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Mica - DM - Bajajcasestudy - Sanjay Soni

The key communication objectives for the Bajaj Electric Vehicle website are to provide an overview using the brand legacy and Triumph partnership, highlight the technology and pricing as USPs, showcase the electric motorcycle, scooter and 3-wheeler products, include a charging locator feature and allow users to register. The proposed information architecture includes these areas as top level navigation tabs on the home page. A wireframe of the home page is also proposed.

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291 views5 pages

Mica - DM - Bajajcasestudy - Sanjay Soni

The key communication objectives for the Bajaj Electric Vehicle website are to provide an overview using the brand legacy and Triumph partnership, highlight the technology and pricing as USPs, showcase the electric motorcycle, scooter and 3-wheeler products, include a charging locator feature and allow users to register. The proposed information architecture includes these areas as top level navigation tabs on the home page. A wireframe of the home page is also proposed.

Uploaded by

sanjay_u_soni9037
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Name: Sanjay Soni

Q1. What are the key communication objectives for the website? (List down any 5 areas).
(For example - if Bajaj Auto has a marketing objective of highlighting its technology as a key
USP, then the communication objective for the website would be to have a tab on the
navigation bar named as ‘Technology’).

The key communication objectives for the website are as follows:

1. Overview - Using the legacy of the brand - Bajaj & the association with Triumph Motorcycles
2. Technology - USP of the Bajaj Brands – Style, Technology & Pricing
3. Product - Product portfolio of electric motorcycle, an electric scooter & a 3-wheeler
4. Charging Locator - Charging Pods at the major routes
5. Register Now - Strong dealership network for sales support
Q2. Based on the critical areas identified, create an information architecture for the home
page for the Bajaj Electric Vehicle’s website.

Home Page

Overview Technology Products Charging Locator Register Now

Bajaj Electric Motorcycle

Triumph Motorcycles Electric Scooter

3-Wheeler
Q3. Create a wireframe for the home page. You may use the website - https://wireframe.cc/.
Alternatively, you may draw it using pen and paper and attach a photo of the same. Attach a
screenshot of your wireframe in your submission PDF.
Enter your response

Please refer to the next slide


BAJAJ URBANITE
Tab 1 Tab 2 Tab 3 Tab 4 Search Bar Tab 5 – Register Now
(Logo)

Product 1
(Image & Video) Product features with CTA
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
Know More - CTA
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

(Scroll to see the next product)

Testimonial 1 Testimonial 2 Testimonial 3

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