers do “The
Management Process Staffing
Planning
• establishing goals and
standards; developing
rules and procedures;
developing plans and
forecasts.
Organizing
• involves giving each subordinate
a specific task; establishing
departments; delegating
authority to subordinates;
establishing channels of
authority and communication;
coordinating the work of
subordinates.
Staffing
• involves determining what type of people
should be hired; recruiting prospective
employees; selecting employees; setting
performance standards; compensating
employees; evaluating performance;
counseling employees; training and developing
employees.
Leading
• getting others to get the job
done; maintaining morale,
motivating subordinates.
Controlling
• involves setting standards such
as sales quotas, quality
standards, or production
levels; checking to see how
actual performance compares
with these standards; taking
corrective action as needed.
Strategic orientation
Strategy
A course of action the
company can pursue to
achieve its strategic aims.
is defined as the process of identifying and
executing the organization's strategic plan by
matching the company’s capabilities with the
demands of the environment.
What is Strategic Planning?
A strategic plan is the company’s overall plan for how it will match its internal
strengths and weaknesses with its external opportunities and threats in order to
maintain a competitive position and to achieve organizational goals .
It integrates the main business functions (finance, marketing, sales , Human resources ,
operations, and information technology )to enable the organization to achieve the
desired objectives .
Strategic Planning
The strategic planner should answer main questions:
Where Are We? ( Internal and Environmental
analysis )
Where Do We Want to Go? ( Vision ,
Mission and Values )
How will we get there? (Goals )
Strategic Planning -
Process
Stage 1 Stage 2 Stage 3 Stage 4
Strategy Strategy Strategy Strategy
Formulation Development Implementation Evaluation
Strategy formulation ,
A course of action that a firm can pursue to achieve its strategic aims
Create the vision, mission, and core value statements, which guide the
organization over the long term.
An inspiring Statement
describing what will carry
it into the future and what
it will accomplish . “ A
dream “
what we want to become
Vision guessing game
• We believe in free expression and think
every voice has the power to impact the
world
• “To create a better everyday life for the
many people.
• “Make friends with users and be the
coolest company in the users’ hearts”
We believe in free expression and think every voice has the power to
impact the world
Make friends with users and be the coolest company in the users’ hearts
To create a better everyday life for the many people
Mission
A Statement that
describe what will
the organization do
to achieve the
vision , why the
company exist in
market .
Competitive
Product Customer Employees Market
Advantage
Mission guessing game
Match the Mission with the company
To connect for a better future and our expertise and
scale gives us a unique opportunity to drive positive
change for society.
to accelerate the world's transition to sustainable
energy
Our mission is to give everyone a voice and show
them the world..
Match the Mission with the company
• To connect for a better future and our expertise
and scale gives us a unique opportunity to drive
positive change for society
to accelerate the world's transition to sustainable
energy
Our mission is to give everyone a voice and show
them the world.
Credo
• A credo is a statement of
beliefs, core principles or
‘values’ that are
important to an
organization and its
people
Values – We Believe
is a way for the
executive team to
communicate their
standards for how the
organization will conduct
business.. Values such
as integrity, excellence,
teamwork , innovation
Values – We Believe
• Honesty
• integrity
• respect for people
Competencies
Leadership
Functional
Core
Strategic Goals / Objectives
SWOT Analysis
TOWS Analysis
Environmental
•
Scanning
Political factors
• Employment laws
• Trade restrictions and tariffs
• Political stability
Environmental factors
• What environmental
factors can affect my
business ( Floods ,
pollution, torrents etc
…)
Social /Cultural aspects
•Health awareness
•Population growth rate
•Age distribution
•Career attitudes
Technological factors
• Efficient production level
• Research & Development activity
• Automation
Economic factors
•Economic growth
•Inflation rate
•Interest rates
•Exchange rates
.Tax policy
Legal factors
Legal factors affecting business include
all regulatory and law determinants
Environmental regulations
• Policies
provide day-to-day guidance employees need
to do their jobs in a manner that is consistent
with the company’s plans and goals. Policies
set broad guidelines delineating how
employees should proceed.
• Procedures
spell out what to do if a specific situation
arises.
- How many employees are in google
156,500 (2021)
- What are the 5 biggest companies in the world ( revenue )
• #1 Walmart Inc. (WMT)
• #2 China Petroleum & Chemical Corp. (SNP)
• #3 Amazon.com Inc. (AMZN)
• #4 PetroChina Co. Ltd. (PTR)
• #5 Apple Inc. (AAPL)
Who is the No 1 richest person in world?
No. Name Net worth (USD)
1 Elon Musk $268 billion
How many brands does Procter and Gamble
own?
65 individual brands are organized into 10 product
categories
Main types of strategies
Types of Corporate Strategy
Strategies Competitive Strategy
Functional Strategy
Human Resources Management – Dr. Mariam El Qady
Corporate Strategy
For any business, the corporate strategy answers the
question, “What businesses will we be in?”
A company’s corporate-level strategy identifies the
portfolio of businesses that, in total, comprise the
company and how these businesses relate to each
other.
Corporate Strategy
Growth Concentration Retrenchment
/Stability
Vertical
Integration
Horizontal
Geographic
Growth
expansion
Concentration Diversification
/Stability
Corporate
Strategy
Turnaround
Retrenchment Divestment
Liquidation
- Concentration –
(single-business)
corporate strategy, this
is where the company
offers one product or
product line, usually in
one market.
Growth
Integration (Vertical / Horizontal )
– corporate strategy means the firm expands
by, perhaps, producing its own raw materials,
or selling its products directly.
For example, Apple opened its own Apple
stores.
Growth
Integration (Vertical / Horizontal )
– corporate strategy means the firm expands
by, perhaps, producing its own raw materials,
or selling its products directly.
For example, Apple opened its own Apple
stores.
Vertical Integration
Horizontal Integration
occurs when a company decides
to merge, acquire or take over
another company in the same
industry and at the same stage
of production
- Geographic expansion –
is the corporate strategy
in which the company
grows by entering new
territorial markets, for
instance, by taking the
business abroad.
Diversification
corporate strategy means
the firm will expand by
adding new product lines.
PepsiCo is diversified.
Thus, PepsiCo added
Related to the main
product / support it
Diversification
Unrelated to the main
product / support it
Retrenchment
The Retrenchment Strategy is
adopted when an organization aims
at reducing its one or more
business operations with the view
to cut expenses and reach to a
more stable financial position.
•
• competitive strategy A strategy that identifies how to build
and strengthen the business’s long-term competitive position
in the marketplace, which is also known as business-level
competitive strategy.
• competitive advantage
Any factors that allow an organiza-tion to differentiate its
product or service from those of its competitors to increase
market share.
Business level
strategy
Cost Leadership Differentiation Focus
Focusers –
Differentiation – for this competitive
Cost leadership –
for this competitive strategy, the company
this competitive
3. the firm seeks
strategy, carves out a market
strategy means
to be unique in its niche.
becoming the low-
industry along the Bugatti cars is an
cost leader in an
dimensions that are example. They offer a
industry.
widely valued by product or service that
Mcdonalds
buyers. their customers cannot
get from generalist
competitors .
1 . Cost Leadership
In a cost leadership strategy, the objective is to become the lowest-cost producer. This is achieved through large-scale
production, where companies can exploit economies of scale.
If a company is able to utilize economies of scale and produce products at a cost lower than that of its competitors, the
company is then able to establish a selling price that is unable to be replicated by other companies. Therefore, a company
adopting a cost leadership strategy would be able to reap profits due to its significant cost advantage over its competitors.
2. Differentiation
In a differentiation strategy, a company’s products or services are differentiated from that of its competitors. This can be
done by delivering high-quality products or services to customers or innovating products or services.
If a company is able to differentiate successfully, the company would then be able to set a premium price on its products or
services.
3. Focus
In a focus strategy, a company focuses on a narrow target market segment. This strategy is successful if the company is able
to successfully create products/services that can cater to these customers. The focus strategy also has two variants;
1.Cost-focus: Lowest-cost producer in a narrow market segment
2.Differentiation-focus: Differentiated products/services in a narrow market segment
• https://quizizz.com
Functional Strategies
Functional Strategy
•A strategy that identifies the broad activities that
each department will pursue in order to help the
business accomplish its competitive goals.
Functional Strategies
Who Creates the Strategic Plan?
Levels And Types Of Strategy
Manager’s Role in Strategic Planning
Devising the company’s overall strategic plan is top
management’s responsibility.
In practice, planning the firm’s overall strategic plan
involves frequent discussions among and between top and
lower-level managers. The top managers then use this
information to hammer out their strategic plan.
Strategic Human Resource Management
What is Strategic Human Resource Management?
Strategic human resource management –
means formulating and executing human resource policies and
practices that produce the employee competencies and behaviors the
company needs to achieve its strategic aims.
Today’s human resource managers are more involved in longer term,
strategic “big picture” issues.
Strategic Human Resources Management
Strategic HRM addresses broad organizational issues
• Matching HRM activities and policies to the business strategy
• Seeing the people as a ‘strategic resource’ for the achievement
of ‘competitive advantage’.
• Changes in structure and culture
• Organizational effectiveness and performance
• Matching resources to future requirements
• Management of change.
Why is HR Management Important
to All Managers?
• Communicating vision and mission
• Cascading Goals
• Managing Employees not performing
• Manage turnover
• Manage Legal issues
• Training and development
• Improve Profits and Performance
Strategic Human
Resource Management
Tools
• Managers use several tools to translate the company’s strategic goals
into human resource management policies and practices. These tools
include the
Strategy map,
HR scorecard
Digital dashboard
XYZ - Talent Acquisition 2002
EXTERNAL HIRSES PER DEPARTMENT HIRES180
PER Q
120
Customer Operations 43
0 0
Sales 54
Q1 Q2 Q3 Q4
Compounds 1
EXTERNAL INTERNAL
PROMTIONS / INTERNAL TRANSFER RETENTION HIRES TRANSFERS
PROMOTIONS TYPE OF EXTERNAL HIRE
IT 13
Internal
Technical Operations 14 Transfer 0 193 12 150 Replacement
99
7%
Consumer Marketing 4
RETENTION CASES PER Q
PMO,Business Process and
162 N ew
Quality Management 3 Head
count
37
Finance and Shared Services 5 0 0 0 0
Promotion
93%
Global Data Services 1 Q1 Q2 Q3 Q4
HIRES PER MONTH PROMOTIONS
Operations 1 33
80 31
55 61
Enterprise Marketing 1
20
Enterprise Business 1 0 0 0 0 0 0 0 0
3
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Direct Promotion Replacement New Headcount
HR Audits
Strategy-based metrics (Human resource metrics) – is the
quantitative gauge of a human resource management activity, such
as employee turnover, hours of training per employee, or qualified
applicants per position. measure the activities that contribute to
achieving a company’s strategic aims.36.
Benchmarking –It shows how your human resource management
system’s performance compares to the competition
What are main Human Resource functions ?
Job analyses Recruiting &
Training and Organizational
and Planning Selecting
development development
labor needs
Performance Rewards Employee
Management management Relations
Sourcing Strategy
Attracting and retaining high-quality people;
( External hiring or Recruit from within )
learning and developing
• learning and developing – providing an environment in which
employees are encouraged to learn and develop;
Reward &Talent management strategy
Defining what the organization wants to do in the longer term to develop and
implement reward policies, practices and processes .
(intrinsic / Extrinsic /Monetary rewards …)
Talent management – how the organization intends to ‘win the war for talent’;
Employee relations
Defining the intentions of the organization about
what needs to be done and what needs to be
changed regarding to the relation with the
employees
Human resources Management – Performance Management - Session 1 – Dr. Mariam El Qady
Trends
Influencing
HR
Management
Globalization.
Refers to companies extending their sales, ownership, and/or manufacturing to
new markets abroad. For example, Apple assembles iPhones in China.
. Globalization of the world economy and other trends has triggered changes in
how companies organize, manage, and use their HR departments.
This is a sample text. Insert your desired
text here.
Companyname.com 104
Technology
It may be technology that most
characterizes the trends shaping
human resource management today.
Let’s take a look at the five main types
of digital technologies that are driving
this transfer of functionality from HR
professionals to automation.
Demographic and Workforce Trends.
The composition of the workforce will continue to change
over the next few years; specifically, it will continue to
become more diverse with more women, minority group
members, and older workers in the workforce.
Changes in the population may affect an
organization’s ability to attract and retain
qualified employees
Economic Trends.
The economic climate will affect an
organization’s human resource planning as it
impacts the bottom line. Changes in the labor
market will affect the organization’s ability to
attract and keep qualified employees.
Regulatory shifts
• Whether it’s ensuring safety or labor laws, regulatory shifts
impact HR practice. Organizations have to provide safe
working conditions and appropriate training for their
employees, minimizing the risk of accidents. These factors
affecting human resource planning can improve working
conditions.
Unforeseen circumstances
• One of the external factors affecting human resource planning is situations
that arise out of the control of the organization. These can cause massive
changes to how we function. The Covid-19 pandemic is a prime example.
Almost overnight, businesses had to adapt to closures, social distancing
norms and disruptions in the supply chain. Natural disasters and climate
change may cause further changes in the future. While these factors
affecting human resource planning are impossible to predict, organizations
need to be prepared.
THANK YOU
